Contents
BRANDS
CONTRACT BRANDS
MOTIVATE CONNECT
What’s On Dubai ........................10 What’s On Abu Dhabi ................ 20 Emirates Woman ......................24 Emirates Woman Mini ..............30 Emirates Bride ..........................32 good .......................................... 34 identity ......................................36 Stuff ..........................................40 Golf Digest ................................44 Gulf Business ............................48 Campaign ..................................54 Business Traveller .....................60
Open Skies ...............................66 Open Skies Arabic ....................68 Portfolio ....................................70 Jumeriah ..................................72 experience Jumeriah ................74
Digital .......................................78 Video .........................................79 Print ..........................................80 Content solutions .....................82 Social ........................................83
EVENTS
CINEMA
BOOKS
Dubai Lynx ................................86 Party in the Park .......................88 Legal Gala .................................90
Motivate Val Morgan .................94
Bestsellers ...............................98 Culture and Heritage ..............100 Turnkey Publishing .................101 Arabian Gallery ........................102
motivatepublishing.com
As the region’s leading publisher of magazines and books for more than 38 years, Motivate has always been a pioneer of innovative communications solutions; connecting audiences to information, entertainment and news via our portfolio of more than 25 market-leading consumer and contract titles. In an ever-changing world of multiple communications platforms and global audience access, we are sharply focused on agility and quality as core values as we transform our business to meet the needs of our passionate readers and audiences. Quality, curation and collectability sit at the centre of our print business with our titles receiving international accolades and awards. Our ‘new media’ business continues to grow exponentially as we deliver relevant, hourly content to highly engaged online audiences and provide powerful channels of engagement through content solutions across digital, video, social and mobile platforms. We expect the coming years to be transformative as we position ourselves to build on our existing brands and international franchises, broaden our areas of expertise and drive the success of our multi-faceted business that include Motivate’s highly successful joint venture partnerships with the annual Dubai Lynx Festival of Creativity and Motivate Val Morgan Cinema Advertising.
Ian Fairservice Managing Partner and Group Editor-In-Chief
Motivate Books remains the region’s most pre-eminent publisher of high quality books with more than 300 titles, complemented by our ‘retail space in the sky’ - the Arabian Gallery – that offers a vast showcase of Middle Eastern books, magazines, exclusive prints and photographs. As we enter a golden age of industry innovation our collective mission statement to Communicate, Innovate and Motivate has never been more true.
Motivate partners H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance and Ian Fairservice in front of a photograph taken when their partnership was first formed.
C O R P O RAT E BO O K
6
BRANDS
CURATED, CURRENT, INFORMED, INSPIRATIONAL AND FUN Launched in 1979, What’s On Dubai was the region’s first ever magazine and remains a market leader. It’s packed with insider information, expert opinion, news, reviews, competitions and much more. At the forefront of major events, from music, sport and food, What’s On is your essential guide for living the good life in Dubai.
37,547 Copies
BPA AUDITED MONTHLY CIRCULATION JAN-JUN 2017
10
C O RP O RAT E BO O K
WHAT’S ON POCKET GUIDE COLLECTION
BRANDED GUIDES
Throughout the year, What’s On produces a portfolio of convenient and easy to use dining and lifestyle guides. These essential guides cover the full spectrum from the best alfresco brunches, to a detailed guide to iftars during Ramadan. Whatever your interests, the What’s On pocket guide collection is bursting with current information and carefully curated ideas.
Ladies’ Nights The guide to over 50 ladies’ nights in Dubai. Designed to fit in your bag, the guide to Ladies’ Night is split by days of the week.
Your essential guide to Ramadan The guide includes everything from understanding the meaning of Ramadan, charity work and practical dos and don’ts, to eating out, shopping and entertainment.
Brunch Guides Split into three price categories making it quick and easy to pick the brunch of your choice, these guides provide over 150 brunches to enjoy indoors or alfresco.
Kids Keep the little ones entertained in the UAE with our essential guide to food, fun and fashion for children.
