BRAND GUIDELINES MANUAL
1.1 About Peachy Loans 1.2 Our Values 1.3 Our Audience 1.4 Brand Narrative 3.1 Colour Palette 3.2 Typography 3.3 Typographic Hierarchy 3.4 Image Style 2.1 Primary Logo 2.2 Logo Variations 2.3 Clear Space Guidelines 2.4 Logo Minimum Size 2.5 Incorrect Logo Uses Contents 01. Our Brand 03. Look & Feel 02. Visual Identity 04. Brand application 4.1 Brand Application Samples 4.2 Social Media
Introduction
This document provides the user with clear guidelines on how to correctly use PEACHY LOANS' identity elements, including the logo, typeface, colour, visual elements and images. The content of this document is the manifestation of a vision of coherent and high quality communications in all the activities of our company. As a living document, the content in it will continue to evolve and change over time.
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Our01 Brand
The following pages describe the essential attributes of our brand. That is, what we stand for, what sets us apart from our competitors, and what we promise to deliver.
Peachy Loans has been established by Renee Fraser in 2022 to bring to people a more modern, engaging and personal way to obtain and going through the process of obtaining a loan, to invest or refinance. We want to help people make their dreams of owning their first home a reality, to invest or refinance a reality, in an uncomplicated, approachable, fun, and personable manner.
Our Story Our Mission Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 6
About Peachy Loans
1.1
We are committed to educate our audience and the community on Loans, Investing and Refinancing. We believe in sharing practical information to allow people to understand all the options they have, so they are in the best position to decide what best fits their circumstances. Beyond Loans Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 7
1.2 Our Values
To strive to be the best company in our industry where we make a difference with our work to people’s lives.
To provide a best-in-class customer and memorable experience, have a fun company and team culture where professionalism is always displayed together with a ‘smiling’ and optimistic approach to all we do.
To help grow brand awareness and recognition for our brand with our actions as a team.
31 2 Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 8
1.3 Our WhoAudiencethey are They are looking for a knowledgeable and approachable brokerage company to help them get the information, best advice and hassle-free service they need to achieve their dream/goal. They look for someone who listens, understand their needs and relates to them, providing a solution to their needs in a different and more familiar way to how other brands are perceived (more corporate). Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 9
1.4 Brand Narrative Our tone of voice is... Customer Focus EngagingInvitingKnowledgeableEnthusiasticFun Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 10
The Message Dreaming of owning your first home but dreading the process? We make home loans EASY PEACHY! Contact us today and let’s start the process to make your dream a reality! Need to refinance your property? #WearePeachyforyou#LetsmakeitPeachy#EasyPeachyLoans#PeachyLoans Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 11
Our positioning and visual system is made up of a series of elements designed to emphasize the personality and values of our brand.
Visual02 Identity
Use only officially approved original artwork files.
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All logos within the logo set are designed to be used for both print and online applications.
Primary Logo
2.1
The following pages provide the tools you will need to use our logo correctly in all applications.
Our logo is a valuable asset. Used consistently and correctly, it will become the symbol that represents what we stand for. It is in fact a series of logos that can be used in a wide range of applications. To protect the integrity of the PEACHY LOANS logo suite, it is important to strictly follow these guidelines.
There are two logo variations of our main logo. These include reverse black and white versions. These variations should be used when full colour versions of the logo are not suitable for the medium in use or are not appropriate as a preferred design option.
The symbol is primarily used as a favicon for our website, as our social media profile picture, as a watermark, and as a primary design element for our Referbrand.tothe brand application examples in this document for some ideas on how the symbol can be applied to various designs to reinforce our brand's visual identity. logo Variations Brandmark Variations
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2.2 Logo variations
Primary
25mm15mm Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 16
The isolation area denotes the space around the logo that other typefaces or graphic elements should not encroach Thisupon.space should be the minimum amount that surrounds the logo. The isolation area equals the height of the mark.
2.3
Isolation Area 2.4 Minimun Logo Size
This height is shown as 'X' in the diagram to the right and is equal to the size of the symbol in our logo.
A minimum size has been specified for the PEACHY LOANS logo to ensure readability at all times. The minimum size is defined based on the width of the logo set. It must not be less than 25mm for the logo and 15mm for the symbol.
