*SHOES by Preston Zly Design
LEADERSMeetOF MEN our contributors
RAMONA TELECICAN THE LUXE AFFAIR Fashion Stylist Ramona runs The Luxe Affair styling agency where she is the Head Stylist. Ramona classes her personal style as Euro Power Candy(!) + defines her life by iCal + inspecting Art Deco buildings.
DAEMIANE
MISS CHATTLES
TARA MOORE
ARTIST/PERFORMER
COMMERCIAL FASHION DESIGNER
FASHION PHOTOGRAPHER
In her years of working as a commercial fashion designer, the delightful Miss Chattles admits that the seemingly glamorous world of fashion unfortunately involves more blood, sweat + tanties than she would like to mention.
Tara worked for Clemenger Harvie Edge (CHE) for 2 years in the photographic studio. She now freelances + is eager to build on her portfolio which will one day take her overseas.
Daemiane is a UK based Photographer|Video Artist|Performer. He likes to wear Black. Sometimes.
LOUISE SLEIGH CATWALK CREATIVE VINTAGE Lover of Vintage Louise hails from Manchester, UK, + runs an exclusive online vintage clothing boutique, Catwalk Creative Vintage.
Her love of vintage fashion began back in the early 80s when she made her first purchase from the iconic Afflecks Palace. Since then, Louise has been an avid collector of vintage and decid- ed to branch out into her own business in 2006 after becoming increasingly frustrated with the fastfashion boom. The Catwalk Creative web- site has been designed by Louise who want- ed to make it informative, easy-to-navigate with unfussy descriptions and lots of clear photos. Promoting the wearing of vintage clothing is something Louise is passionate about. She writes a vintage blog (Catwalk Threads) + is an active member of the Vintage Fashion Guild (VFG) + The Textile Society (UK).
www.inthebirdcage.wordpress.com
REALLY SAYIN' SOMETHIN'
Art Nouveau Magazine
Exclusively available @ sugarbullets.co.uk
www.pepperandpistol.com www.leftmelbourne.blogspot.com milliecockton
www.pingg.com
www.dazeddigital.com
www.f-t.com.au
Showcasing some of Sydney's newest up and coming fashion talent + vintage collectors, The Steyne Market located @ the iconic Steyne Hotel in Manly. Overlooking the fabulous beach, the backdrop to Saturday shopp- ing couldn't get any better! Trade hours are 10am to 5pm Saturdays. Check out FACEBOOK for more info ...
Pop over to the Love Me & Leave Me site for new arrivals Alexander Wang, Chanel, Louis Vuitton, Alexander McQueen, Miu Miu, Balenciaga + more!
When it comes to streetwear, Mr Holland seems to have hit the nail on the head again with his take of cool in denim + tees. Here are a few favourites ...
www.eleventhcommandment.com.au LOVE ME & LEAVE ME
It's Vintage, Darling!
Credits: Swimming Costume from Glamour Surf; Red Dress with large bow from Catbooks; 80's Black Knit Dress with Beaded Shoulders from Viva Vintage Clothing;
Just For Fun ... WHAT IS YOUR EARLIEST FASHION MEMORY? In the early 1970s, my mom had a navy and red bandana print cotton midriff top and long skirt (with hot pants underneath) ensemble - definitely memorable! WHAT IS YOUR MOST TREASURED POSSESSION? A 1920s peach velvet, wide-brimmed cloche hat that was given to me when I first started working in the vintage biz. It was as a gift from the owner of the store, a friend and a mentor.It was such a nice gesture, and it is so beautiful, that I have yet to wear it.
70's Berries and Leaves Print Maxi Dress $95.00
Louise Sleigh interviews Amy Mayberry from Viva Vintage Clothing ...
FAVOURITE VINTAGE ERA AND WHY? I love both the elegance and the perky cuteness of 1930s vintage clothing, from evening gowns to sportswear and uni- forms. I enjoy imagining all of the
YOUR PERFECT DAY WOULD BE ...
60's Lilli Diamond Black Fringe Evening Gown $165.00
Wandering around a new city, admiring the people and the architecture, shopping, eating and drinking, until I drop with exhaustion. Or 8 hours in a comfy chair with a great book. IN THREE WORDS, HOW WOULD YOUR FRIENDS DESCRIBE YOU? Loyal, disciplined, sarcastic.
wonderful women who may have worn these clothes, from screen sirens to tough dames to cheerful-inadversity chorus girls and waitresses. In particular, I love more casual pieces like daytime suits and blouses or cotton dresses that have wonderful asymmetrical details, and lovely prints. Of course, I love great prints from every era. TOP THREE FASHION ICONS ... Marlene Dietrich, Barbara Stanwyck, and Jean Harlow.
70's Black Knit Dress with Red Piping $55.00
About Your Business ... HOW DID YOU GET INTO THE BUSINESS OF SELLING VINTAGE? I started working for a great lady who owned a vintage shop in my college town, and ended up managing her shop, called Fabola, for several years after school. She decided to get out of business, and I thought to myself, "I've learned how to do this, why not give it a try?" I had my bricks and mortar shop, Viva Vintage, for 10 years before moving to web-only selling at vivavintageclothing.com, so it ended up working out well for me. Based on my experience, I absolutely recommend a period of 'apprenticeship' or mentoring with someone as a good way to learn whether or not the business is for you. I think a lot of people get into vintage selling knowing that they love the clothing, but maybe not knowing that much about how to run a small business, and the joys and suffering that come with it.
60's Brown Lace Ruffle Cocktail Dress with Bow $125.00
WHAT MAKES YOUR BUSINESS UNIQUE AND SETS IT APART FROM THE REST? I think every vintage shop/website/seller has their own unique taste that makes their inventory a very personal 'collection'. I'd like to think that being very organised and focused on detail allows me to be very careful about the condition of the vintage items that I choose to offer to my customers. Also, being a very girly-girl, and loving prints and fabrics, I think that my selection tends to run more to the feminine and pretty, rather than the trendy 'look of the moment'. Even with vintage, trends may come and go, but a great cotton or classic cocktail dress, or a garment with unique construction or fun detailing is always going to catch my eye, so that's a lot of what I sell.
Late 50's Pink and Ivory Floral Silk Dress $125.00
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DO YOU WORK ON YOUR OWN? Yes, and my boss is a hard task-master! (Can't really complain about myself when your self won't let you take a day off - or can you?) HOW LONG HAVE YOU HAD YOUR WEBSITE? DO YOU GET MOST OF YOUR SALES FROM YOUR WEBSITE OR FROM ELSEWHERE? My website went live in January 2008, and all of my vintage items are sold there.
WHAT ADVICE WOULD YOU GIVE A NOVICE VINTAGE BUYER? WHAT SHOULD THEY LOOK OUT FOR ESPECIALLY IF BUYING ONLINE? Buy from reputable dealers if you want to ensure a good shopping experience. I recommend checking out the many wonderful members of the Vintage Fashion Guild as a place to start to find knowledgeable, experienced sellers. Condition and quality are important, especially relative to price. In other words, if you pick up a $5 bargain and it has got a few problems, who cares? But, if you want to get a high quality piece of vintage clothing, and the condition and workmanship are excellent, you should feel OK about paying a bit more. I have some vintage pieces in my personal collection that I have had for over 10-15 years (and they were at least 40 years old when I got them!) I wear them and get compli- ments on them, and I intend to do so for many more years. A good vintage piece is an investment, and as long as you take proper care of your clothing, it will last a lot longer than many modern, mass- produced things you could buy a the same price point.
