England Rugby Hospitality
Ultimate
ATMOSPHERE ENGL AND RUGBY HOSPITALIT Y
Twickenham Stadium becomes sport’s outstanding hospitality venue with the arrival of the redeveloped East Stand and England Rugby Hospitality, the RFU’s exciting new offering. The England Rugby Hospitality sales specialists, supported by long standing partner Keith Prowse, will exclusively sell all of the stadium’s hospitality experiences as well as being responsible for the very best experience and service for the stadium’s new East Stand. The East Stand’s redevelopment brings together four new truly world-class facilities, each with its own distinctive and exceptional design, appealing to a wide audience of fans. The offering, in the stunning new East Stand, will build on Twickenham Stadium’s existing quality hospitality and bring to the iconic venue new suite-to-seat experiences, combining quality dining with exciting international rugby. Every one of The East Stand’s four new exclusive hospitality suites will allow fans to soak up the atmosphere before taking their premium seat above rugby’s world stage. England Rugby’s Core Values
TEAMWORK • RESPECT • ENJOYMENT • DISCIPLINE • SPORTSMANSHIP Resonates with businesses in every industry
- 02 -
England Rugby Hospitality
Always
OFFICIAL STEVE BROWN RFU CHIEF EXECU TIVE OFFICER
EDDIE JONES ENGL AND HEAD COACH
The Rugby Football Union has been welcoming supporters to Twickenham Stadium
What a difference England’s fans make when the team runs out at Twickenham.
since 1910 and we are constantly striving to improve the experience for these highly
Their fantastic enthusiasm for the game has been very clear to me. They want England
valued members of the England Rugby family at all levels.
to win and we want to reward them by being the best team in the world.
The latest of these improvements is the current development of The East Stand at
Anyone wanting to play for England must have tremendous pride and passion
Twickenham, which will provide first-class hospitality experiences within four brand
and certainly those who we have selected are not short on those two attributes.
new and exclusive hospitality facilities.
They are proud pulling on the England shirt and passionate on the pitch.
The development itself has been the RFU’s vision for over three years now and we are
That passion is never more obvious than when we are playing at Twickenham.
thrilled that, going forward, official hospitality at Twickenham will be wholly within
And it’s matched by the thousands of fans and all those in the many executive boxes
the stadium. It combines state-of-the-art facilities with excellent cuisine and an
full of loyal supporters for every test match.
exceptional customer experience, ultimately ensuring that Twickenham remains at the forefront of world-class sporting venues.
The kind of support that we enjoy is hugely appreciated and the love of the sport and friendships surrounding it are what makes it so special the world over.
As a result, we are delighted to announce the launch of England Rugby Hospitality, an RFU brand and sales team which will exclusively sell all official hospitality at the Home of England Rugby from autumn 2018. As with all of our commercial activities, this single point of sale will ensure that all additional revenues generated will be invested directly back into the game we all love. We very much look forward to welcoming you back to a new look Twickenham soon. Thank you for your continued support.
- 03 -
England Rugby Hospitality
HERITAGE
1910
1910
1907
History &
Twickenham first sees the Haka when New Zealand first visit the stadium.
1925
Twickenham opens for international rugby with a first win against Wales since 1898 and a first Five Nations Championship win since 1892.
1879
The Calcutta Cup is first contested between England and Scotland. It is the oldest international rugby trophy in the world.
A TEN AND A QUARTER ACRE MARKET GARDEN IN TWICKENHAM IS PURCHASED BY THE RUGBY FOOTBALL UNION FOR £5,572 12S. 6D. THE PLOT OF LAND WAS DERIDED FOR BEING “TOO FAR FROM PICCADILLY CIRCUS” AND DESCRIBED AS A “CABBAGE PATCH”. NOWADAYS TWICKENHAM STADIUM IS AFFECTIONATELY KNOWN AS “THE CABBAGE PATCH”.
18,000 fans turn out for the first international match. Since then, an estimated 30,000,000 people have attended matches at Twickenham.
- 04 -
England Rugby Hospitality
TWICKENHAM STADIUM IS NOT ONLY THE HOME OF ENGLAND RUGBY BUT IS ALSO A FANTASTIC HOME FOR OTHER SPORTING, MUSICAL AND MAJOR EVENTS, DELIVERING CONCERTS FOR SOME OF THE BIGGEST ACTS IN THE WORLD, Chris Oti scores three second half tries and ‘Swing Low’ is sung for the first time.
INCLUDING: THE ROLLING STONES, U2, REM, IRON MAIDEN, THE EAGLES, THE POLICE, BON JOVI, BEYONCÉ,
Martin Johnson becomes England’s first and only Rugby World Cup winning captain to date.
