Apple cracked down on apps using its software. Today, the formerdeveloper tools (the Rollout SDK) where it packaged pre-defined solutions, like those that could disable functions that were causing crashes, for example. Developers could also inject JavaScript code to fix more complex problems. But Apple wasnt having it. In March, Applenot in compliance with its guidelines for developers. For Apple, the decision was likely about being able to control its ecosystem, in addition tothe possiblesecurity concerns that accompany being able to change apps without approval. At the time, 2,000 app developers had installed the SDK, which was running on 80 million devices. According to Rollout.io co-founder and CEO Erez Rusovsky, the companys new product called In fact, Rusovskysays the development of Rox was influenced by feedback from its existing customer base, who had manipulated the hot patching solution to deploy new features safer and faster.
The idea of selectively rolling out features to a portion of an apps users is something larger companies like Facebook and Twitter do all the time. Often, these are staged rollouts that give the company time to fix issues before a wider release, though other times they are more like A/B tests where the company can see how the subset of the user base responds to anew feature. With Rox, mobile app developers have a similar option. Previouspricing for the new solution starts at $500 per month, but discounts for startups are available. Rox is currently iOS-only, but Android support is pending. Read more:https://techcrunch.com
Rollout.ios Rox lets app developers deploy new features safely just like the big guys do To read more on this topic click here
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