typesizes

Page 1

In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

that significant differences are hard to find. So comparative studies of ser-

iffed vs. sans serif type, or justified vs. unjustified type, have failed to settle

the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot in-

historic material, established text typefaces are frequently chosen according

congruous words as an effectiveness filter.

considerable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the

Contemporary books are more likely to be set with state-of-the-art seriffed

veloped). Examples of critical issues include typefaces (also called fonts) for

sign arts, which are closely based on traditional models such as those of

conditions where legibility may make a key difference.

Aldine typefaces), and Claude Garamond. With their more specialized re-

Much of the legibility research literature is somewhat atheoretical — various

romans specially designed for the task, which offer maximum flexibility,

ferent factors are interdependent), but many tests were carried out in the ab-

to a scheme of historical genre acquired by a long process of accretion, with

"text romans" or "book romans" with design values echoing present-day de-

Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for quirements, newspapers and magazines rely on compact, tightly-fitted text

testing of specific design solutions (for example, when new typefaces are depeople with visual impairment, and typefaces for highway signs, or for other

factors were tested individually or in combination (inevitably so, as the dif-

readability and efficient use of page space. Sans serif text fonts are often

sence of a model of reading or visual perception. Some typographers believe

current fashion is to pair sans serif type for headings with a high-perfor-

the theory of parallel letterwise recognition is either wrong, less important,

used for introductory paragraphs, incidental text and whole short articles. A

mance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with

that the overall word shape (Bouma) is very important in readability, and that or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

white space of the page and other graphic elements combine to impart a

recognition with regard to how people actually recognize words when they

are also concerned with binding margins, paper selection and printing meth-

by cognitive psychologists.[citation needed]

"feel" or "resonance" to the subject matter. With printed media typographers ods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax. Ty-

pography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

read, have favored parallel letterwise recognition, which is widely accepted Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one

line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-

Readability and legibility are often confused. “Legibility is the quality of the

pecially newspapers and magazines, use typographical elements to achieve

ers aim to achieve excellence in both.

tion, and in some cases for dramatic effect. By formulating a style guide, a

"The typeface chosen should be legible, that is, it should be read without ef-

used for specific elements within the publication, and makes consistent use

typeface design and readability with the design of the printed page. Design-

fort. Sometimes legibility is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally speaking, typefaces that are

true to the basic letterforms are more legible than typefaces that have been

condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor set-

ting and placement, just as a less legible typeface can be made more readable

through good design."[2]

Studies of legibility have examined a wide range of factors including type

size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of

right-hand edge (for example, justification, straight right hand edge) vs.

ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and

an attractive, distinctive appearance, to aid readers in navigating the publica-

periodical standardizes on a relatively small collection of typefaces, each

of type sizes, italic, boldface, large and small capital letters, colorsand other

typographic features. Some publications, such as The Guardian and The

Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their ty-

pography, to achieve a particular tone or style. For example, USAToday uses

a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's

name is placed on a colored background. In contrast, the New York Times

use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8.5 on 13.8


In traditional typography, text is composed to create a readable, coherent, and visually

satisfying whole that works invisibly, without the awareness of the reader. Even distri-

bution with a minimum of distractions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, nonfiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text

typefaces are frequently chosen according to a scheme of historical genre acquired by a

long process of accretion, with considerable overlap between historical periods.

fied vs. unjustified type, have failed to settle the argument over which is best.[citation

needed]

Legibility is usually measured through speed of reading, with comprehension scores

used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a

speed of reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of

specific design solutions (for example, when new typefaces are developed). Examples

Contemporary books are more likely to be set with state-of-the-art seriffed "text ro-

of critical issues include typefaces (also called fonts) for people with visual impair-

closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo

make a key difference.

mans" or "book romans" with design values echoing present-day design arts, which are

(a punchcutter who created the model for Aldine typefaces), and Claude Garamond.

With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexi-

bility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to

pair sans serif type for headings with a high-performance seriffed font of matching

ment, and typefaces for highway signs, or for other conditions where legibility may

Much of the legibility research literature is somewhat atheoretical — various factors

were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise recognition is ei-

style for the text of an article.

ther wrong, less important, or not the entire picture.

The text layout, tone or colour of set matter, and the interplay of text with white space

Studies distinguishing between Bouma recognition and parallel letterwise recognition

of the page and other graphic elements combine to impart a "feel" or "resonance" to the

with regard to how people actually recognize words when they read, have favored par-

gins, paper selection and printing methods.

tion needed]

Typography is modulated by orthography and linguistics, word structures, word fre-

Legibility can also be compromised by letterspacing, word spacing, or leading that is

subject matter. With printed media typographers are also concerned with binding mar-

quencies, morphology, phonetic constructs and linguistic syntax. Typography also is

subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English

allel letterwise recognition, which is widely accepted by cognitive psychologists.[cita-

too tight or too loose. It can be improved when generous vertical space separates lines

of text, making it easier for the eye to distinguish one line from the next, or previous

line. Poorly designed fonts and those that are too tightly or loosely fitted can also result

it is not.

in poor legibility.

Readability and legibility are often confused. “Legibility is the quality of the typeface

Typography is an element of all printed material. Periodical publications, especially

design and readability with the design of the printed page. Designers aim to achieve ex-

newspapers and magazines, use typographical elements to achieve an attractive, dis-

cellence in both.

tinctive appearance, to aid readers in navigating the publication, and in some cases for

"The typeface chosen should be legible, that is, it should be read without effort. Some-

small collection of typefaces, each used for specific elements within the publication,

times legibility is simply a matter of type size; more often, however, it is a matter of

typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and

dramatic effect. By formulating a style guide, a periodical standardizes on a relatively and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and

The Economist, go so far as to commission a type designer to create bespoke (custom

tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography,

placement, just as a less legible typeface can be made more readable through good de-

to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and

Studies of legibility have examined a wide range of factors including type size and type

sizes vary widely, and the newspaper's name is placed on a colored background. In con-

sign."[2]

design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justifi-

cation, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall

finding has been that the reading process is remarkably robust, and that significant dif-

ferences are hard to find. So comparative studies of seriffed vs. sans serif type, or justi-

comparatively modern style through their use of a variety of typefaces and colors; type

trast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the masthead.

7.5 on 14.6


In traditional typography, text is composed to create a readable, coherent, and vi-

significant differences are hard to find. So comparative studies of seriffed vs. sans

Even distribution with a minimum of distractions and anomalies are aimed at pro-

which is best.[citation needed]

sually satisfying whole that works invisibly, without the awareness of the reader. ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial

writing all have differing characteristics and requirements. For historic material,

serif type, or justified vs. unjustified type, have failed to settle the argument over

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the

1960s, used a speed of reading test that required participants to spot incongruous

established text typefaces are frequently chosen according to a scheme of histori-

words as an effectiveness filter.

tween historical periods.

These days, legibility research tends to be limited to critical issues, or the testing

Contemporary books are more likely to be set with state-of-the-art seriffed "text

Examples of critical issues include typefaces (also called fonts) for people with

cal genre acquired by a long process of accretion, with considerable overlap be-

romans" or "book romans" with design values echoing present-day design arts,

of specific design solutions (for example, when new typefaces are developed).

visual impairment, and typefaces for highway signs, or for other conditions where

which are closely based on traditional models such as those of Nicolas Jenson,

legibility may make a key difference.

Claude Garamond. With their more specialized requirements, newspapers and

Much of the legibility research literature is somewhat atheoretical — various fac-

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and magazines rely on compact, tightly-fitted text romans specially designed for the

tors were tested individually or in combination (inevitably so, as the different fac-

Sans serif text fonts are often used for introductory paragraphs, incidental text and

model of reading or visual perception. Some typographers believe that the overall

task, which offer maximum flexibility, readability and efficient use of page space.

whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

tors are interdependent), but many tests were carried out in the absence of a

word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

The text layout, tone or colour of set matter, and the interplay of text with white

Studies distinguishing between Bouma recognition and parallel letterwise recog-

nance" to the subject matter. With printed media typographers are also concerned

favored parallel letterwise recognition, which is widely accepted by cognitive

space of the page and other graphic elements combine to impart a "feel" or "resowith binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

nition with regard to how people actually recognize words when they read, have psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading

that is too tight or too loose. It can be improved when generous vertical space sep-

also is subject to specific cultural conventions. For example, in French it is cus-

arates lines of text, making it easier for the eye to distinguish one line from the

tence, while in English it is not.

loosely fitted can also result in poor legibility.

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen-

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort.

next, or previous line. Poorly designed fonts and those that are too tightly or

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an at-

tractive, distinctive appearance, to aid readers in navigating the publication, and

in some cases for dramatic effect. By formulating a style guide, a periodical stan-

dardizes on a relatively small collection of typefaces, each used for specific ele-

Sometimes legibility is simply a matter of type size; more often, however, it is a

ments within the publication, and makes consistent use of type sizes, italic,

letterforms are more legible than typefaces that have been condensed, expanded,

Some publications, such as The Guardian and The Economist, go so far as to

matter of typeface design. Generally speaking, typefaces that are true to the basic

embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through

boldface, large and small capital letters, colorsand other typographic features.

commission a type designer to create bespoke (custom tailored) typefaces for

their exclusive use.

Different periodical publications design their publications, including their typog-

good design."[2]

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

and type design. For example, comparing serif vs. sans serif type, italic type vs.

faces and colors; type sizes vary widely, and the newspaper's name is placed on a

Studies of legibility have examined a wide range of factors including type size

roman type, line length, line spacing, color contrast, the design of right-hand edge

(for example, justification, straight right hand edge) vs. ranged left, and whether

text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

colorful, and comparatively modern style through their use of a variety of type-

colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the masthead. 8 on 14.3


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative

studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 13.1


In traditional typography, text is composed to create a readable, coherent, and vi-

significant differences are hard to find. So comparative studies of seriffed vs. sans

Even distribution with a minimum of distractions and anomalies are aimed at pro-

which is best.[citation needed]

sually satisfying whole that works invisibly, without the awareness of the reader.

ducing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction,

serif type, or justified vs. unjustified type, have failed to settle the argument over

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

example, Miles Tinker, who published numerous studies from the 1930s to the

established text typefaces are frequently chosen according to a scheme of histori-

words as an effectiveness filter.

writing all have differing characteristics and requirements. For historic material, cal genre acquired by a long process of accretion, with considerable overlap be-

1960s, used a speed of reading test that required participants to spot incongruous

tween historical periods.

These days, legibility research tends to be limited to critical issues, or the testing of

Contemporary books are more likely to be set with state-of-the-art seriffed "text

ples of critical issues include typefaces (also called fonts) for people with visual im-

romans" or "book romans" with design values echoing present-day design arts,

specific design solutions (for example, when new typefaces are developed). Exam-

pairment, and typefaces for highway signs, or for other conditions where legibility

which are closely based on traditional models such as those of Nicolas Jenson,

may make a key difference.

