Programme Mediabrands@dmexco
WEDNESDAY, 16.09.2015 10am – 11am
[WORKSHOP]
Measuring Social Success , feat. BAYER AG (engl./dt.) Join us for an exclusive workshop in which you will learn how to measure the value of your brands’ social media activities - in hard currency - through the latest tools and technology to hit the market. As a case in point, we’ll demonstrate how Bayer AG has employed the technology to make its global content marketing strategy more effective. Speakers: Roland Fiege, Head Of Social, IPG Mediabrands G14 Markus Brandl, Social Media Manager, Bayer AG Venue: Radisson Blu, Messe Kreisel 3, 50679 Cologne, Concillium Room
11:20am – 11:50am
[dmexco PANEL]
Bridging Worlds: Finding the worlds to the consumer (engl.) Speakers: Henry Tajer, CEO IPG Mediabrands Global Venue: The Congress Hall, dmexco
12pm – 12:30pm
[BOOTH PRESENTATION]
Digital Technology Designs The Future of Retail (engl./dt.) The impact of digital transformation on traditional retail affects consumer’s behaviour. Today consumers shop while they’re plugged in to their mobile or social media account. By taking you on a consumer journey and showing innovative technology, we will discuss how digital retail concepts creates new shopping experiences and how the smart use of data meets customer needs. Speakers: Michael Dunke, CEO of IPG Mediabrands D.A.CH Travis Johnson, Global President, Ansible Sponsored by Capgemini Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
WEDNESDAY, 16.09.2015 12:30pm – 2:30pm
[WORKSHOP]
Digital Transforms Business (engl./dt.) Join us in our exclusive two-hour Business Model Design Workshop, in which a small group of marketers, agency representatives and entrepreneurs will demonstrate how to use our business model generation toolset to define business models of the future. Speakers: Sven Weisbrich, CEO, UM Germany Jasper Bouwsma, Founder of Vujàdé Ltd. Venue: Radisson Blu, Messe Kreisel 3, 50679 Cologne, Concillium Room
1pm – 1:30pm
[BOOTH PRESENTATION]
Herding Cats – How To Keep Control Of Social Media Advertising (engl./dt.) Paid Social is one of the fastest growing disciplines in the field of digital advertising. Facebook, Twitter et al. continuously release new advertising products. However, taking control of the new possibilities and deploying them across a set of various Paid Social networks increasingly becomes a complex challenge for clients and agencies. To help approach the challenge, this talk will present Encore Paid Social, a ‘first-of-its-kind’ methodology for campaign deployment across various Paid Social networks. Encore Paid Social is a robust data driven skillset developed to achieve the best business outcomes in Paid Social and serves as complementary action plan to Mediabrands' Performly™. Speakers: Roland Fiege, Head Of Social, IPG Mediabrands G14 Sebastian Redenz, Head Of Paid Social, IPG Mediabrands G14 Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
WEDNESDAY, 16.09.2015 2:00pm – 3:00pm
[BOOTH PRESENTATION]
Expectations of Generation Y On Brands (dt.) Generation Y is different – and its attitudes towards consumption are challenging modern marketing activities. We recently conducted a study into what this audience expects from brands – and the results came as a pleasant surprise: the world of high and low involvement products does not exist anymore, and brands can become more relevant by using a project approach in communications. Come and hear about this and the many other insights we uncovered. Speakers: Initiative & Dirk Ziems, Managing Partner, concept m research + consulting Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
3:30pm – 4:00pm
[BOOTH PRESENTATION]
Location, Location, Location (engl./dt.) Urban, wealthy men 29-49 are a popular target group for brands. But their lifestyle makes it almost impossible to reach them via TV or inserts. At UM Retail, a team of geo strategic specialists have been using hyper-local data to manage content based on interest and region – meaning we can be much more targeted with our media reach. This session will demonstrate solutions in the offline and online sector that are perfectly designed to fit these complex areas of conflict. Speakers: Gene Engler, Director Strategy, UM Wolfgang Nägele, Managing Director, UM Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
5pm – 5:30pm
[BOOTH PRESENTATION]
Why Brands Need A Data Strategy (engl./dt.) At the start of September, we announced the ‘Data Clean Up Day’ to flag the issue of tags on our clients’ or partners’ websites. The aim was to visualize potential data usage threats on their digital platforms by awaking awareness about a transparent and sensitive use of data – and to use that as a starting point to talk about clients’ data usage and strategy. Join us here at dmexco, where we will run a report of your website and advise you on concerning topics, like data management, user segmentation, attribution, RTA, mobile, content strategy, monetization, tracking, e-commerce and interdependencies with traditional media. Speakers: Florian Teschner, Head of Data Science, UM Germany Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
