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History of Womens Work Pants
from TENCEL™ CARVED IN BLUE® Sustainable Denim Wardrobe OCT 2019 HARDWEAR - Anatomy Booklet
by ENDRIME
Jeans are much more than just jeans – they’re the one piece of clothing that really represents the cultural, economic and technological change that has taken place in the past hundred years; from the original Levi’s overalls designed for miners in the 1870s. The increasing amount of fits, washes and styles on offer today are just limitless.
One of the biggest changes that jeans have gone hand-in-hand with, is women’s position in society and a move towards equality between the sexes. After years of only being worn by men, 1934 saw the creation of ‘Lady Levi’s’ (also called Lot 701) by Levi Strauss & Co., the world’s first pair of denim jeans for women. Designed for women working on farms and ranches and for holidays at dude ranches, they liberated women at a time when trouser styles were few and far between, and were considered decidedly unfeminine.
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Before this period, women just worn mens overalls. Lots of other brands in this period also started to make denim styles in ladies fits. It wasn’t really until the 1960s that jeans were embraced by women once again, and they became the symbol of empowerment, women’s rights and cultural revolution. In the early 1970s, Vogue featured blue jeans on its front cover for the first time, firmly cementing their fashion status and planting jeans into every woman’s subconscious.
References
https://www.sfchronicle.com/style/article/SF-s-first-fashionicon-Levi-s-501s-11153403.php