PORTFOLIO
EMMA GIBSON
EMMA GIBSON PORTFOLIO
JADU PRODUCT GUIDE AND SALES BROCHURE
In 2013 I worked as a Copywriter for Liquid Agency Europe, the European arm of the Silicon Valley agency. My first project in this role was to rewrite and personalise this sales brochure for Jadu Content Management Systems. This required change in tone of voice and messaging and to personalise the text towards specific audiences, including Education and Government. The brochure was very successfully received by the company, and we were subsequently asked to help with making similar changes to their website, shown here.
EMMA GIBSON PORTFOLIO
MIDLAND HR MARKETING AND COMMUNICATIONS CAMPAIGN
During my time at Liquid Agency Europe, MidlandHR were one of the biggest clients that I worked with. I was heavily involved in writing both long and short copy for the marketing and communications campaign that they were in the process of rolling out. I was involved in both the internal and the external launch, which meant that I was able to use a wide range of writing skills and further develop my abilities in messaging, slogans and longer communications. Some of the campaign materials that I wrote for included a service brochure, internal signage and merchandise as well as advertisements, blogs and direct emails. The campaign was extremely successful both for the agency and for the client, and we were subsequently asked to redesign and revise the website using similar concepts.
EMMA GIBSON PORTFOLIO
YOUNG WOMEN始S HOUSING PROJECT ANNUAL REPORT 2011-2012 I was hired as a freelance writer to write the annual report for a charity in Sheffield called the Young Women始s Housing Project. In this case the client required the report producing from scratch, as their previous reports had been quite flat and plain. I was given complete creative freedom on this project and I decided to bring some of their existing imagery (for example the sunflowers and the house) into the copy and liven up the entire document. The project works to rehouse young women and help them to reestablish themselves in the community, and I felt that this should be presented in a brighter manner. As well as writing the copy I also assisted with the design of the
document and made the project始s story more positive and punchy. The report was required for the Annual General Meeting where it was extremely well received.
EMMA GIBSON PORTFOLIO
JOBSTEPS LTD ANNUAL REPORT 2011-2012 In 2012 I worked as a volunteer for a charity called Autism Plus, which is based in Sheffield in the UK. While working there I often worked with their sister company, Jobsteps Employment Services Ltd. Together with another member of the team, I wrote and produced the company’s annual report for the fiscal year 2011-2012. In order to do this I had to first research and understand a complex business structure before translating this into concise summaries of each element of the company. I also compiled other sourced elements such as the company history, Chairman’s summary and case studies. The finished report was extremely well received amongst the company directors and my colleagues and I was subsequently hired as a freelance writer to work on a lucrative tender project.
EMMA GIBSON PORTFOLIO
EMMA GIBSON PORTFOLIO
REMEMBER THE NAME LTD CONTENT FOR LIVE SHEFFIELD MAGAZINE I worked for Remember the Name Ltd as an Editorial Assistant as part of a work experience placement and was assigned to research, write and edit copy for a bimonthly lifestyle magazine called Live Sheffield. Working in a small team gave me a lot of responsibility and the opportunity to really develop my creative skills. This was a brilliant first experience of working in a publishing environment and my work was extremely well received by the editor and subeditor.
EMMA GIBSON PORTFOLIO
ARTSDERBYSHIRE WEBSITE PLACES AND SPACES PAGE As a volunteer for Derbyshire County Council, I worked within the Arts Derbyshire team to write, produce and edit articles for the ArtsDerbyshire website. One of the many projects I have worked on, the Places & Spaces page was commissioned to me from the very beginning, giving me creative freedom with the copy and images as well as researching galleries and studios within the region and liaising with their owners or managers. This was a fantastic project to be in control of and I thoroughly enjoyed every aspect of the process.
The Derwent Gallery The Derwent Gallery is set in the beautiful Peak District countryside close to Chatsworth House and Stanage Edge. We showcase and sell images that relate directly to the landscape we are privileged to be situated in. All of the exhibited paintings in the gallery are local landscapes and most of the artists are from the local area and have come to us to display their work as we live and work alongside each other. The Derwent Gallery setup is idyllic, from the backdrop to the displays inside and the hard work that the gallery and the artists go to make it all a pleasure to visit and become a part of.
Gallery 52 Gallery 52 is situated in an old cow shed in Brailsford, presenting a wide variety of art, sculpture, ceramics and accessories. We offer a relaxed atmosphere for customers to look at and enjoy our wide range of arts and crafts and should you feel that you want to take part of your experience home with you, we offer prices from as little as a couple of pounds.
Harrington Mill Studios Harrington Mill Studios is an exhibition space set within a working studio. The complex boasts 18 artists始 studios and an exhibition space which has helped to raise the profile of the studios by participating in art exchanges with artists from Sweden, Chicago and Korea. 2012 was an exciting year for Harrington Mill Studios, with showcases in Seoul, South Korea and artist Rose Pritchard from Chicago exhibiting at HMS in May.
To read more please visit www.artsderbyshire.org.uk/find_ venue/Places_Spaces
MOUNTAGO I worked with Mountago on several different projects for their website – including writing up descriptions of ski resorts around the world. These travel descriptions were designed to entice, inform and aid potential travelers in their choice of vacation destination, and it was my job to both research the information and write it into cohesive and fluid copy.
So what’s it like to ski in Lake Louise?
PENCIL PR On a freelance basis I write articles, blog posts and press releases for Pencil PR, a small PR and marketing firm based in the UK. I provide extra help with any of their copywriting needs, as and when requested, and usually find myself working on something different every week.
Clients have included financial accountants, software companies, social media experts and many others, as well as blogs for the company website itself, as shown here.
KANATA NETWORKER I have been writing articles for the Kanata Networker since the middle of 2015, every month choosing a different company in the Kanata North area to target. My job is to research and interview the company and discover what their market value is for other Kanata residents or businesses. The article is then written up either as a narrative or as an interview. This project is extremely valuable for me as a writer as it gives me the opportunity to use some of my journalistic skills as well as my creative writing to produce something informative, interesting and engaging.
KANATA NETWORKER
MEREO BOOKS
I write for Mereo Books on a weekly or bi-weekly basis, adding blogs directly to their website. I write about topical issues related to the self-publishing industry, as well as tips, advice, anecdotes and personal stories. I have been contributing to this blog for two years, and find it extremely enjoyable and rewarding.