The relationship between technology trends in mental health | Emma Louise Carney MA Research by Emma Louise Carney

COMING TO YOUR SENSES

TASTE

SIGHT

SOUND

TOUCH

SCENT

INSTRUCTIONS Before we begin. . . Go to emmacarney.co.uk/soundscape to stimulate the hearing senses. On the left you can see a key. This key is a prompt to take part in a particular activity in the box, each icon resembles a sense on the body. Now sit back, and relax. . .

Take a deep breath. . .

CONTENTS

• Future Consumer

• Future Technolog y

Pages 17-48

• Future Wellness

Pages 49-84

• Future Ideas

Pages 3-16

Pages 84 - 102

INTRODUCTION

Second semester was a time for a serious in depth look into a new area, also coming out of my comfort zone to develop a brand style that I would of otherwise overlooked. I hope you enjoy my box of mindfulness tricks, a lot of thought and careful consideration went into each activity to alert the reader what my research topic would include. Where did the idea come from? When did inspiration strike? - Nearing towards the end of first semester, I documented my visit to the Victoria and Albert Museum in London in November 2017. Upon returning home the promotional video was released by Es Delvin’s production team, where I was left star truck that the woman I had taken her photo and interviewed, was in fact the one and only Es Devlin herself.

In my last project, I touched on the subject area of combining emotional bonding to a digital installation that could capture the essence of the environment. Es Devlin says on her overview of the interactive piece “Regeneration is manifested by a constantly regenerating text” (EsDevlin, 2018), in this instance, regeneration of the human is manifested by a constant flow of mindfulness and awareness of our mental state. The Singing Tree was the inspiration I needed for me to continue my search into provoking emotions through sensory immersive experiences. Technolog y could project wellbeing in a completely new way that has never been done before, opening new possibility for an innovative answer to a problem in the form of a product or service.

FUTURE THINKING

Imagine the world, it’s 2025 – what comes to mind when you think of the future? Here, let me paint the picture. We’re all talking to thin air and demanding it share our problems, we’re more open to sustainability due to an over saturation of plastic pollution, we’re all sharing the same Uber ride home and we no longer have gardens due to urbanisation. As much as this sounds negative, it’s adjustment to the way the future is shaping up to me. The following section of this body of work demonstrates the future consumer and what trends are directing purchase habits, creativity and immersive experiences.

New Consumer Voices 5G Force Crowd-based Capitalism

Analogue Activism

Anti-Anxiety

Responsible Tech

The Localvists

The Imperfectionists

The Augmentalists

THE FUTURE CONSUMER WGSN Consumer Trend

Global Drivers:

In the third decade of the 21st Century, defining drivers of the underlying shifts within the consumer landscape will be crucial to all aspects of business planning and survival. Local priorities are shifting, people are expecting technolog y companies to be more ethical and responsible and anxiety has reached critical mass and people will lean towards selective apathy to cope, apathetic subcultures and behaviours are on the rise.

From the rise of crowd-based capitalism to the 5G force, what are the main drivers transforming the consumer landscape in 2020? Anti-Anxiety: The Imperfectionists. Responsible tech: The Augmentalists. WGSN is often a starting point within research for me, as their extensive knowledge in consumer trends can identify a path for my project.

WGSN Consumer Report Globally, the waves of anxiety have reached every shore. Take a look around – In recent years, our cultures, the way we shop, how we communicate, even our Twitter storms have been influenced or driven by anxiety. Look at the anti-anxiety industries impact: The soaring rise of the wellness market, including wellness tourism (projected to reach $808 billion by 2020), apps, beauty products and restorative workouts will remain strong throughout 2020. Calm design is gaining market share. (WGSN, 2018) “Care and compassion are wonderful human emotions. But what happens when we caree too much? When do passions become obsessions? This leads to anxiety. The gnawing mental agony of “I can’t do enough” means we often don’t do anything” (WGSN, 2018).

:Anti-Anxiety

Image source: Openframeworks, Zara and ASOS for Sims Mobile.

Responsible Tech: The Augmentalists “ Technologies ethical tipping point was 2017. Social media propaganda wards, online bullying, record high data breaches and leaks made headlines globally. Add in the threat of automation, concerns, around AI and the fear of the outsized power of tech companies and it’s starting to break people”. While we expect technolog y companies to be more ethical and

respsonsible. we can’t skirt our responsibilities towards managing our tech reliance. Like it or not, there’s no turning back from our co-dependant relationship with technolog y. A study found that 67% of 18-24 years can’t read a map. Enter the Augmenalists, a cohort that embraces tech advancement but demands it optimises, not consumes, their lives”(WGSN, 2018) 6

• Machine Learning This may sound far-fetched, but the technolog y is inching closer into our daily lives and

Responsible Tech

Augmentalists are early adopters. “We’re already cyborgs. Your phone and your computer are extensions of you” Says Elon Musk, CEO of Neuralink.

• Brain Interface In a 2017 Harvard Business Review survey which polled people in the US, Canada, the UK, China and Brazil, found that 52% of respondents believe AI will have a positive impact, and 82% reported that their recent interactions with AI had been positive.

• HI combined AI When HI combines with AI, we will have the most significant advancement to our capabilities, of thought, creativity and intelligence that we will have ever had in history. Although Snap glasses flopped, AR devices are still a huge investment point. 7

Immersive Economy

Enough about the experience economy. By 2020, next generation interfaces will allow for on-demand brand immersion with an educational or entertainment experience. These include: • Visual/voice search The next area for search optimisation pairs voice enabled search with visual display. Accurate keywords and tagging are crucial moving forward. • Active augmentalists VR g yms, anyone? Technolog y will increasingly change workouts, particularly for the time-crunched road warriors who want to feel the burn between meetings. • AR/VR Live sports events are banking on AR/VR experiences to gain more fans and increase the advertiser spend.

FUTURE CREATIVITY The keyword here is ‘Future’, where will we end up? How will we use the services we use today? In the end, the human really is the one being creative, and it’s more about how can you get better efficiencies. Augmentation of creativity is all what it’s about, which is why in a WGSN report on AI: Augmenting Human Creativity can help us grasp the clear direction of where creativity will end up. As AI-assisted software takes on more of the heavy lifting in the design process, human curation will become increasingly important. (WGSN, 2018) Look into the clear plastic kaleidoscope, look at the image above to distort the eye. 9

Artificial intelligence is emerging as a creative tool that is increasingly being used to augment human capabilities in fields as diverse as fashion, music, architecture and design. Human intelligence and creativity will increasingly be augmented by AI, yet it is important to remember that AI is not a replacement for human talent, it is a tool. As AI and generative software automate the process of drafting, human intelligence will refocus on curation. Consider how this will affects the skill a designer may need.

Creativity in 2025 Looking further into the future development of creativity, areas that are key trends for 2018 to help enhance the progress into 2025 include:

Studio XOX developing wearables for emotional compatibility.

• Bespoke transformation • The experience economy becomes custom made and highly personalised • Local tech - Developing backwards for geo-specific sustainability. • Cognitive superpowers– The mind’s potential untapped. • Compassionate technolog y – Re-engineering tech to enhance humanity.

Google Chrome: Creative music live in your browser online.

Augmented Creativity - Brands like Apple and Google are using AR.