70's Black Knit Dress with Red Piping $55.00
WHAT WOULD A TYPICAL DAY INVOLVE AT VIVA VINTAGE CLOTHING?
DO YOU TAKE YOUR OWN PHOTOGRAPHS? IF SO, WHAT CAMERA DO YOU USE?
A typical day involves some or all of the following: check email, answer emails, pack and ship orders, visit the post office, prepare inventory for photo- graphy, take photos of new inventory, write descr- iptions of new inventory, update the website, check in at the Vintage Fashion Guild, make a trip to a nice little old lady's house to look at her clothes (and hopefully buy some), answer more emails, repeat.
I do take my own photos, which have gotten better, considering that I'd never used a digital camera before I started (!) I use a Nikon D40, which I'm pretty happy with.
HOW DO YOU GO ABOUT PROMOTING YOUR BUSINESS?
I mainly purchase whole 'estates', whether that means a few items lovingly saved or many closets full. Often, friends or relatives contact me; although I love buying clothing and accessories from the origi- nal owner, since from them you get the stories about when and where things were worn. I love the history behind people's clothing, as well as the garments themselves.
I do a small amount of online advertising, including in the online Yellow Pages, and on a few websites. Mostly, though, it's through word of mouth. Also, it helps to have a very searchable website, so that Google can find my stuff easily when some- one is searching for something specific. I recently started a fan page on Facebook, and I try to add photos there weeky of the new items listed on the site.
HOW DO YOU GO ABOUT SOURCING YOUR VINTAGE AND WHAT HAS BEEN YOUR MOST AMAZING FIND?
That said, I used to do more thrifting for inventory, way back in the day (like, the mid 1990s). I once found a beaded 1920s dress in a thrift store for $3.
So, you never know what you'll find, although lately I only thrift occasionally, mostly for recreation. Not that it is everyone's idea of fun: dirty, smelly, timeconsuming, hard work, and then sometimes the unlikey buy exciting find. DO YOU THINK SHOPPING VINTAGE HAS BECOME MORE POPULAR OVER THE PAST 1015 YEARS? IF SO, WHY DO YOU THINK THAT IS?
I think that as "alternative" culture has become mainstreamed, something as potentially odd as wearing other people's clothes has become as normal as tattoos and piercings. Lately, promoting vintage as green (recycling) and affordable (compared to modern garments of similar quality) has been the marketing angle. Whatever the reason, I'm very happy that more people have come to appreciate the value of vintage clothing!
It has certainly become more talked about in the media, as famous folks walk the red carpet wearing 'vintage' - even if it is only a few years old, in some cases. I imagine that the availability of vintage on the internet has changed the business. It used to be that vintage shops catered to their own local crowd of vintage lovers, hipsters and costumers. Now that anyone almost anywhere can buy great vintage online, it certainly broadens the market and allows more people to have access to great vintage clothes. Also, 60's Metallic Gold Wool Knit Dress $85.00
WHAT ARE YOUR FAVOURITE 3 ITEMS FOR SALE IN YOUR BOUTIQUE RIGHT NOW?
HAS THE CURRENT ECONOMIC CLIMATE AFFECTED BUSINESS? IF SO, WHAT STEPS ARE YOU TAKING TO COUNTERACT THAT? Yes, I think everyone in the retail world has had to adjust their expectations as money is tighter for most people. However, although impulse buyers may be buying less, I think the market for vintage remains relatively strong. Serious vintage lovers and collectors will go without food to shop - right?
Late 30s Olive & Purple Print Silk Dress $125
80s Black Knit Dress with Beaded Shoulders $45.00
Since the web version of my business was born into this world of financial doom and gloom, I'm hoping that there is nowhere to go from here but up! I'll keep offering quality products, and hope that is the case. WHERE DO YOU SEE YOUR BUSINESS IN THE NEXT FIVE YEARS? FUTURE PLANS? Hmmmm ... I may be hitting my stride in this vintage web world about then, and hopefully be better known to stylish shoppers all over the world. But, I could also see getting out of the selling aspect of vintage, and moving into studying textile conservation, if I can afford to study it at a program not too far from home.
60s Red & Black Dragons Pleated Mini Mumu Dress $85.00
WHERE CAN YOUR MERCHANDISE BE PURCHASED FROM AND HOW CAN CUSTOMERS CONTACT YOU? All of my vintage clothing and accessories for sale can be found at : vivavintageclothing.com. I can also be reached via email at: info@vivavintageclothing.com, or by phone at (847) 475-5025.
Lilli Diamond Brown Sequins V-Neck Sweater $50.00
Playboy 4561 Limited Model of the Year 1986 A true Rarity!
Dior 2060 Colorful King Size Model Characteristic of the 70s!
Porsche 5620 Produced from the late 70s until the mid 80s Worn by Yoko Ono on the cover of the Rolling Stone Magazine (October 1981)
VINTAGE SUNGLASSES
LISTIT CAFE
1960s Lime Green Pin Stripe Hip Huggers with matching Jacket $225.00
1970s Blue Velveteen Jumpsuit $75.00 1960s Pauline Rader Mod Necklace $245.00
1980s FLY Clear Vinyl Motorcycle Style Jacket $125.00
1970s Naf Naf Jumpsuit with Patches $125.00
http://www.listitcafe.com
Late 1970s/Early 1980s Avant Garde Issey Miyake Paper Airplane Jacket $145.00
1970s Slinky Black Peasant Boho Maxi Dress $86.00
1970s Anne Klein Plaid Annie Hall Vest & Midi Skirt Set $98.00
CATBOOKS1940S.COM
Late 1950s Lilli Ann Olive Taupe Boucle Jacket $95.00
Late 1940s/Early 1950s Hand-painted High Heels $150.00
Early 1970s Vintage Geoffrey Beene Fit and Flair Pussycat Bow Dress $195.00
The Billy Idol Michael Hoban North Beach Leather Jacket $195.00
1980s Thierry Mugler Silver LeatherBelt
1960s Marie Silver Paris $60
$45.00
1960s Pearl Silver Crown Trifari Earrings $24.00
Bally of Switzerland Emily Shoes $68.00
Laced Spectator Oxfords Leather and Suede $49.00
1980s Garolini Teatro alla Scala Peaude soie and Suede Diamante Pumps $80.00
http://joules.etsy.com
80s Red ruched Prom Dress Size S $65.00
70s Fitted Pinstripe Blazer Size S $34.00
60s Cropped Purple Jacket Size S $50.00
80s Wide Red Cinch Belt Size L - XL $15.00
80s Grey Leather Cinch Belt Size XS - S $15.00
70s Sheer Wrap Tunic Top Size S - M $28.00
80s Acid Wash Denim Dress Size XS - S $40.00
60s Olive and Blue Wiggle Dress Size XXL $70.00
80s Matte Gold Sequin Tunic Dress Size L $65.00
70s Green Pullover Hooded Sweater Size XS $34.00
Etsy: Penelope Pups Vintage Web: Penelope Pups Vintage
Vintage Chunky Turquoise, Coral and Sterling Silver Bracelet and Ring Set $375.00
(LEFT) 80s Black and Gold High Collar Gown by Susan Roselli for Vijack $125.00 (ABOVE) 70s Brass Rope Necklace with two teardrop shaped adjustable Pendants $45.00
50s Navy Blue Wool Dress Coat by Louis Feraud @ Saks Fifth Avenue $440.00
80s Black & White Patent Leather Handbag with Brass Studs & Removable Strap by Jasmin $58.00
Early 60s Black Sequin Evening Jacket $52.00
Early 80s Purple & Teal Plaid Blouse with Dramatic Shoulders & Ruffles by Amonard $45.00
40s-50s Red and Cream Polka Dot Cap Labelled 'United Hatters Caps & Millinery Workers Int'll Union' $65.00