12
C O RP O RAT E BO O K
C O R P O RAT E BO O K
13
WHATSON.AE WhatsOn.ae is the ultimate digital lifestyle companion for residents in the UAE. Launched in 2013, our website is the 24/7 companion to What’s On magazine. We have successfully built a strong and engaged online audience by offering original content and bright ideas for foodies, thrill-seekers, families and fashionistas. It also delivers the latest in breaking news from concert announcements to new openings around town, with a staggering 5.8 million page views from January 2017 to January 2018.
DIGITAL Combined social following of over
450,000
What’s On’s social media presence is one of the strongest in the region, with a verified Twitter account audience of over 190,000 followers, a daily total reach of up to 150,000 on Facebook, and over 130,000 followers on Instagram.
Digital statistics:
150K followers
190K
130K
1.5M
followers
followers
views
Website statistics:
2,000+
13.2M
articles published*
page views*
5M visits*
*Information for Jan-Dec 2017 Google Analytics
14
C O RP O RAT E BO O K
C O R P O RAT E BO O K
15
WHAT’S ON AWARDS DUBAI The What’s On Awards Dubai is revered as the people’s choice awards. Attendees to the event include celebrated chefs, food connoisseurs, entrepreneurs and members of the hospitality industry from Dubai’s leading hotels. The awards harness the power and authenticity of public opinion by enabling the city’s residents to cast their votes. The What’s On Awards Dubai is one of Dubai’s largest awards ceremonies with more than 1,000 guests celebrating at the Dubai Media City Amphitheatre annually. whatsonawards.com
16
C O RP O RAT E BO O K
EVENTS
More than
1,000
attendees
C O R P O RAT E BO O K
17
CELEBRATING THE VERY BEST OF THE REGION’S MUSIC & NIGHTLIFE INDUSTRY The What’s On Nightlife Awards celebrate the very best of the region’s music and nightlife industry. From the DJs to promoters, to the bars and the clubs, and everyone in them, the awards recognise a nightlife industry that can hold its own alongside any in the world. Expect a VIP guest-list of nominees, industry professionals, sponsors and special guests in what’s sure to be a fun, action-packed and exciting evening. Brought to you by the team at What’s On, What’s On Nightlife Awards is all you’ll ever need for the best in.
CELEBRATING THE VERY BEST OF THE REGION’S NIGHTLIFE INDUSTRY
18
C O RP O RAT E BO O K
C O R P O RAT E BO O K
19
MADE IN ABU DHABI, FOR ABU DHABI Launched in 2015, What’s On Abu Dhabi is the essential lifestyle and entertainment guide to living in and loving the capital. Whether you’re new to Abu Dhabi or you’re a well-versed resident, What’s On Abu Dhabi is bursting with new restaurants, cool activities, and ideas on how to get the most out of the city.
15,000 Copies
CIRCULATED MONTHLY
20
C O RP O RAT E BO O K
WHATSON.AE/ABUDHABI
EVENTS What’s On Awards Abu Dhabi The What’s On Awards Abu Dhabi is attended by the city’s celebrated chefs, food connoisseurs, entrepreneurs and members of the hospitality industry from the city’s leading hotels to engage the residents of Abu Dhabi by asking them to vote for their favourite outlets accross the city.
Digital statistics:
13K followers
25K followers
Website statistics:
215K page views*
22
130K visits*
*Information for Jan-Dec 2017 Google Analytics C O RP O RAT E BO O K
C O R P O RAT E BO O K
23
STYLE. SUBSTANCE. CONTEMPORARY LUXURY Emirates Woman is dedicated to providing insightful features while staying strides ahead of the luxury fashion and beauty game. Committed to representing the many faces and nationalities of women in the region and celebrating the homegrown talents of its readers, Emirates Woman is professional, powerful and personable. With a mix of local and international glamour, cutting-edge reports, aspirational travel reviews and luxury lifestyle features. The brand connects with a wide demographic of readers who are cognisant of both style and substance.
13,841 Copies
BPA AUDITED MONTHLY CIRCULATION JUL-DEC 2017
24
C O RP O RAT E BO O K
C O R P O RAT E BO O K
25
EMIRATESWOMAN.COM emirateswoman.com is the fast-paced and Ăźber current digital sister of Emirates Woman magazine. It has its fingers on the pulse, the best line in regional style news and a happy knack of calling the latest trends way ahead of the pack. It provides a reliable and fastpaced source of exclusive news and must-have information, keeping you in-the-know at an instant.