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FUTURE EXPERIENCES

As an experiential marketer, it’s important for the research previously mentioned ties in with my current practice. As the project develops, you will get a sense of calm and a better understanding of mental health and it’s relation to technolog y. In this section of the project, I will be focusing on the future of experiences and events, where will they be heading by 2025?

-sitting back and listening to long-winded presentations regarding the features and benefits of a product or solution. Today content needs to be about exploration and discovery, putting our audience in the driver’s seat”. Although, with that being said by Freeman, oversaturation is increasingly an issue within marketing as more and more brands are fighting for a chance to be noticed by the consumers.

According to experiential marketing agency Freeman (GetToken, 2018) people don’t just want to be talked to anymore. . In their report ‘Brand Experience for Millennials’, they write “Gone are the days of passive auidiences-

So where will the experiential future help brands discover new ways to capturing attention? Modern technolog y is giving us limitless access to new ideas and the possibility to turn event activities into interactive experiences.

Experiential marketing can be simply defined as learning through experience. It is a powerful tool which can immerse consumers in new, fun and unique events that are memorable allowing for instant brand loyalty. From hands on activity to sensory experience, experiential marketing takes form in a multitude of ways, with the use of technolog y is increasingly at the forefront of these immersive events. â&#x20AC;˘ Virtual Reality A proven highly effective way of promoting your brand message, placing your audience right in the middle of it. There is a plethora of ways you can entertain people with VR including gamification, a demo of your products or guiding them through your company backstory. (Identity, 2018) â&#x20AC;˘ Augmented Reality From the first application to take off from Pokemon Go to Snapchat and Instagram lenses and geo filters, AR is taking shape to be one of the fasted growing trends in marketing and experiential events. Allowing users to mix the alternative world with the real, provoking a unique and personal response from audiences, wherever they may be during the events.

• The Immersive Pop Up At SXSW 2018 brand activations where everywhere you looked from brands such as ABC, Gatorade, Bravo, Bumble, Under Armour, FOX Sports, YouTube, Sony and Panasonic. A lot of these experiential immersive enviroments where demonstrating a replicated stand of a set, learning centre or connecting it’s online audience in an offline environment. Pop up experience stands are increasing, with new areas being released weekly. Newly placed in Brooklyn, New York is interactive exhibit In The Dream Machine. Where visitors are immersed into a top ‘Instagrammable’ spot inspired by our dreams, including clouds mid air, giant ball pits and neon corridors for that perfect insta pic. When researching the area in third semester, I didn’t specify the field much like I did within technolog y. Brand activations are open and can be inter-preted in different ways, the research was to understand how I could include into my own practice.

FUTURE PURCHASING Shopping in 10 years: As previously mentioned in Semester One, the threat of retail plummeting to a standstill and brick and mortor stores will be no more was a hot topic. Given retails migration to mobile, this doesn’t come to much of a surprise. Are we all going to shop at home in our pyjamas, or are we going to give brick and mortor a chance? Well, in a recent article by Lin Grosman for Forbes on how we will be shopping in 2030, we have some future options to think about. (Forbes, 2018) • Ultra Fast Delivery: Amazon and ASOS have rapid changing delivery

options, meaning that it will only increase. Drones, dogs and self driving vehicles are on the horizon. • Plastic free: Banning all plastic straws such as McDonalds and Wetherspoons in the UK, by 2025 we are looking at a sustainable future. Clare Dowdy from Retail Design says in a recent article “But surely the next step will be for ubiquitous chains such as Pret A Manger to ditch disposables for their in-store diners, in favour of old-fashioned crockery. Now that would be progress, and would improve the interiors’ aesthetic to no end.” (Futures, 2018) 14

Letâ&#x20AC;&#x2122;s take a moment

to breathe. . .

Pick up the blue circlular case Stretch, pull and poke the putty provided. This is form of cognitive therapy proven to ease stress and to remember the information you just read at a later date.

FUTURE TECHNOLOGY

While technolog y is increasingly becoming the word on everyonâ&#x20AC;&#x2122;s lips, itâ&#x20AC;&#x2122;s with good intensions and some bad intentions. As previously mentioned in Semester One technolog y was discussed on how technolog y is set to improve the experiential and immersive industries. Whereas, at this part of my project and body of work the following research has been developed with intentions to better understand the way the world is changing and what possible services and products exist that improve mental health and wellbeing.

DIGITAL DOWNLOAD Throughout this semester the focus has been keeping in touch not only with innovative practices, but looking at new ways technolog y is enhancing and improving the wellness industries. To start off this part of the research I looked a lot into Digital Download reports on WGSN where several ideas stood out to me. Two in Five people own voice assistants, 60% still don’t shop from them according to Episever (WGSN, 2018) Could this mean we leave our screens behind? We’re evolving our relationship with technolog y and this will mean leaving our screens behind. Technolog y

companies are betting against touchscreens and smartphones as we know them. Their current objective is called ‘Zero User Interface’, a model where users do not need to understand how a technolog y works, but it is the technolog y itself that strives to meet users needs(WGSN, 2018). Google CEO Sundar Pichai said in a recent conference “ The next big step will be for the very concept of ‘device’ to fade away. Over time, the computer itself will be an intelligent assistant helping you through your day. We will move from mobile-first to an AI-first world”. (Google, 2017)

ARTIFICIAL INTELLIGENCE You either get excited by the word AI or terrified at the thought of what it could all mean for the future. In this section of the body of work I will be developing an understanding of AI and how it could have an impact on the wellbeing of others. Parliament, UK: In March, the UK Parliament of Select Committee on Artificial Intelligence Report of Session 2017-19 released an open source report called ‘AI in the UK: Ready, willing and able? ’, this report is of importance to my project as it helps me understand the stance the technolog y has on the economy and UK population. In Chapter 7: Healthcare and AI page 87, the House of Lords demonstrate a clear definition of the opportunity AI has in the health sector. “The application of artificial intelligence in the delivery of healthcare in the UK offers significant

opportunities to improve the diagnosis and treatment of the unwell, as well as to help the NHS and other healthcare providers to be more efficient. Future research and innovation should be encouraged” the report also goes on to mention the implications and stated, “NHS currently is not able to set aside resources to explore the full potential that AI holds, which leaves clinicians and other healthcare professionals ill-equipped to make the most of these opportunities”. (GOV, 2018) In conclusion to this report, the statements made by Parliament are quite important for my decision making and design process in semester three. With information such as this, I can identify the real issues and predict and which point my realised product or service area will be of help to the population.

:Anti-Anxiety 19

Further into my research I have discovered many areas where AI is being seen in a negative light but with bigger possibilities, one of which is by Elon Musk, highly innovative founder of Paypal, SpaceX and Tesla. At a recent Q&A panel at SXSW Musk playfully spoke about various elements of his work, but when asked about AI he became nervous. “It’s the wishful thinking of the situation. It scares the hell out of me, it’s capable of vastly more than anyone knows and the rate of improvement is exponential” (TheDrum, 2018). When developing ideas on what I want my final project to perceive, having such an outstanding innovators opinion on the subject can change an entire route of the project. Further confirming more research into AI will have to be conducted next semester.

“It scares the hell out of me it’s capable of vastly more than anyone knows. . - Elon Musk, 2018 SXSW 20

Binary Festival, Liverpool ://Lydia Nichols Roll the dice, this is to demonstrate the pros and cons of Artificial Intelligence.

