#GOIZUETA KNOWS By Áine Doris
Recessions also hurt race relations Economic downturns aren’t just bad for businesses and households. Recessions tend to spur heightened animosity towards Black Americans in the U.S., and this not only drives social inequality but can significantly impair the outlook for Black professionals. These are the troubling findings of research published in Psychological Science by Goizueta’s Emily Bianchi, associate professor of organization & management, and Erika Hall, assistant professor of organization & management. They ran a number of studies to capture people’s responses and shifts in attitude during periods of recession. They also looked at the impact on professional success for Blacks in areas like the arts and politics. What they found is that when times are hard, White people feel more negatively towards Black people and are more likely to stereotype or compartmentalize them. They’re also more prone to seeing racial inequity as acceptable and even “natural.” Similarly, Black politicians and musicians were less likely to fare well in congressional elections and in the Billboard charts. Bianchi and Hall’s research is striking in that it explores the more nuanced and subtle forms of racism that manifest when communities face financial downturns. It suggests there is a certain fluidity in attitudes towards race that can be shaped by changes in our economic and social context — which may also help explain, at least in part, why Black people are particularly hard hit in times of recession.
Whose side are you on? Protest marches grab headlines. But while heightened visibility for a cause might be good news for the social movement in question, the trade-offs for other affiliated organizations may not stack up so positively. So says a recent article in Organization Science by Giacomo Negro, professor of organization & management at Goizueta. Together with Stanford University’s Susan Olzak, he put together a data set of pro-LGBTQ protest events staged across a range of U.S. cities over 20 years to gauge how these events impacted local organizations — social movement groups on the one hand, and on the other, more loosely affiliated organizations like local businesses with customers and stakeholders both in and outside of the LGBTQ community. What
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they found was that greater participation in pro-LGBTQ protests lowered the market viability of these neutral organizations. Negro puts this down to having to “choose sides” and being less effective at addressing the needs of multiple audiences in the presence of polarizing events such as protests. Protests by nature pose a type of challenge to society, so people associated with the cause motivating the protest have to take a clear side or stance, explained Negro. And the visibility protests generate comes at a price for any participating organization that engages distinctly different stakeholder groups, from customers or clients to employees. If one group endorses a controversial issue, another can shun it. These insights come at a time when U.S. firms are increasingly involved with social causes, from human rights to race and gender issues. They will need to balance the pros of visibility against trade-offs in terms of their stakeholders.
IoT boosts online sales The Internet of Things (IoT) is a system of smart devices or objects that are connected to the internet — objects that “talk” to each other and that can be combined with automated systems to gather and analyze information. IoT technology is making waves in business today because of a slew of benefits that range from rich data collection, enhanced security and reduced operation costs to enhanced customer-centricity. One space benefitting from the use of IoT is e-commerce. And a forthcoming article in Information Systems Research by Goizueta’s Panagiotis “Panos” Adamopoulos and Vilma Todri, both assistant professors of information systems & operations management, suggests that forward-thinking retailers would do well to understand the advantages of using IoT as an alternative purchase channel for consumers. Together with NYU’s Anindya Ghose, they tracked sales data from a major multinational online retailer using IoT to automate purchasing and consumers’ convenience. They found that implementing the new technology led to significant statistical and economic gains for the company thanks to increased automaticity and more favorable mental accounting that made these products “easier to consume.” Interestingly, these gains were particularly associated with certain product characteristics, helping retailers determine effective future IoT strategies. As businesses continue to waiver about adopting IoT because of technical challenges that surround its implementation, these findings should provide interesting food for thought.