DIGITAL
Combined social following of over
310,000 Digital statistics:
72K
114K
followers
followers
118K followers
Website statistics:
1,500+
4.4M
articles published*
page views*
2M visits*
*Information for Jan-Dec 2017 Google Analytics
26
C O RP O RAT E BO O K
C O R P O RAT E BO O K
27
EMIRATES WOMAN, WOMAN OF THE YEAR AWARDS
EVENTS
Emirates Woman, Woman of the Year Awards is the most prestigious and inspiring annual event for women in the region. The awards continue to honour and celebrate the achievements of women in the business, arts and culture, philanthropic and visionary fields in the UAE while also recognising emerging young talent. These glamorous awards have been running for more than 13 years and have become a red carpet highlight of the Dubai social calendar. emirateswoman.com/awards
28
C O RP O RAT E BO O K
C O R P O RAT E BO O K
29
THE REGION’S MOST LUXURIOUS PARENTING AND CHILD LIFESTYLE MAGAZINE Presented within a premium editorial environment, the magazine covers fashion, travel, psychology, education, health and wellness and provides an all-important directory of regional products and services. Showcasing luxury brands alongside global trends and renowned expert advice, Emirates Woman Mini spans the parenting journey from pre-pregnancy through to childhood and adolescence.
25,000 Copies CIRCULATED TRIANNUALLY
30
C O RP O RAT E BO O K
C O R P O RAT E BO O K
31
THE ESSENTIAL MAGAZINE FOR BRIDES IN THE UAE A sister publication of Emirates Woman, the region’s leading women’s fashion and lifestyle magazine, Emirates Bride is dedicated to providing editorial excellence with the latest industry news, style inspiration and practical guidance. Catwalk bridal fashion and beauty is combined with real-life wedding profiles and expert planning advice to offer a stimulating selection of local and international content for brides both at home and abroad. Delivering fresh, in-depth and indispensable content within a stylish yet reader-friendly design, Emirates Bride has become a must-read and go-to guide for the modern bride.
25,000 Copies CIRCULATED QUARTERLY
32
C O RP O RAT E BO O K
THE UAE’S GUIDE TO EVERYTHING GOOD ABOUT LIVING IN THE UAE
COMMUNITY EVENTS good magazine has hosted multiple community events targeting small and medium-sized enterprises in the region. These include the annual Home-grown Hero’s Awards, the good Day Out and a large Artisan village at music festival ‘Party In The Park’.
good is a unique title that makes life in the region easier, better and simpler, changing the way you shop, eat and live. Truly rooted in the community, good exists on the pages of the magazine, but also online through social media and on the radio waves. We even treat our readers to special events, workshops and little extras, keeping them in touch with experts, entrepreneurs, tastemakers and local talent.
15,000 Copies
CIRCULATED MONTHLY
34
C O RP O RAT E BO O K
C O R P O RAT E BO O K
35
identity is the region’s leading monthly magazine dedicated to architecture, contemporary design, interiors and property in the Middle East. Professional, pioneering, world-class and sophisticated, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world. identity is the essential publication for architects, designers and property professionals, as well as designconscious consumers and students.
The Middle East’s architecture, design, interiors + property magazine
identity
®
Standing ovation: Dubai Opera's winning architecture Comfort zones: stimulating spaces in which to relax now Inspirational living with collectible art and design objects Curtain call: techno-fabrics to shade, divide and diffuse
00-01 ID Cover and Spine.indd 3
The Middle East’s architecture, design, interiors + property magazine
identity
®
ISSUE 162 YEar fIftEEn march 2017 a mOtIVatE PUBLIcatIOn
DHS 20.00 RO 2.00 QR 20.00 SR 20.00
BD 2.00 KD 1.50
2/23/17 12:48 PM
En plein air: exploring today's pioneering outdoor trends Beach pearl: lustrous and understated oceanfront elegance Loving Lebanon: living the contemporary Levantine dream Interior chic: Sarah Lavoine's five-star Parisienne style
00-01 ID Cover and Spine.indd 3
ISSUE 161 YEar fIftEEn fEBrUarY 2017 a MOtIVatE PUBLICatIOn
DHS 20.00 RO 2.00 QR 20.00 SR 20.00
BD 2.00 KD 1.50
1/24/17 4:24 PM
12,000 Copies
36
C O RP O RAT E BO O K
PHOTO:AMANEMUBY BY KERRY HILL ARCHITECTS
CIRCULATED MONTHLY
C O R P O RAT E BO O K
37
The annual Identity Design Awards celebrate the best in regional design and architecture. A highlight of the awards programme is the Readers’ Choice Retail Award, which seeks to identify the best design sources in the region. An impartial and independent international jury adjudicates the identity Design Awards, which are attended by the industry’s leading pioneers.
