DCIM Cloud Ready

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Using Efficient DCIM Practices to Prepare for the Cloud Transition Steve Hassell , President, Avocent A Division of Emerson Network Power Tuesday, May 10 11:50am-12:20pm


Emerson At-a-Glance 2010

$21 Billion in sales

2 Headquarters in St. Louis, Mo. NYSE: EMR

   

Diversified global manufacturer and technology provider

Approximately 127,700 employees worldwide

Manufacturing and/or sales presence in more than 150 countries 240 manufacturing locations worldwide No. 117 on 2010 FORTUNE 500 list of America’s largest corporations Founded in 1890


Emerson Is a Leader in Its Core Global Businesses & Markets

#1 AC & DC Power Systems #1 OEM Embedded Power

#1 Control Valves #1 Measurement Devices

#1 Compressors #1 Controls

#1 Precision Cooling Systems #1 Access & Control (KVM)

#1 Food Waste Disposers

#1 Alternators #1 Fluid Control #1 Ultrasonic Welding

#1 Residential Storage Solutions

#1 Mobile Point-of-Care Carts

#1 Plumbing Tools #1 Wet/Dry Vacuums #1 Pressing Tools/Jaws #1 CCTV Inspection Systems


Emerson Recognized for Growth, Performance and Management Excellence 2010 FORTUNE World’s Most Admired Companies – No. 3 in electronics industry category

2008, 2009 and 2010 Best CEOs in America – David N. Farr tops electrical equipment / multi-industry category

2009 America’s Most Shareholder-Friendly Companies – No. 2 in electrical equipment / multi-industry category

2010 FORTUNE 500 – No. 117 among America’s 500 largest corporations, as ranked by revenues – Largest company in electronics and electrical equipment industry

2010 Top Software and Service Provider – No. 77 among world’s largest providers, as ranked by revenues – For fiscal year 2009, Emerson’s global software and service revenues exceeded $700 million

2009 LEED Gold Certification – 2011 Facility Manager of the Year – Only 7 percent of applications receive Gold Certification


CIO Infrastructure Imperatives

Availability

• Identify outages before they occur • Identify interdependencies between facilities and IT infrastructure • Automate impact analysis • Reduce MTTR • Leverage root cause analysis to eliminate sources of risk • Identify gaps in redundancy • Reduce human error

Efficiency & Cost

• Minimize energy required to meet service levels • Identify inefficiencies in energy usage • Understand total cost of ownership of IT services • Optimize resource utilization • Improve process efficiency • Centralize access to IT equipment

Capacity Planning & Agility • Understand inventory and relationship of data center assets • Plan for future needs of IT services • Optimize deployment of IT resources • Model alternative deployment scenarios • Reduce number of vendors • Reduce the number of devices and management tools

Compliance

• Control and log access to IT systems • Control physical access to data center infrastructure • Meet government /industry energy efficiency standards

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Emerson: St Louis Data Center New Tier III facility – Global Production Data Center  Concurrently maintainable power and cooling infrastructure  99.982% uptime – average 1.6 hrs/yr unplanned downtime (no planned or unplanned

downtime to date)  Online since August 2009

State of the art technology and environmentally responsible  Utilizing Latest Emerson Network Power Products  Integrated 100kW solar array on roof

 Achieved LEED Gold Certification  Uses estimated 31% less

energy than typical data center

~35,000 ft2 building  12,000 ft2 of raised floor  Ability to cool up to

300+ W/ft2

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Barriers to Success Identified Information Gaps

Stranded Capacity

 Insufficient data to determine how to unlock stranded capacity  Lacked real-time visibility across the Application, IT and Physical layers  Vendor solutions were focused on a traditional management frameworks  Costs to create comprehensive visibility would be labour intensive and difficult to maintain

75% Utilization

Even the “optimal” data center design has barriers to efficiency


What We Discovered: “Traditional� Data Center Thinking Focuses On Functional Layers Hold original design together

Static Design

Traditional Process

Plan

Design

Deploy

Operate

Maintain

Application Layer

IT Layer

IT Managed

Physical Layer Facility


Virtualization Exposes The Gap Between The IT and Physical Infrastructure Layers 

No tools today to synchronize the virtualization automation with the physical layer Results in potential overloading and subsequent outages Does not allow optimization in design

There is a need for physical and IT infrastructure to have a dynamic relationship

App 4

App 5

App 6

App 8

App 7

Virtualization IT Infra

IT Infra

IT Infra

IT Infra

IT Infra

X X Physical Infrastructure

IT Infra


Infrastructure Management Inflection Points Hybrid Cloud

Complexity

Real-Time Decision Making Virtualization

Data Center Infrastructure Management

Monitoring

Growth in operations and increased complexity

Move from Mainframe to Distributed

Capacity Buffer


Preserving Availability Through Increased Safety Margin = Lower Power Capacity Utilization Data Center Power Allocation CRAC fans 10%

Power

Actual Capacity

Buffer Limit

Dynamic Changes

Stranded Capacity

Other 55%

Chiller 18%

Power Usage

Time

 “Datacenter power capacity includes buffers intended to absorb spikes in power use caused by peaks in resource utilization. These buffers are typically based on either nameplate, or nominal server power consumption or power consumption measured at peak utilization with specific workloads.”

