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Liquid Gold Top oil executives from around the world weigh in on the politics of their trade and how that is impacting local, national, and global economies.
Change is on the horizon for this age old industry. Read about new best practices, industry standards and methodologies that are shaking up the drilling industry’s ground Winter 2009 $64.00 USD $68.81 CAN
Winter 2009 $64.00 USD $68.81 CAN
TODAY
Drill, Baby, Drill
How oil is affecting the economy
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oZ WORLD MEDIA, LLC 1100 H Street NW Suite M100 Washington D.C. 20005 Energy Leaders Today is a quarterly B2B trade journal that services the energy industry in solar, geothermal, hydro/tidal/wave, natural gas, wind, nuclear, oil, biofuels, coal & electric, and new technology sectors. ELT has a readership of 50,000 C-Level executives within the energy industry. We do not accept subscription requests from the general public, however an abbreviated version is available on our website.
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THE ESSENTIAL JOURNAL FOR ENERGY Energy Leaders Today is a private industry trade journal that serves business executives and CEOs with thought provoking content on the industries they run within the energy vertical. Our content selection process is unique and attractive to both the C level executives who we feature and our readers. First, our research team combs the nation to find energy companies that have remarkable or compelling stories. Second, our editorial staff conducts informational interviews with the CEOs or senior executives. The information gleaned in these interviews is used by our editorial review board in their final story vetting/ selection process. After the editorial review board selects which companies will be featured, a senior journalist conducts an in depth interview with the CEO and key members of his/her staff.
OUR DIFFERENCE Energy Leaders Today seeks to publish in-depth case studies on a variety of energy companies and portray those companies in a positive light that captures the essence of each companies’ visions and goals. We do not endorse companies or publish information that may be damaging to any company or trade association. We focus on the core operations of the companies we cover as well as their strategies for success. We provide the most in depth view of any energy magazine on the market.
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THE COMPANIES WE COVER Our primary market focus areas are wind, solar, geothermal, nuclear, coal, natural gas, biofuel, hydropower, tidal and wave power in addition to new technology applications for renewable energy. We cover everyone from $30 million small and mid size companies up to multi billion dollar Dow Jones component companies in the markets they serve. We take into account the companies’ unique strategies for success and the value that they bring to the market in determining whether or not we will cover them.
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Drill, Baby, Drill
How oil is affecting the economy
TODAY
www.energyleaderstoday.com
TODAY
Liquid Gold
Change is on the horizon for this age old industry. Read about new best practices, industry standards and methodologies that are shaking up the drilling industry’s ground
Top oil executives from around the world weigh in on the politics of their trade and how that is impacting local, national, and global economies.
pg26
pg15
Winter 2009 $64.00 USD $68.81 CAN
Winter 2009 $64.00 USD $68.81 CAN
www.energyleaderstoday.com
SPRING EDITION (April) Financial Management: Expense management techniques and tips are discussed. We make sure to bring you the latest information updates on employment costs, new tax rules and other financial management issues that affect the industry. Supply Chain Management: We cover the latest processes and techniques for supply chain management. Company Features: We cover 15 companies that have been successful despite the economic downturn.
FALL EDITION (October) Association Update: In this edition we speak with several trade associations and member companies. Bid Strategies: This all important topic is covered extensively. We look at techniques used in every subsector and the bid strategies that have been the most successful. Company Features: We cover 15 companies that have been successful in FY10.
SUMMER EDITION (June) Regional Update: In this issue we explore 15 successful energy companies in 5 US Regions. Industry Spotlight: Spotlight on the EPAs Energy. Efficiency Report Industry Events: We list the Summer’s Biggest Industry Events, Location and Times and Contact Info
WINTER EDITION (January) Top Executives of the Year: In this issue we report on the top ten energy executives in the US. Need Help?: We report on little known low cost options available to companies that need financial or strategic assistance. Looking Ahead: We have a Q&A session with the top pundits in the energy industry to learn about what’s in store for 2011.