BRAND EXTENSIONS Showcasing specific sectors within the design sphere, Identity produces a suite of brand extensions that enable companies to communicate with a very targeted audience. The portfolio includes curated magazines and coffee table books, all produced with high production values.
identityawards.ae limited edition 2014
limited edition 2009-2010
a motivate publication
motivate publication
kitchen+bathroom
Design highlights
Design formulae
Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places Water + Clean = WC design Light stuff: flipping the switch in design Sole Mates: fabulous floors underfoot Carpe Diem: life in the living room
38
C O RP O RAT E BO O K
dhs 20
Kitchens: Extractor Fans Flooring Hobs Storage Worktops Bathrooms: Accessories Basins Baths Showers Taps Toilets n
n
n
n
n
n
n
n
n
Design Formulae
Design Highlights
Design Formulae interior features in-depth reports highlighting the coolest current trends in interior spaces.
Design Highlights – Best New Collections showcases the latest trends in furniture, fixtures and interior design accessories.
C O R P O RAT E BO O K
39
THE WORLD’S BEST-SELLING GADGET MAGAZINE Stuff combines premium design with dazzling photography and editorial insight to reach over a million readers globally each month. The Middle East edition is the first place early adopters and potential buyers in the region look for gadgets, gear and apps. Our respected features and in-depth reviews inform the purchase decision of seven out of 10 readers. Stuff carries out expert tests, trusted opinion and the region’s Best Buyers Guide: The Top 20 of Everything.
25,000 Copies CIRCULATED TRIANNUALLY
40
C O RP O RAT E BO O K
C O R P O RAT E BO O K
41
EVENTS
STUFFMIDEAST.COM StuffMidEast.com brings you the latest tech news from the fastest-growing market on the planet. If it’s cutting-edge and worth knowing, you’ll find it daily online here. Dedicated to the joys of gadgetry, the site features high-quality multimedia content including news, reviews, blogs, comments, videos and podcasts.
473K page views*
Stuff regularly partners with high-profile tech brands to help bring the awesome gadgets covered in its print and online editions directly into the hands of its readers. Whether it’s gaming activations at the Middle East Film & Comic Con, a ‘Tech Lounge’ at Party in the Park or our own annual Gadget Awards, Stuff events are always an interactive and fun way for people to connect with the region’s premier tech lifestyle brand.
55K
articles published* *Information for Jan-Dec 2017 Google Analytics
42
C O RP O RAT E BO O K
C O R P O RAT E BO O K
43
Golf Digest provides an informative and entertaining read, offering an in-depth and balanced look at all facets of the game of golf, from the latest developments in the sport to tips on improving your game. The exceptional regional editorial expertise makes this magazine the only choice to drive the thinking and experiences of both avid and beginner golfers. Golf Digest has pioneered golfing firsts in the Middle East, including the only official course ranking, and is the first regional magazine to launch a digital issue for iPads and tablets that features unique video content to help golfing enthusiasts get the most from their game.
13,111 Copies
BPA AUDITED MONTHLY CIRCULATION JAN-JUN 2017
44
C O RP O RAT E BO O K
C O R P O RAT E BO O K
45
BRAND EXTENSIONS
GOLFDIGESTME.COM Launched in January 2016 GolfDigestMe.com is the home for regional golf content from event previews, course reviews, player interviews and lesson videos to the latest equipment releases. Our online audience continues to grow through an engaged following of regional golf enthusiasts that are starved for quality golfing content.