Claude Garamond. With their more specialized requirements, newspapers and

Much of the legibility research literature is somewhat atheoretical — various fac-

task, which offer maximum flexibility, readability and efficient use of page space.

tors are interdependent), but many tests were carried out in the absence of a

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

magazines rely on compact, tightly-fitted text romans specially designed for the

tors were tested individually or in combination (inevitably so, as the different fac-

Sans serif text fonts are often used for introductory paragraphs, incidental text

model of reading or visual perception. Some typographers believe that the overall

with a high-performance seriffed font of matching style for the text of an article.

lel letterwise recognition is either wrong, less important, or not the entire picture.

and whole short articles. A current fashion is to pair sans serif type for headings

The text layout, tone or colour of set matter, and the interplay of text with white

word shape (Bouma) is very important in readability, and that the theory of paral-

Studies distinguishing between Bouma recognition and parallel letterwise recogni-

space of the page and other graphic elements combine to impart a "feel" or "reso-

tion with regard to how people actually recognize words when they read, have fa-

with binding margins, paper selection and printing methods.

psychologists.[citation needed]

nance" to the subject matter. With printed media typographers are also concerned

vored parallel letterwise recognition, which is widely accepted by cognitive

Typography is modulated by orthography and linguistics, word structures, word

Legibility can also be compromised by letterspacing, word spacing, or leading that

also is subject to specific cultural conventions. For example, in French it is cus-

lines of text, making it easier for the eye to distinguish one line from the next, or

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

tomary to insert a non-breaking space before a colon (:) or semicolon (;) in a sen-

is too tight or too loose. It can be improved when generous vertical space separates previous line. Poorly designed fonts and those that are too tightly or loosely fitted

tence, while in English it is not.

can also result in poor legibility.

Readability and legibility are often confused. “Legibility is the quality of the type-

Typography is an element of all printed material. Periodical publications, espe-

face design and readability with the design of the printed page. Designers aim to achieve excellence in both.

cially newspapers and magazines, use typographical elements to achieve an attrac-

tive, distinctive appearance, to aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a style guide, a periodical stan-

"The typeface chosen should be legible, that is, it should be read without effort.

dardizes on a relatively small collection of typefaces, each used for specific ele-

matter of typeface design. Generally speaking, typefaces that are true to the basic

boldface, large and small capital letters, colorsand other typographic features.

embellished, or abstracted.

mission a type designer to create bespoke (custom tailored) typefaces for their ex-

Sometimes legibility is simply a matter of type size; more often, however, it is a

letterforms are more legible than typefaces that have been condensed, expanded,

"However, even a legible typeface can become unreadable through poor setting

and placement, just as a less legible typeface can be made more readable through good design."[2]

ments within the publication, and makes consistent use of type sizes, italic,

Some publications, such as The Guardian and The Economist, go so far as to com-

clusive use.

Different periodical publications design their publications, including their typog-

raphy, to achieve a particular tone or style. For example, USAToday uses a bold,

Studies of legibility have examined a wide range of factors including type size and

colorful, and comparatively modern style through their use of a variety of type-

type, line length, line spacing, color contrast, the design of right-hand edge (for ex-

colored background. In contrast, the New York Times use a more traditional ap-

type design. For example, comparing serif vs. sans serif type, italic type vs. roman ample, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

faces and colors; type sizes vary widely, and the newspaper's name is placed on a

proach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the

masthead. 7.5 on 14.3


In traditional typography, text is composed to create a readable, coherent,

and visually satisfying whole that works invisibly, without the awareness of

and that significant differences are hard to find. So comparative studies of

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to set-

the reader. Even distribution with a minimum of distractions and anomalies

tle the argument over which is best.[citation needed]

Choice of font(s) is perhaps the primary aspect of text typography—prose

scores used to check for effectiveness (that is, not a rushed or careless read).

are aimed at producing clarity and transparency.

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

Legibility is usually measured through speed of reading, with comprehension

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot

historic material, established text typefaces are frequently chosen according

incongruous words as an effectiveness filter.

considerable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the

to a scheme of historical genre acquired by a long process of accretion, with

testing of specific design solutions (for example, when new typefaces are de-

Contemporary books are more likely to be set with state-of-the-art seriffed

veloped). Examples of critical issues include typefaces (also called fonts) for

sign arts, which are closely based on traditional models such as those of Nico-

conditions where legibility may make a key difference.

Aldine typefaces), and Claude Garamond. With their more specialized re-

Much of the legibility research literature is somewhat atheoretical — various

"text romans" or "book romans" with design values echoing present-day delas Jenson, Francesco Griffo (a punchcutter who created the model for

people with visual impairment, and typefaces for highway signs, or for other

quirements, newspapers and magazines rely on compact, tightly-fitted text

factors were tested individually or in combination (inevitably so, as the dif-

readability and efficient use of page space. Sans serif text fonts are often used

sence of a model of reading or visual perception. Some typographers believe

rent fashion is to pair sans serif type for headings with a high-performance

that the theory of parallel letterwise recognition is either wrong, less impor-

The text layout, tone or colour of set matter, and the interplay of text with

Studies distinguishing between Bouma recognition and parallel letterwise

"feel" or "resonance" to the subject matter. With printed media typogra-

read, have favored parallel letterwise recognition, which is widely accepted

romans specially designed for the task, which offer maximum flexibility,

for introductory paragraphs, incidental text and whole short articles. A cur-

seriffed font of matching style for the text of an article.

white space of the page and other graphic elements combine to impart a

phers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Design-

ferent factors are interdependent), but many tests were carried out in the ab-

that the overall word shape (Bouma) is very important in readability, and

tant, or not the entire picture.

recognition with regard to how people actually recognize words when they

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical

space separates lines of text, making it easier for the eye to distinguish one

line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, es-

pecially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publica-

ers aim to achieve excellence in both.

tion, and in some cases for dramatic effect. By formulating a style guide, a

"The typeface chosen should be legible, that is, it should be read without ef-

for specific elements within the publication, and makes consistent use of type

fort. Sometimes legibility is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been

periodical standardizes on a relatively small collection of typefaces, each used sizes, italic, boldface, large and small capital letters, colorsand other typo-

graphic features. Some publications, such as The Guardian and The Econo-

mist, go so far as to commission a type designer to create bespoke (custom

condensed, expanded, embellished, or abstracted.

tailored) typefaces for their exclusive use.

"However, even a legible typeface can become unreadable through poor set-

Different periodical publications design their publications, including their ty-

ting and placement, just as a less legible typeface can be made more readable

through good design."[2]

Studies of legibility have examined a wide range of factors including type size

pography, to achieve a particular tone or style. For example, USAToday uses

a bold, colorful, and comparatively modern style through their use of a vari-

ety of typefaces and colors; type sizes vary widely, and the newspaper's name

and type design. For example, comparing serif vs. sans serif type, italic type

is placed on a colored background. In contrast, the New York Times use a

hand edge (for example, justification, straight right hand edge) vs. ranged

more columns.

vs. roman type, line length, line spacing, color contrast, the design of rightleft, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably robust,

more traditional approach, with fewer colors, less typeface variation, and

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are

placed near the masthead. 8 on 13.8


In traditional typography, text is composed to create a readable, coher-

robust, and that significant differences are hard to find. So comparative

awareness of the reader. Even distribution with a minimum of distrac-

have failed to settle the argument over which is best.[citation needed]

ent, and visually satisfying whole that works invisibly, without the

tions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

Legibility is usually measured through speed of reading, with compre-

hension scores used to check for effectiveness (that is, not a rushed or

prose fiction, non-fiction, editorial, educational, religious, scientific, spir-

careless read). For example, Miles Tinker, who published numerous

requirements. For historic material, established text typefaces are fre-

quired participants to spot incongruous words as an effectiveness filter.

long process of accretion, with considerable overlap between historical

These days, legibility research tends to be limited to critical issues, or the

itual and commercial writing all have differing characteristics and

quently chosen according to a scheme of historical genre acquired by a

periods.

Contemporary books are more likely to be set with state-of-the-art ser-

iffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such

studies from the 1930s to the 1960s, used a speed of reading test that re-

testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway

signs, or for other conditions where legibility may make a key difference.

as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created

Much of the legibility research literature is somewhat atheoretical —

specialized requirements, newspapers and magazines rely on compact,

as the different factors are interdependent), but many tests were carried

the model for Aldine typefaces), and Claude Garamond. With their more

tightly-fitted text romans specially designed for the task, which offer

various factors were tested individually or in combination (inevitably so, out in the absence of a model of reading or visual perception. Some ty-

maximum flexibility, readability and efficient use of page space. Sans

pographers believe that the overall word shape (Bouma) is very impor-

text and whole short articles. A current fashion is to pair sans serif type

is either wrong, less important, or not the entire picture.

serif text fonts are often used for introductory paragraphs, incidental

for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text

with white space of the page and other graphic elements combine to im-

part a "feel" or "resonance" to the subject matter. With printed media

typographers are also concerned with binding margins, paper selection

tant in readability, and that the theory of parallel letterwise recognition Studies distinguishing between Bouma recognition and parallel letter-

wise recognition with regard to how people actually recognize words

when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or

and printing methods.

leading that is too tight or too loose. It can be improved when generous

Typography is modulated by orthography and linguistics, word struc-

tinguish one line from the next, or previous line. Poorly designed fonts

syntax. Typography also is subject to specific cultural conventions. For

bility.

a colon (:) or semicolon (;) in a sentence, while in English it is not.

Typography is an element of all printed material. Periodical publica-

Readability and legibility are often confused. “Legibility is the quality of

to achieve an attractive, distinctive appearance, to aid readers in navi-

tures, word frequencies, morphology, phonetic constructs and linguistic

example, in French it is customary to insert a non-breaking space before

the typeface design and readability with the design of the printed page.

Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without

vertical space separates lines of text, making it easier for the eye to disand those that are too tightly or loosely fitted can also result in poor legi-

tions, especially newspapers and magazines, use typographical elements

gating the publication, and in some cases for dramatic effect. By formu-

lating a style guide, a periodical standardizes on a relatively small

collection of typefaces, each used for specific elements within the publi-

cation, and makes consistent use of type sizes, italic, boldface, large and

effort. Sometimes legibility is simply a matter of type size; more often,

small capital letters, colorsand other typographic features. Some publi-

that are true to the basic letterforms are more legible than typefaces that

mission a type designer to create bespoke (custom tailored) typefaces for

however, it is a matter of typeface design. Generally speaking, typefaces have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2]

Studies of legibility have examined a wide range of factors including

type size and type design. For example, comparing serif vs. sans serif

type, italic type vs. roman type, line length, line spacing, color contrast,

cations, such as The Guardian and The Economist, go so far as to comtheir exclusive use.

Different periodical publications design their publications, including

their typography, to achieve a particular tone or style. For example, US-

AToday uses a bold, colorful, and comparatively modern style through

their use of a variety of typefaces and colors; type sizes vary widely, and

the newspaper's name is placed on a colored background. In contrast,

the New York Times use a more traditional approach, with fewer colors,

the design of right-hand edge (for example, justification, straight right

less typeface variation, and more columns.

Legibility research was published from the late nineteenth century on,

headlines are often set in larger display typefaces to attract attention,

hand edge) vs. ranged left, and whether text is hyphenated.

but the overall finding has been that the reading process is remarkably

Especially on the front page of newspapers and on magazine covers,

and are placed near the masthead. 8.5 on 13.4


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is re-

markably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.3


In traditional typography, text is composed to create a readable, coherent, and

visually satisfying whole that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distractions and anomalies are

aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fic-

tion, non-fiction, editorial, educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a

scheme of historical genre acquired by a long process of accretion, with con-

sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s to

the 1960s, used a speed of reading test that required participants to spot incon-

gruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the test-

siderable overlap between historical periods.

ing of specific design solutions (for example, when new typefaces are devel-

Contemporary books are more likely to be set with state-of-the-art seriffed "text

people with visual impairment, and typefaces for highway signs, or for other

romans" or "book romans" with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces),

and Claude Garamond. With their more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type

for headings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or colour of set matter, and the interplay of text with white

space of the page and other graphic elements combine to impart a "feel" or

"resonance" to the subject matter. With printed media typographers are also

concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a

sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers

aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort.

Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the

basic letterforms are more legible than typefaces that have been condensed,

oped). Examples of critical issues include typefaces (also called fonts) for conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various

factors were tested individually or in combination (inevitably so, as the different

factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the

overall word shape (Bouma) is very important in readability, and that the theory

of parallel letterwise recognition is either wrong, less important, or not the entire

picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when they

read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading

that is too tight or too loose. It can be improved when generous vertical space

separates lines of text, making it easier for the eye to distinguish one line from

the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, espe-

cially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publication,

and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic,

boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to

commission a type designer to create bespoke (custom tailored) typefaces for

expanded, embellished, or abstracted.

their exclusive use.

"However, even a legible typeface can become unreadable through poor set-

Different periodical publications design their publications, including their typog-

ting and placement, just as a less legible typeface can be made more readable

raphy, to achieve a particular tone or style. For example, USAToday uses a

through good design."[2]

bold, colorful, and comparatively modern style through their use of a variety of

and type design. For example, comparing serif vs. sans serif type, italic type vs.

placed on a colored background. In contrast, the New York Times use a more

edge (for example, justification, straight right hand edge) vs. ranged left, and

columns.

Studies of legibility have examined a wide range of factors including type size roman type, line length, line spacing, color contrast, the design of right-hand

whether text is hyphenated.

typefaces and colors; type sizes vary widely, and the newspaper's name is

traditional approach, with fewer colors, less typeface variation, and more

Especially on the front page of newspapers and on magazine covers, headlines

Legibility research was published from the late nineteenth century on, but the

are often set in larger display typefaces to attract attention, and are placed near

significant differences are hard to find. So comparative studies of seriffed vs.

7.5 on 13.8

overall finding has been that the reading process is remarkably robust, and that

the masthead.


In traditional typography, text is composed to create a readable, coherent,

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

and visually satisfying whole that works invisibly, without the awareness of

settle the argument over which is best.[citation needed]

are aimed at producing clarity and transparency.

Legibility is usually measured through speed of reading, with comprehen-

Choice of font(s) is perhaps the primary aspect of text typography—prose

less read). For example, Miles Tinker, who published numerous studies

the reader. Even distribution with a minimum of distractions and anomalies

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

sion scores used to check for effectiveness (that is, not a rushed or carefrom the 1930s to the 1960s, used a speed of reading test that required

commercial writing all have differing characteristics and requirements. For

participants to spot incongruous words as an effectiveness filter.

ing to a scheme of historical genre acquired by a long process of accre-

These days, legibility research tends to be limited to critical issues, or the

historic material, established text typefaces are frequently chosen accord-

tion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day

design arts, which are closely based on traditional models such as those

of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway signs,

or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — vari-

for Aldine typefaces), and Claude Garamond. With their more specialized

ous factors were tested individually or in combination (inevitably so, as the

text romans specially designed for the task, which offer maximum flexibil-

the absence of a model of reading or visual perception. Some typogra-

requirements, newspapers and magazines rely on compact, tightly-fitted

ity, readability and efficient use of page space. Sans serif text fonts are

often used for introductory paragraphs, incidental text and whole short ar-

ticles. A current fashion is to pair sans serif type for headings with a high-

performance seriffed font of matching style for the text of an article.

different factors are interdependent), but many tests were carried out in phers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

The text layout, tone or colour of set matter, and the interplay of text with

recognition with regard to how people actually recognize words when they

"feel" or "resonance" to the subject matter. With printed media typogra-

cepted by cognitive psychologists.[citation needed]

white space of the page and other graphic elements combine to impart a phers are also concerned with binding margins, paper selection and print-

ing methods.

Typography is modulated by orthography and linguistics, word structures,

word frequencies, morphology, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural conventions. For example,

in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

read, have favored parallel letterwise recognition, which is widely ac-

Legibility can also be compromised by letterspacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and

those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

Readability and legibility are often confused. “Legibility is the quality of the

achieve an attractive, distinctive appearance, to aid readers in navigating

signers aim to achieve excellence in both.

style guide, a periodical standardizes on a relatively small collection of

typeface design and readability with the design of the printed page. De-

"The typeface chosen should be legible, that is, it should be read without

effort. Sometimes legibility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces

the publication, and in some cases for dramatic effect. By formulating a

typefaces, each used for specific elements within the publication, and

makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type de-

that are true to the basic letterforms are more legible than typefaces that

signer to create bespoke (custom tailored) typefaces for their exclusive

"However, even a legible typeface can become unreadable through poor

Different periodical publications design their publications, including their

have been condensed, expanded, embellished, or abstracted.

setting and placement, just as a less legible typeface can be made more

readable through good design."[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type,

italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand

edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably robust,

and that significant differences are hard to find. So comparative studies of

use.

typography, to achieve a particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern style through their use of

a variety of typefaces and colors; type sizes vary widely, and the newspa-

per's name is placed on a colored background. In contrast, the New York

Times use a more traditional approach, with fewer colors, less typeface

variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.

8 on 13.6


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So com-

parative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8.5 on 12.7


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find.

So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.1


In traditional typography, text is composed to create a readable, coherent,

bust, and that significant differences are hard to find. So comparative

of the reader. Even distribution with a minimum of distractions and anom-

have failed to settle the argument over which is best.[citation needed]

and visually satisfying whole that works invisibly, without the awareness alies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual

and commercial writing all have differing characteristics and require-

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

Legibility is usually measured through speed of reading, with comprehen-

sion scores used to check for effectiveness (that is, not a rushed or care-

less read). For example, Miles Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of reading test that required

ments. For historic material, established text typefaces are frequently

participants to spot incongruous words as an effectiveness filter.

process of accretion, with considerable overlap between historical peri-

These days, legibility research tends to be limited to critical issues, or the

chosen according to a scheme of historical genre acquired by a long ods.

Contemporary books are more likely to be set with state-of-the-art ser-

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway

iffed "text romans" or "book romans" with design values echoing pres-

signs, or for other conditions where legibility may make a key difference.

as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created

Much of the legibility research literature is somewhat atheoretical — vari-

specialized requirements, newspapers and magazines rely on compact,

the different factors are interdependent), but many tests were carried out

ent-day design arts, which are closely based on traditional models such

the model for Aldine typefaces), and Claude Garamond. With their more

tightly-fitted text romans specially designed for the task, which offer max-

imum flexibility, readability and efficient use of page space. Sans serif

text fonts are often used for introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text

of an article.

The text layout, tone or colour of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a

"feel" or "resonance" to the subject matter. With printed media typogra-

ous factors were tested individually or in combination (inevitably so, as

in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in

readability, and that the theory of parallel letterwise recognition is either

wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letterwise

recognition with regard to how people actually recognize words when

they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

phers are also concerned with binding margins, paper selection and

Legibility can also be compromised by letterspacing, word spacing, or

Typography is modulated by orthography and linguistics, word struc-

tinguish one line from the next, or previous line. Poorly designed fonts

printing methods.

tures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For

example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page.

Designers aim to achieve excellence in both.

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to dis-

and those that are too tightly or loosely fitted can also result in poor legi-

bility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and

"The typeface chosen should be legible, that is, it should be read without

makes consistent use of type sizes, italic, boldface, large and small capi-

however, it is a matter of typeface design. Generally speaking, typefaces

as The Guardian and The Economist, go so far as to commission a type

have been condensed, expanded, embellished, or abstracted.

use.

effort. Sometimes legibility is simply a matter of type size; more often,

that are true to the basic letterforms are more legible than typefaces that

"However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

tal letters, colorsand other typographic features. Some publications, such

designer to create bespoke (custom tailored) typefaces for their exclusive Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday

readable through good design."[2]

uses a bold, colorful, and comparatively modern style through their use

size and type design. For example, comparing serif vs. sans serif type,

paper's name is placed on a colored background. In contrast, the New

Studies of legibility have examined a wide range of factors including type

italic type vs. roman type, line length, line spacing, color contrast, the de-

sign of right-hand edge (for example, justification, straight right hand

edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but

the overall finding has been that the reading process is remarkably ro-

of a variety of typefaces and colors; type sizes vary widely, and the newsYork Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 7.5 on 13.3


In traditional typography, text is composed to create a readable, co-

herent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and trans-

parency.

comparative studies of seriffed vs. sans serif type, or justified vs. un-

justified type, have failed to settle the argument over which is

best.[citation needed]

Legibility is usually measured through speed of reading, with com-

prehension scores used to check for effectiveness (that is, not a

Choice of font(s) is perhaps the primary aspect of text typography—

rushed or careless read). For example, Miles Tinker, who published

spiritual and commercial writing all have differing characteristics

ing test that required participants to spot incongruous words as an

prose fiction, non-fiction, editorial, educational, religious, scientific, and requirements. For historic material, established text typefaces

are frequently chosen according to a scheme of historical genre ac-

quired by a long process of accretion, with considerable overlap be-

numerous studies from the 1930s to the 1960s, used a speed of read-

effectiveness filter.

These days, legibility research tends to be limited to critical issues,

tween historical periods.

or the testing of specific design solutions (for example, when new

Contemporary books are more likely to be set with state-of-the-art

faces (also called fonts) for people with visual impairment, and type-

seriffed "text romans" or "book romans" with design values echoing

present-day design arts, which are closely based on traditional mod-

els such as those of Nicolas Jenson, Francesco Griffo (a punchcutter

who created the model for Aldine typefaces), and Claude Garamond.

With their more specialized requirements, newspapers and maga-

zines rely on compact, tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient

use of page space. Sans serif text fonts are often used for introduc-

tory paragraphs, incidental text and whole short articles. A current

fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text

with white space of the page and other graphic elements combine to

impart a "feel" or "resonance" to the subject matter. With printed

media typographers are also concerned with binding margins, paper

selection and printing methods.

Typography is modulated by orthography and linguistics, word

structures, word frequencies, morphology, phonetic constructs and

linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed

typefaces are developed). Examples of critical issues include type-

faces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical —

various factors were tested individually or in combination (inevitably

so, as the different factors are interdependent), but many tests were

carried out in the absence of a model of reading or visual perception.

Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise

recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize

words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing,

or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the

eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publica-

tions, especially newspapers and magazines, use typographical ele-

ments to achieve an attractive, distinctive appearance, to aid readers

page. Designers aim to achieve excellence in both.

in navigating the publication, and in some cases for dramatic effect.

"The typeface chosen should be legible, that is, it should be read

small collection of typefaces, each used for specific elements within

more often, however, it is a matter of typeface design. Generally

face, large and small capital letters, colorsand other typographic fea-

without effort. Sometimes legibility is simply a matter of type size;

By formulating a style guide, a periodical standardizes on a relatively

the publication, and makes consistent use of type sizes, italic, bold-

speaking, typefaces that are true to the basic letterforms are more

tures. Some publications, such as The Guardian and The Economist,

lished, or abstracted.

tom tailored) typefaces for their exclusive use.

"However, even a legible typeface can become unreadable through

Different periodical publications design their publications, including

made more readable through good design."[2]

USAToday uses a bold, colorful, and comparatively modern style

type size and type design. For example, comparing serif vs. sans

vary widely, and the newspaper's name is placed on a colored back-

contrast, the design of right-hand edge (for example, justification,

proach, with fewer colors, less typeface variation, and more

legible than typefaces that have been condensed, expanded, embel-

poor setting and placement, just as a less legible typeface can be

Studies of legibility have examined a wide range of factors including serif type, italic type vs. roman type, line length, line spacing, color straight right hand edge) vs. ranged left, and whether text is hyphen-

ated.

Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is re-

markably robust, and that significant differences are hard to find. So

go so far as to commission a type designer to create bespoke (cus-

their typography, to achieve a particular tone or style. For example, through their use of a variety of typefaces and colors; type sizes

ground. In contrast, the New York Times use a more traditional apcolumns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8 on 12.3


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-theart seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to

find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8.5/11.9


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-ofthe-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading

process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9/11.3


In traditional typography, text is composed to create a

excellence in both.

works invisibly, without the awareness of the reader.

"The typeface chosen should be legible, that is, it should

anomalies are aimed at producing clarity and trans-

matter of type size; more often, however, it is a matter of

less important, or not the entire picture.

true to the basic letterforms are more legible than type-

Studies distinguishing between Bouma recognition and

typography—prose fiction, non-fiction, editorial, educa-

or abstracted.

actually recognize words when they read, have favored

writing all have differing characteristics and require-

"However, even a legible typeface can become unread-

are frequently chosen according to a scheme of historical

legible typeface can be made more readable through

readable, coherent, and visually satisfying whole that

Even distribution with a minimum of distractions and

parency.

Choice of font(s) is perhaps the primary aspect of text tional, religious, scientific, spiritual and commercial

ments. For historic material, established text typefaces

genre acquired by a long process of accretion, with con-

siderable overlap between historical periods.

Contemporary books are more likely to be set with stateof-the-art seriffed "text romans" or "book romans" with

be read without effort. Sometimes legibility is simply a

typeface design. Generally speaking, typefaces that are

faces that have been condensed, expanded, embellished,

able through poor setting and placement, just as a less good design."[2]

Studies of legibility have examined a wide range of fac-

the absence of a model of reading or visual perception.

Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the

theory of parallel letterwise recognition is either wrong,

parallel letterwise recognition with regard to how people parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing,

word spacing, or leading that is too tight or too loose. It

can be improved when generous vertical space separates

tors including type size and type design. For example,

lines of text, making it easier for the eye to distinguish

type, line length, line spacing, color contrast, the design

fonts and those that are too tightly or loosely fitted can

comparing serif vs. sans serif type, italic type vs. roman

one line from the next, or previous line. Poorly designed

design values echoing present-day design arts, which are

of right-hand edge (for example, justification, straight

Nicolas Jenson, Francesco Griffo (a punchcutter who

phenated.

Typography is an element of all printed material. Period-

Garamond. With their more specialized requirements,

Legibility research was published from the late nine-

use typographical elements to achieve an attractive, dis-

ted text romans specially designed for the task, which

the reading process is remarkably robust, and that signif-

closely based on traditional models such as those of

created the model for Aldine typefaces), and Claude

newspapers and magazines rely on compact, tightly-fit-

offer maximum flexibility, readability and efficient use

of page space. Sans serif text fonts are often used for in-

troductory paragraphs, incidental text and whole short

right hand edge) vs. ranged left, and whether text is hy-

teenth century on, but the overall finding has been that

icant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified

type, have failed to settle the argument over which is

also result in poor legibility.

ical publications, especially newspapers and magazines,

tinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By

formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for

specific elements within the publication, and makes con-

articles. A current fashion is to pair sans serif type for

best.[citation needed]

sistent use of type sizes, italic, boldface, large and small

matching style for the text of an article.

Legibility is usually measured through speed of reading,

Some publications, such as The Guardian and The Econ-

The text layout, tone or colour of set matter, and the in-

ness (that is, not a rushed or careless read). For example,

headings with a high-performance seriffed font of

terplay of text with white space of the page and other

graphic elements combine to impart a "feel" or "reso-

nance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic

with comprehension scores used to check for effective-

Miles Tinker, who published numerous studies from the

1930s to the 1960s, used a speed of reading test that re-

quired participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to crit-

ical issues, or the testing of specific design solutions (for

example, when new typefaces are developed). Examples

capital letters, colorsand other typographic features.

omist, go so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a particular

tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of

a variety of typefaces and colors; type sizes vary widely,

and the newspaper's name is placed on a colored back-

constructs and linguistic syntax. Typography also is sub-

of critical issues include typefaces (also called fonts) for

ground. In contrast, the New York Times use a more tra-

French it is customary to insert a non-breaking space be-

way signs, or for other conditions where legibility may

variation, and more columns.

ject to specific cultural conventions. For example, in

fore a colon (:) or semicolon (;) in a sentence, while in

English it is not.

people with visual impairment, and typefaces for high-

make a key difference.

Much of the legibility research literature is somewhat

ditional approach, with fewer colors, less typeface

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display

Readability and legibility are often confused. “Legibility

atheoretical — various factors were tested individually

typefaces to attract attention, and are placed near the

the design of the printed page. Designers aim to achieve

are interdependent), but many tests were carried out in

7.5 on 15.8

is the quality of the typeface design and readability with

or in combination (inevitably so, as the different factors

masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the

aim to achieve excellence in both.

overall word shape (Bouma) is very important in

"The typeface chosen should be legible, that is, it

recognition is either wrong, less important, or not the

readability, and that the theory of parallel letterwise entire picture.

reader. Even distribution with a minimum of distrac-

should be read without effort. Sometimes legibility is

and transparency.

is a matter of typeface design. Generally speaking,

Studies distinguishing between Bouma recognition

more legible than typefaces that have been con-

people actually recognize words when they read,

tions and anomalies are aimed at producing clarity

Choice of font(s) is perhaps the primary aspect of

simply a matter of type size; more often, however, it

typefaces that are true to the basic letterforms are

text typography—prose fiction, non-fiction, editorial,

densed, expanded, embellished, or abstracted.

mercial writing all have differing characteristics and

"However, even a legible typeface can become un-

educational, religious, scientific, spiritual and com-

requirements. For historic material, established text

readable through poor setting and placement, just as

scheme of historical genre acquired by a long process

through good design."[2]

torical periods.

factors including type size and type design. For ex-

typefaces are frequently chosen according to a

of accretion, with considerable overlap between his-

Contemporary books are more likely to be set with

and parallel letterwise recognition with regard to how

have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

a less legible typeface can be made more readable

Legibility can also be compromised by letterspacing,

Studies of legibility have examined a wide range of

It can be improved when generous vertical space sep-

ample, comparing serif vs. sans serif type, italic type

vs. roman type, line length, line spacing, color con-

word spacing, or leading that is too tight or too loose.

arates lines of text, making it easier for the eye to distinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or

state-of-the-art seriffed "text romans" or "book ro-

trast, the design of right-hand edge (for example, jus-

loosely fitted can also result in poor legibility.

arts, which are closely based on traditional models

and whether text is hyphenated.

Typography is an element of all printed material. Pe-

punchcutter who created the model for Aldine type-

Legibility research was published from the late nine-

cialized requirements, newspapers and magazines

that the reading process is remarkably robust, and

mans" with design values echoing present-day design such as those of Nicolas Jenson, Francesco Griffo (a

faces), and Claude Garamond. With their more spe-

rely on compact, tightly-fitted text romans specially

designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans

tification, straight right hand edge) vs. ranged left,

teenth century on, but the overall finding has been

that significant differences are hard to find. So com-

parative studies of seriffed vs. sans serif type, or jus-

tified vs. unjustified type, have failed to settle the

riodical publications, especially newspapers and

magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in

navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of

typefaces, each used for specific elements within the

serif text fonts are often used for introductory para-

argument over which is best.[citation needed]

publication, and makes consistent use of type sizes,

current fashion is to pair sans serif type for headings

Legibility is usually measured through speed of read-

sand other typographic features. Some publications,

fectiveness (that is, not a rushed or careless read).

as to commission a type designer to create bespoke

graphs, incidental text and whole short articles. A

with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a "feel" or

"resonance" to the subject matter. With printed media

typographers are also concerned with binding mar-

gins, paper selection and printing methods.

ing, with comprehension scores used to check for ef-

For example, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are devel-

Typography is modulated by orthography and lin-

oped). Examples of critical issues include typefaces

ogy, phonetic constructs and linguistic syntax.

and typefaces for highway signs, or for other condi-

guistics, word structures, word frequencies, morphol-

(also called fonts) for people with visual impairment,

italic, boldface, large and small capital letters, colorsuch as The Guardian and The Economist, go so far (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style

through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is

placed on a colored background. In contrast, the New

York Times use a more traditional approach, with

fewer colors, less typeface variation, and more

Typography also is subject to specific cultural con-

tions where legibility may make a key difference.

columns.

insert a non-breaking space before a colon (:) or

Much of the legibility research literature is somewhat

Especially on the front page of newspapers and on

ally or in combination (inevitably so, as the different

play typefaces to attract attention, and are placed

ventions. For example, in French it is customary to

semicolon (;) in a sentence, while in English it is not.

atheoretical — various factors were tested individu-

Readability and legibility are often confused. “Legi-

factors are interdependent), but many tests were car-

ability with the design of the printed page. Designers

sual perception. Some typographers believe that the

bility is the quality of the typeface design and read-

ried out in the absence of a model of reading or vi-

magazine covers, headlines are often set in larger disnear the masthead. 8 on 15.2


In traditional typography, text is composed to cre-

ate a readable, coherent, and visually satisfying

whole that works invisibly, without the awareness

page. Designers aim to achieve excellence in both.

tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is

of the reader. Even distribution with a minimum

"The typeface chosen should be legible, that is, it

very important in readability, and that the theory

ing clarity and transparency.

ity is simply a matter of type size; more often,

less important, or not the entire picture.

ally speaking, typefaces that are true to the basic

Studies distinguishing between Bouma recogni-

have been condensed, expanded, embellished, or

gard to how people actually recognize words

of distractions and anomalies are aimed at producChoice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteris-

should be read without effort. Sometimes legibil-

however, it is a matter of typeface design. Generletterforms are more legible than typefaces that

of parallel letterwise recognition is either wrong,

tion and parallel letterwise recognition with re-

abstracted.

when they read, have favored parallel letterwise

lished text typefaces are frequently chosen

"However, even a legible typeface can become

tive psychologists.[citation needed]

by a long process of accretion, with considerable

just as a less legible typeface can be made more

Legibility can also be compromised by letterspac-

Studies of legibility have examined a wide range

too loose. It can be improved when generous ver-

tics and requirements. For historic material, estabaccording to a scheme of historical genre acquired

overlap between historical periods.

Contemporary books are more likely to be set

unreadable through poor setting and placement, readable through good design."[2]

of factors including type size and type design. For

recognition, which is widely accepted by cogni-

ing, word spacing, or leading that is too tight or

tical space separates lines of text, making it easier

with state-of-the-art seriffed "text romans" or

example, comparing serif vs. sans serif type, italic

for the eye to distinguish one line from the next,

ent-day design arts, which are closely based on

color contrast, the design of right-hand edge (for

that are too tightly or loosely fitted can also result

son, Francesco Griffo (a punchcutter who created

vs. ranged left, and whether text is hyphenated.

mond. With their more specialized requirements,

Legibility research was published from the late

tightly-fitted text romans specially designed for

been that the reading process is remarkably ro-

"book romans" with design values echoing prestraditional models such as those of Nicolas Jen-

the model for Aldine typefaces), and Claude Gara-

newspapers and magazines rely on compact,

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif

type vs. roman type, line length, line spacing,

example, justification, straight right hand edge)

aid readers in navigating the publication, and in

find. So comparative studies of seriffed vs. sans

best.[citation needed]

matching style for the text of an article.