Vintage Tie by Liberty of London with Art Nouveau Print $28.50
50s Light Blue Beaded Cardigan $30.00
www.glamoursavvy.com www.glamoursurf.com
(PREVIOUS PAGE) 50's Catalina Black Velvet Wing Ding Swimsuit Bathing Suit Size 38 $385.00 at glamoursurf.com
50's Alfred Shaheen Sarong Wrap Wiggle Dress with Detachable Shoulder Sash $450.00 at glamoursavvy.com
80's Michael Hoban North Beach Leather Corset Laced Dress Size S $265.00 at glamoursavvy.com
40's (new with tags) Catalina 'Hawaiian Fish' California Hand Print Two Piece Swimsuit $650.00 at glamoursurf.com
1965 Rudi Gernreich Orange & Purple Paisley Silk Cocktail Mini Dress B34 $275 at glamoursavvy.com
www.somelikeitvintage.com
(PREVIOUS PAGE) H942 - 50's Red Velvet & Feathered Turban $65.00
M463 - 60's Jerry Marsch For Mardi Gras Yellow Chiffon Dress $125.00
M428 - 60's Averarado Bessi Silk Jersey Dress $325.00
L661 - 60's Suede and Faux Fur Boho Coat $195.00
G2010 - 1939 Wool Gabardine Split Tails Jacket $95.00 S166 - 50's Black Tafetta & Tulle Gown $125.00
Mock Turtle Vintage http://mockturtlevintage.etsy.com
(PREVIOUS PAGE) 1940's Bullion Hand Embroidered Clutch Bag $59.00
(THIS PAGE) 80's Rich Copper Party Dress by Wallis $55.00
50's Stunning Glass Copper Sparkle 3-Tier Strand Necklace $40.00
70's Fun Gold Silver Lurex Weave Maxi Dress $28.00
60's Susan Small of London Silk Day/Evening Dress $90.00
60's Black Slingbacks with Diamante Bow Detail $15.00
Viva Vintage Clothing http://www.vivavintageclothing.com/
(PREVIOUS PAGE) 60's Vera Orange Op Art Print Silk Scarf $40.00
(THIS PAGE) Trifari Mod Squares and Glass Charms Pendant & Drop Earrings Set $65.00
60's Caramel Leather Purse with Chain Handles $75.00
Mocha fleck Wool New Look Suit with Full Skirt $135.00
60's Judith Leiber Black Leather & Gold Metal Box Purse $235.00
60's Gold Suede Mod Coat $55.00
60's Two-Tone Hot Pink Wool Coat with Lucite Buttons $115.00
80's Banana Yellow Gabardine Jacket with Black Frogs $45.00
60's Raspberry Beaded Fringe Silk Blouse $75.00
50's Navy Wool Crochet Flowers Sweater $65.00
Pink Vintage Tie-Dye Silk Scarf $15.00
70's Lurex Halter Neck Evening Gown $90.00
80's Black Sequin Evening Dress by Rina Z $80.00
60's Back Cocktail Dress by Melbray of London $155.00
80's Crop Top by Jean Paul Gaultier $49.00
Late 60's/early 70's Red Ruffle Hostess Dress by Susan Small $250.00
30's Peek-a-boo Lace Blouse with Ruffle Front $80.00
80's Floral Silk Scarf by Bill Blass $9.00
First of all, it takes years of research before you can call yourself a true connosseur. Vintage enthusiasts will tell you that the learning process is ongoing; there's always something new to discover. That's what makes collecting vintage so appealing and exciting. This piece is aimed at providing you with some basic knowledge that will help you along your way, thus avoiding costly buying mistakes and having to deal with unscrupulous sellers. Let's first look at how to spot a geniune vintage piece from a reproduction. Certainly this can be difficult to establish, especially is you're buying online. It's impossible to inspect garments up close and so you really have to rely on the knowledge of the seller. Just to digress a little - if you intend buying from Etsy or eBay for example, always check the seller's feedback in detail. This may seem like an obvious thing to do but it's so easy to be tempted by a nicely presented photographic set with-
1940's Fashion Image Courtesy Trevira at http://www.flickr. com/photos/trevira/133676147/
(PREVIOUS PAGE) 1930's Gown by Jeanne Lanvin
out concerning yourself too much about the person selling it. Always read the seller's terms and conditions or shop policies before purchasing and if you're in any doubt, contact the seller directly. If you're not happy with the response, or lack of it as the case may be, take your business elsewhere. I strongly recommend searching the member pages of the Vintage Fashion Guild (VFG) who have strict guide- lines in place for all their trade members. In addition, the variety of merchandise available is truly outstanding.
1920's Dress
So, back to spotting a genuine vintage garment. In vintage circles, it's a well known fact that unscrupulous sellers have been offering last year's reproduction bowling shirts as the genuine 50s article, making a massive profit at the buyer's expense. 80s tea dresses have been passed off as genuine 40s and sometimes from well established vintage boutiques. Don't worry! This is not commonplace but it's not unheard of either. It's true to say that not all these sellers are unscrupulous. Some are inexperienced and have a limited knowledge of the garments they are dealing with and therefore date them incorrectly - it can happen. What you need to be looking out for is the quality of the fabric along with the cut and style which are probably the easiest ways to identify what era the garment derives from.
1970's Fashion
For example, Grecian style dresses, although popular in the 30s, became a favourite in the 70s made up in rayon or jersey. The only way to know whether a dress is from the 30s rather than a very good 70s reproduction is to look at the construction. Methods have changed considerable throughout the twentieth century so if you can, look closely at the seams and stitching . Slightly irregular stitching and extra fabric in the seams indicates handmade garment possibly prior to the prevalent use of machines. Garment fastenings are another good indicator that can tell you about the age of an item. Zip fasteners were rarely used before the 40s with most garments having hook and eye closures or were made to fit comfortable over the wearer's head. Metal zippers were widely used during the 50s and 60s. The label is another indicator. Many (but not all) outfits prior to the 50s were made by dressmakers and didn't have labels and anything made pre1960 didn't have size labels. Fashion houses would use different designers over the years and so it's possible to date a garment from looking at the label.
1950's Dress by Norman Linton
For example, Ossie Clark designed a diffusion line for Radley which was made mainly in the 70s. In addition, clothing manufactured in Canada and the USA by the International Ladies Garment Workers Union (ILGWU) is another useful way of determining the age of a garment. Vintage Fashion Guild (VFG) label source Tips on dating merchandise
1920s ... arguably the most daring decade: the drop-waisted dress, the androg- ynous look, knee-length and less form fitting clothing with plenty of flesh on display!
1930s ... dramatic drop in hemlines to calf-length and full-length, bias cut silk gowns.
Late 1970's Dress Suit by Benson Landes
1940s ... pared-down and pratical: square shouldered military-style jackets, slim-cut knee length skirts, rayon tea dresses. 1950s ... the hourglass silhouette, high-waisted full skirts. 1960s ... street-wise fashion: psychedelic prints on polyester and other man-made fibres, Peter Pan collars and the mini. 1970s ... glam rock and disco: wide lapels, trouser suits, bell- bottoms and skirt lengths either mini, midi or maxi. 1980s ... high-flying: wide shoulders, nipped in waists and above the knee pencil skirts.