THURSDAY, 17.09.2015 10am – 11am
[BOOTH PRESENTATION]
Digital Technology Designs The Future of Retail (engl./dt.) The impact of digital transformation on traditional retail affects consumer’s behaviour. Today consumers shop while they’re plugged in to their mobile or social media account. By taking you on a consumer journey and showing innovative technology, we will discuss how digital retail concepts creates new shopping experiences and how the smart use of data meets customer needs. Speakers: Michael Dunke, CEO of IPG Mediabrands D.A.CH Travis Johnson, Global President, Ansible Sponsored by Capgemini Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
11am – 11:30am
[BOOTH PRESENTATION]
Why Brands Need A Data Strategy (engl./dt.) At the start of September, we announced the ‘Data Clean Up Day’ to flag the issue of tags on our clients’ or partners’ websites. The aim was to visualize potential data usage threats on their digital platforms by awaking awareness about a transparent and sensitive use of data – and to use that as a starting point to talk about clients’ data usage and strategy. Join us here at dmexco, where we will run a report of your website and advise you on concerning topics, like data management, user segmentation, attribution, RTA, mobile, content strategy, monetization, tracking, e-commerce and interdependencies with traditional media. Speakers: Florian Teschner, Head of Data Science, UM Germany Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
12:30pm – 2pm
[WORKSHOP]
Marketing Technology Lunch (engl./dt.) Join us for an exclusive working lunch session in which you will learn how to measure the value of your brands’ social media activities in hard currency. Speakers: Roland Fiege, Head Of Social, IPG Mediabrands G14 Guest speaker, Capgemini Venue: Radisson Blu, Messe Kreisel 3, 50679 Cologne, Concillium Room
THURSDAY, 16.09.2015 2:30pm – 3:00pm
[BOOTH PRESENTATION]
Location, Location, Location (engl./dt.) Urban, wealthy men 29-49 are a popular target group for brands. But their lifestyle makes it almost impossible to reach them via TV or inserts. At UM Retail, a team of geo strategic specialists have been using hyper-local data to manage content based on interest and region – meaning we can be much more targeted with our media reach. This session will demonstrate solutions in the offline and online sector that are perfectly designed to fit these complex areas of conflict. Speakers: Gene Engler, Director Strategy, UM Wolfgang Nägele, Managing Director, UM Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
3:40pm – 4:15pm
[dmexco PANEL]
The Broadcast Future: “Navigating the Advanced TV Space” (engl.) Let’s navigate the future of TV. Today. audiences are relying on digital platforms to get their entertainment on demand, the latest news, and even sports events. Given this situation, what will television look like tomorrow? How are digital platforms impacting the business of the traditional media, and what does this mean for broadcasters? Advertisers need to scale their automated buying campaigns to the requirements of TV, blend data from numerous sources, and increase the efficiency of their services for clients by reaching more specific and valuable audiences across multiple TV networks. But how? This session will focus on the broadcast business models of tomorrow and discuss some of the biggest challenges and opportunities for media platforms and advertisers. Speakers: Arun Kumar, Global President Cadreon Venue: The Congress Hall, dmexco
THURSDAY, 17.09.2015
4pm – 4:30pm
[BOOTH PRESENTATION]
Herding Cats – How To Keep Control Of Social Media Advertising (engl./dt.) Paid Social is one of the fastest growing disciplines in the field of digital advertising. Facebook, Twitter et al. continuously release new advertising products. However, taking control of the new possibilities and deploying them across a set of various Paid Social networks increasingly becomes a complex challenge for clients and agencies. To help approach the challenge, this talk will present Encore Paid Social, a ‘first-of-its-kind’ methodology for campaign deployment across various Paid Social networks. Encore Paid Social is a robust data driven skillset developed to achieve the best business outcomes in Paid Social and serves as complementary action plan to Mediabrands' Performly™. Speakers: Roland Fiege, Head Of Social, IPG Mediabrands G14 Sebastian Redenz, Head Of Paid Social, IPG Mediabrands G14 Venue: Mediabrands Booth, dmexco, Hall 7, C060C064
If you can’t make our sessions, there’s some great technology on show at our camp, snacks and drinks galore, and some space to relax amidst the chaos. So come and say hello! REGISTER HERE