Golf Digest is the official media partner for the Abu Dhabi HSBC Golf Championship, the Omega Dubai Desert Classic, the Omega Dubai Ladies Classic, MENA Tour, Dubai Open, the Abu Dhabi Invitational and the Gary Player Invitational. We are exclusive partner to the UAE PGA, the region’s official professional body.
Amateur Events Golf Digest stages a series of the region’s best amateur events across the UAE, which culminates in the Golf Digest Classic every October.
Digital statistics:
7.5K
2.5K
followers
followers
5K
followers
46
C O RP O RAT E BO O K
*Information for Jan-Dec 2017 Google Analytics
C O R P O RAT E BO O K
47
NEWS. INSIGHTS. ANALYSIS. Punchy, thought provoking, balanced and credible, Gulf Business tackles the day’s most important topics across its various platforms, be it in print, digitally, with its events or through special reports. As it has done for more than 21 years, Gulf Business continues to give the inside track on all things business in the GCC. Gulf Business is the must-read publication no business leader can afford to miss; a perfectly crafted mix of intelligence and innovation.
23,511 Copies
BPA AUDITED MONTHLY CIRCULATION JAN-JUN 2017
48
C O RP O RAT E BO O K
C O R P O RAT E BO O K
49
GULFBUSINESS.COM
DIGITAL
gulfbusiness.com provides immediate critical intelligence on the local business landscape and drives the corporate news agenda for the region. It provides constant independent, intelligent coverage across a range of business sectors, ranging from banking and finance to real estate and entrepreneurship.
Website statistics:
4.7M page views*
2.2M visits*
1,300+ articles published*
Digital statistics:
10K followers
50
C O RP O RAT E BO O K
10K followers
*Information for Jan-Dec 2017 Google Analytics C O R P O RAT E BO O K
51
The Gulf Business Awards celebrate the excellence of businesses and leaders from the GCC. Covering a wide spectrum of economic sectors, from energy to real estate, the Gulf Business Awards is one of the most prestigious in the region.
EVENTS
The event is attended by key influencers and decision makers for large regional and multi-national companies. Awards are determined by an esteemed judging panel and are determined by a list of set criteria. The nominees are judged by their innovation, growth/expansion, financial results, product quality, service delivery, and CSR. gulfbusiness.com/awards
52
C O RP O RAT E BO O K
C O R P O RAT E BO O K
53
THE VOICE OF ADVERTISING, MARKETING AND MEDIA Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Campaign celebrates all aspects of communications, putting the creative and commercial sides of the marketing communications industry into a wider business and social context.
7 ,795 Copies
BPA AUDITED MONTHLY CIRCULATION JAN-JUN 2017
54
C O RP O RAT E BO O K
C O R P O RAT E BO O K
55
BRAND EXTENSIONS
CAMPAIGNME.COM Campaignme.com hosts articles, insights and opinions from the magazine and the wider industry, it also hosts breaking news, exclusive essays and showcases of work. The website is a gateway to Campaign’s brand beyond the printed page with video and audio exclusives, an e-magazine and links to our active social media communities.
Supplements & Guides As well as the magazine, Campaign produces regular supplements and guides, either as stand-alone publications. The Power Essays and Digital Essays supplements allow industry leaders to share their insights into the industry and cement their positions at the vanguard of communications thinking. The MENA Media Report is a country-by-country guide to the region’s main media markets. With economic and political data and analysis, along with media spend figures and forecasts, it provides an invaluable overview of the region’s media market.
Breakfast Briefings Campaign’s breakfast briefings are short, punchy insights into the marketing and communications world, taking place over coffee and croissants on weekday mornings. With keynote speakers and panel discussions they offer a chance to get easy and effective insight into key topics, as well as providing the opportunity to network with industry peers before heading to the office.
Website statistics:
279K page views*
133K visits*
Round Tables Campaign will also run round-tables throughout the year, where a panel of industry leaders debates critical issues in depth.
