WINE TAKES FLIGHT AT fermented

and history that it represents. It is such a great building in such a great location that it was easy to fall in love with.”

While Fermented focuses on retail sales, the business gives customers who want to find a new favorite wine or try something different the opportunity to purchase wine by the glass or the shop’s popular wine flights. “People can try wines out, find what they love, and take a case home,” Adam explains.

The wine shop at The Mill on Etowah in Canton is a small family-owned boutique brimming with a curated selection of more natural, flavorful wines crafted from ethically farmed grapes to make each bottle selected an exceptional choice.

Owner Adam Danielson, along with his partners in the venture, opened the wine shop at The Mill in 2021. The store features about 900 square feet of retail space, a common area, and event space in the Shops area of the multi-use complex.

“We were attracted to Canton because of the vision of Penn Hodge and because of the potential we saw in the growth of the city around us,” Adams says of his decision to come to Canton with his business. “We love the Etowah Mill because of the community

Adam spent much of his early life in Florida, where he began his lifelong love affair with wines. In 2014, he brought his passion for fine wine, his respect for small producers, and the thoughtful and delicate process of making impressive wines to Atlanta. In 2017, Adam opened his first shop in Alpharetta. With the latest location in Canton, Adam is excited about sharing fine wines with those in the surrounding community and getting to know his customers.

“The most important thing for us when it comes to choosing a wine is the family and story behind the label. It has to taste great as well and also represent a great value no matter the price point,” Adam says of his philosophy. “When choosing which wine to give each guest that walks through the doors of Fermented, we take the time to get to know the personal preferences before we suggest a specific wine. We want to make sure we get the right bottle of wine in every person’s hands.”

Adam takes pride in helping wine lovers find the best wine for the occasion. “Whether a casual dinner, date night, or a special event, we want to help you pair it with the perfect wine. As a small family-owned boutique, relationships are everything to us,” he offers.

Fermented focuses on family-owned wineries that produce authentic and ethical wines with little to no additives.

“Featuring sustainable, organic, and biodynamically farmed grapes, most of our wines are made in minuscule quantities. Many of our wines are very allocated,” Adam points out. “We taste through thousands of wines to find the best families and best bottles to place on the shelf. There is a reason and purpose for every wine that we carry.”

Most of all, he promises it will be fun to find new wines. “By taking out the pretense and fear, we have created an environment that encourages exploration. We offer something for every type of wine drinker and represent every major wine region.”

“Fermented is our platform to introduce amazing people to amazing wines. Our mission is to make friends one bottle at a time. By loving people and breaking down the barriers to discovering great wines, we will achieve this mission,” Adam says.

You can find Fermented at The Mill on Etowah inside the Shoppes at 225 Reformation Parkway, Canton. Fermented is open Tuesday–Saturday from noon until about 8:00 p.m. and Sunday from 1:00 p.m. until about 6:00 p.m. For more information, visit FermentedATL.com