Twickenham hosts the Rugby World Cup for the second time.
The world’s best rugby players visit Twickenham to celebrate a century since the foundation of the Rugby Football Union.
2012
2015
2003 1991
1971
1988
RIHANNA AND LADY GAGA.
Rory Underwood retires as England’s top try scorer with 49 tries.
England defeat the All Blacks 38-21.
- 05 -
England Rugby Hospitality
Exclusive
EXPERIENCE THE FU T URE OF HOSPITALIT Y Twickenham Stadium becomes sport’s outstanding hospitality venue with the arrival of the redeveloped East Stand and England Rugby Hospitality, the RFU’s exciting new offering. As the England team runs out onto Twickenham’s hallowed
With seven fabulous facilities, four of which are brand new and
turf for the first match in the 2018 Old Mutual Wealth Series,
exclusive to the redeveloped East Stand, Twickenham match days
a major transformation will already have kicked off at the Home
will combine the ultimate hospitality experience with the hottest
of England Rugby.
tickets in town.
The magnificent new East Stand will be buzzing and all official
The best in modern hospitality will unite with the history
match day hospitality will be sold and delivered exclusively
and heritage of the stadium and celebrate the sport’s values.
inside the stadium by England Rugby Hospitality sales specialists supported by long standing partner Keith Prowse.
- 06 -
England Rugby Hospitality
E XPERIENCE A NEW LEVEL IN HOSPITALIT Y With the rugby fan front of mind, each hospitality experience reflects the passion and the traditions of the game, bringing the spirit of rugby into the very heart of the new spaces.
- 07 -
- 03 -
England Rugby Hospitality
Dramatic
VIEWS A GUARANTEED VIEWING PLEASURE An unforgettable experience awaits in Twickenham Stadium’s new East Stand, combining world-class hospitality with the world’s best rugby. There’s no better place to enjoy a Twickenham Test match than with friends and other fans in the amazing East Stand.
- 08 -
England Rugby Hospitality
EAST
THE EAST WING Level 4
THE GATE Level 1 & 2
THE LOCK Level 3
THE ROSE GARDEN Level 5
LOWER TIER E XECU TIVE BOXES Level 3 NORTH
SOU TH
RUGBY HOUSE Level 2
UPPER TIER EXECU TIVE BOXES Level 6
WEST
- 09 -
England Rugby Hospitality
Hospi
CONVE WATCH OUR BR
- 10 -
England Rugby Hospitality
itality
ERTED AND NEW VIDEO - 11 -
Personal
CHOICE
Upper Tier
CLUB
CLUB +
CLUB +
INSPIRED BY THE SPORT AND THE STADIUM’S HERITAGE THE SUITES ARE:
AN INVITATION TO THE BEST RUGBY PART Y
YOUR OWN BOX ABOVE RUGBY’S WORLD STAGE
THIS IS THE ST UFF OF LEGENDS
THE ROSE GARDEN - East Stand
On this fantastic roof terrace watch our chefs
Whether for one particular match or a whole
Enjoy Twickenham Test match days with legends
UPPER TIER BOXES - West and North Stands
prepare dishes at live cooking stations, while you
season, why not entertain valued clients,
of the game, sharing superb hospitality in
RUGBY HOUSE - South Stand
enjoy live music, street food and complimentary
or reward your staff, in your own private box,
Twickenham’s Rugby House with your sporting
THE GATE - East Stand
drinks, including real ales and draught Guinness.
with fine dining and spectacular views of Test
heroes, clients and colleagues.
LOWER TIER BOXES - All around the stadium
matches on Twickenham’s hallowed turf.
THE LOCK - East Stand
Then take your upper tier seat within the 22s to
THE EAST WING - East Stand
watch all the action.
- 12 -
Lower Tier
PREMIUM
PREMIUM+
PREMIUM+
SUPER PREMIUM
THE PERFECT FRONT ROW STEAK, WINE AND RUGBY
JOIN OUR E XCLUSIVE CLUB
PITCH VIEW AND HOSPITALIT Y PERFECTION
AN UNRIVALLED RUGBY E XPERIENCE
Arrive, through a private entrance, in a relaxed
Taking their name from the year Twickenham
A table for two or ten in this stylish pitch-view
Prepare to be amazed by the jewel in the
rugby atmosphere, with a menu of modern,
Stadium’s land was purchased, our 1907 Club
restaurant space means you can enjoy classic
stadium’s crown!
simple, but exquisite chop-house food,
executive boxes bring Twickenham family member
English food with a contemporary twist and tastes
complemented by fine wines and real ale.
status, from sampling individual menus and hosting
from visiting nations.
meetings in the box beyond matches, to breakfast with Eddie Jones. The pinnacle of hospitality at Twickenham Stadium.
