Printing History Guttenberg’s first moveable type different methodologies of letterforms legibility and readability Swiss style experimental typography, Modern typography
Ledgibility & Readability There are of course multiple methods people have used in the past to identify readability in the text. How one can search in text to find such patterns that textually emerges either as readable or legible depends on many factors, like serif presence, etc. ‘A truly modern typography should shed the superfluous serifs as decorative excrescences out of keeping with the art forms of a functionalist age’ (C. Burt, pg8)
There are of course multiple methods people have used in the past to identify readability in the text. How one can search in text to find such patterns that textually emerges either as readable or legible depends on many factors, like serif presence, etc.
Branding
Print Based
05
Collaboration Fashion & Photography
Paul Barnes
Bureau Bruneau Caroline Fabès Paul Barnes Jonas Ericcson Craig Ward Franz
Paul Leichtried Suzy Tuxen Fabien Barral Daniel Peter The International Office Nikki Farquharson
Craig Ward
Self promotion Portfolio Business cards Website Promotional booklet