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Vanessa Peters
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Shellee Fitzgerald
sfitzgerald@ensembleiq.com
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Kristin Laird
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ART DIRECTOR
Josephine Woertman
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DIRECTOR OF PRODUCTION
Michael Kimpton
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SENIOR VICE PRESIDENT, CANADA
Donna Kerry
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VICE PRESIDENT, EVENTS
Megan Judkins
mjudkins@ensembleiq.com
SENIOR DIRECTOR AUDIENCE STRATEGY
TAKING THE PULSE OF SHOPPERS Our new study digs into what grocery shoppers think about your store
Lina Trunina
ltrunina@ensembleiq.com
SENIOR DIRECTOR, DIGITAL CANADA & SPECIAL PROJECTS
Valerie White
vwhite@ensembleiq.com
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Katherine Frederick
kfrederick@ensembleiq.com
ACCOUNT MANAGER
Karishma Rajani
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CORPORATE OFFICERS CHIEF EXECUTIVE OFFICER Jennifer Litterick CHIEF FINANCIAL OFFICER Jane Volland CHIEF HUMAN RESOURCES OFFICER Ann Jadown EXECUTIVE VICE PRESIDENT, OPERATIONS Derek Estey EXECUTIVE VICE PRESIDENT, CONTENT Joe Territo
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MAIL PREFERENCES: From time to time other organizations may ask Canadian Grocer if they may send information about a product or service to some Canadian Grocer subscribers, by mail or email. If you do not wish to receive these messages, contact us in any of the ways listed above. Contents Copyright © 2021 by EnsembleIQ, may not be reprinted without permission. Canadian Grocer receives unsolicited materials (including letters to the editor, press releases, pro motional items and images) from time to time. Canadian Grocer, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such submissions in whole or in part in any form or medium whatsoever, without compensation of any sort. ISSN# 0008-3704 PM 42940023 Canadian Grocer is Published by Stagnito Partners Canada Inc., 20 Eglinton Avenue West, Ste. 1800, Toronto, Ontario, M4R 1K8. Printed in Canada
Let’s face it, it’s been a rough few years. From COVID variants and lockdowns to supply chain headaches and record inflation, we’ve had a lot to contend with, and there’s still much uncertainty around how it will all play out. Against this backdrop, we wanted to catch up with Canadian shoppers and better understand what they really think about grocery shopping in these unusual times. We worked with the research team at EnsembleIQ (Canadian Grocer’s parent) to produce the second edition of the GroceryIQ Study: Taking Stock of Grocery Shopper Attitudes and Behaviours. So what did we learn from this year’s survey of more than 1,000 shoppers? We learned that compared to last year, more shoppers are visiting discount grocery stores; that a store with helpful/friendly employees has become more important to shoppers when deciding where to shop; and that 65% of shoppers would consider switching stores based on the retailer’s commitment to sustainability. Read all the study highlights in our special report starting on page 21. Also in this issue, writer Rebecca Harris explores how grocers are reinventing what it means to be green in “The Big Sustainability Shift” (page 32). What’s changing? Grocers, she finds, are making strategic, longer-term commitments around greening the supply chain and reducing waste and carbon emissions.
Finally, we’re excited to bring you the stories of two dynamic leaders making a difference in the industry. First, we meet Sheena Russell (page 8), the founder and CEO of Made with Local, a Nova Scotia- based, B Corp certified snack company that’s on a roll with its bars and granolas now available in 1,500 retailers. And we meet Ran Goel, (page 36) the founder and CEO of Toronto’s Fresh City Farms, an expanding operation that includes sustainable urban farms, an online grocery service and eight brick-and-mortar locations. For both Russell and Goel, supporting local producers is at the heart of what they do. We’re certain you’ll find their stories as compelling as we do. CG
Shellee Fitzgerald Editor-in-Chief
sfitzgerald@ensembleiq.com
Keep up to date on the latest news by signing up for our e-newsletter. It’s free and we’ll deliver it to your inbox four times a week. Visit canadiangrocer.com to subscribe February 2022 || CANADIAN GROCER
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