*Information for Jan-Dec 2017 Google Analytics
56
C O RP O RAT E BO O K
C O R P O RAT E BO O K
57
Marcomms360 is a regional marketing and communications event based on the UK’s hugely successful PR360. Targeting professionals across the marketing and communications industry, the conference promises engaging discussion and lively on-stage debate from some of the best communications experts in the region. The awards reward clarity and innovation in communications.
58
C O RP O RAT E BO O K
C O R P O RAT E BO O K
59
Business Traveller Middle East is the market-leading publication for frequent flyers and corporate travellers In the MENA region. It forms part of a global network of brands that are present in 14 countries and regions including the UK, US, France, China and Africa. The magazine has emerged as a mustread for individuals who require regular information, latest news and trends in the travel sector.
30,000 Copies
CIRCULATED MONTHLY (10 ISSUES PER YEAR)
60
C O RP O RAT E BO O K
C O R P O RAT E BO O K
61
EVENTS
The Business Traveller Middle East Awards recognise those companies that have excelled in their industry – and those who have recently entered the market and made a major impact across the aviation and hospitality sectors. The awards are a unique event where toplevel executives receive recognition for their achievements and have the opportunity to celebrate and share in the success of their industry peers.
62
C O RP O RAT E BO O K
C O R P O RAT E BO O K
63
CONTRACT BRANDS
ONE OF THE MOST AWARDED INFLIGHT MAGAZINES IN THE WORLD Open Skies has the highest audited circulation of any print magazine in the Middle East and is designed to enhance the Emirates passenger experience. Evoking the romance of air travel and exploring global destinations, it represents a lifestyle that its readers can aspire to. Open Skies is an inflight magazine that champions world-class photography and leading writers, ensuring that it is compelling and collectible. The award-winning content focuses on unique travel and lifestyle experiences, exceptional individuals, emerging sciences and trends as well as innovating institutions.
133,095 Copies
BPA AUDITED MONTHLY CIRCULATION JUL-DEC 2017
76 76
C O RP O RAT E BO O K
C O R P O RAT E BO O K
77 77
A MIXTURE OF OPINIONS, DESTINATIONS, INTERVIEWS AND IMAGERY FROM AROUND THE WORLD Open Skies Arabic provides a fascinating mix of travel, lifestyle, consumer products and luxury goods all delivered in digestible highend, artistic features. Dedicated to the specific interest of Arabic speaking Emirates passengers, Open Skies Arabic commands attention through exceptional editorial and stunning images. It is distributed on regional routes, at boarding gates at Dubai International Airport, and is available on board and within the Emirates Lounges.
15,000 Copies
CIRCULATED MONTHLY
78 78
C O RP O RAT E BO O K
C O R P O RAT E BO O K
79 79
UPFRONT
EXCLUSIVE TO EMIRATES’ FIRST AND BUSINESS CLASS PASSENGERS Targeted exclusively at high net worth travellers, Portfolio covers all aspects of contemporary business, international affairs and a round-up of everything a high-end lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery and stylish fashion.
33,349 Copies
BPA AUDITED MONTHLY CIRCULATION JUL-DEC 2017
80 80
C O RP O RAT E BO O K
24
C O R P O RAT E BO O K
81 81
THE ULTIMATE GUIDE TO LIVING A JET-SET LIFESTYLE Jumeirah magazine exudes wealth, intelligence and refined luxury. This monthly international publication is circulated to exclusive hotel rooms throughout Dubai, Abu Dhabi, Kuwait, London, Shanghai, Frankfurt, Rome, Istanbul, the Maldives and more. Focused on the luxury traveller, Jumeirah magazine readers can expect to find art, culture, travel, food, history, sports, investment, luxury brands and insight into exclusive experiences.
23,000 Copies
MONTHLY CIRCULATION
82 82
C O RP O RAT E BO O K
C O R P O RAT E BO O K
83 83
THE ULTIMATE GUIDE TO LIVING A RICHER LIFESTYLE experience Jumeirah magazine inspires readers to lead a richer life, to know our cities, and to have more fun during their stay here in the UAE. A bi-monthly publication, our dedicated team curates and packages the best of city life for an audience of adventurers, gastronomes, and cultural explorers. Want to know what to see, buy, eat, drink, and experience in the UAE? With reviews and previews across these areas and more, let experience Jumeirah be your guide. The publication is distributed in the rooms of Jumeirah hotels across Dubai and Abu Dhabi, including Madinat Jumeirah, Burj Al Arab Jumeirah, Jumeirah Creekside Hotel, Jumeirah Emirates Towers and Jumeirah Etihad Towers. It will also be circulated in hotel lobbies and throughout Souk Madinat Jumeirah.