Part of my primary research discoveries as part of my project was to attend the Binary Fest talk at FACT Liverpool in partnership with LCR Activate. Part of the discussion was to keep AI in a positive light, which is where Lydia Nichols saw as a challenge with all of the negative press the technolog y receives. She started the talk immediately responding to the Cambridge Analytica Facebook data breach scandal with not many words said other than a few head shakes and quick movement of topic. Here’s 3 interesting things I learned about AI here:

• Robots are here, really. We’re already interacting with basic AI on a daily basis, from the choices served up to us by our Netflix and Spotify accounts and the content on our Facebook page, to when we’re searching for our next meal from Deliveroo or latest date on Tinder. 21

• AI can be a force for good: AI has the potential to not only improve businesses but change lives too, especially in the field of mental health. You only need to look at Woebot, an automated chatbot based in Cognitive Behaviour Therapy, which helps to monitor users mood and sends content tailored to their particular needs. AI technolog y is already being used in billoards using facial recognition to detect whether you’re on your phone, if you’re smiling at the ad and if you’re contemplating suicide. Just drom your expression.

AI is giving brands a voice: Startup Voicery is using AI to develop bespoke, synthetic voices for brands with a waiting list of brands to develop their own unique tone of voice to reach consumers. (Design, 2018) Confirming just how much voice and the sensory feeling of sound can have an impact on the power of branded voice. Speech is getting digitally chopped up into small bits of sound and reconstructed to whatever you might want it to say.

• State of Play: Rolep lay Realit y at FACT Liverp ool

• Samsu ng VR Space Exper ience at Manc hester Scien ce Museu m

• St at e of Pl ay : Ro le pl ay Re al ity at FA CT Li ve rp oo l

• State of Play: Roleplay Reality at FACT Liverpool

• Chine se New Year AR trail across Liverp ool

• Cruci al FX innov ation lab testin g

• St Ge or ge s H al l on m in df ul ne ss • Samsu ng brand activa tion VR

• Chinese New Year projection mapping in China Town

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â&#x20AC;˘ Exper iment arium intera ctive exhib it

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â&#x20AC;˘ Crucial FX behind the scenes of projection mapping

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â&#x20AC;˘ Exper iment arium , Copen hagen sound to light

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• Kinicho Studios Liverpool at FACT Liverpool

• Simon Wilki nson on AI in VR, The Third Day exhib it

• Samsu ng VR Space Exper ience at Manc hester Scien ce Museu m

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â&#x20AC;˘ Binary Festival Liverpool on future technologi es

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WELLNESS TECHNOLOGY With technolog y advancing at such a fast rate, I dug deeper into what products or services already exist in relation to mental health and wellness. Wearables is set to reach 560 million users in 2021, which means estimated device revenue of $95.3 billion in 2021 (Insights, 2018). Wearables are driving the rise of tech connected healthcare. In my opinion, technolog y innovation is something we should all invest in and the future is looking bright for the healthcare market. In wearables, fashionable items are often questioned when they are brought into the mainstream market.

• EMBR Wave - Temperature goes up and down to give you thermal relief on demand. • The Gravity Blanket – Described as the Advil PM for your whole body, is an idea that won over $3 million worth of support on Kickstarter (FashNerd, 2018) Filled with 15-25 pounds of little beads, non-toxic, no wires, batteries, buttons and apps and don’t have to wear a head gear for the benefits. Applies pressure to trigger the sympathetic nervous system and induce relaxation. • OURA ring – The ring is the first consumer available wearable that offers guidance on how to improve your circadian alignment.

• FreeStyle Libre System – The S+ - World’s first non-contact sleep sensor, helps you sleep better from the very first night, combining a bedside sleep monitor, smartphone app and web-based app to help track and better understand your sleeping patterns. Gives personalised feedback and suggestions to help im-prove your sleep. • Tintolog y Concept of a pharmaceutical company that develops paint that can change depending on your mood. The project aims to tap into colour psycholog y and therapy. The household paints are now on Kickstarter for funding. • Zozosuit A skin hugging hi-tech bodysuit offering precise measurements helping shoppers pick the perfect sizing for their garment buying. The suit used machine learning process it’s growing database. • ShapeScale 3D photo realistic scanner that allows you see where your efforts are improving and the impact of your diet. In contrast to Naked.Fit the app is a lot more detailed in it’s approach, allowing you to zoom in and see your muscle as a 3D model.

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MIXED/AR/VR REALITIES As previously mentioned, the benefits of mixed, augmented and virtual reality are insanely beneficial to the healthcare sector. Not only could it benefit hospitals to operate, detect life threatening diseases but it can also be used a cognitive therapy method to eliminate stress, improve mental health and overall make the world a better place.

another dimension without having to pick anything up or wear a device. Examples:

Not just in wellness, but in commercial context brands are starting to develop a strateg y that involves the use of these technologies to provide better experiences for their consumers. In experiential marketing, mixed reality is often used to fully immerse the user into

â&#x20AC;˘ Theoriz MR room This mixed reality room has gone viral on social media for all of the right reasons, the room consists of a living room that moves and leaves the user disorientated. Since then, brands like Adidas, Nike and Google have been using similar techniques.

â&#x20AC;˘ TeamLab Studios TeamLab are experiential and immersive enviroment specialists, breaking the rules in traditional experiences. They use augmented reality mixed with project mapping and motion sensors to create a whole new way of storytelling.

• Zara AR windows – I came across this AR display in my local Liverpool store but they can also be seen around the UK. This is the first brand to use the technolog y to immerse consumers to take part easily, and have a buy the look option in app. • EON Icube This virtual reality cube is a new experience room specifically designed for the use of a headset. The programmers at EON allow others to bring in their own VR designs for visitors to immerse themselves in. • Cyber Therapy Previously seen at The Future Lab trend briefing, mindfullness coaches and meditation labs are using virtual reality to let users who are uncomfortable being around other people to relax to immerse themselves at home with the full spa treatment. • Artopia app This app lets you live paint all over the world with just the tap of a screen. It’s been named the Apple ProCreate of the AR world, as just like you would draw a picture you can draw on the screen in front of you, allowing creativity in a complex technological environment.

THE SMART HOME By now we’ve heard all of the horror stories of Amazon Alexa from her collaborating with Google Home complimenting each other’s skills, the creepy laughter from random devices and the possibility that they are listening to all of our conversations for thriller movie level data breach. But what if the possibilities of Voice Assistants where much more positive than we thought? And not just voice assistants, the ability of the entire home to be smart from the light, oven, heating, TV etc. In fact, the entire market of the Internet of Things series worldwide in 2017 was 284.8billion (Statista, 2018), so surely there’s some right in the wrong? I firmly believe the smart home is the future, away from all of the capitalism of the ‘buy me! Buy me!’ world, home really is where the heart is. In a report by

Think about your home, pick up the wax melt and inhale. The scent should remind you of freshly washed clothes.