Source: Intel White Paper - Increasing Data Center Efficiency with Server Power Measurements

Server fans 10%

Mid changes

Dynamic Changes

Static


Data Center Eco-System

DECOMMISIONING

The data center has evolved from a static homogeneous environment to a complex heterogeneous eco-system


Emerson Defines DCIM

Data Center Infrastructure Management is a product and process-based framework for continuous performance improvement of the critical infrastructure.


Stages of Data Center Infrastructure Management Data Capture and Planning  What and where are

assets in the data center?  How are they

Monitor and Access  How are my assets

operating?  Am I getting real-time

interconnected?

notification of alarms and alerts?

 Do we have space,

 How do I get my server

cooling and power to meet future needs?  How can I efficiently

commission decommission?

Improved Planning

back up and running?  Can I populate my

planning tools with actual performance data?

Early Warning (Reactive)

Analyze and Diagnose  How do I extend

the life of the data center?  How do I reduce mean

time to repair (MTTR)?  How do I synch

infrastructure with virtualization automation?  How are we doing

Recommend and Automate  How do I anticipate

potential failures and automatically shift compute and physical load to eliminate downtime?  How can I optimize

efficiency across my data center?

against SLAs?

Reduced MTTR and Effort

Availability at Optimal Performance (Proactive)

Different Entry Points Based On Customer Requirements


Return on Investment Improve Personnel Efficiency Data Capture and Planning

Reduce time to install and decommission equipment Complete equipment audits quickly Reduce error rates in equipment installations Enables IT to better inform Finance to leases and support contracts when equipment is decommissioning

Reduction in Costly Rework •45,000 square foot DC •75-100 equipment installation requests per month •30% improvement (10 to 7 hours) $135,000 saved •Error rate for power from 25% to 0%.$22,000 saved


Return on Investment Improve Personnel Efficiency Data Capture and Planning

Reduce time to install and decommission equipment Complete equipment audits quickly Reduce error rates in equipment installations Enables IT to better inform Finance to leases and support contracts when equipment is decommissioning

Eliminate Unaligned Inventory •No communication to Finance Dept when equipment is decommissioned •Leases and maintenance were being renewed on equipment that was out of service •Automating equipment decommission process and automatically notifying Finance saved $1.8 million in lease and maintenance expenses


Return on Investment Avoid Downtime and Reduce MTTR/MTBF Monitor and Access

Prevent downtime by taking action before equipment fails Remotely access equipment and improve response time Measure energy consumption and establish processes to optimize Improve personnel efficiency

Improve response time and avoid unplanned outages •Managed hosting company requires central management •Costs to build and manage servers is skyrocketing •High availability is critical to market position and revenue •Remote access and control technology improved efficiency and eliminated appx 13,846 hours of onsite work. Allowing personnel to be focused on new builds and complex hardware issues


Return on Investment Increase Energy Efficiency & Capital Utilization Analyze and Diagnose

Identify and remove stranded capacity without compromising availability Defer or avoid costly capital expenditures

Defer or Avoid Capital Expenditures •Utilization of raised floor, utilizing 10% of power in an 18,000 square feet •DCIM increased utilization to 70% •Prevented company from building an additional 9,400 square foot facility


Emerson’s DCIM Software Solutions Today

Data Capture and Planning

Monitor and Access

Aperture Suite

Liebert Nform

Avocent Data Center Planner (formerly Avocent Mergepoint Infrastructure Explorer)

Liebert SiteScan

Avocent DS View

Analyze and Diagnose Aperture Integrated Resource Manager Services

Recommend and Automate

Emerson’s Future Solution

Services

Services

Improved Planning

Early Warning (Reactive)

Reduced MTTR and Effort

Availability at Optimal Performance (Proactive)

Customers Can Start With Emerson Today Knowing They Have a Path to the Future


Closing the Gaps: Act Upon the Data Emerson Network Power Expertise & Commitment

 New Data Center Infrastructure New Trellis Appliance •Heterogeneous Communication •Multiple Protocol Support •Real-Time Collection •Bi-Directional Communication

Management Applications  Leveraging Liebert Product and Monitoring Technology  Leveraging Avocent Device Firmware Expertise

Leveraging the Expertise Across Emerson Network Power


Summary 

Data Center Infrastructure Management tools can significantly improve data center operations The key to unlocking stranded capacity is managing the data center as an eco-system A robust hardware + software approach is needed to support today’s rapidly changing environment Integrating multiple point solutions will create information gaps that can lead to unplanned downtime and operational inefficiency Begin carefully reviewing vendors now and chose a solution that fits your current state and can scale with you Data Center Infrastructure Management can help achieve both Cost Reductions and Energy Efficiency

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