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corporate profile | coal & electric
Generating
Power In Hopes of Clean Energy 2
McMinnville Electric has been ‘keeping the lights on’ for 70 years and has its hopes set on cleaner renewable energy for the future. By Rebecca Rodriguez
68 Energy Leaders Today Winter 2009
coal & electric | corporate profile
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T he Tennessee Valley Authority never thought McMinnville Electric System would be able to run a 1.6 megawatt generator on biodiesel with an equal efficiency and output as petroleum. But Rodney Boyd, CEO and General Manager of McMinnville Electric System, took them up on the challenge. The biodiesel generator actually ran better. The result was a “triple wow,” said Boyd of the accomplishment with this small power distribution system tucked in the Tennessee valley. “At 1000 hours of operation, the engine did not show any signs of wear while running at top capacity,” Boyd said. Using a 3516B Caterpillar generator, McMinnville Electric generated 1,629,024 kWhs of renewable electric power using 124,000 gallons of soybeanbased, American-made biodiesel as fuel during a test run of about 1,000 operating hours. Biodiesel is a renewable fuel made from soybean oil that burns cleaner and reduces the risk to human health and to the environment that one would see with petroleum diesel. McMinnville set a precedent by becoming the first municipal utility company in America to run a biodiesel generator at such capacity. The accomplishment was part of a 2001, $982,000 grant from the U.S. Dept. of Energy, in which McMinnville coordinated the operations and testing with the help of EmeraChem, Stowers/Caterpillar, the Tennessee Valley Authority (TVA), the National BioDiesel Board (NBB), the American Public Power Association (APPA), AgriEnergy, and the Tennessee Soybean Grower’s Association. The project had its share of challenges, Boyd said. One was reducing the amount of nitrogen oxides (NOx) emissions. In its quest toward clean energy, Boyd said they achieved a 96.6 percent NOx reduction, verified by the TVA. The generating process reforms biodiesel into hydrogen, thereby eliminating the ammonia and urea pollutants associated with petroleum. Petroleum diesel is easily recognizable by the dark fumes it gives off, but Boyd said when the generator ran on
“
3
It snowed from that night until 2 p.m. the next day and we didn’t get a single call. I knew it was a good system and well-maintained but I didn’t know it was that good.
biodiesel, the blue sky remained crystal will help get the biodiesel generator clear. development back on track and make “You can’t tell it’s running. You can only it work. hear it,” he said. “I know the process and the technology The project, however, stalled when it it takes. And probably with additional was tripped up by a little $1 fuel filter funding we could pick it back up,” Boyd that burned a hole in the NOx trap said, adding that the burned plasma (plasma reformer). It was rebuilt, but reformer needs to be repaired first. did not return to normal operation. Interest is picking up recently, and “The bad news is we were never able to Caterpillar flew some interested sustain our (NOx) reduction numbers parties in from Argentina so Boyd could over a long period of time,” Boyd said. run the generator for them to see. The equipment is being rebuilt and “It’s just about getting the word out,” he the biodiesel generator now acts as said. “Since the time we started on that backup to the existing 11 generators project, the National Biodiesel Board at McMinnville. The generator can run meeting has just exploded. There’s independently of the plasma reformer. much more interest now.” Because McMinnville Electric is a Boyd is proud of his work with the TVA distributor, Boyd can’t generate biodiesel project, which he petitioned the power for himself. He can only for shortly after joining the company sell it back to TVA, and they do not in 2000 as general manager. Before recognize biodiesel as a “green” source. heading to McMinnville Electric, Boyd Only solar, wind, and landfill gas is worked with a north Georgia electric considered clean energy by TVA. This co-op for 21 years, part of which time is because the use of biodiesel for electric generation has not been included as a qualifying resource in any proposed, national Renewable Energy Portfolio Standards legislation. It is frustrating having it just sit, Boyd said. He hopes TVA, who McMinnville WWW.CENTRALMETER.COM Electric System 331 NORTH FRONT STREET • MURFREESBORO, TN 37130 generates power for,
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Energy Leaders Today Winter 2009 69
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