Corporate Identity Guidelines for Mercury
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Corperat Guidlines for Mercury 2012
Contents
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Corporate Identity
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Mercury Logo
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Mercury Colours
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Fonts
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Stationery Set
p8
Plastic Wrap Packaging
p15
Website Template
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Corperat Guidlines for Mercury 2012
Coperate Identity
Corporate Identity for Mercury was originally created in the late 1990’s. Since that time it has been amended and updated to provide an identity that communicates the values of the organisation and is easily identifiable and understood by its customers.
The aims of the corporate Identity is to create a strong presence; to provide high quality textiles. The corporation highly values its corporate values and these are: High Quality products Reliability Innovation A strong and consistently applied corporate identity will successfully present the organisation’s aims and visions to its various audiences.
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Corperat Guidlines for Mercury 2012
The Mercury Logo
The logo is a representation of Mercury being the closest planet to the Sun merging with the idea and the mountains and the out doors. When working with the logo it is imperative that it looks consistent throughout all applications. To achieve this keeping the logo consistent always use the original graphic files in accordance with the guide lines. It is recommended that the logo not be distorted or stretched and should remain in proportion.
The logo can also be reflected but this should largely be reserved for stationery so items can be aligned comfortably with the edge of the logo.
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Corperat Guidlines for Mercury 2012
The ‘Exclusion zone’ is a clear area around the logo and should remain free from any printing. There are exceptions to this such as when producing stationary or having the text with the logo. But that should remain within the exclusion zone.
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The ‘Exclusion zone’ is always 20% of the width of the logo (x).
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12%
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100% 100%
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50%
20%
When applied with the text it should align perfectly with the logo. It should be 12% of the logo area and included in the exclusion zone.
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The logo can also be reflected with the text but the proportion guides are still the same
Corperat Guidlines for Mercury 2012
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The logo can also be used in back and white using the Grey specified in the colours which is a shade of black
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Corperat Guidlines for Mercury 2012
The Mercury Colours
Orange sun and text: CMYK C=0 M=50 Y=100 K=0 RGB R=247 G=148 B=30 Web safe RGB R=F7 G=94 B=1E Pantone posses uncoted= DS - 36 2U
Grey mountin and curve and text: CMYK C=0 M=0 Y=0 K=30 RGB R=188 G=190 B=192 Web safe RGB R=BC G=BE B=C0 Pantone posses uncoted= DS - 325 U7
Text: CMYK C=0 M=0 Y=0 K=60 RGB R=128 G=130 B=133 Web safe RGB R=80 G=82 B=85 Pantone posses uncoted= DS - 325 4U
These colours are used in the logo as well in the stationery set . If relevant other colours can also be used.
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Corperat Guidlines for Mercury 2012
Fonts
Mundo Sans Extra Light This is used in the logo in the orange colour, . It is also used for the company namen.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £%&(.,;:‘’“”!?) Gill Sans Extra Light This is a secondary font to be used for the company caption and any additional intonation.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £%&(.,;:‘’“”!?)
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Corperat Guidlines for Mercury 2012
Statonery Set
The stationery set provided is design to show the corporate values of Innovation reliability and High Quality. It was also designed with the idea of being environmentally friendly by cutting down the cost of paper usage. However it is a recommendation and dose not have to be used but any other designs should also show the corporate values and adhere to the guidelines.
Printing It is recommended that a professional printer is used to produce your stationery items, for the following reasons: A professional printer can prepare the computer files needed to Print your stationery correctly. Using a professional printer can be a cost effective way of buying good quality stationery. Your stationery will be of a consistent standard. The recommended paper for printing is a thick good quality stock paper that will support the cut off business cards
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Corperat Guidlines for Mercury 2012
mercury Tell: 5129 455255 www.mercury.org
Businesses card
Mercury & co First line of address Second line of address Town County Postcode
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Businesses card
Name of person the letter is for First line of address Second line of address Town County Postcode Date Reference Dear Sir, A piece of stationery is a working document and must be designed with the users (both the sender and receiver of the letter) i n mind. Your design should not take up so much of the space that there is very little left for typing. You must also not impare legibility for the reader. The typed letter never goes right to the bottom of the page. You must leave enough room for the sender’s signature and job title to be included without looking squashed. Ideally, the signature should fall in the bottom third of the letter. Often, letterhead designs look great until a letter is typed upon them and then the whole thing can become a confusing mess. Check your design by trying out a test letter in the proper format and seeing how it looks. The exact dimensions of margins for typing vary according to your design and can be negotiated with your client. Yours sincerely,
Rhiannon Robinson Lecturer, Graphic Design
mercury Tell: 5129 455255 www.mercury.org
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The design of the Stationery set is to provide the business card, letter and complements slip all on one sheet. The individual items are then able to been torn off or kept in one place. The design contains two business cards with enough room to put on any relevant information
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Complements slip
Corperat Guidlines for Mercury 2012
210mm
84mm
84mm Mercury & co First line of address Second line of address Town County Postcode
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56mm
56mm
Tell: 5129 455255 www.mercury.org
Name of person the letter is for First line of address Second line of address Town County Postcode
297mm