Obviously, there are no fixed rules here, but my advice is to always buy the very best quality you can afford. Certainly you can expect to pay more for a haute couture garment but the actual price of vintage clothing will depend on many factors including: age, condition, size, fabric, designer, workmanship, what the seller paid the supplier (yes, they don't get them for nothing!), and where you are buying your vintage from. Expect to pay considerably more for your vintage if purchasing from a boutique in the centre of London or LA, for example.
Early 1970's Lace Dress by betty B
Their prices will include overheads such as rent, rates and perhaps which local celebrities shop there. Also, bear in mind that reputable vintage sellers are providing customers with an excellent service. Not only are they sourcing the clothing for you (saving you valu- able time), but quite often they are repairing, cleaning and pressing to ensure the garment is enjoyed for many years to come.
If you prefer to buy your vintage from a shop rather than purchasing online, it always pays to know a little about store etiquette. This may sound like a basic lesson in manners and cert- ainly, I don't mean to patronize but there's no harm in sharing a few pointers. Firstly, being polite doesn't cost anything but it does go a long way to building up a good relationship between customer and store owner. 'Waltzing' into a vintage boutique, pulling delicate vintage pieces from neatly arranged rails and tugging at zippers in order to squeeze into a vintage frock is certainly not going to win you 'Customer of the Year'. If your waist measures 30 inches, trust me, it's not going to fit into a dress with a waist measurement of 26 inches - it just won't. Save yourself a whole lot of hassle by investing in a
good quality tape measure - and use it! Knowing your measurements is key to finding clothes that fit properly, otherwise you run the risk of damaging the clothing you are attempting to try on. It's costly and time consuming to repair vintage clothing. If you don't know your size, ask the owner for assistance. Most will be happy to oblige and it's better to ask than to run the risk of damage. And just in case you don't already know, your waist measurement should be taken from your natural waistline, not from where the top of your low-rise jeans fit. Yes, some people don't even know where their waistline is - not a brilliant start if you're planning on shopping for vintage.
The choices of styles, designs and fabrics offer One last pointer ... Don't insult the merchandise! If you try endless opportunities and will give you a styish, engaging the sales assistant or store owner with an opening unique wardrobe for years to come. comment such as "Do people actually buy this stuff?" don't expect a polite response or wonder why a stony silence has engulfed the shop floor. If you want to win favour, I recommend treating the clothing and the store owner with the utmost respect. Ask questions by all means - a vintage clothing connosseur loves nothing more than talking about their merchandise with an enthusiastic buyer. However, don't assume that insulting the clothing is going to result in a discount. On the contrary. It's more likely to result in a verbal 'clip around the ear' and your hasty removal from the premises with proverbial 'tail between the legs'! Now with all this talk of quality and value for money, isn't vintage fashion supposed to be fun? Well yes, of course it is but you should always care enough about the quality to find yourself the best-made examples. By doing so your clothes will 1950's Green Velvet Cocktail Dress look better and last longer. If you treat your clothes well, it will be possible to enjoy them for years to come or even re-sell them at a later date in order to acquire more additions to your collection. Once you've discover-ed the beauty of wearing vintage, you will never look back. Louise Sleigh runs a successful vintage clothing business, Catwalk Creative Vintage + you can find her on eBay, Etsy, Myspace, Flickr, Twitter + Facebook. If vintage is your bag then Catwalk Threads is the blog to check out for more information.
Welcome to
THE NEW ORDER Liria Pristine & PristineSmut
Liria Pristine . . . Noted as one of ‘The New Faces of Knitwear ’ by the JC Report and having the iconic i-D Magazine claim that she’s part of the “new breed of wool-toting rebels”, Liria Pristine is definitely the name to watch out for. Since graduating with a BA in Fashion Design (Knitwear) from London’s Central Saint Martin’s (where previous alumni such as John Galliano and Alexander McQueen attended before her), Pristine had discovered a love of couture, handcraft, beauty and art, and the drive required to work hard in order to create a masterpiece.
“Knitwear is a magical world, where the fabric is formed and molded by its creator from the first stitch … Knitwear allows me to use colour and pattern on my own terms and not have to settle for a fabric because I can’t find exactly what I want.”
Liria Pristine revolutionizes the perception of what knitting is, pushing through the obvious and creating sculptural works of wearable art.
* Serafina Steer
Looking at knitting through the eyes of a child, Pristine studies each piece of yarn, ribbon, wire and lets her imagination run wild with possibilities of what the end product would be. This forms the basis of her philosophy – by starting at the beginning and approaching the knitting machine in a totally organic way - and taking it back to the personal nature of knitting and seeing what the choice and mixture of yarn will evolve into. Liria Pristine uses fashion, and specifically knitwear, as her medium for innovation. Like any artist, Pristine wants to create a reaction through her work …whether it’s good or bad. And like an artist whose purpose is to create for people with an appreciation of the beauty and craftsmanship of the piece they are wearing, her work would appeal to people who collect fashion items like they would collect art. For people who feel that they’ve found a treasure …
Seeing herself as on the periphery of fashion or “someone with an old-fashioned approach to fashion” is what helps keep her work interesting. Her inspiration taken from the past and diffused into her own approach to fashion, Pristine constantly looks forward not happy with re-hashing what’s already been achieved.
PristineSmut . . . PRISTINESMUT is the diffusion range of accessories by Liria Pristine and her collaboration with jeweller Rosie Kent. PristineSmut translates their personal vision and expertise into an ingenious and provocative accessories label. Daring you to join their elegant world of eroticism and extravagance, Pristine Smut redefine ‘costume’ jewellery through their unification of masterful knitwear and suggestive metalwork. Pristine’s love of music led her to collaborations with London’s singer/songwriter Serafina Steer and musician Patrick Wolf, as well as doing some work with menswear designer Deryck Walker, and with huge yarn companies in New York such as Lion Brand Yarns to produce a unique piece for their catwalk trade shows.
*Musician Patrick Wolf
*Singer/Songwriter Serafina Steer
Pristine’s love of music led her to collaborations with London’s singer/songwriter Serafina Steer and musician Patrick Wolf, as well as doing some work with menswear designer Deryck Walker, and with huge yarn companies in New York such as Lion Brand Yarns to produce a unique piece for their catwalk trade shows.
For Press enquiries, contact: Bella Mulholland bella@so.pro.br 011.9419.2302
http://liriapristine.com http://pristinesmut.com
http://www.iqons.com/liriapristine www.myspace.com/liriapristine
Photography GRAM+PAGANI Stylist Marcio Banfi Model Marco AurĂŠlio Dementovis from Way Model
The Lirfons Design Group was founded out of Moldova in 2003 by Elena Tintiuc, model + designer Michael Tintiuc, , Irene Gershtoga, and Olga Gershtoga, each taking responsibility for the entire process:
"Currently there are 4 people working on the label, including designers, painters, sketch artists, photographers and stylists ... Our label works on pure perfectionism and we always choose the best variant, it doesn't matter who of us made it as long as it's great and fits Lirfon's ... We don't want to follow the main-stream in (the) fashion industry by creating clothes we don't really like but being 100% commercial. Our goal is to create quality clothes that we would be happy to wear. We think that if you're doing something you love and you put your heart and soul in it, sooner or later people will notice it and event- ually you'll be rewarded."
