THE BRIEF

5% 5%

While only 5% of the world’s population is from the US, Americans throw away enough plastic bottles per week to encircle the globe five times.

Lingering Consumer Reluctance To Go Green

31% of consumers view the highcost of sustainable products as a persistent barrier to adoption and, in-keeping with this finding, price and information are considered the biggest barriers to behaviour change; only 13% of consumers regard sustainability as a deciding factor when choosing a product (the current inflation crisis is seen as an influence on this matter); an even fewer (10%) number would pay more for green products. Perhaps most surprisingly, younger consumers show the lowest level of extreme concern when it comes to considering climate change as a factor in behaviour change.

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90% of the Sierra Madre rainforest on the Philippines' main island is gone, despite the fact it protects 64 million inhabitants from superstorms.

Yahoo opens Score3 technology to all its digital advertisers

By allowing digital advertisers to monitor their emissions via Score3 technology, Yahoo’s massive user base of 900 million will be supporting a greener path in digital marketing.

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Alpine ski slopes have a record year of snowlessness

Ski slopes are green across the continent as a single day in January sees eight European nations reach record heat highs at once.

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Hydrogen-powered urban train developed in China

Hydrogen power continues to make waves into the new year, after the world’s first hydrogen-powered urban train was manufactured in China, coming off the assembly line in Xinjin, Chengdu.

The new train will incorporate technologies from China’s trademark

Fuxing high-speed train, one of the pillars of a network that crisscrosses the country and which, over the last decade and a half, has become one of the most sophisticated high-speed rail networks in the world.

 HSBC

Following the tentative leads of Lloyds and Barclays, HSBC has become the next British bank to declare it will stop investing in oil and gas field exploration after an arbitrary date in 2021. Despite this, it will continue to invest in the fossil fuel industry.

 JPMORGAN CHASE

Meanwhile, in America, banks continue to operate with fewer scruples. With J.P. Morgan Chase leading the way, it and three other American banks (Citi, Wells Fargo and Bank of America) continue to regard fossil fuels as a major pillar of their investment platforms.