1920 Adi Dassler made his first shoes using the few materials available after the First World War
Source: Adidas.com
Key priorities: running, football, basketball and training.
Source: Adidas.com
“no athlete left behind� (Adi Dassler)
Logo
Source: Google images
Source: Corbis images
Adidas represents elegance, durability. 3 stripes represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.
Logo: Swoosh Represents the of the Greek
wing
Goddess.
Nike meaning victory in Greek mythology.
Positive sign
Subconscious belief that the
“Just Do It” Confident, achievable Source: Corbis images
“tick” is the right thing to buy
Brand values Demonstrated through early and continued involvement with
Olympic
authenticity,
inspiration, honesty and commitment derived from
sport.
athletes and active sponsorship of global sporting events such as the World Cup
All images source: Corbis images
Brand values “To bring inspiration and innovation to every athlete in the world.� Bill Bowerman, co-founder of Nike Inc.
Risk-taking,
competitive, irreverent and overwhelmingly
consumed by sport.
Young, fresh, clean All images source: Google images
1986, with the song "my adidas", Run-DMC not only made these sneakers culturally acceptable, but also turned them
true fashion statement. into a
celebrity
2008 Missy collaborated with adidas, reflecting the brands old school street cred while simultaneously forging a new vision of female empowerment straight from the imagination of the hip-hop queen. All images source: Google images
Celebrities are the
Nobel Prize winners
Nike brand
‌
Champions of Football
All images source: Google images
Then… 1980’s collaboration with Michael Jordon. There have since been 23 more Air Jordon styles
Source: Google images
2009
Source: Nike.com
Now…
NIKEiD App for
1999 Nike-iD is
and iPod Touch
launched .
iPhone
Personal service to the sports brand. Build your own –
interactive online and in studios globally Source: Nike.com
Source: Google images
Global association with elite sports …and elite teams
Images source: Corbis images Source: Google images
global campaigns Jan 2009. Ad campaign for Originals . Aimed at a younger
featuring David Beckham and Missy Elliot audience,
Source: USA Today
Viral Footage released by Adidas of David Beckham and NBA legend
Kevin
Garnett taking time Source: Daily Mail
out of shooting for ad campaign
Emmy award winning advertisement campaigns
Controversial Viral 2008
-
2002 "Move," 90
HyperDunks ad
second tribute to the
experiences
shared of famous and everyday athletes in a stream of athletic pursuits.
Guy Ritchie’s football ad aired during the Champions league semi-final. Following the a gifted young dead ball specialist on his rise to International fame All images source: Google images
2005
Adidas
Reebok
buy in a bid to boost the brand who are said to be second only to
Nike Source: Corbis images
Source: Corbis images
2009 website relaunch – a more
Interactive brand allows consumers to
each
browse department and
purchase Source: Adidas.com
online
Nike: Superbrand at the top of it’s game Cool brands coming together‌ Ownership of
fashionable brands
All images source: Corbis images