16,000 Copies BI ANNUAL
84 84
C O RP O RAT E BO O K
C O R P O RAT E BO O K
85 85
MOTIVATE CONNECT
DIGITAL Our digital content experts are skilled at creating highly searchable online content including blog articles, case studies, white papers, special reports, surveys, and infographics. We also specialise in creating native content for clients across our portfolio of digital brands. All digital content can be provided with a social media delivery strategy that includes optimised titles, descriptions, images and hashtags.
VIDEO With 75 per cent of all internet traffic in 2018 predicted to be video, this has become our most popular and fastest growing service. Our team of videographers, writers, editors and producers can create social-friendly and shareable YouTube, Facebook and Instagram videos, corporate videos, branded content, as well as animations. The service includes everything from idea conception and story generation, script writing and storyboarding, to production and post-production.
Our in-house development team is adept and designing websites and app solutions and provide ongoing support post-launch.
94 94
C O RP O RAT E BO O K
Exploring Without Borders - Rove Hotels Parkour in Downtown Dubai
Exploring Without Border – Rove Hotels – Dubai Street Art
Avani Hotel – It’s the Details That Matter
Better Homes - Dubai Marina
C O R P O RAT E BO O K
95 95
PRINT We employ the best journalists, stylists, art directors, photographers and graphic designers in the UAE and, as a result, we create some of the most beautiful, popular and corporately successful print publications in the market. Our content creation services are unparalleled in the region. We provide a turn-key solution from conception to delivery.
96 96
C O RP O RAT E BO O K
C O R P O RAT E BO O K
97 97
CONTENT SOLUTIONS Our writers are skilled at news and feature writing, PR, copywriting and creating shareable social media copy. Our translation department produces content in 10 languages, including Arabic, Russian and Mandarin.
INFLUENCER MARKETING We have access to a wide network of the most popular, engaged, and trusted social media influencers in the region. From arranging access for your brand through to delivering an integrated marketing campaign we can manage the sometimes complex process so that it aligns with your strategy.
We have project managers who can consult with you, and plan a winning content strategy that delivers on your goals.
98 98
C O RP O RAT E BO O K
C O R P O RAT E BO O K
99 99
EVENTS
INTERNATIONAL FESTIVAL OF CREATIVITY Celebrating it’s 12th year, the Dubai Lynx International Festival of Creativity is the industry’s leading forum for the MENA’s communications professionals and marketers that come together to celebrate their inspiration and talent. With a consistently outstanding line-up of international speakers drawn from the very top of the industry, the festival features three days of seminars, forums, networking opportunities and exhibitions. The event closes with the exclusive Dubai Lynx Awards ceremony attended by more than 1,800 guests, honouring the year’s best work in creativity, communications and advertising. Dubai Lynx is a joint venture between Motivate and Lions Festivals. dubailynx.com
1108 08
C O RP O RAT E BO O K
109 109
C O R P O RAT E BO O K
A DAY-LONG FESTIVAL UNLIKE ANYTHING THE UAE HAS EVER SEEN... Party In The Park is a cool, contemporary music festival with multiple stages and activation spaces, giving the event a true community vibe. After the successful launch in 2014, Party In The Park continues to draw international acts to headline the What’s On main stage. The Hype Clubhouse showcases both international and Hype award-winning DJs alongside the best of urban street style in the pop up village while the good Picnic Garden features multiple food and beverage outlets, artisan vendors and relaxation areas. partyinthepark.ae
More than
10,000 attendees
110 110
C O RP O RAT E BO O K
C O R P O RAT E BO O K
111 111
The prestigious Legal Gala, the only event of its kind in the UAE, brings together the local and international legal communities for an evening of raising funds and awareness for the DIFC Academy of Law’s Pro Bono Programme. The best legal minds and law firms are recognized and awarded at the legal event of the year. Held in conjunction with the DIFC Academy of Law, the Legal Gala has been an extremely successful event since its inception six years ago and has grown in stature each year.
