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Downtown Details
PLEASE SUPPORT DOWNTOWN REDDING BUSINESSES.
WHAT’S HAPPENING | BY VIVA DOWNTOWN AND THE ENJOY TEAM downtown DETAILS
PLANS FOR A SHADY DOWNTOWN
It’s no secret that one of the 11 herbs and spices in the proprietary blend that makes up Redding is beautiful lush greenery. In well-developed urban settings, trees set the scene and provide the backdrop, roof and character missing from the barren open landscapes of parking lots and shopping malls. With the drought years of 2014-2017, many long-lived downtown trees did not survive and required removal. With a love of trees and a 39-year run as a “Tree City USA,” the City of Redding’s Community Services Department sought grant funding to plant and establish 100 new trees in the downtown core. A $256,000 grant from the CAL FIRE Urban Forestry program and matching funds provided by The McConnell Foundation paid for the $160,000 project. The remaining funds allow for hand watering, establishment care, and hundreds of other new trees planted in city parks. As the trees mature in place, Redding will enjoy the benefit of energy-saving shade, increased walkability, carbon sequestration, and the social and economic benefits of a greener, more vibrant downtown. ~Travis Menne, Community Projects Manager, City of Redding
IN THE KNOW WITH JOE Joe Shipman Viva Downtown Event Coordinator
RESTAURANTS GRATEFUL FOR COMMUNITY No doubt the coronavirus has slowed our local economy from thriving as it was just a few short months ago, but two downtown restaurants have seen a spike in business since the reopening. “The community support has been strong and people are understanding about new cleaning procedures,” says Brenon Odell of Market Street Blade & Barrel. Restaurant owners have taken new cleaning and operating procedures to the forefront of their business to better serve our community and offer the cleanest experience possible for patrons. Seng Saechao at Fusion Lounge says, “We can’t believe the amount of to-go orders we receive. More than ever.” We look forward to seeing the thrive of business return in downtown Redding as new developments continue and Redding’s economy regains its stride.
DOWNTOWN BUSINESS SPOTLIGHT
A Planned Affair, Inc. | A Planned Affair Event Rentals As a full-service event planning, draping and rental company whose team holds over 24 years of experience, A Planned Affair is Redding’s go-to for events. In 2019, they acquired Redding Tents and Events and now offer the largest variety of rental inventory in the North State. Their rental products, equipment and staff are equipped to meet all customer needs, whether the event is an intimate cocktail party or a large formal wedding. With a team of allstar event planners and designers who happily work alongside customers to coordinate event details, customers are ensured a smooth, flawless outcome for their special day. Marlene Woodard 1270 Market St., Redding • (530) 222-2000 A Planned Affair owner www.aplannedaffair.com
Sam LaRobardiere Co-Owner/Head Roaster Not pictured: Co-ownerJoel Taylor DOWNTOWN BUSINESS SPOTLIGHT Theory Collaborative By serving locals world-class coffee in a friendly atmosphere, Theory Coffee Roasters have put Redding on the map as a coffee destination. Their cafe was featured in Food and Wine Magazine as one of the top 100 cafes in the U.S. Additionally, they landed a spot in Fresh Cup Magazine’s top 30 coffee roasters in North America based on competition results. The team at Theory Collaborative is both proud and excited to serve locals their award-winning coffees!
1250 California St., Redding • (530) 710-8345 • www.theorycollaborative.com
land that I love
RESOURCE CONSERVATION DISTRICT OF TEHAMA COUNTY
SOIL EROSION was brought to Congress’ attention during the Dust Bowl era of the 1930s. It was shown to be the number one priority for sustaining a healthy agricultural industry. This sparked the inception of the Soil Conservation Service, today known as the Natural Resource Conservation Service. The group was formed alongside local counterparts known as Resource Conservation Districts, one of which is here in the North State.
The Resource Conservation District of Tehama County began in 1987 as a legal subdivision of the State of California to conserve natural resources within its region. The district covers 1,761,000 acres, excluding the cities of Red Bluff, Corning and Tehama. The acreage includes a variety of landscapes, such as valley floor agriculture and urban uses, foothill grasslands and chaparral, blue oak woodlands and mixed forest communities.
The nonprofit is wholly funded by donations, grants and contracts, which are used to better equip the public for managing, conserving and improving Tehama County’s natural resources. It also makes sure land decisions are socially acceptable, environmentally sound and economically feasible. This district provides numerous services to residents, landowners, agricultural producers and government agencies. These include project development and execution for noxious weed mapping and eradication, wildfire prevention plans, irrigation evaluation and technical assistance, wood chipping services, educational services and materials, and workshops for students and the public.
Along with its many services, the Resource Conservation District of Tehama County plays an active role in wildfire protection issues, updating and preparing numerous local Community Wildfire Protection Plans. Its staff has expertise in developing these plans and coordinates these activities for the Tehama-Glenn Fire Safety Council. With an extensive knowledge in creating planning documents, maps and graphics, paired with success in getting said plans approved by state and local entities, the Resource Conservation District of Tehama County offers expertise through outreach activities and community meetings about wildfire prevention efforts.
The organization is happy to provide community services, from helping residents with financial management and oversight of natural resource conservation projects to renting out its wood chipper. No matter how big or small the task, the district has remained committed since 1987 to the betterment of the community, improving the beautiful lands of the North State for future generations to enjoy. •
www.tehamacountyrcd.org Find them on Facebook
Emily J. Miranda is a freelance writer, designer, and self taught artist. She is a graduate of Simpson University where she earned a bachelor’s degree in communication with an emphasis on business and marketing. In her free time she enjoys writing, painting, sewing, and any projects involving creative insight.
VALOR ONCOLOGY
Our doctors pride themselves on off ering patient-centered care comprised of compassion, accessibility and kindness delivered with the best treatment available. They utilize the most advanced radiation techniques and have experience with both common and rare cancers.
Dr. Matthew W. Allen is a native Californian and obtained his baccalaureate degree from UCLA, graduating summa cum laude. He is a graduate of Harvard Medical School and completed his residency at the top-ranked cancer center in the United States, MD Anderson Cancer Center in Houston, Texas. He is a board-certifi ed Radiation Oncologist with experience in the latest radiation treatment modalities.
VALOR ONCOLOGY FIGHT CANCER WITH VALOR
Dr. Jason D. Kehrer received his baccalaureate degree from the University of San Diego, graduating summa cum laude. He completed a Radiation Oncology residency at the National Capital Consortium/National Cancer Institute and is a board-certifi ed Radiation Oncologist. After honorably serving in the United States Navy and achieving the rank of Lieutenant Commander, Dr. Kehrer and his family happily call the North State their home.
923 Dana Dr. • Redding, CA 96003 Redding Phone: 530-500-CARE or 530-900-4000 Redding Fax: 530-900-4444
