Watt:

grid annually from a mix of power sources – such as fossil fuels – and ensures an equal amount of renewable energy is added into the system in its place over the year, buying energy directly through renewable sources, such as solar and wind farms.This makes electricity consumption effectively net zero and, concomitantly, gradually helps make the energy system greener.

One of Europe's largest investors in renewable power, Octopus Energy Generation manages a total of 300+ UK green energy producers. Although the company currently powers over 1.2 million homes, the goal is to raise this number to 50 millions worldwide by 2027.

Speaking on issues surrounding the net-zero goal and how sustainable energy is integral to this effort, Jackson said: “If we’d moved to renewables sooner a nation, the crisis would be less bad now.

We can’t carry on like this; we have to escape from these colossal gas prices of the global markets.”

The founding team of Octopus are mainly from tech backgrounds, as opposed to energy-focused. Consequently, this means that the company is more interested in utilising technology to keep prices fair and push towards a renewable future through the use of a smart grid.

Customer service

A key factor of Jackson’s strategy, and a personal love of his own, is ensuring

As for the future, Octopus is looking to expand its reach globally, having recently also launched in Australia partnered with Hanwha Group – a leading solar panel manufacturer – expanding the move to greener energy. “Energy companies are going to end up more like technology companies, like AirBnB, Amazon, Google and Monzo,” says Jackson. “They will be global.”