This tight knit group draw inspiration from music, beauty, film + art and aim to create fashion as a statement of one's individuality - clothes which speak volumes about the personality of the wearer - portraying the wearer's "love and passion for rock'n'roll, beauty, speed and craziness. That's how we see our customers." Each design is carefully thought out, from hand picked fabrics + accessories ... aimed at creating a truly unique design. Adding to its allure, is the fact that all pieces are all produced in limited runs, again, ensuring a truly unique + non mass-produced experience.
MODELS* Michael Tintiuc Irene Gershtoga (Lirfon's) PHOTOGRAPHER* Olga Gershtoga STYLISTt* Olga Gerstoga Irene Gerstoga Elena Tintius (* Lirfons)
For Press Enquiries, please contact: Larapixie Talent Agency http://larapixie.com +385 91 211 5242 kristina.voglein@larapixie.com
Asger Juel Larsen is one menswear designer alreading making waves with his unique aesthetic. Steve Sattler from DAZED DIGITAL hit the nail on the head: "It is time to get medieval with Asger Jueal Larsen's exploration of unusual material blends and silhouettes which create the knights of the future." Larsen is well on his way to Milan, being one of the 26 finalists to appear in the International MittelModa fashion award. Having just graduated from his BA in FDT Menswear from the University of the Arts - London College of Fashion - this young designer's collection was noted as the best.
"My collection is created from a thorough and exciting research into the historical era of the medieval knights and one of my main focuses has been experimenting with and developing untraditional Not surprisingly, his collection was picked up for materials." the yearly Press Show @ London College of Fashion + received an influx of attention from the media.
Born in Denmark, Larsen has resided in London for the past few years, taking important steps to live his dream. "Essentially it is a mirror image of me. The collection is very masculine and heavy, both in my silhouette and the materials I have used. If I had not chosen to study menswear fashion I would probably have studied War History of Costume Design." His collection, MANY SHADES OF BLACK portrays a strong medieval theme embracing a modern take on the art of chain mail, leather, PVC + cords to create an amazing aesthetic thus creating a truly original + unique range.
For Press Enquiries, please contact Blow Taka Arakawa taka@blow.co.uk
ROBYN BLACK
Tucked away in her sun filled Fitzroy studio, Melbourne womenswear designer Robyn Black works tirelessly creating impeccable + cutting edge collections. New Zealand born and raised, Robyn Black moved to Australia in 1998 and it wasn't long before Black embarked on her eponymous label, ROBYN BLACK. Her work is coveted by many Melbourne women who have discovered her signature aesthetic and like myself, have instantly fallen in love!
DESCRIBE THE ROBYN BLACK AESTHETIC The signature look features pleating and hand finishing, with touches of early period garment techniques. WHAT TYPE OF WOMAN WEARS THE ROBYN BLACK LABEL? A woman who wants something out of the ordinary, appreciates quirky elements in design as well as garments which are cut well, flattering the body. The Robyn Black label appeals to the corporate business woman, possibly working within the more creative fields who can wear clothes which appeals to their creative personas.
INTERVIEW
WHEN WAS THE DEFINING MOMENT YOU REALISED YOU WANTED TO DESIGN CLOTHES? I don't remember any defining moment per se, but as a child I always enjoyed playing with fabric. My grandmother demonstrated lots of meticulous hand sewing techniques, which I attempted to learn. She was a great hoarder and had clothing which dated back to the early 1900's. DO YOU REMEMBER THE FIRST ITEM OF CLOTHING YOU EVER MADE? At the age of 9 I had mastered top of the class in hand sewing of a skirt. HOW LONG HAVE YOU WORKED AS A DESIGNER? The first collection was Winter/2005. WHERE DO YOU GET YOUR INSPIRATION FROM? Vintage clothes. Womens and mens wear pre 1940's, but especially the early 1900's (the Victorian period). Why? Well, I guess I like the design elements, but it's all the attention to detail in its construction that I love. There's so much hand finishing which you don't really see these days.
DO YOU PREFER TO SKETCH YOUR DESIGNS, OR DO YOU WORK DIRECTLY ON THE MANNEQUIN? I use a combination of both. It starts with a drawing, then the sketch moves to the mannequin and the end result may be nothing like the original drawings. My designs are often dictated by the fabric structure. WHO ARE SOME OF YOUR FAVOURITE DESIGNERS? The early classics such as Vionnet and Chanel. Modern designers such as Vivienne Westwood, Yohji Yamamoto, Comme des Garcon and Junya Watanabe just to name a few. WHERE DID YOU STUDY? I studied the Diploma of Fashion Technology at the Polytechnic in New Zealand. HOW LONG HAVE YOU LIVED IN AUSTRALIA? I moved to Australia in 1998, so it's been 11 years now.
WHAT'S THE MOST ENJOYABLE ASPECT OF YOUR WORK? Construction and design. And attention to detail. I love the fact that I can incorporate elements from the early period yet use it with a modern twist. WHAT'S THE LEAST ENJOYABLE ASPECT? The pressure to meet deadlines! YOU'VE RECENTLY INCORPORATED ACCESSORIES INTO YOUR COLLECTION HOW DID THAT COME ABOUT? I wanted to add something more to my outfit, so accessories such as belts, armbands and collars were a natural choice for me. DESCRIBE THE AESTHETIC BEHIND YOUR ACCESSORIES LINE ... Vintage with a modern twist. YOUR WORK IS KNOWN TO BE TYPICALLY 'MELBOURNE' - WHY DO YOU THINK THIS IS SO? Lots of shades of black and white with splashes of colour thrown into the mix.
YOUR WORK HAS AN ARCHITECTURAL AND SCULPTURAL ELEMENT TO IT WITH ATTENTION TO FINE TAILORING AND DETAIL. WHICH ERA MOST DEFINES THE INSPIRATION BEHIND YOUR LABEL? WHY? The Victorian era. Early 1900's. Because of the hand detail - the attention to the little things within the construction of a garment. WHAT DO YOU BELIEVE CONSTITUTES A QUALITY GARMENT? The inside of the garment has to look as good as the outside of the garment. Fabrics which perform well: luxurious natural fibres, and regenerated manmade fibres which perform well. The whole garment's design and construction must fit and compliment the female form. WHAT ARE YOUR FAVOURITE COLOURS YOU TEND TO WORK WITH, AND WHY? Black, white, grey, cream. I actually adore colour and hope to incorporate splashes into my ranges in the future.
FOR PRESS ENQUIRIES PLEASE CONTACT ROBYN BLACK robynblack09@gmail.com
Photographer: Peter Ryle Stylist: Jordan Moore Model: Yasmine Staub Shoes: Preston Zly Design
The Future Is Here - M I L L I E
C O C K T O N -
At only 19 years of age, Millie Cockton is taking the world by storm. Her label EUPHEMIA features clean lines, beautiful silhouettes and amazing details. Her use of pleating is quite theatrical and dramatic. Euphemia is all about androgyny and the focus is on the individuality of the wearer identifying with the pieces. Her aesthetic is remiscent of the New Romantic movement in the early 1980's, and I wonder if this is something which is a conscious decision. Dazed & Confused featured the Millie Cockton ruff which was photographed for its March 2009 issue. Euphemia is currently stocked in the London boutique and gallery space Digitaria.
Sheer leggings, denim bandage top, tube dress (worn underneath) all by EUPHEMIA at DIGITARIA PHOTOGRAPHER George Mavrikos STYLIST Paul Joyce MODELS Sigail Currie @ Elite Danny Reed
Dress by EUPHEMIA at DIGITARIA
PHOTOGRAPHER George Mavrikos STYLIST Paul Joyce MODEL Georgia @ Storm
Dazed & Confused featured the Millie Cockton ruff which was photographed for its March 2009 issue. Euphemia is currently stocked in the London boutique and gallery space Digitaria.
