… the best products for all requirements
PRESS KIT SUMMARY Our history A manufacturing "100% made in France " Our production Anne-Sophie PIC, C+B Lefebvre and André Verdier Cutlery create
Les couverts B-CHIC Anne-Sophie PIC’s Tools 2014-2015 new A professionnal line of kitchen knives, 100% forged, 100% Made in France
XX1 The knife of a city revisited by André Verdier Cutlery
Le Thiers® par André Verdier From entry-level to single knife
Laguiole André Verdier PRESS CONTACT : Peggy PATOUILLARD – Tel. +33 (0)4 73 51 50 22 – marketing@andre-verdier.Fr
A cutlery for over a century passed from father to son for six generations Since the early 19th century, André Verdier Cutlery perpetuates the expertise of master cutlers. The family business is located in Celles sur Durolle near Thiers, capital of the French cutlery for 6 centuries.
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Currently, it is run by two brothers, Ronan and Aubry Verdier, pursuing a strategy of 100% French manufacturing. The conservation of all know-how acquired since the 19th century allows the company to qualify as a Entreprise du Patrimoine Vivant (Living Heritage Company) in 2012 and being recognized Atelier d’Art de France A(French Art workshop) for its brands and SCOF Delarboulas in 2013.
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1859 :
Trademarking La Botte Couronnée
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1924 :
The family business was renamed Coutellerie Verdier frères
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1936 :
The company became Coutellerie André Verdier and markets ANDRINOX, AV, La Botte Couronnée et Delignère brands
1980-2000 :
Acquisition of the brand P. SABATIER Production launch of the famous LAGUIOLE knives
2003 :
Buying back of the brand SCOF, its tools and silversmith manufacturing processes Integration of CHAMBRIARD Cutlery (polishing)
2008:
Taking over the only French blacksmith shop for silversmiths stainless steel flatware
2011:
Taking over a folding knives workshop
2012 :
The company is qualified Entreprise du Patrimoine Vivant Integration of DELARBOULAS company
2013 :
The company is recognized Ateliers d’Art de France for its brands Scof and Delarboulas
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The industrial spirit in the service of craftsmanship Throughout its history, Andre Verdier Cutlery never ceased to combine ancestral tradition and innovation. Today it still incorporates advanced techniques. To accomplish its goal of 100% French, André Verdier Cutlery has developed a successful approach combining innovation and control of skills by: preserving the ancestral masters cutlers tradition, incorporating a maximum of expertise in-house, dedicating a considerable amount of its resources to the R&D, innovation and design, developing innovative manufacturing techniques, investing in production tools.
This is complemented by a reciprocal subcontracting activity, which relies on partnerships in "eco-exchange" in order to : maintain local employment, Preserve cutler skills in Thiers area limit the impact of industry and trade on the environment.
On 4 production sites we own over 100 machines specialized in forging, cutting, rolling, cupping, grinding, assembling, polishing, packing, cleaning, etc. Andre Verdier Cutlery is the last French company to master certain skills such as blacksmithing for stainless steel flatware heads, or pewter casting for making of all or part of the silversmiths handles.
Articles for table and kitchen 100% Made in france Thanks to its know-how, efficient production, and local partnerships, Andre Verdier Cutlery offers a wide range of products and services.
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André Verdier Cutlery manufactures: Professional and household kitchen knives, Kitchen tools and accessories, Table knives, Flatware, Pocket knives.
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The company declines its 100% French offer on multi-level ranges and finishes: High and very high range and/or exclusive products, Middle of the range products which follows tableware and kitchen’s trends, Product innovation (patents, registered models, specific industrial processes ...), " No name« , bottom of the range but qualitative products.
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It also provides a subcontracting service à la carte and develops tailor-made products.
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This width of range and this flexibility of production allow the company to distribute its products on all the distribution networks and all around the world. Different brands are used depending on the level or range of the distribution channel
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In recent years, SCOF Delarboulas and brands are partnering with designers, luxury brands, chef, artist, to create exceptional, original and innovative pieces.
