Client Presentation by Emma Brett

Adur Client P r

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showing the work in progress to creating the final logo

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â&#x20AC;˘ A few of my early logo designs

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Adur Sea of Early Logo Lights Designs

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Logo

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and versatile, it can be effectively used in full colour, black and white and on coloured backgrounds • The Logo is clearly associated with festival theme of the 'sea' and 'lights'. Locality of the event is also indicated by the inclusion of 'Adur' • Families and children can relate to the TV character the Anglerfish in the 'Octonauts' attracting fish using the light on it's head and eating them! • Other cartoon characters have been created in the same style bringing the characters together as a family promoting this community event as one for all the family seen on all printed and online material

• The logo is uncomplicated

S e a o f Li g

Marketing Material

The marketing materials are unified by the following features: • The use of the same typefaces • Yellow and blue primary colours • The use stars to convey the idea of light and a sense of fun and magic • The use of a wavy rectangle to convey the idea of the sea and connect to the logo

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A Christmas c ele b

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clearly communicate the theme of the festival encouraging the readers to read the itinerary of events • Typefaces compliment the cartoon style images

• Attractive, bold poster • Heading and sub heading

community and f o frie ion t a r

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A3 Event Poster

L f i g o h t a e S e a o f Li g

10AM – 1PM Creation Morning

3.45PM – 4PM Lantern Procession

10AM – 5PM Art Exhibition

4.45PM – 6PM Grand Finale

Hall One: Make Lanterns and other creative things for the parade, Hall two: Dance, sing, shake your stuff in the music hall, on South Street.

Get your wellies, the things you have made and let’s go light up the village, starting at Monks Recreation, North Street.

Same sky, SWRA, SK Dance and the Local fine artist and SRWA exhibiting their beautiful art work, Shoreham Allstars come together for an awesome grand finale on at the Tabernacle, North Street. Monks Recreation, North Street.

1PM – 5PM Christmas Market

A fabulous Christmas market with a programme of entertainment, on North Street.

www.seaoflights.co.uk adurseaoflights@gmail.com www.facebook.com/theseaoflights @adursol

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7th December

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FREE market pitches

clearly communicate the aim of the poster which is to encourage and recruit potential Stallholders to participate in the event with the use of phrases such, as ‘sell your stock’

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• Heading and sub heading

A3 Stallholders Poster

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Prepare for the biggest Christmas Market Lancing has seen. Come and grab one of our free pitches, sell your stock, and enjoy the footfall created by the Adur Sea of Lights. All we ask for is a returnable deposit of £25.00 and decorate your stall with fairy lights and Christmas decorations. Telephone LP Hall .............. 01903 753 355 Telephone Pam Gavan ........ 01903 520 214

www.seaoflights.co.uk adurseaoflights@gmail.com www.facebook.com/theseaoflights @adursol

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A Christmas c ele b

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Saturday 7th of December will be crammed full of activities. Come and create lanterns in the morning, browse the fine art exhibition, grab some gifts and roast chestnuts at the Christmas market.

Then as it gets dark, join us on our lantern parade, get a free cup of tea and watch our spectacular finale. Definitely u not to be missed!g

Created by a group of Lancing residents, the Adur Sea of Lights is a magical event aiming to inspire the community into taking part in a memorable procession and arts filled festival.

the front of the flyer in bold and yellow to stand out and on the reverse of the flyer to imprint the date of the event on the attendees brains • Bold introduction paragraph to attract and encourage the reader to read more • Heading and subheading with it’s use of bold colours, stars and positive language communicate the idea that this festival will be fun and will make a positive contribution to building relationships between the community and businesses

community and f o frie ion t a r

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• The date is prominient on

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A5 Flyer Front

feature for attendees outside Lancing • Eye catching heading again repeating the date to ensure the readers remembers it • Information relating to the itinerary is structured in bite size easy to read small paragraphs • Clear contact details at the bottom of the flyer

4.45pm – 6pm Grand Finale

Hall One: Make Lanterns and other creative things for the parade, Hall two: Dance, sing, shake your stuff in the music hall, South Street.

Same sky, SWRA, SK Dance and the Shoreham Allstars come together for an awesome grand finale on Monks Recreation, North Street.

10am – 5pm Art Exhibition Local fine artist and SRWA exhibiting their beautiful art work, at the Tabernacle, North Street.

1pm – 5pm Christmas Market A fabulous Christmas market with a programme of entertainment, at North Street.

3.45pm – 4pm Lantern Procession Get your wellies, the things you have made and light up the village, starting at Monks Recreation, North Street.

