Esme Fitness

Right now, more than ever, sustainability is a huge factor that should be considered when buying clothes. Although we have seen many changes in the fashion industry already over the past few years, it has been less popular in the fitness industry but Esme Fitness is working on making it happen...

ESME is a new gym wear brand on the market and it’s one you don’t want to miss! ESME Fitness is all about bright uplifting colours and sustainable, affordable clothing. We spoke to the founder Bex Howie, a 22 year old Law student, to give you all the insights on the brand and everything you will need to know...

Bex, tell us about Esme Fitness...

“Our Motto is simple, ‘be kind, in all that you think, say & do.’ There is so much emphasis on mental health & well-being right now, but it all starts with you. Here, at ESME, we want to embrace all that you are, share your stories with us, your fitness journeys and what brings you joy. We believe physical fitness is the foundation for a happy mind, and having gym wear that supports you is the first step!”

When was Esme Fitness founded?

“I created ESME in the summer 2019 at a local summer fate to test the products, logo and ultimately to earn some extra money for university. However, ESME was officially founded as a limited company in February 2020.”

Why did you decide to create ESME?

“The brand was created due to some personal issues in my life. These issues pushed me into a corner and gave me the drive to make ESME work. I’ve always wanted to run my own business and despite it being so small I’m proud of how far it’s come in such a small space of time.”

What products can we expect from your brand?

“ESME sells high quality gym wear/yoga wear. We have sold over 62 different products over the last 8 months. We aim to bring out new pieces every 2 months. Our products are bright, flattering and very high quality for a low price compared to leading brands. Our products are embroidered by a local family run company and we try our hardest to reduce ESME’s carbon footprint.”

What future goals do you have for the brand?

“I hope ESME continues to grow at the rate it has. Despite COVID making a lot of areas quite difficult to expand, I’ve been very happy with how fast it’s developed. Our next step is menswear and making more sustainable lounge wear. ESME is not just a brand or a money making business for me. It’s given me happiness, drive, motivation and an overwhelming sense of accomplishment and purpose despite being so small right now. I hope that one day ESME inspires people to start their own business. I hope I can say that despite the market being vast in every area, a normal girl can get their foot in the door without big investments, just hard work and having fun.”

Instagram - @esmefitness19 Website - www.esmefitness.co.uk