WGSN on the Designing Futures - Psycholog y of the Home it was said that homes have a deep connection to emotional attachment. “Ultimately, the meaning of home is tied to the way people identify with and become attached to places. Our homes have deep and emotional meaning, and this intensifies as we add more of ourselves to our spaces.” (WGSN, 2018) I think my point of home being where the heart is really is confirmed here, allowing me to understand the possibilities I could bring to the table when developing an idea in third semester revolving around a design thinking process. In semester three, I really want to dig deep on the home and the workplace to contrast, I want to see how a product or service area reflects the comfort of a home whilst putting emphasis on ‘relax’,

:Home is the heart. 37

Alexa, where is the smart home going to be in 2025? Here are some statistics from Branded3 and Statista: 50% of searches will be voice assisted in the home by 2021. The opportunity in this market is likely to touch US$ 97.61 bn by the end of 2025. The number of IoT smart home units was expected to increase through the years. It was 21.2 million units in 2017, and it was expected to reach 149.6 million units by 2025. 78% of global consumers agree that the smart home is an extremely, very or fairly appealing concept. 25% of consumers in the UK currently own a smart home device in 2018. Expected to rise by 50% by 2025.

â&#x20AC;&#x153;Our 2017 projections of Alexa were very optimistic and we far exceeded themâ&#x20AC;? - Jeff Bezos, Amazon 38

INTERNET OF THINGS

According to Machina Research, growth of IoT connections is tremendous: from 6 billion last year to 27 billion in 2025. In that time, the number of cellular IoT connections will reach 2.2 billion, and 45% of these will be in connected cars. CES 2018 Las Vegas IoT: • Aladin Smart Lamp This lamp is designed to support the elderly, using motion sensors to detect any issues that can alert authorities immediately. • Homni Smart Sleep This is a sleep aid IoT product that can change colours, play music and tracks sleepers movements. • Kohler Smart Mirror This mirror has Alexa embedded inside, so you can shop, play music or go over your days schedule all while brushing your teeth. • Google on voice tech Although the company have already released the Home Assistant, the company are betting big on voice technolog y. The service no longer sits in an app or device, it’s now available through an innovative campaign strateg y in TV a nd android automotive.

CONSUMER ELECTRONICS Thinking about IoT devices from CES made me think about consumer electronics as a whole to understand what we purchase within technolog y and why.

sectors. While they remain the mainstay of the consumer technolog y market, the most dynamic growth and interesting innovation is happening elsewhere.

The key part of this research was an extensive look into Mintel reports and trends. This allowed my research to what my project could actually be going forward.

The smartwatch market continues to go from strength to strength, with ownership hitting 10% for the first time in December 2017, while the public appears to be rapidly embracing voice-controlled speakers like Amazon Echo and Google Home, household ownership of which has also reached 10%.

Quarterly Report: Digital Trends April (Mintel, 2018) The challenge of generating any genuine innovation in smartphones, tablets and PCs means that both consumer and market data continues to show little growth for these

This research opened my eyes to the use of automotive design thinking processes. 41

As companies look to push the boundaries of technolog y even further by introducing more AI (Artificial Intelligence)powered and automated products and services, we see a promising picture of positivity towards such developments among a sizeable minority of consumers, although the prevailing attitude remains one of scepticism. While acceptance of these developments will almost certainly increase along with peopleâ&#x20AC;&#x2122;s familiarity with them, companies must ensure that when they do innovate in this area, they are not doing it to the detriment of other elements of the customer experience. (Mintel, 2018)

CONSUMER ELECTRONICS

The following are case studies of recent consumer electronics innovations: Futurist Ray Kurzwell pointed to bio technolog y as a major development to watch in the mid-future. Defining the discipline as “reporgramming living” he said “10 years from now, this will be a flood and we’ll be able to programme ourselves away from cancer”.

• Modern Meadow New generation leather, eco-friendly and sustainable future of clothing, using biotech for new materials, not harming others. • Kenma’s ‘Wemo’ The wearable memo pad is one of the light hearted consumer product in recent years. It aims to help those suffering with memory loss Not just the forgetful.

• Time Flip A modern age ccelerometer to track the time you spend on activities in your day. • Biosense Contact Lens These lenses by Oregon State University can detect early signs of disease and use electrochemical components to monitor various metics like blood glucose levels, using tears rather than blood like traditional methods. 43

• Self Driving Suitcase Aimed to make travelling easier, Foward CX1 is a new innovation where the suitcase will follow your steps around the airport. • BYTON Electric Car The car is new to the market in China, with ultra fast charging and projection screens, competing with Elon Musk’s Tesla smart cars.

• Foreo UFO face mask Transforming the norm, Foreo have developed a high tech innovation in the way beauty treatments are used. It was debuted at huge fashion shows like NYFW and LFW, it was then picked up at CES in Las Vegas. The brand used many marketing campaigns across social media with influencial beauty vloggers globally.

• Portable Projectors In immersive entertainment, projectors are a way of not only watching TV or playing games, but also ways of communication or lighting. LG’s portable projector allows for voice assistant compatibility, easy transport and ease of use. Users are already commenting how the use of the 4K display improves their home.

Trending in technolog y: ://Colour • Pastels Beyond lilac, pastels across the board are moving in varied sophisticated directions. Chalky matte surfaces give mint green cross-category and cross-demographic appeal for products as diverse as clothes steamers, e-book readers and speakers. As you can see from the body of work presented to you, I took a lot of inspiration from this trend within a WGSN Colour Report for Technolog y Consumer Electronics. Mixed with the calming colours of relaxing.

• Transparency Growing focus for tech and electronics, both literally and metaphorically as glass become a more important material and as tech ethics continue to be a hot topic. Crystal clear glass brings a liquid clarity to accessories and small appliances

• Homely wood -

• Sleek Silvers Silver is a classic colour for electronics, representing expertise and professional grade production. After the rise of warm metals such as rose gold, sleep silvers are looking fresh again and being used to give a sense of security and prestige. Taste the mints in the blue bag to represent colour changes in mood.

New tech releases are strongly informed by interior design. Warm leathers, fabrics and woods are being used to make products more lifestyle-led and homely. While my research has had a focused manner on mental and the home, I would look more into the use of wood materials and just how comforting the colour palette really is. This will then later determine my overall branding decisions in the development phase.

â&#x20AC;˘ Fabric textures After emerging in 2016, fabric finishes have become steadily more mainstream as smart speakers such as Google Home have adopted them. Varied, going beyond smooth weaves to scratchier textures and colour.

â&#x20AC;˘ Metalised colour Shifting metallic finishes are used to add an experiential edge to tech, car coatings and smartphones. Sprayed ombre and flatter metallic is surfacing.

Pick up the pieces. .

Inside the blue tube there are jigsaw pieces, use the tongs provided to put the pieces together, this is a practice of mindfullness.

Breathe in. .

Source: Own imagery

FUTURE OF WELLNESS

In this section of my body of work I will be researching into the human mind using cognitive psycholog y practices, sensory memory in more depth than before and designing a better future for mental health and wellbeing. The research will look into existing practices as well as products and services on the market that could be helping in allowing me to further explore the possibilities within the health and wellness market for semester three. 49

Source: YouTube

THE FUTURE IS FEELING Designing for emotion: The future of products and experiences will be not in what they do, but how they make us feel. Here we explore the rise of emotional intelligence, and how designers and brands are responding it. • The meaning economy Brands are working to tap into their customers emotions to provide more meaningful experiences. • Tech converges with culture - With mental health in the spotlight, and emotion recognition tech emerging at speed, it is becoming both more important and more possible to design for (and

with emotion). • Buying less, but feeling more - In the future, products will be sold by what experience they create, and experiences will be sold by what emotion they evoke. • Designing feelings Although it has it’s roots in marketing and branding, this emotionally aware approach is quickly expanding across design, lifestyle and food and drink. These trends send a direct link to the research already conducted, converging new innovation technolog y with an emotional and human response.