PHOTOGRAPHER Toyin STYLIST Robbie Spencer MODEL Jethro Cave @ Independent
PHOTOGRAPHER George Mavrikos STYLIST Paul Joyce MODEL Antonia @ FM Models
All Enquiries please contact Paul Joyce paul@digitariaworld..com
PHOTOGRAPHER George Mavrikos STYLIST Paul Joyce MODEL Antonia @ FM Models
K I K A SIMON
EKRELIUS
Spring/Summer 2010
KIKA is the latest collection by Swedish-born/UK based avant garde designer Simon Ekrelius. This Spring/ Summer collection recently featured at On/Off (UKs independent fashion showcase sponsored by Vogue.Com + Lotus) during the recent London Fashion Week from 18-22 September, and sees Ekrelius embrace the industrial architecture of the Pompidou Centre in Paris. 'Kika' is inspired by a character in one of Almodovar's films, and this shoot (taken @ the Shakespeare Tower in London) has an amazing Modernist flavour, capturing the sophistication and glamorous allure of 1920s Hollywood with a Newton slant. This collection's aesthetic is portrayed via lines and blocks of pale and bold colours such as black, pewter, light green, creme, soft yellow and splashes of white, all vital in creating a layered interpretation of the Pompidou. His unique print design is the epitome of his asymmetric style with boxy cuts, juxtaposed with strong prints on silk jersey, exquisite beading and bleached details on cotton. The shoulders and hips, adorned with a mix of breezy silk organza and luxe chiffon with cotton canvas, work effortlessly with the aesthetic of the feminine form. KIKA will be available from the 1st of January 2010 @ the unique gallery-boutique --- Dada Meeting Point --- in Italy.
SIMON EKRELIUS simonekrelius.com
PHOTOGRAPHER Elvis Di Fazio STYLIST Sasha Rainbow
Showcasing horns, cage corsets + cinched waists, Marko Mitanovski's Spring/Summer 2010 collection is a celebration of the finer aspects of design. Taking part in UK's Vauxhall Fashion Scout ONES TO WATCH catwalk show with fellow designers Ziad Ghanem, Komakino and Alexandra Groover, this creative avant garde designer proves yet again that he's certainly not a one-hit-wonder!
To view the video of Marko Mitanovski's Spring/Summer 2010 Collection, click here!
MAKE UP Issidora HAIR Nina Butkovich Budden, Julie Elgar HAIR ASSISTANT Oscar Alexander Lundberg
JUMA
Canadian-based contemporary mens + womens wear label, JUMA, is a company going places. At the helm is a brother/ sister team who hold no illusions about their chosen industry. I'm talking about talented duo Alia + Jamil Juma. They understand that hard work pays, and their creative sensibilities lie within the collect- ivity of design rather than fast, disposable fashion. Alia is a former model and worked as an assistant designer at various design houses. A graduate with a degree in Biosystems Engineering from McGill University, Jamil worked as an investment strategist before entering the fashion industry.
Since its inception in 2003, their eponymous label has become recognised as a label for the discerning, refined individual who appreciate unique styling with a modern sophisticated flavour.
AVAILABLE @ OAK (new york) Free Shop (tokyo) U&I (montreal) Serpentine (Toronto) One of a Few (Vancouver) By George (Austin) Eva (New York) Covet (LA) Turtle (Boston) Sydneys (Toronto)
www.juma.ca
PHOTOGRAPHER Justin Borberly STYLIST Richard Autio MAKE UP Sandra Yang
THE BUTCHER AND THE CROW
THE BUTCHER AND THE CROW is a new up-and-coming Australian fashion label quietly receiving some attention of late, especially during the recent Western Australian Fashion Awards, where The Butcher And The Crow designer Elisha Quintal was nominated for the Designer for Tomorrow Award. Earlier this year, Quintal won first place at the Active Foundation Award when she used a furniture making technique known as Plywood Forming to create the winning dress which displayed a combination of large shoulder pads, with metres of hand dyed silk draping from them.
Young Perth girl Elisha Quintal makes and designs all of her pieces as well as dyeing all of her silks by hand: "The Butcher And The Crow instils ideas of the deconstructed versus the constructor and turning it to a narrative of sorts. The label personifies our way of breaking things down and putting them back together again in our own individual way." Using a layered, dark palette with loose and flowing silhouettes as the basis of her aesthetic, Quintal utilises this interplay of dark layers to serve as inspiration for the ethereal darkness of the imagination as well as the "inspiration drawn from the construction and deconstruction of our surroundings." Quintal's current collection is the product of her study and travels abroad. The concept of hand dyeing her silks was inspired by the Japanese dyeing process known as Shibore : "The colours and design of the brabrics create interesting and different visuals depending on the layering and fall of the fabric." Elisha Quintal is currently working on her second collection at the Mcness studios, a creative space shared with other creatives in Perth's CBD.
THE BUTCHER AND THE CROW STOCKISTS: Varga Girl (WA) Empire Rose (WA) Prahn (Tasmania)
For Press Enquiries please contact Elisha Quintal elisha.clare.quintal@gmail.com
PHOTOGRAPHERS Simon Pynt Amber Toms STYLISTS Elisha Quintal Chelsey Wayte MAKE UP Rachel Deeley MODEL Bryony Dewar-Leahy
Ever Layne ss10
Australia is certainly no stranger to independent design, but one which is just emerging is Melbournebased womenswear label EVER LAYNE. Their debut Spring/Summer 2009/10 collection is already in stores nationally (stockists can be found @ the end of the article) + epitomizes carefree silhouettes which compliment the feminine form. Sarah Turner Woolfrey is the talented designer at the helm, and her aesthetic is easily recognisable as her free-spirited upbring influences quite heavily throughout this collection. Turner Woolfrey's trademark encompasses sharp tailoring, flights of whimsy with a slight touch of the flirty. Strong. Sexy. Texture. Volume. These come together to celebrate the best of seasonal trends to create today's modern yet classic pieces. Ever Layne is 100% Australian made and prides itself on its high quality and yet affordable price point.
With a website on the way, you can check out this label on the naked arrow website (www.nakedarrow.com).
EVER LAYNE CAN BE FOUND THROUGHOUT AUSTRALIA @ SELECTED BOUTIQUES:
VICTORIA Liquid Boutique Dorothy & Evelyn - St Kilda Dorothy & Evelyn Chapel Street Green Love by B Mint Boutique The Threaded Den Mirror Mirror Bronze Snake Wilga Volume Coming Soon ... Ruby & Jack Kiss Chasy
QUEENSLAND Mouse Cat Boutique SOUTH AUSTRALIA Niki Belle TuYu Urban Girl
FOR PRESS ENQUIRIES PLEASE CONTACT Sarah Turner Woolfrey everlayne@ymail.com
PHOTOGRAPHER Emily Abay HAIR + MAKE UP Monica Gingold MODEL Christina Dietze
bad taste is better than no taste
SS10
your eyes lie
An old schoolteacher once warned that smoking makes your breath smell bad. A few years later and just after a relationship break-up I met a girl who’d obviously spent her evening downing spirits and chain-smoking Marlboros. We kissed. I loved it and at this moment it struck that life should be lived and not taught and that bad taste is better than no taste.
