05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
OUGD203
Doc. Code
DESIGN PRACTICE 3
OUGD203blank
BRIEF TITLE The Brief
Background
Get kids excited about visiting the Natural History Museum, by re-designing their ‘kids only’ section on their existing website into it’s own micro site.
The Natural History Museum aims to teach visitors about the natural world and ‘inspire better care of our planet’. Their mission is to use their collections to promote ‘discovery, understanding, responsible use and enjoyment of the natural world’. Based in London, it boasts an enviable collection of animals in their four zones. Currently their website makes use of a ‘kids only’ section which includes ‘fun ’n’ games’ but with a limited section for what’s at the actual museum.
Concept/Proposition Use craft/illustration/animation to add a sense of fun to the attractions of the museum and match up with the interactive games at the museum. Play on the idea of exaggeration and imagination. Considerations
Mandatory Requirements
Star attractions of the museum, the four different zones, exhibitions and school trips. Other websites that children might visit placed ad banners. Target Audience
Deliverables
7-12 year olds
Design proposals for the Micro-site. Printed materials for distribution within the N.H.M Animations for ad banners
Tone of Voice
Studio Deadline
Fun, imaginative
Friday 28th May, 2010
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.