THE EMPATHY INDUSTRY As mental wellness and empathy become areas of focus for consumers, designers are finding creative ways to invest in emotions and the experiences that explore or express them. Here are some products, experiences and services that give weight to the emotional design area. • Sensory feeling Multi - sensory experiences are gaining traction in the health and wellness sector as consumers seek creative approaches to self care. • Sound Off Yoga Silent treatment with sensory ambient lighting with directed yoga classes in London aiming to stop stress.

• Tui Sun An emotional first aid kit designed to provoke the senses and take the mind to a more peaceful place. This was a key source of inspiration when designing my body of work. • Watson Booth IBM Health researchers at IBM developed a brain scanning device that will take your image as a data graph using your emotional response. • Nick Veristand Aura Digital art installation is a piece using emotional intelligence to direct paths of light to the user. Depending on the emotion felt, the colours and ambience will change throughout the experience. 51

• eBay emotional response The online commerce site is using responsive technolog y to target the correct consumers. eBay have developed a emotional analysis programme that promotes subconcious shopping, tracking your food and using facial recognition data. • Happybot device The children’s home robot was developed in China to track the emotions a child goes on a daily basis. Using facial recognition the bot can change colour and play music to distract the child’s mind to calm them down. • Calm.com The mindfullness app has took the market by storm this year with the first mental health based digital company to release a physical product. The product is a lavendar spray mist for your pillow and night clothing to provoke a good nights sleep and sensory calming. • Uniform’s radio Experiential marketing agency Uniform developed a facial recognition radio service that plays music based on your mood. Prompting discussion of creativity using AI for a positive change.

WE ARE MOOD-AWARE Take the grey healing stones and take a moment to think about your current mood. 53

WGSN Key Ideas 2018 Tech experiences and consumer electronics are starting to bring emotional awareness and empathic responses into their remit. • Give weight to emotional intelligence – As we all become more mood-aware, emotional intelligence will be an increasingly valuable skill. • Be sensitive with tech With devices now able to access customers emotions, it will be a fine line between being intuitive and being invasive. Brands will need to use this new tool thoughtfully and responsibly, to add genuine value to customer experiences. Cognitive optimisation, enabled by the non-invasive application of experimental neurotechnolog y, will become a new aid designed for personal and professional development. Attracted to the potential of brain enhancement, business leaders are developing neurotechnolog y innovations that could potentially increase our brains capacity to process complex data. An example of this innovation is Elon Musk ‘Consensual Telepathy using AI brain extensions.

Source: Sanctus

MENTAL HEALTH ILLNESS In the UK, one in five in the US suffer from a form of mental illness. Yet mental health issues such as anxiety and depression are still taboo, with a lack of resources and the high cost of drugs are a rising problem. Due to this, many people never receive proper treatment, which can negatively effect their relationships, job performance and life satisfaction. This is essentially crucial for young people. A 2017 report by the Born This Way Foundation found that 57% of young people ages 15 â&#x20AC;&#x201C; 24 say their mental health is a concern, but 54% of them never or

rarely speak about it. (WGSN, 2018) The weight of living with mental illness can feel unbareable, and more services and programmes are needed to teach young people and adults how to grapple with difficult emotions and bounce back. This is my key area of research outside of trending products and topic areas, I want to be able to realise an idea that can be put into practice to spark a positive change or reaction from the end user. A way of further understanding elements of a product or service that could help, I need to study the senses.

Creativity in 2025

The senses memory are limited from person to person whether that be through mobility issues or a slight change in circumstance. When developing a new idea I will keep this in mind and try and keep an open mind that makes the product or service accessible to all.

FUTURE OF WELLNESS

As the research in my project in mental health progressed, I came across a paper by Karen Moore of the Sensory Connection Program that allowed me to have an overview understanding of the sensory approach to mental health therapy. Sensory modulation practices help people to regulate physiological and emotional arousal in ways that self-directed and empowering; they support recovery oriented practice s well as trauma-informed care and may assist in the reduction of seclusive and restraint. According to Moore, sensory based treatment has been identified as an effective treatment approach for clients who are distressed, anxious, agitated or potentially aggressive and as an alternative for more coercive actions; she also determined that sensory modulation approaches are particurlarly helpful for people with trauma histories such as PTSD and self-harming behaviours. (Moore, 2018)

Throughout the report I began to understand why touch, smell and sound are the key components to tracing the footsteps of your brain activity. I was then inspired to get in touch with practitioner Jake Bowness, a mental health specialist at the NHS and founder of The Bowness Project, a mental health organisation in Liverpool. The research conducted was to gain more accurate stats and professional opinions on the way Bowness saw the mental health economy and how itâ&#x20AC;&#x2122;s increasing year on year. Part of his response was led to negative technolog y including smartphone and TV addiction, yet he was quick to respond how he is grateful for technolog y as it allows him to reach out to his community with those who are in need of help, as well immersive experiences to practice cognitive therapy to his patients. (Bowness, 2018) I can now impliment this research into the work I produce in my project.

MENTAL HEALTH

ANXIETY Respond to different objects or situations with fear and dread. Rapid heart rate, panic attacks and sweating.

DEPRESSION Mood disorders range from depression and bipolar disorder. Persistent moods of overwhelming sadness or happniess.

PERSONALITY Paranoia, obsessive compulsive disorder and anti-social behaviour. Persons thinking differs from others.

HEALTH Health anxiety ranges from a person being in fear of dying or being fataly ill from generic illnesses such as a common cold and flu. Behaviour can distruct work, school etc.

OCD Obsessive personalities differ from phobias of germs and other compulsions.

IT â&#x20AC;&#x2122;S NOT STOPPING. .

Use the space provided to use the pink and green cones. Stack them one by one to represent the rise in mental health illness in recent years.

SENSORY THERAPY

â&#x20AC;˘ Sensory Integration Sensory integration therapy is an experience based on the senses. It refers to the brainâ&#x20AC;&#x2122;s ability to organize sensory information that comes from our surroundings. Sensations come in as perception and it is the brainâ&#x20AC;&#x2122;s job to locate, sort, and order all of the incoming sensations we receive.

When the brain receives information from the environment around us, it goes through a stage called sensory processing. The combination of inputs and outputs in the nervous system create the responses we need to develop, learn, and experience. Sensations provide the knowledge needed to direct the body and mind.

Brands are catching light of the benefits of sensory play, creating expriences whether that be for mindfullness and stress relief, body awakening or to promote in a marketing campaign for consumers to immerse themselves in and enjoy. Here are some examples of existing practices and services that stimulate the senses: 61

• AWA Health Pod The health pod is an experience based in Manchester and London to shut you off from the outside world.

• Sensory soaps In the health and beauty sector, a soup has been produced to activate certain scents to boost your mood. The design is inspired by healing stones.

When in the pod, the lid is closed and you are central to ambient lighting to better effect the mood for up to 30 minutes. It’s aimed to unplug you from distraction and relieve stress.

• Focusing seats These pods are like a modern day camping tent, designed to unplug you from the digital world to focus on a task you have at hand.

• Sensory Fiction MIT Media Labs have developed a new way to read a book. Using light, scent and touch the book tells a story in a new way, named ‘ The Girl Who Was Plugged In’. Focusing on temperature, depending on where you are in the story the book will feel warm or cold, or vibrate to stimulate the senses.