"This ‘bad taste’ theme was drummed into the designers and artists of Youreyeslie so that when making every garment they were conscious of needing to create a response in both the wearer and the beholder, to cast off fear and to avoid playing safe. We wanted the YourEyesLie team to enjoy and to struggle and to feel challenged while building the collection and now the collection is ready we want our customers old and new to laugh and to wince and to smile and to dance with joy because clothes can do all of that when they’re done right."
"Lord Byron once declared that: “The great art of life is sensation, to feel that we exist, even in pain”. That’s why life should be lived and not taught, and bad taste is better than no taste."
Press enquires: Tom@youreyeslie .com Sales enquires: Ben@youreyeslie.
www.youreyeslie.com
An evolution in the avant guard, a secret revealed, perspectives shifted, change embraced, progression sparked, a metamorphosis unfolding – Eleventh Commandment has arrived. Eleventh Commandment is what futuristic space invaders would wear if they were ridiculously stylish humans that lived in the present. It is armour for hedonists and a uniform for the debaucherous. With super clean lines inspired by 22nd century surrealist sculpture and an irreverent take on sartorial staples, Eleventh Commandment is the antithesis of everything you hate.
You can purchase these jeans + tees from their online store HERE or from their many stockists: (NSW) Code Orange; Encounters; Fashion Den; Peel; The Con Artist; Tin Goose; Who's Yoko. (ACT) Itrip Iskip. (QLD) Lucid Laundry; No Name Lane. (VIC) Bronze Snake; Jack Rabbits; One White Lie; Rokk 66; and Schatzi.
www. eleventhcommandment.com.
1 sadoz anoriginal bogan island stop name dropping another fucking kate moss tshirt hell versus heaven (6 versus 7) godsun godsun godsun godsun godsun godsun madonna and baby jesus is natural for all of us though........... ailartsuA Dreaming Pete Versus Toby SS00009 (Earth) imagine the sky is dusty and blue, another hot summer day in KKKanberra. suddenly the rainbow serpent AKA jumbo jet flys towards the white queenslander house. the pinnacle of the pyramid hidden benath the fuckin flag with britain in the corner... What would you do? we are all tourists fashion is a dirty word, wearing a cross is fashion. here on convict island we are all soo tweaked.. hydro is a drug. ganja is a herb. fuck the police. killer waves. people like it when you look into their eyes. like some cartoon used to say, the world is yours
PHOTOGRAPHY Ken Williams MODELS Francesca Stefan Rains Hede Lex Williams Marco Zirov
www.peteversustoby.com
KINGS OF THE WILD FRONTIER
As of Monday October 19, 2009, with all jeans folded, the doors to Somewhere were officially open. It's clear to see that Sydney style institution omedays is going from strength to strength as it recently added a sister store to its bourgeoning style empire. Located within Melbourne's stunning Royal Arcade situated just off Little Collins Street (in the heart of the CBD), this new storecome-contemporary-gallery- space is a fresh, light filled space, and its top floor interior creates the perfect shopping haven away from the hustle and bustle of the city lanes below.
Minimalist in design, the store's aesthetic is deeply rooted in its owners heritage. Owner/Directors Mattias Friberg and Kristina Vikmans Swedish background plays a central influence within their business. With this recent addition to the Somedays family, they have achieved what they set out to when opening the flagship store in Surry Hills, Sydney (back in 2005), while continuing to showcase the best of innovative Scandinavian labels at a refreshingly affordable price.
Somewhere is currently stocking a combination of cult Scandinavian labels so, ladies and gentlemen rejoice as an extensive range of Dr. Denim Jeansmakers, Cheap Monday, Resterods (crisp Swedish basics), Velour, Gram Shoes, Kostym, Tiger of Sweden and p책sar (Swedish for bags) full of other covetable labels are now readily available in Melbourne.
SOMEWHERE Royal Arcade Little Collins Street Melbourne 3000
Opening times Mon /Thrs 10 - 6pm Friday 10 - 8pm Saturday 10 - 6pm Sunday 12 - 5pm
Store enquiries: goodstuff@somewherestore.com Press enquiries: media@somewherestore.com
www.somedays.com.au PH:+61 3 9663 3003
TRANSMISSION
With thousands of products hand-picked and sourced for you, Azure Chic takes great pride to offer their customers unique and individual artisan crafted pieces which come from major jewellery manufacturers from all over the world. They offer amazingly affordable products without compromising on quality, ensuring a great level of service. And you can expect huge savings with up to 70% off retail exclusive global brands. They are constantly adding new and exciting pieces each week, and one way of not missing out is to subscribe to their email list to receive their newsletters with updates and discount offers!
http://azurechic.com.au
THE WHITEBOOK was launched in May 2007 as a collaborative and evolving online space to create greater awareness for Australian Labels, designers, stores, style services and events to a wider, local audience. In two short years, The Whitebook has gained a loyal following and established a strong presence in the Australian marketplace by working with many leading and innovative brands such as Premonition, Mr Rose, Donna Sgro, ClintonCharlie, Eduardo Calucag, Ghost & Lola, Tuchuzy Burwood, Meet Tyrone, and Mint Shop to name a few. The Whitebook has been featured by many publications and websites including The Sun Herald, The Sydney Morning Herald, Frankie Magazine, Cleo, mX, Ragtrader, FBI Radio, Stylehunter, Daily Addict, and Two Thousand. The last few months have also seen The Whitebook host several key events Including “The Whitebook Fashion Exhibition� during Australian Fashion Week in 2008 which was sponsored by Fosters and Hungerford Hill Wines. The Exhibition showcased Spring/ Summer 08/09 collections
from 11 talented Sydney and Melbourne based labels at Sydney’s Gaffa Gallery. The Whitebook has also hosted instore “Corporate Affairs” events at the Mr Rose boutique, a shopping day at Macquarie Bank and an exclusive photography event with renowned fashion photographer Hamish Ta-me. The Whitebook continues to support and sponsor many industry initiatives Such as Fashion Weekend, Fashion Palette, The High Tea Party, The Finders Keepers Market, and In Style Women of Style Awards. The Whitebook is also an exclusive partner of 2threads.com and also the newly launched Australian Fashion Exchange initiative. Expect to continue seeing more of The Whitebook online, instore and Corporate office near you!
For Media Enquiries please contact Sapna.trivedi@thewhitebook.com.au +61 403 329 620 THE WHITEBOOK http://thewhitebook.com.au Credits: *Trove *State of Design *Current *Premonition
If you're after luxury Australian e-boutiques, you may want to pay Le Black Book a visit. With a strong following worldwide, fashion forward people will be able to find a huge list of some of Australia's best fashion designers available onsite. Le Black Book is more than an online store ... you can access all the latest in editorial shoots, celebrity interviews + Trend Report available in Le Magazine ; Le TV u
features interviews with Australian designers; The Daily Blog feeds you with all the latest global fashion news + Monthly Editors note provides information for all the latest to see, read + places to visit. Le Black Book also offers its customers luxury packaging (great for gifts, even for yourself!), same day delivery to selected Sydney suburbs, + international shipping. As u
Below is a list of the designers you'll find @ Le Black Book: Amy Kaehne Anna & Boy Bowie Daniel Avakian Davis Eyes Disaya Ellery Flamingo Sands Fleur Wood Jessie Hill Karen Walker Kirrily Johnston Melanie Cutfield Natasha Rachel Gilbert Ruby Smallbone Senada Theory Shakuhachi Sretsis Valerie Tolosa
New Additions this Spring/ Summer 2009 are: Cybele Hannah MacLeod Maryon Mrs Press Muccia by Melanie Cutfield Nicola Finetti Nina Maya Saint Augustine Academy Sol Below Swim The Last Romantic
http://leblackbook.com.au
"Surf-rock meets Tokyo"
If celebritystyle fashion is what you desire, then you'll have a field day @ MIIJO!
