Believe it or Watt: Greg Jackson

CEO of Octopus Energy – the UK’s fastest-growing green energy retailer – Greg Jackson is revolutionising the sustainable energy industry one home at a time, with the backing of world-leading global investors

Launched in 2016 by CEO Greg Jackson, Octopus Energy Group is an energy tech pioneer that is focused on delivering green energy to homes in the UK – and now globally, too.

With investment from names such as Origi Energy, Tokyo Gas, CPP Investments and Generation, the sustainable investment fund co-chaired by Al Gore, Octopus Energy is leading somewhat of a green energy revolution, with the company now valued at £4 billion.

Jackson isn’t your typical company CEO: in his youth, his first job was making milk rounds in his neighbourhood, he subsequently went on to join Green Peace at the age of 16, and then spent his young adult years as a video game developer.

Jackson eventually started Octopus Energy when he realised that there was a severe lack of affordable energy providers.

Growing up with a single mother who struggled to pay electricity bills, Jackson’s overarching goal with Octopus Energy is to ensure that customers are treated fairly and are not burdened by inflated energy bills. In his own words – and as seen on his LinkedIn – Jackson wants to “disrupt industries that underserve customers and society.”

“After experiencing my bills jump frequently when I was paying them myself as an adult, I knew that something had to be done to change this,” Jackson said.

Through his work at Octopus Energy, Jackson has managed to absorb £150mn of the cost increase on behalf of customers since the start of the energy crisis.

Green energy

Octopus Energy Group works out just how much power customers are taking out of the