CREATIVE WELLBEING As recently mentioned in semester one I briefly discussed the benefits of art therapy within a children’s learning environment, in contrast to the way we think about mental health and mindfulness the art therapy links remain the same. When thinking about ways to distract the brain we often think about mundane tasks such as reading, cleaning or binge watching TV series. With mindfulness trending in 2012 with the colouring book boom, we can clearly see how the pattern has emerged on how creativity is improving our wellbeing. From 2012 when mindfullness colouring books where

everywhere (And still are), hospitals around the UK are being ‘graffitied’ by local artists with minimalistic or extremely loud paintings. In an article by The Guardian earlier this year, a mental health unit in London was decorated with a simple number 8 or inifinity symbol (The Guardian, 2018), depending on how you looked at it. The circle was to distract the mind, so you could run your eyes around the shape and forgetting about your surroundings. I really love this play on experiential mindfulness, it’s effective not only through its purpose but also as its cost effective and easy to expand into other areas.

Creativity encourages us to reflect and express ourselves, both of which help us develop ‘psychological resilience’ which is key to maintaining good mental health. Ways to enhance creativity: • Write a story about how your perfect day would go. • Take a different route to work. • Draw your worries. • Take a walk and take note of the amount of colours you take in as you walk. • Cook a new recipe • Use your phone to document your daily activities.

Use the cards provided and fill in those that require it, being creative in everything you do.

IN PSYCHOLOGY. . As previously mentioned, psycholog y within wellbeing was briefly mentioned in first semester developing the idea that I could brand out into a specific area within mindfulness. The idea hasn’t been realised as I write this, but the more I look into mental health the clearer the purpose of my development within the project is becoming.

some of which really stood out to me as a cognitive therapy approach I wouldn’t of otherwise thought about.

When sourcing for the types of activities psychologists prompt patients to practice at time or in the unit, I came across a database from Positive Psycholog y Programme, where they explain how mental health is an important thing to talk about, but it can sometimes feel uncomfortable for people to start discussing.

• Emotion Faces For those who have difficulty expressing their feelings. While it makes it easier for clients to describe their relationships and experiences, it can also help clients give immediate feedback on how they feel during therapy.

It’s an important subject, however, as an increase in societal mental health awareness can have positive outcomes. (Programme, 2018) The activities listed cover a very varies approach to dealing with mental health,

• The Thought Record A way to record one’s thoughts and reflect on them, whether creatively or in a simple notepad format. It asks the user to log their emotions and thoughts as well as what was going on to make them feel that way.

• Mood Tracker Developed for people dealing with anger management, but can be helpful for anyone who wants to track their mood. It splits the day up into several two-hour blocks, and ask the user to track their emotions with explanations - Helping them to realise the trigger.

Source: UnSplash

NHS MENTAL HEALTH The Mental Health Data Hub founded in February 2018 is a collection of interactive dashboards and useful links covering mental health data in England dating back from 2014 for the public to read and use. The mental health topic and after talking to a medical professional in the mental health sector, itâ&#x20AC;&#x2122;s very important I got a certain degree of coverage and research from the NHS that could uncover any recent changes in the shape of the future and what problems there are to solve when thinking about semester three of my project.

Part of the discussion within mental health is questioning whether we will have space for patients for the majority of the time with problems such as globalisation and urbanised living, and to this the NHS claim that at the end of January, there were 1,230,957 people in contact with services; the majority of these 1, 015, 083 were in adult mental health services. There were 166,423 people in contact with children and young peopleâ&#x20AC;&#x2122;s mental health services and 84,972 in learning disabilities and autism services. NHS Digital publish statistics on a quarterly basis in this publication series.

NHS DIGITAL

Proportion of people in contact with adult mental health serives aged 18-69 at the end of the reporting period in settled accommodation and employment. 78.9% of people in contact with adult mental health services at the end of January who had been treated under the Care Programme Approach for 12 months received a review during that time.

There were 7,758 open ward stays at the end of January in adult acute mental health impatient care, and 5,298 open ward stays in specialised adult mental health services. 19,894 people were subject to the Mental Health Act at the end of Jnauary, including 14,272 people detained in hospital.

ORGANISATIONS Diving even deeper into the facts surrounding mental health, I looked to organisations such as Mind and Time To Change, two highly acclaimed sources and campaign activists when breaking the stigma on mental health. In my practice, I would like to keep things at a factual understanding throughout,

without the possibility of anything other creeping its way into my project as this is quite a sensitive subject, as well as personal or triggering. To further research into mental health I conducted a 5 part Instagram survey poll asking questions surrounding the sensitive topic area. 69

Time To Change Org Time To Change continuously say throughout their campaigns that your attitude to mental health could change someoneâ&#x20AC;&#x2122;s life, with the shame and silence being as bad as the mental health problem itself (Change, 2018). When conducting primary research in the area through Instagram using their poll feature, I asked if maintaining a healthy lifestyle is something people strive to achieve and 86% of people said yes (Instasurvey, 2018) the follow up question was to determine whether they believed a stigma or any judgement had ever occurred to them when they expressed these aspirations, a staggering 96% of people (out of 120 people who answered) said yes. Mind Through a social media campaign by Mind in coloration with Stress Awareness Month in April, they released a number of stress relief cards to guide their audience in finding balance and acting on new routines to combat stress. The campaign touched on points to do with healthy eating, finding balance and the benefit of exercise to improve your overall mood. 70

DESIGN FOR WELLBEING In design thinking, developing new ideas is a key process in producing a new and exciting practice that may have not been done before. When thinking about design in wellness, I think back to trend reports and the process of what the trickle-down effect has on upcoming products or experiential environments. Visual merchandising and store design is a way I like to think about how to incorporate that into a new immersive experience or product/service. In a recent lifestyle report from WGSN was looking into key trends and inspiration all based around the concept of ‘Age of Anxiety’.

Increasingly anxious consumers, particularly Millennials, are changing how we shop, the benefits of chroma, helio and environmental therapies are all drawn upon as inspiration for spatial and emotive design. Product displays and store design elements are being subdued and unobstructed, giving shoppers the option to engage or withdraw. One area of the report that really stood out to me was ‘Concealed Tech’ the idea that too much screen time can effect mental health. “With this in mind, shoppers no longer want to be faced with imposing devices when entering a store. . .” 71

Image source: Louvire, Valextra, Nendo, Normann, Ohlab, Sanaa, Dior Homme, Everlane, Snarkitecture, COS, Fergison Hill, Sheisido, Nick Rennie, Phil Cuttance

â&#x20AC;&#x153;. . . Instead of eliminating them altogether, allow shopper to opt in or out by cleverly concealing devices in ornamental display systems which blend into surroundings.â&#x20AC;? This then becomes applicable to other areas of technolog y, such as sound, opting for considered designs which are decorative objects within themselves. When projecting my ideas into third semester, this will be key into thinking about product or service design. 72

IMMERSIVE EXPERIENCE

Sensory modulation approaches often include the use of sensory room, sometimes referred to as comfort rooms. Artist Brian Eno’s has developed a project named The Quiet Room meshing art together with wellness, making hospital stays more relaxing for patients. The usual sterile setting of a hospital might be the last

place you’d imagine seeing an immersive experiential work of art but this is exactly where he wanted his music and visual art to reside. It’s an art installation designed to calm patients and help them heal, when viewed in the context of an experience, colour psycholog y is a key factor in getting the right fit for the environment the work is in. (Enos, 2017)

Here are some more examples of immersive experiences with the concept of mental health: • Getaway by Jon Staff A travel experience based in a forest in the USA. • Quiet Room by Doug Wheeler - This immersive room is designed to let you think in peace, with a silent atmosphere and lighting. 73

• Chroma Yoga - First discovered by The Future Labratory at a trend report, this yoga experience uses ambient lighting and sound to your body movements. • Forest Bathing Nexus have created an outdoor unplug experience to take in nature and discover the health benefits of long hikes in the forest, sleeping outdoors.

