Perceptions of Beauty Retail Design Within a Grocery Store Learning Level: 3rd Year, Studio 3 Square Footage: 1,000 sq. ft. Project Length: 1 month Revit, Sketching, Adobe Photoshop, InDesign
Adobe
Beauty products are on display in this piece for the Retail Design Institute’s 2019 Student Design Competition. Facing shrinking markets for brick-and-mortar storefronts, this competition explored the placement of high-end beauty products in a grocery store environment. A challenge was to maintain the prestige of the goods within the everyday environment. Working from the concept of the geode and beauty within, “Outside” becomes a high-end experience within a coarser shell. Products are displayed like jewelry in limited quantities and specialized casework to improve consumer perceptions of goods. Additionally, the interface of customers and technology allows for the selection of personalized products for each user. This curated experience allows for the individual attention to the client that emulates the original experience, but with a modernized twist.
Ideation
Early sketches explore the geological motif of the design. An early idea for the endcap explores lighting and custom casework.
Bubble Flow Diagram
Products that are consumed more quickly are placed at the center of the space to increase foot traffic and encourage impulse purchases.
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