The Gulf Business Healthcare Forum in association with Toshiba took place at the Palace Downtown. Motivate managed multiple aspects of the event planning and execution including; conference production, delegate management, venue and supplier management.
FASHION SHOWS, IN-STORE EVENTS AND SPECIAL PROJECTS Motivate Events has created and managed numerous fashion shows, in-store events and brand activations for a broad cross-section of clients. Services include concept design, sourcing models, branding, staging and supplier sourcing. Clients include Dubai Food Festival, Dubai Shopping Festival and Al Tayer Fashion.
112 112
C O RP O RAT E BO O K
C O R P O RAT E BO O K
113 113
CINEMA
TARGETING A YOUTHFUL, AFFLUENT AND SOPHISTICATED AUDIENCE WITH PROVEN SPENDING POWER. Motivate Val Morgan – a joint venture between Motivate Publishing and Val Morgan Cinema Network, was formed to represent on and off screen advertising interests of leading cinema chains in the Middle East. Motivate Val Morgan provides advertising opportunities in multiplexes operated by Cine Royal, City Cinema, Oscar Cinemas, Prime Pictures, Reel Cinemas, Roxy Cinemas and VOX Cinemas – across UAE, Lebanon, Oman, Egypt, Qatar and Bahrain. Motivate Val Morgan’s unrivaled experience in film, slide and foyer advertising are offered with all formats available on a strictly limited basis – ensuring an effective, uncluttered and premium environment for advertising clients.
over
400
screen locations in the Middle East
116 116
C O RP O RAT E BO O K
C O R P O RAT E BO O K
117 117
BOOKS
BOOKS Motivate Books has over the past three decades has seen us become the region’s most soughtafter books publisher with bestselling titles across all sectors including academic, art, biography, business, children’s, commemorative, cookery, history, lifestyle, literature, nature, photography, poetry, souvenir, sport, travel and women. We have published luxurious coffee-table books as well as highly-affordable pocket-sized books; we have published books in Arabic and English as well as many other languages and formats including audio books, ebooks and braille books.
With over 350 published to date, our authors include prominent icons such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, Wilfred Thesiger, Yusuf Islam (Cat Stevens), Marco Pierre White, Khalaf Al Habtoor, Noor Ali Rashid, Ronald Codrai, Frauke Heard-Bey and Julia Johnson among other world-renowned writers and photographers. Additionally, we provide contract publishing and content marketing services, and have proudly published numerous books and content solutions.
Father of Our Nation is a collection of inspirational quotes from Sheikh Zayed bin Sultan Al Nahyan—the first president of the UAE—a man who fought for unity, preached equality and transformed the UAE from separate sheikhdoms into one of the most developed countries in the world.
100
C O RP O RAT E BO O K
CELEBRATING OVER 30 YEARS OF BOOK PUBLISHING
C O R P O RAT E BO O K
101
We specialise in books that celebrate this region—its history, culture, daily life and cuisine. Our books include cookbooks, business and children’s books that have won awards in regional and global platforms. We also have in our repertoire, biographies and memoirs that tell the story of the author’s life as well as that of the UAE. With spectacular insights into life in Arabia, our books showcase the region as you’ve never seen it before.
We offer turnkey publishing solutions to numerous companies, business groups and government bodies across the region to create their own perfect book to celebrate milestones, to promote their brand and ethos, to serve as an enduring legacy piece and to engage target audiences.
102
C O RP O RAT E BO O K
103
C O R P O RAT E BO O K
Motivate’s Arabian Gallery boasts a wide range of books, magazines and prints and is the only specialised outlet in the Middle East that deals exclusively with Arabian-themed books. Motivate’s full range of authoritative books are all available for purchase both at the Arabian Gallery and at booksarabia.com, Motivate’s online bookshop. A gallery of fine-art prints offers collections from renowned photographers, including Sir Wilfred Thesiger, Ramesh Shukla, Patrick Lichfield and Yoshio Kawashima.
104
C O RP O RAT E BO O K
105
C O R P O RAT E BO O K