The application of our logo must take into account legibility and to ensure that the logo is used in its original form. The following are some examples of the most common mistakes and what NOT to do with our logo: 01. Do not rotate the logo 02. Do not distort the logo 03. Do not add shadows or other effects 04. Do not apply transparency 05. Do not use different fonts for the name of the logo 06. Do not place the logo on backgrounds that affect its readability 07. Do not add elements to the logo 08. Do not add gradients 09. Do not alter the colours 2.5 Incorrect Logo Uses 040107 080502 060309PEACHY Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 17
Look03 & Feel
PEACHY LOANS' look is made up of all the graphic elements used in the brand's communications. These elements are used independently and in conjunction with each other.
3.1 Colour Palette The colours in our colour palette reflect our personality and the values of our brand. We are moved by results, excellence in customer service and helping our clients achieve their home ownership dreams. Primary Colors We are trustworthy, approachable, fun, bold, honest and appreciative. Peachy Loans Orange #F86C55 C 0% M 55% Y 64% K 3% R 248 G 108 B 85 Black #000000 C 0% M 0% Y 0% K 100% R 0 G 0 B 0 80%60%40%20%Tints 80%60%40%20%Tints Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 20
Our brand has a set of secondary colours that complement our primary colours. We use the secondary colours to support the personality of our brand and to help us create a fun and engaging visual style that sets our brand apart from our competitors. Secondary Colors Denim Blue C#3E426515%M 14% Y 0% K 60% R 62 G 66 B 101 Leafy Geen C#2AA65D49%M 0% Y 29% K 35% R 42 G 166 B 93 Peachy Gradient C#FF9F9F0%M 38% Y 38% K 0% R 255 G 159 B 159 Light Grey C#E5E6E71%M 0% Y 0% K 9% R 229 G 230 B 231 80%60%40%20%Tints80%60%40%20%TintsC 0% M 17% Y 30% K 0% R 255 G 211 B 179 HEX FFD3B3 80%60%40%20%Tints Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 21
3.2 Tipography Primary Typeface BC 0123456789abcdefghijklmnopqrstuvwxyzABCDEFHIJKLMNOPQRSTUVWXYZRegularAaNovatica Italic ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bold ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 AaSecondaryTypefaceHelvetica 0123456789abcdefghijklmnopqrstuvwxyzABCDEFHIJKLMNOPQRSTUVWXYZRegular Italic ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bold ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 We use Helvetica for lower level hierarchy headings (eg h4, h5 & h6). Helvetica is used for the body of the text. See the Font Hierarchy section for a reference guide on how to use both typefaces. We use the BC Novatica font for high-level headlines, for example in marketing collateral or web design. We also use BC Novatica in a smaller font size (for example, 9 pt) for special mentions. Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 22
3.3 Tipographic Hierarchy We are PEACHY keen to help you find your dream home investment. Sam & Liz just bought their first home! We know home ownership is becoming harder to achieve than ever before. We are here to help you achieve your dream! We offer home leans, refinancing, investing and much more. Find out how we can help, give our team a call today. H1 BCSemiBold,Novatica36-44pt H3 Helvetica18-22ptBold, H2 BC Novatica Regular,26-32pt Body Copy Helvetica Regular,14-16pt Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 23
3.4 Image Style The style of our imagery include a mix of the services that we offer, how we wish to be perceived by our target market and images of our offices, as well as real interactions with our clients. On this page, you can find some images that set the tone for our brand image style. Ensure that only high-resolution and professional images are used and avoid the use of illustrations or clipart. Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 24
The following pages show some of the applications of our main brand elements and how they work together to communicate with our audience.
Application
Brand04
4.1 Brand Application Samples The examples on this page show how the key elements of our brand work together to communicate with our audience. let us show you how. contact us today bring Find the home loan that suits your family best. to your life! Website & Online Banners Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 28
Features diagram Provision of information Buttons contact us today find out today! Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 29
Mobile Features Circles & Embedded Symbol serv ices about resources contact Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 30
4.2 Social Media The following are the social media images and banners we use for Facebook, Twitter, LinkedIn, and YouTube. Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 31
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4.3 Corporate Stationery The examples on this page show how the elements of our visual identity work together to communicate messages to our audience. Contents | Our Brand | Visual Identity | Look & Feel | Brand Application 33
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BRAND GUIDELINES MANUAL