Legibility is usually measured through speed of

the interplay of text with white space of the page

and other graphic elements combine to impart a

"feel" or "resonance" to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing

methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

failed to settle the argument over which is

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

tively small collection of typefaces, each used for specific elements within the publication, and

makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand

far as to commission a type designer to create be-

such as The Guardian and The Economist, go so

spoke (custom tailored) typefaces for their exclu-

used a speed of reading test that required partici-

sive use.

ness filter.

Different periodical publications design their pub-

pants to spot incongruous words as an effective-

These days, legibility research tends to be limited

to critical issues, or the testing of specific design

lications, including their typography, to achieve a

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

solutions (for example, when new typefaces are

style through their use of a variety of typefaces

typefaces (also called fonts) for people with visual

paper's name is placed on a colored background.

impairment, and typefaces for highway signs, or

English it is not.

style guide, a periodical standardizes on a rela-

read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

tural conventions. For example, in French it is

colon (:) or semicolon (;) in a sentence, while in

some cases for dramatic effect. By formulating a

other typographic features. Some publications,

developed). Examples of critical issues include

customary to insert a non-breaking space before a

achieve an attractive, distinctive appearance, to

reading, with comprehension scores used to check

for effectiveness (that is, not a rushed or careless

phology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cul-

Periodical publications, especially newspapers

bust, and that significant differences are hard to

current fashion is to pair sans serif type for head-

The text layout, tone or colour of set matter, and

Typography is an element of all printed material. and magazines, use typographical elements to

serif type, or justified vs. unjustified type, have

ings with a high-performance seriffed font of

in poor legibility.

nineteenth century on, but the overall finding has

text fonts are often used for introductory para-

graphs, incidental text and whole short articles. A

or previous line. Poorly designed fonts and those

for other conditions where legibility may make a

and colors; type sizes vary widely, and the news-

In contrast, the New York Times use a more tradi-

tional approach, with fewer colors, less typeface

key difference.

variation, and more columns.

Much of the legibility research literature is some-

Especially on the front page of newspapers and on

what atheoretical — various factors were tested

individually or in combination (inevitably so, as

the different factors are interdependent), but many

magazine covers, headlines are often set in larger display typefaces to attract attention, and are

placed near the masthead. 8.5 on 14.3


In traditional typography, text is composed to

create a readable, coherent, and visually satis-

fying whole that works invisibly, without the

awareness of the reader. Even distribution with

page. Designers aim to achieve excellence in

absence of a model of reading or visual percep-

both.

tion. Some typographers believe that the over-

"The typeface chosen should be legible, that is,

readability, and that the theory of parallel let-

all word shape (Bouma) is very important in

terwise recognition is either wrong, less impor-

a minimum of distractions and anomalies are

it should be read without effort. Sometimes

legibility is simply a matter of type size; more

tant, or not the entire picture.

Choice of font(s) is perhaps the primary aspect

sign. Generally speaking, typefaces that are

Studies distinguishing between Bouma recog-

editorial, educational, religious, scientific, spir-

than typefaces that have been condensed, ex-

regard to how people actually recognize words

aimed at producing clarity and transparency.

of text typography—prose fiction, non-fiction,

itual and commercial writing all have differing

characteristics and requirements. For historic

often, however, it is a matter of typeface de-

true to the basic letterforms are more legible panded, embellished, or abstracted.

material, established text typefaces are fre-

"However, even a legible typeface can become

torical genre acquired by a long process of

just as a less legible typeface can be made

quently chosen according to a scheme of his-

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing

present-day design arts, which are closely

based on traditional models such as those of

unreadable through poor setting and placement, more readable through good design."[2]

Studies of legibility have examined a wide

range of factors including type size and type

nition and parallel letterwise recognition with when they read, have favored parallel letter-

wise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when

generous vertical space separates lines of text,

design. For example, comparing serif vs. sans

making it easier for the eye to distinguish one

length, line spacing, color contrast, the design

signed fonts and those that are too tightly or

serif type, italic type vs. roman type, line

of right-hand edge (for example, justification,

straight right hand edge) vs. ranged left, and

line from the next, or previous line. Poorly deloosely fitted can also result in poor legibility.

whether text is hyphenated.

Typography is an element of all printed mate-

faces), and Claude Garamond. With their more

Legibility research was published from the late

pers and magazines, use typographical

azines rely on compact, tightly-fitted text ro-

has been that the reading process is remarkably

Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine type-

specialized requirements, newspapers and magmans specially designed for the task, which

offer maximum flexibility, readability and effi-

cient use of page space. Sans serif text fonts are often used for introductory paragraphs, inci-

dental text and whole short articles. A current fashion is to pair sans serif type for headings

with a high-performance seriffed font of

matching style for the text of an article.

nineteenth century on, but the overall finding

robust, and that significant differences are hard to find. So comparative studies of seriffed vs.

sans serif type, or justified vs. unjustified type,

have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of

reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or

rial. Periodical publications, especially newspaelements to achieve an attractive, distinctive appearance, to aid readers in navigating the

publication, and in some cases for dramatic ef-

fect. By formulating a style guide, a periodical

standardizes on a relatively small collection of typefaces, each used for specific elements

within the publication, and makes consistent

use of type sizes, italic, boldface, large and small capital letters, colorsand other typo-

graphic features. Some publications, such as

The Guardian and The Economist, go so far as

The text layout, tone or colour of set matter,

careless read). For example, Miles Tinker, who

to commission a type designer to create be-

page and other graphic elements combine to

the 1960s, used a speed of reading test that re-

clusive use.

and the interplay of text with white space of the impart a "feel" or "resonance" to the subject

published numerous studies from the 1930s to quired participants to spot incongruous words

spoke (custom tailored) typefaces for their ex-

matter. With printed media typographers are

as an effectiveness filter.

Different periodical publications design their

lection and printing methods.

These days, legibility research tends to be lim-

achieve a particular tone or style. For example,

also concerned with binding margins, paper seTypography is modulated by orthography and

ited to critical issues, or the testing of specific

tively modern style through their use of a vari-

sues include typefaces (also called fonts) for

widely, and the newspaper's name is placed on

faces are developed). Examples of critical is-

syntax. Typography also is subject to specific

people with visual impairment, and typefaces

cultural conventions. For example, in French it

for highway signs, or for other conditions

is customary to insert a non-breaking space be-

where legibility may make a key difference.

while in English it is not.

Much of the legibility research literature is

Readability and legibility are often confused.

tested individually or in combination (in-

fore a colon (:) or semicolon (;) in a sentence,

“Legibility is the quality of the typeface design and readability with the design of the printed

USAToday uses a bold, colorful, and compara-

design solutions (for example, when new type-

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

publications, including their typography, to

ety of typefaces and colors; type sizes vary

a colored background. In contrast, the New

York Times use a more traditional approach,

with fewer colors, less typeface variation, and more columns.

somewhat atheoretical — various factors were

Especially on the front page of newspapers and

evitably so, as the different factors are interde-

larger display typefaces to attract attention, and

pendent), but many tests were carried out in the

on magazine covers, headlines are often set in are placed near the masthead. 9 on 13.8


In traditional typography, text is composed to create

aim to achieve excellence in both.

all word shape (Bouma) is very important in read-

that works invisibly, without the awareness of the

"The typeface chosen should be legible, that is, it

recognition is either wrong, less important, or not the

tions and anomalies are aimed at producing clarity

simply a matter of type size; more often, however, it is

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distracand transparency.

Choice of font(s) is perhaps the primary aspect of text

typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commer-

should be read without effort. Sometimes legibility is

ability, and that the theory of parallel letterwise entire picture.

a matter of typeface design. Generally speaking, type-

Studies distinguishing between Bouma recognition

legible than typefaces that have been condensed, ex-

how people actually recognize words when they read,

faces that are true to the basic letterforms are more panded, embellished, or abstracted.

and parallel letterwise recognition with regard to

have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation

cial writing all have differing characteristics and

"However, even a legible typeface can become un-

needed]

typefaces are frequently chosen according to a

a less legible typeface can be made more readable

Legibility can also be compromised by letterspacing,

Studies of legibility have examined a wide range of

It can be improved when generous vertical space sep-

requirements. For historic material, established text

readable through poor setting and placement, just as

scheme of historical genre acquired by a long process

through good design."[2]

torical periods.

factors including type size and type design. For exam-

of accretion, with considerable overlap between his-

Contemporary books are more likely to be set with

state-of-the-art seriffed "text romans" or "book ro-

mans" with design values echoing present-day design arts, which are closely based on traditional models

ple, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast,

the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and

word spacing, or leading that is too tight or too loose.

arates lines of text, making it easier for the eye to distinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

whether text is hyphenated.

Typography is an element of all printed material. Pe-

punchcutter who created the model for Aldine type-

Legibility research was published from the late nine-

azines, use typographical elements to achieve an

cialized requirements, newspapers and magazines

that the reading process is remarkably robust, and

such as those of Nicolas Jenson, Francesco Griffo (a

faces), and Claude Garamond. With their more spe-

riodical publications, especially newspapers and mag-

teenth century on, but the overall finding has been

attractive, distinctive appearance, to aid readers in

rely on compact, tightly-fitted text romans specially

that significant differences are hard to find. So com-

matic effect. By formulating a style guide, a periodi-

ity, readability and efficient use of page space. Sans

fied vs. unjustified type, have failed to settle the

designed for the task, which offer maximum flexibil-

parative studies of seriffed vs. sans serif type, or justi-

serif text fonts are often used for introductory para-

argument over which is best.[citation needed]

current fashion is to pair sans serif type for headings

Legibility is usually measured through speed of read-

style for the text of an article.

fectiveness (that is, not a rushed or careless read). For

graphs, incidental text and whole short articles. A

with a high-performance seriffed font of matching

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a "feel" or

"resonance" to the subject matter. With printed

media typographers are also concerned with binding

ing, with comprehension scores used to check for efexample, Miles Tinker, who published numerous

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

navigating the publication, and in some cases for dracal standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and makes consistent use of type sizes,

italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

tions, including their typography, to achieve a partic-

ular tone or style. For example, USAToday uses a

These days, legibility research tends to be limited to

bold, colorful, and comparatively modern style

tions (for example, when new typefaces are devel-

type sizes vary widely, and the newspaper's name is

(also called fonts) for people with visual impairment,

York Times use a more traditional approach, with

Typography also is subject to specific cultural con-

tions where legibility may make a key difference.

columns.

insert a non-breaking space before a colon (:) or

Much of the legibility research literature is somewhat

Especially on the front page of newspapers and on

ally or in combination (inevitably so, as the different

play typefaces to attract attention, and are placed

margins, paper selection and printing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, morphol-

ogy, phonetic constructs and linguistic syntax.

ventions. For example, in French it is customary to

semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legi-

bility is the quality of the typeface design and read-

ability with the design of the printed page. Designers

critical issues, or the testing of specific design solu-

oped). Examples of critical issues include typefaces

and typefaces for highway signs, or for other condi-

atheoretical — various factors were tested individu-

through their use of a variety of typefaces and colors;

placed on a colored background. In contrast, the New

fewer colors, less typeface variation, and more

magazine covers, headlines are often set in larger dis-

factors are interdependent), but many tests were car-

near the masthead.

perception. Some typographers believe that the over-

7.5 on 15.2

ried out in the absence of a model of reading or visual


In traditional typography, text is composed to cre-

page. Designers aim to achieve excellence in both.

whole that works invisibly, without the awareness

"The typeface chosen should be legible, that is, it

of distractions and anomalies are aimed at pro-

ity is simply a matter of type size; more often,

Choice of font(s) is perhaps the primary aspect of

letterforms are more legible than typefaces that

Studies distinguishing between Bouma recognition

rial, educational, religious, scientific, spiritual and

abstracted.

how people actually recognize words when they

tics and requirements. For historic material, es-

"However, even a legible typeface can become un-

according to a scheme of historical genre acquired

as a less legible typeface can be made more read-

overlap between historical periods.