JET by John Eshaya range of basics are worn by many Hollywood celebritites of today - Gwenyth Paltrow, the Olsen girls, Nicole Richie + Jessica Alba to name a few.
www.miijo.com
"It’s so hard to find the perfect pair of jeans. Everything changed when I found Jet Jeans. The soft denim feels almost like I’m wearing leggings. And they have a sophistication about them that makes them perfect for both day and night. My personal favourite are the denim 'Thrashed' style. Jet Jeans are always my goto. I can wear them with a t-shirt and flip-flops, or dress them up with heels.”
Worn by the likes of Alessandra Ambrosio, Paris + Nicky Hilton, you too can lounge in your SAUCE tees, tanks, dresses, leggings and loungewear!
She is the Native Heart, she is all neon light, she is a love child. She is a Wildfox.
Brother and sister team, Michael + Lauren come together to form LAUREN MOSHI. Hand-drawn art on tees ....
Vintage inspired women’s knitwear brand and brain child of childhood friends Emily Faulstich and Kimberley Gordon. The label has an 80s/Van Halen rock feel with midriff bearing tops ... Miijo showcases Disney Couture's gorgeous Pocahontas Collection from Kikada Jones. Using traditional motifs includ-ing feathers, head dresses, bows and arrows along with a strong focus on Pocahontas’ favourite hues of turquoise and red. This collection will appeal to your inner Bohemian sensibility for some free-spirited energy ...
Beginning Boutique is Australian based + proudly supports Australian designers such as Dhini, One Teaspoon, Shona Joy, and Gary Bigeni to name a few. The boutique was developed in October 2008 to meet a need for boutique online shopping, while creating a stimulating online presence. Beginning Boutique is also looking to stock more designers in the near future. They welcome some new labels on board: Bec & Bridge + Seventh Wonderland, as well as some exciting new designs from Vanguard. With fast delivery, trust worthy service and stocking all the newest season stock, Beginning Boutique also sponsors a child through World Vision. A percentage of all profits go directly to this worthwhile cause in an effort to make a difference in the lives of children through World Vision.
Knowing that some of your cash is going to help children living in poverty and unfortunate situations should certainly make you feel great about shopping! We are also really excited as Beginning Boutique has a special going on during November for our readers ... yayyy!!! So, when you make your very own purchase online, don't forget to claim your 10% discount, just type in the code - TFB.
http://beginningboutique.com.au
Photo Credits: (In order) *Vanguard *Bec & Bridge *Seventh Wonderland (this page)
Lady Rose COLLECTION
Belle Bijoux
Over the past decade, Perth-based designer Belle Bijoux has been creating the most covetable and luxurious fashion accessories for fashion conscious women worldwide. Since opening her flagship store in Subiaco last year, Miss Bijoux has enjoyed much success as well as a growing list of celebrity followers such as Cate Blanchett, Jennifer Hawkins,Kate Ceberano, Katy Steele (from Little Birdie), as well as Jessica Simpson. Her gorgeous boutique showcases her entire range of shoes, handbags, belts and exclusively designed jewellery pieces, and is available in over 40 boutiques throughout Australia, New Zealand, Dubai and the USA.
Although her design aesthetic has evolved, this multi-talented designer has always prided herself on creating timeless treasures that will remain staples in a woman's wardrobe for years to come.
"The mould of the idealistic Belle Bijoux woman is not constrained by age or status, but simply one who sees my creations as an indulgence of their most basic senses: the soft-to-touch leather, the texture of the delicate weave, and construction" - Belle Bijoux
Belle Bijoux Australia's Spring/Summer 09/10 collection - LADY ROSE - sees the established Australian designer incorporate an array of new and exciting materials and textures into her range. Clutches, purses and belts in lavish suedes and eye-popping patents accompany timeless pieces sporting her signature hand-cut leather weave. This collection also expands with a clothing range, sleepwear and beachwear. Silk satins flaunt Bijoux's own limited edition rose print dominating the clothing collection staying true to her fun and flirty vintage-inspired roots. This campaign has been captured by internationally renowned fashion photo- grapher Justin Smith, launched last month.
BOUTIQUE 86 Rokeby Road Subiaco, Perth, WA AUSTRALIA PH +61 8 9388 7471 FAX +61 8 9388 7279
WWW.BELLEBIJOUXAUSTRALIA.COM
weAREtheIMAGEmakers are a not-for-profit online publication promoting Australian artists, illustrators, designers and photographers. WATIM provides established and emerging Aussie creatives a platform to showcase their work to a global online audience. Since their 2005 launch, WATIM have showcased the work of over 150 Australian creatives and produce an online publication every couple of months. They're up to issue 20 , featuring interviews with our nation's most talented artists and photographers. The site also features an online database providing great exposure and support for not only artists, but also for projects, exhibitions and events.
http://watim.com
Australian Fashion Review is one of Australia's most popular independent fashion blogs. In October, the website attracted over 25,000 readers and over 60,000 hits. The blog is dedicated to providing information on Australian fashion including designer bios, the latest collections, fashion interviews, news and opinions. At last count, over eighty Australian fashion labels are featured on Australian Fashion Review, a testament to the site being a leader in the online Australian Fashion industry. "We have the simple aim of providing readers with a dedicated Australian fashion resource. People are clearly interested in what’s going on with Australian fashion - so why not focus on that niche market and give the readers what they want" . JP - founder of Australian Fashion Review. JP noted that the site is continually growing in both popularity and content. "Australian Fashion Review is becoming a brand in itself - Although it is just a blog, the Australian fashion industry is well aware of who we are and what we do. We are continually communicating and working with new and already represented designers and labels who appreciate the impacts of their representation in the online realms." Despite the success of Australian Fashion Review, JP also acknowledges the limitations of running a website in the fashion industry. "I think the hardest part for the industry to grasp is the fact that the internet is no longer just a 'new' communication gateway. Although the internet is not a traditional form of media, it is well and truly a network with limitless boundaries for both readers and content providers. I've had recent dealings with some communication and PR agencies that still seem to question the legitimacy of providing online content. In my mind, if these agencies don't recognise the power of content provided by online resources such as blogs, they will get left behind". Check out Australian Fashion Review - www.fashionreview.com.au
hero FLORIA PESSENTEINER
Set against a Japaneseinspired backdrop, our hero seems timeless. Famous Croatian photographer Marko Grubisic is behind this shoot, portraying our hero's emotions: Strength. Fragility. Power. Pain.
"Model Florian Pessenteiner was (a) natural selection for this editorial ... his look is unique and he has such an ability to portray emotions, which is very, very rare in models and yet very natural to Florian." - Marko Grubisic
"Model Florian Pessenteiner was (a) natural selection for this editorial ... his look is unique and he has such an ability to portray emotions, which is very, very rare in models and yet very natural to Florian." - Marko Grubisic
For Press Enquiries, please contact: Larapixie Talent Agency http://larapixie.com +385 91 211 5242 kristina.voglein@larapixie.com
MODEL Florian Pessenteiner* PHOTOGRAPHER Marko Grubisic* STYLIST Grgo Zecic HAIR + MAKEUP Sasa Jokovic * @ Larapixie.com
NEXT ISSUE FEB 2010 ENQUIRIES enkha@thefashionbirdcage.com