Aaliyah Jay

Aaliyah Jay is an influencer and entrepreneur hailing from New York. She first gained recognition on YouTube as a beauty guru after posting her first videos in 2012. She started posting her daily make-up routines and tricks, which led her to amass over 6.6 million followers across all social media platforms. Not only does Aaliyah produce content focused on beauty but also travel, vlogs, fashion, and more.

Aaliyah’s had a passion for fashion since the age of 10 years old when she sewed her very first handbag. Over the years, Aaliyah cultivated a vast knowledge of fashion history, trends, and forecasts. Her passion and knowledge have led her to create ‘Twisted Saints,’ a fashion brand for free expression and empowerment.

While still influencing, Aaliyah recently decided to create ‘Karen & Rita,’ a jewelry and accessories company inspired by her grandmother Karen and her great-grandmother Rita. It is a brand that strives to make a statement with its products and have its presence known. The company stands for equality, women’s rights & LGBTQIA + rights.

Aaliyah has built a loyal fan base in this industry over the past 5+ years. She always seeks to be true to herself in the content she creates and in everything she does. Aaliyah hopes to inspire others to be authentic and reach for big dreams and goals. Follow on Instagram @Aaliyahjay.