Studies of legibility have examined a wide range

ate a readable, coherent, and visually satisfying

of the reader. Even distribution with a minimum ducing clarity and transparency.

text typography—prose fiction, non-fiction, edito-

commercial writing all have differing characteristablished text typefaces are frequently chosen

by a long process of accretion, with considerable

model of reading or visual perception. Some ty-

pographers believe that the overall word shape

(Bouma) is very important in readability, and that

should be read without effort. Sometimes legibil-

the theory of parallel letterwise recognition is ei-

however, it is a matter of typeface design. Gener-

ture.

ally speaking, typefaces that are true to the basic

have been condensed, expanded, embellished, or

ther wrong, less important, or not the entire pic-

and parallel letterwise recognition with regard to

read, have favored parallel letterwise recognition, which is widely accepted by cognitive psycholo-

readable through poor setting and placement, just

gists.[citation needed]

able through good design."[2]

Legibility can also be compromised by letterspac-

ing, word spacing, or leading that is too tight or

of factors including type size and type design. For

too loose. It can be improved when generous verti-

with state-of-the-art seriffed "text romans" or

type vs. roman type, line length, line spacing,

for the eye to distinguish one line from the next, or

ent-day design arts, which are closely based on

example, justification, straight right hand edge)

Contemporary books are more likely to be set

"book romans" with design values echoing prestraditional models such as those of Nicolas Jen-

son, Francesco Griffo (a punchcutter who created

example, comparing serif vs. sans serif type, italic

color contrast, the design of right-hand edge (for

vs. ranged left, and whether text is hyphenated.

the model for Aldine typefaces), and Claude Gara-

Legibility research was published from the late

newspapers and magazines rely on compact,

been that the reading process is remarkably ro-

mond. With their more specialized requirements,

cal space separates lines of text, making it easier

previous line. Poorly designed fonts and those that

are too tightly or loosely fitted can also result in

poor legibility.

Typography is an element of all printed material.

nineteenth century on, but the overall finding has

Periodical publications, especially newspapers

bust, and that significant differences are hard to

achieve an attractive, distinctive appearance, to

ability and efficient use of page space. Sans serif

serif type, or justified vs. unjustified type, have

some cases for dramatic effect. By formulating a

graphs, incidental text and whole short articles. A

tation needed]

tively small collection of typefaces, each used for

tightly-fitted text romans specially designed for

the task, which offer maximum flexibility, readtext fonts are often used for introductory para-

current fashion is to pair sans serif type for head-

ings with a high-performance seriffed font of

find. So comparative studies of seriffed vs. sans

failed to settle the argument over which is best.[ci-

Legibility is usually measured through speed of

and magazines, use typographical elements to

aid readers in navigating the publication, and in

style guide, a periodical standardizes on a rela-

specific elements within the publication, and

makes consistent use of type sizes, italic, boldface,

matching style for the text of an article.

reading, with comprehension scores used to check

large and small capital letters, colorsand other ty-

The text layout, tone or colour of set matter, and

read). For example, Miles Tinker, who published

The Guardian and The Economist, go so far as to

the interplay of text with white space of the page

and other graphic elements combine to impart a

"feel" or "resonance" to the subject matter. With printed media typographers are also concerned

with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, mor-

phology, phonetic constructs and linguistic syntax.

for effectiveness (that is, not a rushed or careless

numerous studies from the 1930s to the 1960s,

(custom tailored) typefaces for their exclusive use.

ness filter.

Different periodical publications design their pub-

pants to spot incongruous words as an effective-

These days, legibility research tends to be limited

developed). Examples of critical issues include

and colors; type sizes vary widely, and the news-

solutions (for example, when new typefaces are

paper's name is placed on a colored background.

for other conditions where legibility may make a

tional approach, with fewer colors, less typeface

it is not.

Much of the legibility research literature is some-

and readability with the design of the printed

style through their use of a variety of typefaces

typefaces (also called fonts) for people with visual

key difference.

“Legibility is the quality of the typeface design

particular tone or style. For example, USAToday

uses a bold, colorful, and comparatively modern

ary to insert a non-breaking space before a colon

Readability and legibility are often confused.

lications, including their typography, to achieve a

to critical issues, or the testing of specific design

impairment, and typefaces for highway signs, or

(:) or semicolon (;) in a sentence, while in English

commission a type designer to create bespoke

used a speed of reading test that required partici-

Typography also is subject to specific cultural

conventions. For example, in French it is custom-

pographic features. Some publications, such as

what atheoretical — various factors were tested

individually or in combination (inevitably so, as the different factors are interdependent), but

many tests were carried out in the absence of a

In contrast, the New York Times use a more tradivariation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead. 8 on 14.4


In traditional typography, text is composed to

page. Designers aim to achieve excellence in

create a readable, coherent, and visually satis-

both.

awareness of the reader. Even distribution with

"The typeface chosen should be legible, that is,

aimed at producing clarity and transparency.

ibility is simply a matter of type size; more

fying whole that works invisibly, without the

a minimum of distractions and anomalies are

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiritual and commercial writing all have differing

characteristics and requirements. For historic

it should be read without effort. Sometimes leg-

often, however, it is a matter of typeface design.

the absence of a model of reading or visual perception. Some typographers believe that the

overall word shape (Bouma) is very important in readability, and that the theory of parallel

letterwise recognition is either wrong, less important, or not the entire picture.

Generally speaking, typefaces that are true to

Studies distinguishing between Bouma recogni-

typefaces that have been condensed, expanded,

gard to how people actually recognize words

the basic letterforms are more legible than embellished, or abstracted.

tion and parallel letterwise recognition with re-

when they read, have favored parallel letter-

wise recognition, which is widely accepted by

material, established text typefaces are fre-

"However, even a legible typeface can become

cognitive psychologists.[citation needed]

ical genre acquired by a long process of

ment, just as a less legible typeface can be

Legibility can also be compromised by let-

historical periods.

Studies of legibility have examined a wide

tight or too loose. It can be improved when

design. For example, comparing serif vs. sans

making it easier for the eye to distinguish one

quently chosen according to a scheme of histor-

accretion, with considerable overlap between

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or

"book romans" with design values echoing

unreadable through poor setting and place-

made more readable through good design."[2] range of factors including type size and type

serif type, italic type vs. roman type, line

length, line spacing, color contrast, the design

terspacing, word spacing, or leading that is too generous vertical space separates lines of text, line from the next, or previous line. Poorly designed fonts and those that are too tightly or

of right-hand edge (for example, justification,

loosely fitted can also result in poor legibility.

Nicolas Jenson, Francesco Griffo (a punchcut-

whether text is hyphenated.

Typography is an element of all printed mate-

faces), and Claude Garamond. With their more

Legibility research was published from the late

magazines rely on compact, tightly-fitted text

has been that the reading process is remark-

present-day design arts, which are closely

based on traditional models such as those of ter who created the model for Aldine type-

specialized requirements, newspapers and

romans specially designed for the task, which

offer maximum flexibility, readability and effi-

straight right hand edge) vs. ranged left, and

nineteenth century on, but the overall finding

ably robust, and that significant differences are hard to find. So comparative studies of seriffed

rial. Periodical publications, especially newspapers and magazines, use typographical

elements to achieve an attractive, distinctive

appearance, to aid readers in navigating the

publication, and in some cases for dramatic ef-

fect. By formulating a style guide, a periodical

vs. sans serif type, or justified vs. unjustified

standardizes on a relatively small collection of

dental text and whole short articles. A current

which is best.[citation needed]

within the publication, and makes consistent

with a high-performance seriffed font of

Legibility is usually measured through speed of

small capital letters, colorsand other typo-

check for effectiveness (that is, not a rushed or

The Guardian and The Economist, go so far as

published numerous studies from the 1930s to

spoke (custom tailored) typefaces for their ex-

cient use of page space. Sans serif text fonts are

often used for introductory paragraphs, inci-

fashion is to pair sans serif type for headings matching style for the text of an article.

The text layout, tone or colour of set matter,

and the interplay of text with white space of

type, have failed to settle the argument over

reading, with comprehension scores used to

careless read). For example, Miles Tinker, who

the page and other graphic elements combine

the 1960s, used a speed of reading test that re-

ject matter. With printed media typographers

as an effectiveness filter.

paper selection and printing methods.

These days, legibility research tends to be lim-

to impart a "feel" or "resonance" to the sub-

are also concerned with binding margins,

quired participants to spot incongruous words

ited to critical issues, or the testing of specific

typefaces, each used for specific elements

use of type sizes, italic, boldface, large and

graphic features. Some publications, such as

to commission a type designer to create beclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and compara-

Typography is modulated by orthography and

design solutions (for example, when new type-

tively modern style through their use of a vari-

morphology, phonetic constructs and linguistic

sues include typefaces (also called fonts) for

widely, and the newspaper's name is placed on

for highway signs, or for other conditions

York Times use a more traditional approach,

linguistics, word structures, word frequencies, syntax. Typography also is subject to specific

cultural conventions. For example, in French it

is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence,

faces are developed). Examples of critical is-

people with visual impairment, and typefaces where legibility may make a key difference.

ety of typefaces and colors; type sizes vary

a colored background. In contrast, the New

with fewer colors, less typeface variation, and more columns.

while in English it is not.