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ANDRE VERDIER BRAND : 1. CALYPSO – 2. LE THIERS® by André Verdier – 3. Kitchen knife XX1 – 4. Kitchen knife IDEAL – 5. Kitchen knife PROCOLOR – 6. Kitchen utensils UTIL’ – 7. Set of 3 paring knives ECOOK – LES OUTILS D’ANNE-SOPHIE PIC – 8. SPLASH pocket knife – 9. COYOTE pocket knife – 10. CHARCU’TAILLE set
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LAGUIOLE AV BRAND : 11. LAGUIOLE PRESTIGE – 12. LAGUIOLE DELUXE set of 6 knives – 13. LAGUIOLE DEBUTANT block of 6 knives – 14. LAGUIOLE DEBUTANT Cheese set – 15. LAGUIOLE DESIGN – 16. LAGUIOLE CEPAGE waiter’s friend – 17. LAGUIOLE PRESTIGE pocket knife SCOF BRAND : 18. B-CHIC – 19. CAMBRIDGE – 20. TORSADE – 21. POMPADOUR
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DELARBOULAS BRAND: 22. LUI & 25. MADONNA – 26. SANAA – 27. POISSON
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Some innovations signed André Verdier : The double serrated edges (on both sides of the blade), protected by an international patent, is user-friendly for right and left handed people and enables a straight cut.
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The «straight LAGUIOLE», decorated with its traditional bee, has been specially developed to improve the ease of using by offering an optimal handling to LAGUIOLE flatware.
Birth of a place setting line B-CHIC B C H I
For Anne-Sophie Pic, chef 3 stars in the Michelin guide, table is an aesthetic and gustative party, and she asserts this every day in her restaurants. She has joined forces with C+B Lefebvre design agency and André Verdier cutlery in order to develop her own cutlery line.
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Born from this partnership, B-CHIC (sold under SCOF brand) blends Thiers masters cutlers’ traditions with the trendy spirit of the chef’s cuisine.
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All items are without any defined function but the choice of using the one or the other at any time during the course of the meal.
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Far from the rules of a classic table, everything is possible. Each piece is studied in forms and handlings for a today’s gesture.
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18-10 stainless steel forged cutlery 13% stainless steel forged and hardenned knives Available with mirror finish, mat finish and aged finish The line is 100% Made in France.
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From left to right : Salient knife 24cm, Straight knife 24cm, Major fork 22cm, In-between fork 19.5cm, In-between spoon 19.5cm, Epicurean spoon 11.5cm
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Ligne B-CHIC - Face
Complementary pieces to the 6 standard pieces are available for sale (major spoon, in-between knife...).
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N E W : A N N E S O P H I E
Anne-Sophie PIC’s range of tools to cook as a Chef ! After B-CHIC cutlery line, Anne-Sophie PIC renews her partnership with C+B Lefèbvre design agency and André Verdier Cutlery to create a kitchenware range suited to her personality. Their method is simple: three expertises for outstanding products. ANNE-SOPHIE PIC’S TOOLS, OR HOW TO PURSUE A NICE ADVENTURE Satisfied with her first experience with André Verdier Cutlery, Anne-Sophie PIC wished to continue this partnership by developing a range of kitchen tools.
In the kitchen, Anne-Sophie PIC and her team are using several knives and utensils which sometimes require to be more precise, more adapted, for lightness and ease in gestures. She wished for herself, her team and everyone, to propose quality articles in answer to this need.
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The designers dive into the Chef’s kitchen, analyze gestures, decipher needs and sketch the first tools. In the factory, they approach the technical points, perceive possibilities and get organized around the constraints. In their agency, they concretize products arisen from the project and add the esthetic touch. Numerous round trips between the three sites are then linked in order to specify the design, test and adjust the prototypes until validation of "tools" by the three partners.
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André Verdier Cutlery team bring its expertise and its know-how in the manufacturing of knives and professional utensils. It adapts the “Anne-Sophie PIC's tools" project in a consumer optics, under the brand “André Verdier”. It concretizes the design projects which it had validated by several prototypes generations which will be tested in the kitchen by AnneSophie PIC and her team. After validation, it launches their manufacturing in its factories
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A professional kitchen knives line unique in the world Created and manufactured entirely in France by André Verdier Cutlery, XX1 line of knives, is forged in one piece of steel (no welding) which makes it unique. Every knife in the XX1 line is from a forged steel bar and then worked until the final knife.