With views over both the London skyline and Twickenham’s hallowed turf, this stunning
In one of two bars, with experienced mixologists
space, with concierge service and the choice
serving a wide drinks selection, why not lift a glass
of an informal lounge or formal private dining,
to England!
is reminiscent of a luxurious members’ club but with suite-to-seat access.
- 13 -
England Rugby Hospitality
Passionate
DRAMA THE ROSE GARDEN
UPPER TIER BOXES
RUGBY HOUSE
DRINKS
Fully comprehensive bar including real ales (selection), Guinness, premium lager and selected wines Half time drinks served from the bar
Champagne reception* Complimentary bar including signature wines, spirits*, beer, soft drinks package for any fixture priced at ÂŁ299 + VAT per person
Champagne reception Bar of Guinness, premium lager and selected wines Half time drinks served from the bar
FOOD
Street food, all day grazing
Four course plated menu Post-match Twickenham Tea
Four course plated menu Post-match Twickenham Tea
SEAT LOCATION
East Stand, Upper tier within the 22s
West and North Stands
South Stand
PITCH VIEWING
No
No
No
PRIVATE TABLE
Informal space with unreserved seating
Private boxes for 10, 12, 16 or 20 people
Minimum ten people
TALENT
Socialising with past players
N/A
Q&A
SPACES
Informal space with unreserved seating Rooftop vista Post-match refreshments
Private box for 10, 12, 16 or 20 Premium match seats located directly outside your box
Private tables of ten+ Private suites available
ITINERARY*
Facility opens 3 hours before kick-off and closes 1 hour after match finishes
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
* Subject to change dependant on match times
- 14 -
* Not included in the Single Match
England Rugby Hospitality
Closer to the
ACTION THE GATE
LOWER TIER BOXES
THE LOCK
THE EAST WING
Comprehensive bar including Champagne, real ales (selection), Guinness and premium lager Wine selected by our sommelier Half time drinks served in the restaurant
Flexible – chosen by box holder
Champagne throughout the day Cocktails prepared by mixologists Premium spirits Fine wines selected by our sommelier Half time drinks served in the restaurant
Champagne throughout the day Cocktails prepared by mixologists Premium spirits Fine wines selected by our sommelier Half time drinks served in the restaurant
A four course Chop house style restaurant with wine and food matched to the opposition
Flexible – chosen by box holder
A four course English and opposing team menu with a contemporary twist Post-match Twickenham Tea
A chef’s welcome of light bites and canapés Five course taster menu or premium lounge menu with free flowing taster plates Post-match English tapas and cheese
East Stand, Lower tier, within the 22s
All round the stadium, back of lower tier, subject to box location
East Stand, Lower tier, predominantly within the 22s
East Stand, Middle tier tickets within the 22s
No
Pitch viewing
Dual aspect, pitch viewing
Dual aspect, pitch viewing
Minimum two people
Minimum ten people
Minimum two+ people
Minimum two people
Meet, greet and socialise pre-match
N/A’
Meet, greet, socialise and Q&A
Rugby legend ambassadors, meet, greet and socialise with past players
Private tables of two+ Open kitchens looking into the heart of the action
Private box in the Lower tier Direct Access to seats Access to The Lock Lounge space and bar
Individual tables of eight+ Lounge area Semi-private, pitch facing booths
Individual tables for two+ Private suites for 20 Lounge area Inside/outside terraces Sit-up bar with TVs Direct suite-to-seat access
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
Facility opens 3.5 hours before kick-off and closes 1.5 hour after match finishes
- 15 -
England Rugby Hospitality
CLUB +
FACILITY
CLUB
FEATURES
SHARED ATTRIBUTES FOUR COURSE PLATED MENU OPEN 3.5 HOURS PRE-MATCH
SHARED ATTRIBUTES
PACK AGE INCLUSIONS AND SHARED AT TRIBU TES This table provides a snapshot view of each restaurant’s features and inclusions and for ease of viewing, any attributes shared between each have been highlighted.