• InScape This experience surrounds traditional formats of yoga retreats. Using colour, sound and physical therapy the experience aims to leave the user leaving feeling refreshed and more aware of the body. • Lucid Dreaming Somnai have created an immersive enviroment, allowing you to lucid dream in comfort and safety.

• Physical Theatre Theatre meets mental health with a reactive approach to therapy focusing on vocal coaching and physical movements for mindfullness. • Virtual Reality Spa As VR is reaching it’s peak, the technolog y is providing people who prefer to stay in the comfort of their own homes a place to relax in a virtual spa retreat.

â&#x20AC;˘ The stare wall - Getti ng lost in colou r

â&#x20AC;˘ Minat ure paint ing using oil paint s

â&#x20AC;˘ Co m fo rt ar ea s to sit an d ca lm th e m in d wi th pa in tin gs

â&#x20AC;˘ And breathe. . . exhibit at Mancheste r Art Gallery

â&#x20AC;˘ Colla borat ive projec t and interv iew with Jake Bown ess, CEO of Bown ess Proje ct and NHS menta l health nurse

â&#x20AC;˘ Interv iew with Paul Curti s mural artist

• Th e O liv e Tr ee sp iri tu al st or e

• Sass and Self Hel p clas s

• Instagram survey on health and wellness and others

COLOUR CAN HEAL YOU Wellness continues to be important for Millennial consumers. According to Euromonitor International, the global market for health and wellness offerings is expected to reach $815bn by 2021. (Passport, 2018) There’s growing interest in traditional restorative and healing practices including chromatics: The use of colour and light. Certified chromotherapist Sophia Hansen explains “Colours can significantly affect moods, feelings, and emotions, whether somebody is consciously aware of it or not” (WGSN, 2018)

• Personal touch Chromotherapy revolves around the theory that each person is drawn to the colour that best balances their individual energ y levels. • Core colours Blue, indigo, violet, red, orange, yellow and green are calibrated at different frequencies, each with stimulating or soothing therapeutic purpose. For example, blue and violet tones promote meditative effects. When developing the branding colour palette for this project, these core colours where my focus.

The use of colour is apparent throughout different sectors. Brands are developing new ways to attract customers by tapping into the colour psycholog y boom and producing new content and products that are adapted for their healing powers. Examples include (WGSN): • Immersive wellness • Sensory exploration • Interactive spaces • Infared saunas • Sleep aids • Colour changing hair dye • LED beauty • Anti-pollution design Colour has advanced to a language that can warn us, protect us and promote wellbeing for all to use. 80

THE WELLNESS PRODUCT When thinking about Semester Three, it’s important to be researching new products and services that I can take inspiration for in my own project. Here are some examples: • Calmbox Monthly subscription service providing customers with sensory items that can improve wellbeing. • Calm Mindfullness app using stimulating visuals and sounds to generate a positive impact to the mind. • Headspace Meditation app that uses animation and voice over sound to guide the user through meditation.

• Stress Relieving Necklace Cognitive therapy based necklace that is chewable. • Feelables Shy tech has took a new turn with skin tactics, enabling the user to feel their emotions. • Art with Watson IBM research labs have created an AI that generates mindfullness art. • Skinterface Exactly what’s on the tin, an interface using the skin through haptic feedback. • Emovos Stress relieving set that using touch sensory play, essentially the adults version of a STEM play kit. 81

• Smart Scent Diffuser Using aromatherapy this smart scent diffuser uses an app to generate scent depending on your mood. • Phillips Aura concept The concept is by the Chicago University technolog y department. The device is the size of a pebble to replicate the healing stone, it then has an LED screen where you can follow it’s movements to match your breathing. • Positive Commuting An app that plays mindfullness songs and motivational quotes to improve your commute. • Health tattoo Using biotech this smart skin technolog y allows the user to track their overall health through a connected app. • Electric Impulse In smart sportswear, the fabric used in these yoga pants send vibrations through the body to motivate you in exercise. • Stress Sensing Apparel Similar to the impulse line, this apparel can detect when you are under any stress. The fabric then sends a cooling sensation through your body. This sensory approach is a new way of detecting stress.

DIGITAL TACTILITY Take the rake and open the tin, play in the sand until you feel a sense of calm. Pay close attention to each grain as it forms shape. 83

Oddly Satisfying The future is satisfying, as we spend more time on screens, sensiorally stimulating visuals are helping to bridge the gap between physical and virtual, opening up exciting new territory for designers and creators. Inspired by multisensory phenomena such as ASMR and synaesthesia, visuals that stimulate other senses are rising in importance across creative culture and in wellness trends. (WGSN, 2018) Areas to think about in semester three for my project development include VR/AR/MR, video and moving visuals and sensory pleasure. • Senses On Screen As we spend more time looking at screens – upwards of 10 hours each day according to data from Nielsen – the experience is being warmed up and made more tactile and inviting. Visual artists combine rich colours with evocative textures to create highly satisfying content online. • The Zen Space Enter the peaceful zone, as the Zen trend increases more people are adding mini zen gardens to their working enviroments in times of stress. (Try it in the box!) 84

THE REALISED IDEA

To develop a product or service service in the technolog y sector to better the lives of those who suffer with an invisible illness, specifically mental health.

In this section of the body of work I will be discussing an overview idea of where I am heading for third semester. Developing a product or service in the technolog y sector within mental health. The Starting Point: â&#x20AC;˘ Types of mental health Anxiety, depression, post traumatic stress disorder (PTSD), bipolar, aneroxia, obsessive compulsive disorder (OCD) and impulse control. (NHS, 2018)

TRADITIONAL HEALING We know about what’s trending, but do we fully understand the methods used to traditionally ‘heal’ those with a mental illness? People in the UK are often confused with what type of treatment they could receive, as they put all their trust into doctors, yet when research is done outside of a medical clinic practice you can see other options that may not be provided to you by doctors. Traditionally, healers where identified to usher away evil spirits, witches or curses, which included a brief look at symptoms and a check of the pulse. (BBC, 1999) In the 21st Century, these areas of practice are almost laughable, but are still recognised in other areas

around the world such as Asia and Africa. Now we have more options that are safe and certified for human consumption, these include: Antidepressants, art therapy, cognitive behavioural therapy, alternative therapy (herbal), ecotherapy, electro conclusive therapy, mindfulness, neurosurgery and talking treatments (Mind, 2018). Following into third semester, I would like to focus my attention to a non-drug approach, using technolog y to my advantage directing the path through mindfulness, art therapy and cognitive behavioural therapy focusing on benefiting human life. 86

PSYCHOLOGY OF HOME

I want to explore the relationship and emotional landscape the human has on their home. What does it mean? Why do we need it? How is it evolving? In a recent report by WGSN exploring the psycholog y of the home was a key trend in 2017. What makes a house a home? Architect Tristan Auer creates interior layers to explore how a space can make you feel. In his words “Good design is not what you see, but what you feel” (WGSN, 2018). What if I took Auer’s philosophy on the home or similar area E.g. The workplace and developed an idea surrounding feeling, healer of mental health.