Date Reference Dear Sir, A piece of stationery is a working document and must be designed with the users (both the sender and receiver of the letter) i n mind. Your design should not take up so much of the space that there is very little left for typing. You must also not impare legibility for the reader. The typed letter never goes right to the bottom of the page. You must leave enough room for the sender’s signature and job title to be included without looking squashed. Ideally, the signature should fall in the bottom third of the letter. Often, letterhead designs look great until a letter is typed upon them and then the whole thing can become a confusing mess. Check your design by trying out a test letter in the proper format and seeing how it looks. The exact dimensions of margins for typing vary according to your design and can be negotiated with your client. Yours sincerely,
Rhiannon Robinson Lecturer, Graphic Design
mercury
56mm
Tell: 5129 455255 www.mercury.org
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The dotted lines will be perferated so the elements can be torn off
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Corperat Guidlines for Mercury 2012 210mm
10mm
24mm
mercury Tell: 5129 455255 www.mercury.org
80mm
30mm
5mm
Mercury & co First line of address Second line of address Town County Postcode
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45mm
25mm
5mm
5mm
45mm
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7mm
Name of person the letter is for First line of address Second line of address Town County Postcode Date Reference Dear Sir, A piece of stationery is a working document and must be designed with the users (both the sender and receiver of the letter) i n mind. Your design should not take up so much of the space that there is very little left for typing. You must also not impare legibility for the reader. The typed letter never goes right to the bottom of the page. You must leave enough room for the sender’s signature and job title to be included without looking squashed. Ideally, the signature should fall in the bottom third of the letter. Often, letterhead designs look great until a letter is typed upon them and then the whole thing can become a confusing mess. Check your design by trying out a test letter in the proper format and seeing how it looks. The exact dimensions of margins for typing vary according to your design and can be negotiated with your client. Yours sincerely,
Rhiannon Robinson Lecturer, Graphic Design
mercury Tell: 5129 455255 www.mercury.org
29mm
26mm
25mm
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23mm
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34mm 8mm
14mm
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Corperat Guidlines for Mercury 2012
Enough room should be left in the centre of the page for the letter with a good 20mm space on the right and left side of the page.
mercury Tell: 5129 455255 www.mercury.org
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Mercury & co First line of address Second line of address Town County Postcode
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Name of person the letter is for First line of address Second line of address Town County Postcode Date Reference Dear Sir, A piece of stationery is a working document and must be designed with the users (both the sender and receiver of the letter) i n mind. Your design should not take up so much of the space that there is very little left for typing. You must also not impare legibility for the reader. The typed letter never goes right to the bottom of the page. You must leave enough room for the sender’s signature and job title to be included without looking squashed. Ideally, the signature should fall in the bottom third of the letter. Often, letterhead designs look great until a letter is typed upon them and then the whole thing can become a confusing mess. Check your design by trying out a test letter in the proper format and seeing how it looks. The exact dimensions of margins for typing vary according to your design and can be negotiated with your client. Yours sincerely,
Rhiannon Robinson Lecturer, Graphic Design
mercury Tell: 5129 455255 www.mercury.org
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mercury 20mm
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20mm
Corperat Guidlines for Mercury 2012
It can be folded in three sections to fit a DL size envelope 210mm
mercury Tell: 5129 455255 www.mercury.org
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99mm
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Mercury & co First line of address Second line of address Town County Postcode
Name of person the letter is for First line of address Second line of address Town County Postcode
297mm
Date Reference Dear Sir,
99mm
A piece of stationery is a working document and must be designed with the users (both the sender and receiver of the letter) i n mind. Your design should not take up so much of the space that there is very little left for typing. You must also not impare legibility for the reader. The typed letter never goes right to the bottom of the page. You must leave enough room for the sender’s signature and job title to be included without looking squashed. Ideally, the signature should fall in the bottom third of the letter. Often, letterhead designs look great until a letter is typed upon them and then the whole thing can become a confusing mess. Check your design by trying out a test letter in the proper format and seeing how it looks. The exact dimensions of margins for typing vary according to your design and can be negotiated with your client. Yours sincerely,
Rhiannon Robinson Lecturer, Graphic Design
mercury 99mm
Tell: 5129 455255 www.mercury.org
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Corperat Guidlines for Mercury 2012
The envelope is a standard DL envelope with a clear window for the recipients address. 220mm
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20mm
46mm
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220mm
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14mm
90mm 9mm
18mm
10mm 11mm 10mm
Corperat Guidlines for Mercury 2012
Plastic wrap packaging In the packaging of the roles of fabric a plastic wrap is used to protect the roles. To help with Identification the logo can be applied a pattern and printed onto the plastic wrap. The logo can be printed in colour or in black and white using the colour guidelines. When printing always use the graphic files provided.
M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M x
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25%
The pattern can ne applied in the company colours as well as in black and white, the grey is the mountain and text grey from the colour guide.
The gap between each logo in the pattern is always 25% of the width of the logo(X)
Corperat Guidlines for Mercury 2012
Website Home Page template This is a basic template for a website home page showing how the logo can be used effectively. The colours used are from the colour Guides. The orange backdrop to the moving graphic and products the orange at 40% opacity
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