Encore Creative
Š Encore Creative 2014. All rights reserved.
410 S. Madison Drive, Suite 4 Tempe, AZ 85281 info@encorecreative.com www.encorecreative.com
FEATURED EVENT PROFILE:
JLL ACADEMY 2014
JLL Academy 2014
Encore Creative
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GOALS & About OBJECTIVES
Us
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OBJECTIVES
EXECUTION
• B ring a cohesive look and feel to JLL’s 2014 annual sales conference
• C reated an internal team consisting of graphic artists, a/v technology specialists, designers, builders, installers and producers to take on all aspects of this program
• C reate a space (called Business Accelerator Lounge) where people could network, acquire new information, exchange ideas • Recognize top performers
• B randing campaign: Created templates with look and feel born out of the clients’ brand identity to become the event brand identity. This included: signage, screen graphics and registration materials • E nvironment design and build: Created and built a room for BA Lounge with the influence of an urban loft. Space included a central focal zone used for both information and food and beverages as well as meeting spaces and places, demo spaces and places with overall room messaging • C reated a look and feel and vibe for each evening event • C reated an environment and reinforcement for recognition • E xecuted everything on time and on budget for the client
info@encorecreative.com www.encorecreative.com
EVENT BRANDING & IDENTITY
Who We Are AN EVENT CONCEPT/IDENTITY WAS DEVELOPED AND EXECUTED TO ENHANCE THE COMPANY’S EXISTING BRAND STANDARDS
• D esign of all small format print materials (agendas, name badges, menus, table tent cards) • A ll event signage, including (16) 12’ hanging banners to over (200) unique directional and indicational signage pieces • B randed decor during the Business Accelerator Lounge and Recognition Event • D igital content creation for large format widescreen HD projection screen and plasma TVs
DESIGN PROCESS A SERIES OF 3D MODELS, RENDERINGS, AND PLAN VIEWS HELPED TO COMMUNICATE THE OVERALL VISION DURING THE PLANNING PHASE
RECOGNITION DINNER FOR TH E TOP 10% OF PERFORMERS
• C reated a mini-theater within our Business Accelerator Lounge as a preview, the night before it opened • C reated “Lifestyle Experiences” exhibits for these seasoned, well-traveled attendees: • THE BLACK WIDOW: Guests got to learn tricks and challenge some of the top ranked pool players in the world • M IXOLOGY: Guest were able to sample and learn to make the latest in muddled and layered drinks for their next shindig at home • S TYLE: We brought a celebrity tailor and stylist to help guests know what not to wear • GOLF SWING ANALYSIS: With a competitive, high stakes hole-in-one challenge • TESLA SHOWCASE: Not only did guests get to touch, see, sit in this technological wonder, but one lucky winner got to make it theirs (if only for a day)
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BUSINESS ACCELERATOR LOUNGE
• C reated, designed and laid out the physical space for content and messaging to be delivered in with urban loft flair and style • M aterials Used: Lighting, custom builds, and assorted furniture (most of which we also designed and built) • A dded overhead and directional signage to reinforce direction and objectives • Created platforms for presentations
Encore Creative
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WELCOME RECEPTION 13
• T o add value to the investment in the BA Lounge, we used the space for the welcome reception • B y adding a great acoustic coffee house style duo, a change of lighting, linen and furniture we were able to turn the BA Lounge to a completely different look and feel in a matter of hours • W e carried the same look into the General Session ballroom and added a video DJ so there was a room to satisfy everyone’s energy and taste
AWARDS RECOGNITION
• W e changed up the look again, in this case, to honor the inductees into the company’s hall of fame • D igital content creation for large format widescreen HD projection screen • Elegant table decor and setting (linens, florals, centerpieces)
EVENTS. REDESIGNED.
IMAGINE. COLLABORATE. EXPERIENCE. ENTERTAIN. INSPIRE.
Encore Creative 410 South Madison Avenue, Suite 4 Tempe, AZ 85281 info@encorecreative.com