CATEGORY DEVELOPMENT
The New Face of Hydrasales
On Coming Back Stronger ‘We’re in a great situation right now. I think lockdown forced us to build stronger relationships within the company. We are a relationship business and we needed to value them both differently and better.’
S
ometimes we’re present-
I caught up with Floyd, who explained to me
ed with a fresh start and
the concept behind his rebranding, and how
sometimes we make that
strengthening his team has allowed him to
choice
grow the company well-beyond where it was
ourselves.
For
Floyd Marriot at Hydrasa-
before the pandemic last year.
les the pandemic offered a mix of both. He saw it
as an opportunity to really dig down on the
How have things been since returning from lockdown?
core of his company, bring his team closer together and focus everyone on a communal
We’re in a great situation right now. I think
goal. Out of this came a whole new sense of
lockdown forced us to build stronger relation-
meaning and some real success stories.
ships within the company. We are a relationship business and we needed to value them both differently and better. It has also forced us to be more strategic in our thinking about the coaching and development of the key stakeholders in our business. We created bubbles within the company and kept connected to each other within those bubbles. That’s something we intentionally put time and effort into building and planning and maintaining, so that people would not feel as isolated. How did the growth happen from there? After the third-lockdown we layered the business. I looked at different people at different positions within the company, and I brought the senior core group together. At the time we had about 22 people in the office and we identified ten key individuals who would make up our core team. Then, through that, we communicated exactly how we would stay connected and how we would learn and grow and develop in this period. We figured that whenever we re-emerged, we would have a strong base which we could build on quite easily. And it worked. We started training again on 12th April and we are back up now to 27 people. What about your office space? We’re physically expanding the office as well because of how rapidly we’re growing. So we’re more than doubling the physical space we are operating out of to keep up with what we’re trying to achieve. Also, we operate in Canary Wharf which is a great location in the best city on the planet, where you have all the big city banks and international invest-
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