SEO Agency Vs SEO Tools and Platforms CREATED BY: AARIF HABEEB DIGITAL MARKETING STRATEGIST
pros and cons of an agency versus platform solution When analyzing the pros and cons of an agency
versus platform solution, the primary factors can be reduced to four basic elements capacity, expertise, resources responsiveness.
Capacity SEO Agency
SEO Tools and platform
Agencies tend to offer more control of overall digital strategies by developing personalized strategies around your needs.
Platforms offer less integration, but they provide a variety of packaged SEO solutions that can support other digital marketing and content strategies and workflow
Expertise SEO Agency
SEO TOOLS and platform
Agencies are often composed of large teams of experts with backgrounds from various fields and industries.
SEO platforms offer expertise within the realm of search, but often not much else. Their software applies costeffective solutions that generate organic search results but lack a human element, which can be critical in deliverables like keyword research and page selection
Resources SEO Agency
SEO Tools
Agencies provide hands-on SEO, which allows brands more control over quality and strategy, but they often come with higher prices.
SEO platforms can offer shorter contracts, often at a cheaper cost. By eliminating manual updates, platforms can streamline processes and implement tactics efficiently
Responsiveness SEO Agency
SEO Tools
Agencies are structured to provide more Many platforms offer standard devoted and personalized services to customer service options that require clients. users to submit requests through online systems.
Reference ď‚— http://searchengineland.com/talent-vs-technology-
choosing-right-seo-solution-225204
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