Users
Bringing Silicon Valley to DSM Program Marketing - Taking Friction Out of the Customer Journey
S
ilicon Valley is the birthplace of some of the largest and most profitable companies in the world. Continuous innovation and product development have become embedded in the culture of Silicon Valley – but what causes some products to succeed over others? Part of the success equation is the focus on building products that address tangible customer pain points while leveraging technology to create seamless experiences. Many Silicon Valley-based companies generally find their path to profitability by utilizing “lean startup” best practices. This involves: • Truly understanding a day in the life of your target customer, including their pain 66
By Jonathan Houle, Product Marketing Manager, ecobee Energy
By Alysha D’Souza, Marketing Manager, ecobee Energy