North Street

• Clear map is a central

10am – 1pm Creation Morning

Grand Finale

Lancing Station

Creation Morning

Lancing Tabernacle

Christmas Market South Street

A5 Flyer Reverse

Programme of Events Saturday 7th December

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www.seaoflights.co.uk adurseaoflights@gmail.com www.facebook.com/theseaoflights @adursol

10AM – 5PM Art Exhibition

Local fine artist and SRWA exhibiting their art work, at the Tabernacle, North Street.

1PM – 5PM Christmas Market

4.45PM – 6PM Grand Finale Same sky, SWRA, SK Dance and the Shoreham Allstars come together for an awesome grand finale on Monks Recreation, North Street.

Andrea Beggs says: “A lot of the success for this project is immeasurable, You can not measure memories, friendships, business connections or the ramifications of those into the future. We have produced a survey monkey, 38 of the replies found the event to be exciting.

For me though the real measure of the impact has been how many people showed up to the pilot 1400 people came, only 400 were estimated. It can be measured in the amount of schools, groups, businesses and families turned out for the event when the culture in the village is to go out to other areas for their Christmas activities.

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We have a Facebook page and volunteers group. The likes on the page and people asking to join the volunteers are ticking up.

Mainly though it will be measurable by how quickly we muster support and interest for this years event. Schools have already asked us to do another parade. All of the struggles and blocks that were put in place last year by a lack of enthusiasm from the locals has happily dissolved.”

Recently a member of the public told me that she was renting in Lancing. Initially they were not going to buy here as they wanted to be in Shoreham but now that the Adur Sea of Lights happens they are thinking of buying.

S e a o f Li g

We are hoping that the Adur Sea of Lights will become a staple in peoples calendars.

Get your wellies the things you have made and let's go light up the village, starting at Monks Recreation, North Street.

ss Stor e c c

The future By listening to public demand we have decide to make this an annual event. With the gradual increase of village centre based activities inspired by the Adur Sea of Lights there will be a culture that builds where community participation is the norm.

3.45PM – 4PM Lantern Procession

A fabulous Christmas market with a programme of entertainment, on North Street.

Date for yo ur c al

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Hall One Make Lanterns and other creative things for the parade. Hall Two Dance, sing, shake your stuff in the music hall, on South Street.

Adur Sea of Lights achieved all it's aims last year and will fulfill them again this year and for years to come. They have achieved the following, brought different areas of the community together under one theme and improved the council's relationship with the community. This changed people's perceptions and the reputation of the village. It gave back a sense of community participation and trust by giving back to Lancing a parade that (although now moved to the winter) the communities children can remember and love all their lives like their parents did the summer festival.

10AM – 1PM Creation morning

Outcomes

It put Lancing on the Arts map. It has given the community a project they can all share. It's given Lancing a real core constituted community group and will be the backbone of other projects. It helped people feel that moving to Lancing is not 2nd best to Shoreham.

Programme of Events

6PM AM –

event is laid out in a visually attractive way and includes: • Programme of Events • Success Story from last year • Aspirations for future events

he main need has been to inspire change and keep up the momentum already taking place in the village. Our project is targeted the High Street. Lancing village is run down and has lost shops in the High Street quickly. For various reasons, including the loss of its annual summer parade, over the last few years, Lancing has lost it's community spirit.

• Information relating to the

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Double Page Magazine Spread

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Merchandise Fun Masks â&#x20AC;˘ Fun masks for all the family

to wear while participating in the Grand Finale â&#x20AC;˘ Can be effectively combined with lanterns â&#x20AC;˘ Gives the children an active role in helping make the event a success

Website

Essentially the Marketing Materials have been reproduced in a digital format, using the typeface â&#x20AC;&#x2DC;Georgiaâ&#x20AC;&#x2122;, to produce a website which it is hoped will appeal to the section of the community who prefers using the internet.

Website Homepage This will be the opening page of the website. It will contain essential information laid out in bite size easy to read paragraphs, navigation, social media, and contact links. A feature of the website are the navigation buttons and contact email address at the bottom of the page which change colour when clicked appealing to a wide audience.

Website Programme of Events The programme of Events detailed is in easy to read paragraphs also includes the area map. Again the page contains the same navigation and contact links a consistent theme throught all pages.

Website Market Pitches This page contains the same information as the Stallholders poster and an added invitation for local community groups. Again this page contains the same navigation and contact links.

Website Contact Us The page provides another, simple way of contacting the Organisers. Again this page contains the same navigation and contact links.