HOSTESS SERVICE
HALF TIME DRINKS SERVED FROM THE BAR
HALF TIME DRINKS SERVED FROM THE BAR
KEY ATTRIBUTES
KEY ATTRIBUTES
• Informal space with unreserved seating
• Private tables of ten+
• Rooftop vista
• Private areas
• Large TVs; avoid missing any of the sporting action
• Dedicated entrance
• Indoor/outdoor space • Facility opens 3 hours pre-match and 1 hour post-match
PACKAGE INCLUSIONS • Champagne reception
PACKAGE INCLUSIONS
• Full bar including Guinness, premium lager, wine and soft drinks
• Street food, all day grazing
• Majority of seats in South Stand, lower and middle tier
• Full bar including real ale, Guinness and wine
• Post-match Twickenham Tea
• Live music
• Guest speakers Q&A
• East Stand, upper tier tickets within the 22s
- 16 -
England Rugby Hospitality
PREMIUM +
SUPER PREMIUM +
SHARED ATTRIBUTES
SHARED ATTRIBUTES
PREMIUM
DIRECT SUITE-TO-SEAT ACCESS
DIRECT SUITE-TO-SEAT ACCESS
OPEN 3.5 HOURS PRE-MATCH
OPEN 3.5 HOURS PRE-MATCH
PITCH FACING, DUAL ASPECT RESTAURANT
PITCH FACING, DUAL ASPECT RESTAURANT
BANQUETTE SEATING
BANQUETTE SEATING
HALF TIME DRINKS
HALF TIME DRINKS
HALF TIME DRINKS
PRIVATE TABLES OF TWO+
PRIVATE TABLES OF TWO+
PRIVATE TABLES OF TWO+
BAR AREA WITH TVS
BAR AREA WITH TVS
RUGBY THEMED
RUGBY THEMED
FOUR COURSE PLATED MENU
FOUR COURSE PLATED MENU
SHARED ATTRIBUTES
OPEN 3.5 HOURS PRE-MATCH HOSTESS SERVICE KEY ATTRIBUTES • Open kitchen views PACKAGE INCLUSIONS • Chop house restaurant; drink and food paired to opposition • Full bar including Champagne, wine, real ale and Guinness • East Stand, lower tier tickets within the 22s • Presence of rugby legends • Post-match Twickenham Tea
KEY ATTRIBUTES • Private VIP lobby and lift, offering a fast-track service • Spacious surroundings including lounge areas • Private areas and branding opportunities
KEY ATTRIBUTES
• Inside/outside viewing terraces
• Private VIP lobby
• Sit-up bar
• Semi-private areas • Hostess staff on hand to ensure that your day runs smoothly PACKAGE INCLUSIONS • Classic dishes with a contemporary twist • Full bar including Champagne, premium spirits, fine wines and bespoke cocktails • Food and drink paired to the opposition • East Stand, lower tier tickets, majority within the 22s • Presence of rugby hosts
• Concierge service PACKAGE INCLUSIONS • Five course tasting menu • Full bar including Champagne, premium spirits, fine wines, bespoke cocktails, beer and soft drinks • East Stand, middle tier tickets within the 22s • Presence of rugby legend ambassadors • Flexible dining option • English tapas and cheese post-match
• Post-match Twickenham Tea
- 17 -
England Rugby Hospitality
GOOD FOR
RUGBY
All revenues generated will be invested back into the game.
New clubhouse for Bredon Star RFC. Support for Kingsbridge Under
Iyanuoluwa Agbedejobi from Eastlea Community School playing
15 girls in their first season. Two new rugby pitches for Spalding
rugby for the very first time and loving it. England agegrade
Rugby Club. Level two coaching course for Hannah Haywood from
programmes delivering the stars of the future to one day run out
the University of Birmingham. Training jerseys for students at
at Twickenham. Developments at the Home of Rugby include: New
University of Leeds. New rugby posts for Harwich and Dovercourt
state-of-the-art Desso pitch. New England changing rooms. Gym
High School. 14 Regional Academies nationwide preparing for
and player medical facilities. Replacement of 27,000 stadium seats.
rugby’s future.
Additional public bars and toilets.
Refurbished changing rooms for Ormskirk RUFC. Adnaan Rashid
Two 169 sq metre screens. Innovative LED floodlights.
Year 10 Captain at Cranford Community College and proud member
These are just some of the benefits that your support as a
of Grasshoppers RFC. Community Rugby Coach for Cornwall, Neil
Twickenham Executive Boxholder have helped provide,
Smith. Niall Pace experiencing rugby against Prince Harry and Jason
spanning the grassroots to Twickenham Stadium.
Robinson on the Twickenham pitch. New rugby boots for Barnfield South Academy.
Thank you.
- 18 -
England Rugby Hospitality
To find out more or to book your experience please visit online at:
ENGL ANDRUGBYHOSPITALIT Y.COM enquiries@englandrugbyhospitality.com 0330 123 3162
Rugby Football Union™. The England Rose is an official registered trademark of the Rugby Football Union. DISCLAIMER: Please note that the developers and the development team, its agent and employees pursue a policy of continuous improvement. So whilst every effort has been made to ensure that this information is correct, it is intended as a guide and the company reserves the right to alter or amend the specification as necessary, without prior notice.