In order to follow the requests of several Chefs who participated in the development of the line, weight and balance of each knife was subject of particular attention. The result is an excellent handling, very popular for repetitive actions such as slicing.
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The handle has been designed to fit all hands (men and women) and all cutting styles (to use or not the knife’s guard). To give hardness to the blade, a specific quenching with cryogenics is used. This gives, to each knife, an excellent and more durable cutting edge.
1 Cutlery Forged steel, hardenened Vacuum heat treatment with cryogenics Professional machining, finishing and cutting 100% French manufacturing Presentation XX1 From left to right: Slicing knife 15cm, Fileting knife 15cm, Santoku alveolated 17cm, Santoku 17cm, Vegetable knife 15cm, 21cm, 26cm, Chef’s knife 26cm, 21cm, 15cm, Steak 12cm, Pelling knife knife 8.5cm, Paring knife 9cm.
Full line – XX1 Chef’s knife XX21 To create this line, Ronan Verdier, the current owner of André Verdier Cutlery , had to leave the traditional manufacturing framework for knives and use of aeronautical and maritime technologies.
L e T h i e r s ® P a r A n d r é V e r d i e r
Le Thiers®Knife revisited by André Verdier André Verdier Cutlery created its first Le Thiers® knife in 2008. Le Thiers® par André Verdier is noteworthy for its production, its punch "T" at the end of the handle and the quality of its finishes. It is the first Le Thiers knife with a forged solid handle whose handle end is in reverse slope in accordance with Le Thiers specifications. The handle profile allows the knife to hold onto the edge ("standing knife"). Both table knife and steak knife, its timeless design fits with all types of settings, including B-CHIC line.
Cutlery Forged steel, hardened Professional machining and finishing Available in mirror or brushed, Smooth or sharp little teeth 100% French manufacturing
Created in 1994 by the Brotherhood of Le Thiers knife, the Thiers® is a registered design and subject to rules and terms of a technical book of specifications. Only cutlers from Thiers, members to the Brotherhood, can offer their interpretation of the knife that will be marketable only after the approval of the “Council of Jurande”.
Le Thiers® par André Verdier profile & back
LAGUIOLE knives and cutlery sets 100% made in France L A G U I O L E A n d r é V e r d i e r
From the entry level to the unique piece, all stages of Laguiole Andre Verdier production are made in France. André Verdier cutlery manufactures Laguiole knives and cutlery sets since the 1980s. Forged bee Laguiole Prestige
It has registered with the INPI the "LAGUIOLE Straight handle “, decorated with its traditional bee, and designed to improve the user experience by providing optimal grip for forks and spoons Laguiole. Laguiole Prestige cutlery The company has continued to invest in order to remain productive and offer a 100% made in France Laguiole with a good quality and at very affordable prices. It even bought a plastics factory to achieve, among others, the handle of its entry lines (DEBUTANT, MIDI, CLASSIC). It now offers a wide variation of Laguiole lines, styles, from entry to high end levels. As it is a manufacturer, it can propose multiple customization whose its patented double serration proposed on some of its lines.
Laguiole Deluxe acrylic gift boxes Clairière Automne Arc en ciel
Some of its Laguiole lines (DEBUTANT, CLASSIQUE, FANTASY, PRESTIGE) propose table and kitchen articles.
11 Laguiole lines for table 2 Laguiole pocket knives lines 2 Laguiole corckscrew knives lines From entry lines with plastic handles to high-end forged lines with wooden handle and unique pieces From gift set to cutlery set 100% Made in France Laguiole Cépage NRCD André Verdier Cutlery has developed and manufactures the only parts of Laguiole with a forged full tang of the market. It is so a preferred partner for all manufacturers of French Laguiole high-end cutlery.
Ambiance Laguiole Débutant
PRESS CONTACT : Peggy PATOUILLARD Tel. +33 (0)4 73 51 50 22 marketing@andre-verdier.fr C O N T A C T COUTELLERIE ANDRÉ VERDIER 3, route de Martignat 63250 Celles sur Durolle - FRANCE Téléphone +33 (0) 4 73 51 50 22 Fax +33 (0) 4 73 51 58 79
www.andre-verdier.fr www.scof.fr www.laguiole.fr www.delarboulas.com