Much of the legibility research literature is

Readability and legibility are often confused.

tested individually or in combination (in-

on magazine covers, headlines are often set in

pendent), but many tests were carried out in

and are placed near the masthead. 8.5 on 13.8

“Legibility is the quality of the typeface design and readability with the design of the printed

somewhat atheoretical — various factors were evitably so, as the different factors are interde-

Especially on the front page of newspapers and larger display typefaces to attract attention,


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, nonfiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the

printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried

out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.7


In traditional typography, text is composed to create

Designers aim to achieve excellence in both.

reading or visual perception. Some typographers

that works invisibly, without the awareness of the

"The typeface chosen should be legible, that is, it

important in readability, and that the theory of paral-

tions and anomalies are aimed at producing clarity

is simply a matter of type size; more often, how-

tant, or not the entire picture.

speaking, typefaces that are true to the basic letter-

Studies distinguishing between Bouma recognition

been condensed, expanded, embellished, or ab-

how people actually recognize words when they

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distrac-

and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial,

should be read without effort. Sometimes legibility

ever, it is a matter of typeface design. Generally

forms are more legible than typefaces that have

educational, religious, scientific, spiritual and com-

stracted.

requirements. For historic material, established text

"However, even a legible typeface can become un-

mercial writing all have differing characteristics and typefaces are frequently chosen according to a scheme of historical genre acquired by a long

readable through poor setting and placement, just

believe that the overall word shape (Bouma) is very

lel letterwise recognition is either wrong, less impor-

and parallel letterwise recognition with regard to

read, have favored parallel letterwise recognition,

which is widely accepted by cognitive psychologists.[citation needed]

as a less legible typeface can be made more read-

Legibility can also be compromised by letterspac-

Studies of legibility have examined a wide range of

loose. It can be improved when generous vertical

Contemporary books are more likely to be set with

ample, comparing serif vs. sans serif type, italic

the eye to distinguish one line from the next, or pre-

mans" with design values echoing present-day de-

contrast, the design of right-hand edge (for exam-

process of accretion, with considerable overlap be-

tween historical periods.

state-of-the-art seriffed "text romans" or "book rosign arts, which are closely based on traditional

able through good design."[2]

factors including type size and type design. For ex-

type vs. roman type, line length, line spacing, color ple, justification, straight right hand edge) vs.

models such as those of Nicolas Jenson,

ranged left, and whether text is hyphenated.

model for Aldine typefaces), and Claude Gara-

Legibility research was published from the late

Francesco Griffo (a punchcutter who created the mond. With their more specialized requirements,

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the

ing, word spacing, or leading that is too tight or too

space separates lines of text, making it easier for

vious line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in poor

legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

nineteenth century on, but the overall finding has

magazines, use typographical elements to achieve

and that significant differences are hard to find. So

in navigating the publication, and in some cases for

been that the reading process is remarkably robust,

an attractive, distinctive appearance, to aid readers

task, which offer maximum flexibility, readability and

comparative studies of seriffed vs. sans serif type,

are often used for introductory paragraphs, inciden-

the argument over which is best.[citation needed]

to pair sans serif type for headings with a high-per-

Legibility is usually measured through speed of

sizes, italic, boldface, large and small capital let-

for effectiveness (that is, not a rushed or careless

publications, such as The Guardian and The Econ-

efficient use of page space. Sans serif text fonts

tal text and whole short articles. A current fashion is formance seriffed font of matching style for the text

of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a "feel"

or justified vs. unjustified type, have failed to settle

reading, with comprehension scores used to check read). For example, Miles Tinker, who published

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required partici-

pants to spot incongruous words as an effective-

dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection

of typefaces, each used for specific elements within

the publication, and makes consistent use of type

ters, colorsand other typographic features. Some

omist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for

their exclusive use.

or "resonance" to the subject matter. With printed

ness filter.

ing margins, paper selection and printing methods.

These days, legibility research tends to be limited

particular tone or style. For example, USAToday

Typography is modulated by orthography and lin-

solutions (for example, when new typefaces are de-

style through their use of a variety of typefaces and

media typographers are also concerned with bind-

to critical issues, or the testing of specific design

guistics, word structures, word frequencies, mor-

veloped). Examples of critical issues include type-

Typography also is subject to specific cultural con-

impairment, and typefaces for highway signs, or for

insert a non-breaking space before a colon (:) or

difference.

phology, phonetic constructs and linguistic syntax.

ventions. For example, in French it is customary to

semicolon (;) in a sentence, while in English it is not.

faces (also called fonts) for people with visual

other conditions where legibility may make a key

Much of the legibility research literature is some-

what atheoretical — various factors were tested in-

Readability and legibility are often confused. “Legi-

dividually or in combination (inevitably so, as the

ability with the design of the printed page.

tests were carried out in the absence of a model of

bility is the quality of the typeface design and read-

different factors are interdependent), but many

Different periodical publications design their publi-

cations, including their typography, to achieve a

uses a bold, colorful, and comparatively modern

colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional

approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.

7.5 on 14.6


In traditional typography, text is composed to

create a readable, coherent, and visually satisfy-

ing whole that works invisibly, without the aware-

ness of the reader. Even distribution with a

minimum of distractions and anomalies are

aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect

page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is,

it should be read without effort. Sometimes legi-

faces that have been condensed, expanded,

gard to how people actually recognize words

material, established text typefaces are fre-

"However, even a legible typeface can become

accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or

"book romans" with design values echoing pres-

ther wrong, less important, or not the entire pic-

Studies distinguishing between Bouma recogni-

embellished, or abstracted.

cal genre acquired by a long process of

the theory of parallel letterwise recognition is ei-

erally speaking, typefaces that are true to the

however, it is a matter of typeface design. Gen-

tual and commercial writing all have differing

quently chosen according to a scheme of histori-

(Bouma) is very important in readability, and that ture.

basic letterforms are more legible than type-

characteristics and requirements. For historic

pographers believe that the overall word shape

bility is simply a matter of type size; more often,

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiri-

model of reading or visual perception. Some ty-

unreadable through poor setting and placement, just as a less legible typeface can be made

tion and parallel letterwise recognition with re-

when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

more readable through good design."[2]

terspacing, word spacing, or leading that is too

of factors including type size and type design.

erous vertical space separates lines of text,

Studies of legibility have examined a wide range For example, comparing serif vs. sans serif

type, italic type vs. roman type, line length, line

spacing, color contrast, the design of right-hand

tight or too loose. It can be improved when genmaking it easier for the eye to distinguish one

line from the next, or previous line. Poorly de-

signed fonts and those that are too tightly or

ent-day design arts, which are closely based on

edge (for example, justification, straight right

loosely fitted can also result in poor legibility.

son, Francesco Griffo (a punchcutter who cre-

hyphenated.

Typography is an element of all printed material.

Claude Garamond. With their more specialized

Legibility research was published from the late

on compact, tightly-fitted text romans specially

has been that the reading process is remarkably

aid readers in navigating the publication, and in

ibility, readability and efficient use of page

to find. So comparative studies of seriffed vs.

style guide, a periodical standardizes on a rela-

introductory paragraphs, incidental text and

have failed to settle the argument over which is

traditional models such as those of Nicolas Jenated the model for Aldine typefaces), and

requirements, newspapers and magazines rely

designed for the task, which offer maximum flexspace. Sans serif text fonts are often used for

whole short articles. A current fashion is to pair sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the text

of an article.

The text layout, tone or colour of set matter, and

the interplay of text with white space of the page

hand edge) vs. ranged left, and whether text is

nineteenth century on, but the overall finding

robust, and that significant differences are hard

best.[citation needed]

makes consistent use of type sizes, italic, bold-

Legibility is usually measured through speed of reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to

printed media typographers are also concerned

an effectiveness filter.

ing methods.

These days, legibility research tends to be lim-

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

some cases for dramatic effect. By formulating a

tively small collection of typefaces, each used

the 1960s, used a speed of reading test that re-

with binding margins, paper selection and print-

achieve an attractive, distinctive appearance, to

sans serif type, or justified vs. unjustified type,

and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With

Periodical publications, especially newspapers

and magazines, use typographical elements to

quired participants to spot incongruous words as

ited to critical issues, or the testing of specific

design solutions (for example, when new type-

faces are developed). Examples of critical is-

for specific elements within the publication, and face, large and small capital letters, colorsand

other typographic features. Some publications, such as The Guardian and The Economist, go

so far as to commission a type designer to cre-

ate bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and compara-

tively modern style through their use of a variety

of typefaces and colors; type sizes vary widely,

and the newspaper's name is placed on a col-

sues include typefaces (also called fonts) for

ored background. In contrast, the New York

highway signs, or for other conditions where leg-

fewer colors, less typeface variation, and more

syntax. Typography also is subject to specific

people with visual impairment, and typefaces for

customary to insert a non-breaking space before

ibility may make a key difference.

columns.

in English it is not.

Much of the legibility research literature is some-

Especially on the front page of newspapers and

Readability and legibility are often confused.

individually or in combination (inevitably so, as

larger display typefaces to attract attention, and

and readability with the design of the printed

many tests were carried out in the absence of a

8 on 13.8

cultural conventions. For example, in French it is a colon (:) or semicolon (;) in a sentence, while

“Legibility is the quality of the typeface design

what atheoretical — various factors were tested

the different factors are interdependent), but

Times use a more traditional approach, with

on magazine covers, headlines are often set in are placed near the masthead.


In traditional typography, text is composed to

page. Designers aim to achieve excellence in

create a readable, coherent, and visually sat-

both.

awareness of the reader. Even distribution

"The typeface chosen should be legible, that

isfying whole that works invisibly, without the

with a minimum of distractions and anomalies

are aimed at producing clarity and trans-

is, it should be read without effort. Sometimes

legibility is simply a matter of type size; more

parency.

often, however, it is a matter of typeface de-

Choice of font(s) is perhaps the primary as-

true to the basic letterforms are more legible

pect of text typography—prose fiction, non-

fiction, editorial, educational, religious,

scientific, spiritual and commercial writing all

sign. Generally speaking, typefaces that are than typefaces that have been condensed, expanded, embellished, or abstracted.

have differing characteristics and require-

"However, even a legible typeface can be-

typefaces are frequently chosen according to

placement, just as a less legible typeface can

ments. For historic material, established text a scheme of historical genre acquired by a

long process of accretion, with considerable

overlap between historical periods.

come unreadable through poor setting and be made more readable through good de-

perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of

parallel letterwise recognition is either wrong,

less important, or not the entire picture. Studies distinguishing between Bouma

recognition and parallel letterwise recognition with regard to how people actually recognize

words when they read, have favored parallel

letterwise recognition, which is widely ac-

cepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

sign."[2]

terspacing, word spacing, or leading that is

range of factors including type size and type

when generous vertical space separates

Studies of legibility have examined a wide

Contemporary books are more likely to be set

design. For example, comparing serif vs.

"book romans" with design values echoing

length, line spacing, color contrast, the de-

with state-of-the-art seriffed "text romans" or

in the absence of a model of reading or visual

too tight or too loose. It can be improved

lines of text, making it easier for the eye to

sans serif type, italic type vs. roman type, line

distinguish one line from the next, or previous

present-day design arts, which are closely

sign of right-hand edge (for example, justifi-

too tightly or loosely fitted can also result in

Nicolas Jenson, Francesco Griffo (a punch-

left, and whether text is hyphenated.

based on traditional models such as those of cutter who created the model for Aldine typefaces), and Claude Garamond. With their

cation, straight right hand edge) vs. ranged Legibility research was published from the

more specialized requirements, newspapers

late nineteenth century on, but the overall

text romans specially designed for the task,

remarkably robust, and that significant differ-

and magazines rely on compact, tightly-fitted

finding has been that the reading process is

which offer maximum flexibility, readability

ences are hard to find. So comparative stud-

text fonts are often used for introductory

vs. unjustified type, have failed to settle the

and efficient use of page space. Sans serif paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif

type for headings with a high-performance

seriffed font of matching style for the text of

an article.

ies of seriffed vs. sans serif type, or justified

argument over which is best.[citation needed]

Legibility is usually measured through speed

of reading, with comprehension scores used

to check for effectiveness (that is, not a

line. Poorly designed fonts and those that are

poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical

elements to achieve an attractive, distinctive appearance, to aid readers in navigating the

publication, and in some cases for dramatic

effect. By formulating a style guide, a periodi-

cal standardizes on a relatively small collection of typefaces, each used for specific

elements within the publication, and makes

consistent use of type sizes, italic, boldface,

large and small capital letters, colorsand

other typographic features. Some publica-

rushed or careless read). For example, Miles

tions, such as The Guardian and The Econo-

and the interplay of text with white space of

the 1930s to the 1960s, used a speed of

designer to create bespoke (custom tailored)

bine to impart a "feel" or "resonance" to the

incongruous words as an effectiveness filter.

phers are also concerned with binding mar-

These days, legibility research tends to be

publications, including their typography, to

cific design solutions (for example, when new

ple, USAToday uses a bold, colorful, and

The text layout, tone or colour of set matter,

the page and other graphic elements com-

subject matter. With printed media typogra-

gins, paper selection and printing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguis-

tic syntax. Typography also is subject to specific cultural conventions. For example, in

French it is customary to insert a non-breaking space before a colon (:) or semicolon (;)

Tinker, who published numerous studies from

reading test that required participants to spot

limited to critical issues, or the testing of spe-

Different periodical publications design their

achieve a particular tone or style. For examcomparatively modern style through their use

fonts) for people with visual impairment, and

sizes vary widely, and the newspaper's name

ditions where legibility may make a key differ-

trast, the New York Times use a more tradi-

cal issues include typefaces (also called

typefaces for highway signs, or for other conence.

