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PUTTING MEAT ON THE TABLE Canadians are adding more meat to their shopping carts these days, with a focus on affordability, sustainability and variety By Jessica Huras
Despite the steady flow of meat alternatives hitting the market, the average consumer isn’t giving up on animal proteins. In fact, NielsenIQ reports that the overall meat category in Canada has experienced a 12% increase in sales over the past year. The market research firm mainly attributes the growth in sales of beef, chicken and pork to the corresponding surge in home cooking amid the pandemic. While 82% of Canadians list meat as their primary source of protein, according to NielsenIQ, consumers are also looking for heathier, more ethical and affordable meat options as well as new ways to prepare it at home. With many Canadians facing financial challenges as a result of COVID, consumers are seeking more bang-for-their-buck when buying meat. “People are looking for value at the moment,” says Trevor Nichols, brand manager at Maple Lodge Farms, adding the company has seen “a huge increase”
May 2021 || CANADIAN GROCER 59
