TRAILBLAZER
ANNA & CHRISTINE TARRAGO FOUNDERS ALFENA FOOTWEAR
Anna and Christina Tarrago are the mother-daughter duo behind Alfena footwear and the revolutionary Kira No.1, designed from scratch to be fully circular, sustainable, biodegradable and on trend for every occasion
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ig companies tend to get our big headlines, but sometimes the story of a small company is big enough to hold meaning for a whole industry. Anna and Christine Tarrago, the mother and daughter behind Alfena Footwear, have built out a completely visible and sustainable supply chain, with partners at every tier adhering to the same principles as them, embedding social value along the chain, and using exclusively reusable and sustainably sourced materials, they have produced a shoe fulfilling every conceivable sustainability, circular, and regenerative criteria. And they did it all for €20,000 (US$22,000), a multi-year spend rapidly being outpaced in the first two months of sales that, annualised, would mean a pre-marketing profit for the first year on the market.
18
April 2022