Much of the legibility research literature is

Readability and legibility are often confused.

were tested individually or in combination (in-

and readability with the design of the printed

typefaces for their exclusive use.

typefaces are developed). Examples of criti-

in a sentence, while in English it is not.

“Legibility is the quality of the typeface design

mist, go so far as to commission a type

of a variety of typefaces and colors; type

is placed on a colored background. In contional approach, with fewer colors, less typeface variation, and more columns.

somewhat atheoretical — various factors

Especially on the front page of newspapers

evitably so, as the different factors are inter-

set in larger display typefaces to attract atten-

dependent), but many tests were carried out

and on magazine covers, headlines are often

tion, and are placed near the masthead. 8.5 on 13.4


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design

of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

ried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were car-

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.5


In traditional typography, text is composed to

create a readable, coherent, and visually satisfying whole that works invisibly, without the

awareness of the reader. Even distribution with

page. Designers aim to achieve excellence in

of a model of reading or visual perception.

both.

Some typographers believe that the overall

"The typeface chosen should be legible, that is,

ability, and that the theory of parallel letterwise

bility is simply a matter of type size; more often,

not the entire picture.

word shape (Bouma) is very important in read-

a minimum of distractions and anomalies are

it should be read without effort. Sometimes legi-

Choice of font(s) is perhaps the primary aspect

erally speaking, typefaces that are true to the

Studies distinguishing between Bouma recogni-

faces that have been condensed, expanded,

gard to how people actually recognize words

aimed at producing clarity and transparency.

of text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific, spiri-

however, it is a matter of typeface design. Gen-

basic letterforms are more legible than type-

recognition is either wrong, less important, or

tion and parallel letterwise recognition with re-

tual and commercial writing all have differing

embellished, or abstracted.

material, established text typefaces are fre-

"However, even a legible typeface can become

tive psychologists.[citation needed]

torical genre acquired by a long process of

ment, just as a less legible typeface can be

Legibility can also be compromised by let-

Studies of legibility have examined a wide

tight or too loose. It can be improved when gen-

characteristics and requirements. For historic quently chosen according to a scheme of his-

accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or

unreadable through poor setting and place-

made more readable through good design."[2] range of factors including type size and type

design. For example, comparing serif vs. sans

Nicolas Jenson, Francesco Griffo (a punchcut-

text is hyphenated.

and Claude Garamond. With their more special-

Legibility research was published from the late

rely on compact, tightly-fitted text romans spe-

has been that the reading process is remark-

nineteenth century on, but the overall finding

ably robust, and that significant differences are

mum flexibility, readability and efficient use of

hard to find. So comparative studies of seriffed

for introductory paragraphs, incidental text and

type, have failed to settle the argument over

page space. Sans serif text fonts are often used whole short articles. A current fashion is to pair sans serif type for headings with a high-perfor-

mance seriffed font of matching style for the

text of an article.

The text layout, tone or colour of set matter, and

the interplay of text with white space of the

page and other graphic elements combine to

impart a "feel" or "resonance" to the subject

Typography is an element of all printed mate-

rial. Periodical publications, especially newspapers and magazines, use typographical

elements to achieve an attractive, distinctive appearance, to aid readers in navigating the

publication, and in some cases for dramatic effect. By formulating a style guide, a periodical

standardizes on a relatively small collection of

which is best.[citation needed]

within the publication, and makes consistent

Legibility is usually measured through speed of

small capital letters, colorsand other typo-

reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or

typefaces, each used for specific elements

use of type sizes, italic, boldface, large and

graphic features. Some publications, such as

The Guardian and The Economist, go so far as

careless read). For example, Miles Tinker, who

to commission a type designer to create be-

the 1960s, used a speed of reading test that re-

clusive use.

published numerous studies from the 1930s to quired participants to spot incongruous words

as an effectiveness filter.

lection and printing methods.

These days, legibility research tends to be lim-

ited to critical issues, or the testing of specific

Typography is modulated by orthography and

design solutions (for example, when new type-

morphology, phonetic constructs and linguistic

sues include typefaces (also called fonts) for

linguistics, word structures, word frequencies,

signed fonts and those that are too tightly or

vs. sans serif type, or justified vs. unjustified

matter. With printed media typographers are

also concerned with binding margins, paper se-

making it easier for the eye to distinguish one

loosely fitted can also result in poor legibility.

right hand edge) vs. ranged left, and whether

cially designed for the task, which offer maxi-

erous vertical space separates lines of text,

hand edge (for example, justification, straight

based on traditional models such as those of

ized requirements, newspapers and magazines

terspacing, word spacing, or leading that is too

line from the next, or previous line. Poorly de-

line spacing, color contrast, the design of right-

ter who created the model for Aldine typefaces),

recognition, which is widely accepted by cogni-

serif type, italic type vs. roman type, line length,

"book romans" with design values echoing

present-day design arts, which are closely

when they read, have favored parallel letterwise

spoke (custom tailored) typefaces for their ex-

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example,

USAToday uses a bold, colorful, and compara-

tively modern style through their use of a vari-

faces are developed). Examples of critical is-

ety of typefaces and colors; type sizes vary

people with visual impairment, and typefaces

a colored background. In contrast, the New York

is customary to insert a non-breaking space be-

where legibility may make a key difference.

fewer colors, less typeface variation, and more

while in English it is not.

Much of the legibility research literature is

syntax. Typography also is subject to specific

cultural conventions. For example, in French it fore a colon (:) or semicolon (;) in a sentence,

for highway signs, or for other conditions

Times use a more traditional approach, with

columns.

somewhat atheoretical — various factors were

Especially on the front page of newspapers and

so, as the different factors are interdependent),

larger display typefaces to attract attention, and

Readability and legibility are often confused.

tested individually or in combination (inevitably

and readability with the design of the printed

but many tests were carried out in the absence

“Legibility is the quality of the typeface design

widely, and the newspaper's name is placed on

on magazine covers, headlines are often set in

are placed near the masthead. 7.5 on 13.7


In traditional typography, text is composed

cellence in both.

satisfying whole that works invisibly, without

"The typeface chosen should be legible, that

to create a readable, coherent, and visually

out in the absence of a model of reading or

visual perception. Some typographers be-

lieve that the overall word shape (Bouma) is

the awareness of the reader. Even distribu-

is, it should be read without effort. Some-

very important in readability, and that the

anomalies are aimed at producing clarity and

size; more often, however, it is a matter of

ther wrong, less important, or not the entire

tion with a minimum of distractions and transparency.

Choice of font(s) is perhaps the primary as-

pect of text typography—prose fiction, non-

fiction, editorial, educational, religious,

scientific, spiritual and commercial writing

times legibility is simply a matter of type

typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have

been condensed, expanded, embellished, or abstracted.

all have differing characteristics and require-

"However, even a legible typeface can be-

typefaces are frequently chosen according

placement, just as a less legible typeface

ments. For historic material, established text

to a scheme of historical genre acquired by a long process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to be

set with state-of-the-art seriffed "text ro-

mans" or "book romans" with design values echoing present-day design arts, which are

come unreadable through poor setting and

can be made more readable through good

design."[2]

theory of parallel letterwise recognition is eipicture.

Studies distinguishing between Bouma

recognition and parallel letterwise recogni-

tion with regard to how people actually rec-

ognize words when they read, have favored parallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

Studies of legibility have examined a wide

terspacing, word spacing, or leading that is

design. For example, comparing serif vs.

when generous vertical space separates

range of factors including type size and type sans serif type, italic type vs. roman type,

line length, line spacing, color contrast, the

too tight or too loose. It can be improved

lines of text, making it easier for the eye to

distinguish one line from the next, or previ-

design of right-hand edge (for example, justi-

ous line. Poorly designed fonts and those

those of Nicolas Jenson, Francesco Griffo (a

left, and whether text is hyphenated.

result in poor legibility.

dine typefaces), and Claude Garamond. With

Legibility research was published from the

Typography is an element of all printed mate-

papers and magazines rely on compact,

finding has been that the reading process is

papers and magazines, use typographical

closely based on traditional models such as

punchcutter who created the model for Al-

their more specialized requirements, news-

tightly-fitted text romans specially designed

for the task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for intro-

ductory paragraphs, incidental text and

whole short articles. A current fashion is to

pair sans serif type for headings with a highperformance seriffed font of matching style

fication, straight right hand edge) vs. ranged

late nineteenth century on, but the overall

remarkably robust, and that significant dif-

ferences are hard to find. So comparative

ical standardizes on a relatively small collec-

tified vs. unjustified type, have failed to set-

needed]

Legibility is usually measured through speed rushed or careless read). For example, Miles

to check for effectiveness (that is, not a

and the interplay of text with white space of

Tinker, who published numerous studies

bine to impart a "feel" or "resonance" to the

reading test that required participants to

gins, paper selection and printing methods.

Typography is modulated by orthography

appearance, to aid readers in navigating the

tle the argument over which is best.[citation

The text layout, tone or colour of set matter,

subject matter. With printed media typogra-

elements to achieve an attractive, distinctive

publication, and in some cases for dramatic

of reading, with comprehension scores used

phers are also concerned with binding mar-

rial. Periodical publications, especially news-

studies of seriffed vs. sans serif type, or jus-

for the text of an article.

the page and other graphic elements com-

that are too tightly or loosely fitted can also

from the 1930s to the 1960s, used a speed of

spot incongruous words as an effectiveness

filter.

These days, legibility research tends to be limited to critical issues, or the testing of

effect. By formulating a style guide, a period-

tion of typefaces, each used for specific

elements within the publication, and makes

consistent use of type sizes, italic, boldface, large and small capital letters, colorsand

other typographic features. Some publica-

tions, such as The Guardian and The Econo-

mist, go so far as to commission a type

designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For exam-

ple, USAToday uses a bold, colorful, and

and linguistics, word structures, word fre-

specific design solutions (for example, when

and linguistic syntax. Typography also is

critical issues include typefaces (also called

sizes vary widely, and the newspaper's name

typefaces for highway signs, or for other

trast, the New York Times use a more tradi-

quencies, morphology, phonetic constructs

subject to specific cultural conventions. For

example, in French it is customary to insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English

it is not.

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

conditions where legibility may make a key difference.

comparatively modern style through their

use of a variety of typefaces and colors; type

is placed on a colored background. In contional approach, with fewer colors, less typeface variation, and more columns.

Much of the legibility research literature is

Especially on the front page of newspapers

“Legibility is the quality of the typeface de-

were tested individually or in combination

set in larger display typefaces to attract at-

printed page. Designers aim to achieve ex-

terdependent), but many tests were carried

Readability and legibility are often confused. sign and readability with the design of the

somewhat atheoretical — various factors

(inevitably so, as the different factors are in-

and on magazine covers, headlines are often tention, and are placed near the masthead. 8 on 12.9


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim

to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some

typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 8.5 on 12.3


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability

with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the

absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colorsand other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9 on 12.2


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