://Emotional

Image source: Samsung, IKEA, LG, Silicon UK.

Inside The Home: ://Intelligence Areas of the home play a different role in our lives, the bathroom is where we go to look and feel better about ourselves, the dining room is associated with social company and blissful, happy memories, the bedroom is playing a few different roles from self-acceptance, comfort for sleep and relaxation and also intimate moments between partners, the living room can

be an emotional and proactive place between family, friends or your own company. Ultimately, the meaning of home is tied to the way people identify with and become attached to places, buildings and objects. Home is an expression of the self. Itâ&#x20AC;&#x2122;s a part of you, your loved ones and daily lives. 88

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BRAND RESEARCH As I am now entering the design thinking stage of my project, it is key that I look at numerous brands and industries to identify where I would like my brand or service to sit. I don’t have an intention to develop my own brand, as I would like to provide a brand extension so I can focus a lot of my attention on putting it to market with innovative promotional techniques. • Headspace Area: Mindfullness / meditation app (application software) Founded in 2010 in London, UK with 170 employees Estimated worth £11m Competitors: Buddhify, Calm, Omvana

• Calm Area: Mindfullness / meditation app (application software) Founded in 2012, San Francisco, USA with 19 employees Etimated worth £3m Competitors: Buddhify, headspace, stop. • Toyota Global Area: Automobile manufacturing and innovation technolog y Founded in 1937, Toyota City 364,445 employees Etimated worth £252.8 billion Competitors: Nissan, Honda, Volkswagen • Nissan Global Area: Automobile technolog y Founded in 1933

152,421 employees Estimated £73.6 billion Competitors: Hyundai, Acura, Peugeot • Intel Corp Area: Innovation technolog y and electronics Founded in 1968, USA 102,700 employees Estimated worth £51.3 billion Competitors: Qualcomm, AMDA, Samsung • Amazon Inc: Area: Ecommerce and consumer electronics Founded in 1994, USA 566,000 employees Estimated worth £177.9 billion Competitors: Alibaba, Walmart, Google • MADE.com Area: Home Furnishing Retail Founded in 2009, London UK 300 employees Estimated worth £50.5m Competitors: Achica, worldstores, home24 • IKEA Area: Home Furnishing Retail Founded in 1943, Amsterdam 10,500 employees Estimated worth £8.1billion Competitors: Target, Amazon, Walmart

• Netflix Inc Area: Movie/TV streaming service Founded in 1997, USA 5500 employees Estimated worth £11.7billion Competitors: HBO, hulu, youtube • Siemens Area: Electrical components and equipment Founded in 1847, Munich 351,000 employees Estimated worth £95 billion Competitors: ABB, GE Healthcare, Mitsubishi Electric • Phillips Area: Home electronics and innovation Founded in 1930, India 434 employees Estimated worth £14.9m Competitors: Sotheby’s, Christies, Bonhams • Google Area: Search engine and consumer electronics Founded in 1998, USA 72,053 employees Estimated worth £94.7 billion Competitors: Apple, Microsoft, Amazon, Facebook, Dropbox

HELP ME PICK A BRAND Pick up the pink whistle and blow onto a brand you think I should pick for semester three. Using physical psycholog y in sensory therapy, the brain tends to pick what we direct our eyes to.

â&#x20AC;˘ Kaleid oscop e imme rsive paint ings

â&#x20AC;˘ The kids corne r intera ctive exhib it

â&#x20AC;¢ Kaleidosco pe exhibit at Walker Art Gallery

â&#x20AC;˘ Desig n Museu m Copen hagen lookin g at glassw are

â&#x20AC;˘ Samsu ng VR Space Exper ience at Manc hester Scien ce Museu m

• Ti vo li ga rd en s im m er siv e ba th ro om • Intera ctive dress makin g in Copen hagen

• After a visit to Experimen tarium, Copenhage n

• Museu m of Liverp ool intera ctive eleme nts

• Talk with graph ic design er for Panto ne colou r of the year Ultra Viole t - Tom Lowe

• LC R Ac tiv at e pr og ra m m e wi th Ka rm ar am a on UX

• Adidas brand activation same day as Liverpool derby

THE INITIAL IDEA Voice controlled home assistants where the biggest selling tech item of Christmas December 2017 (SCG, 2018). In semester three, rather than focusing on enhancing an already existing product I would like to develop an idea surrounding the existing technolog y, with an entirely new concept area. As the voice assistant is shaping up to be the main interface for the smart home, up-skilling the product area to be more helpful to consumers to nestle into human daily routines is a key research area. Earlier in this body of work, I looked in AI as itâ&#x20AC;&#x2122;s not limited to robotics but into products and surfaces across the home to the extent where it is becoming ambient. Products to mention: Duo mirror, aiPort on body language. As AI enters the home, it will change the way we expect to experience and interact with products and

services in the most intimate of spaces. Consumers are increasingly expecting home tech to understand them intimately, from mental health and elsewhere (WGSN, 2017). Although privacy will be a major concern due to recent scandals, making security and transparent data decisions will be a focus for my project. The initial idea I have in mind combines the contemporary practice of experiential marketing and installation art, immersive technolog y combined with artificial intelligence and a new way of stimulating the senses to heal, progress and combat the human mind within mental health. An example product or service could be a wearable, where the end user could wear the device that can detect when you are under stress. The device would then activate a device or similar to provide an experience.

As previously discussed, voice assistants and immersive home enviroments are a key trend for future innovation. If I am to combine these technologies with an underlining theme of mindfullness I could use: • • • • •

Projection or holographs Scent diffusion Ambient lighting Haptic touch vibrations Sound relaxation therapy 100

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IN CONCLUSION. . . In conclusion to the following body of work, I hope the senses where stimulated and the information provided gave a clear direction on where the project will be moving forward. The relationship between mental health and technolog y has been a focus area for many years with brands, therefore I think the project will have a substantial amount of advanced research when completing the Masters of Arts level of work. â&#x20AC;˘ Where will I go now? Thinking about the sophisticated tone of voice through the body of work and coming out of comfort zone when designing the branding feel for the box and book, I think it has opened my eyes as to how far I can push the boundaries when branding my chosen product or service area. â&#x20AC;˘ Primary sources With every project, I make it my mission to accomplish as much primary sources as I can to undermine the project area thoroughly. I plan on developing a similar take throughout the rest of my

degree, but a more focused approach.Eg. If I was to focus my branding on Toyota, I would go to a Toyota HQ or sales branch to interview and see the technolog y for myself. The box was created with mindfullness techniques and cognitive therapy play in mind, to further explore and test interactive elements I could project into third semester and the degree show at the end of the year. I hope the viewer takes advantage of the activites at hand, to fully appreciate the meaning of mindfullness. This body of work is the work of Emma Louise Carney undertaking in depth research with use of primary methodologies and contemporary digital practices. All sources are clearly provided where necassary, with emphasis on imagery that is my own. All facts, and opinions are to underpin the route semester three will take. Masters of Arts Fashion and Lifestyle Promotion Total - 10,500 words.

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