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MEAT REPORT
MAKING ENDS MEAT GETTY IMAGES/EASYBUY4U
To stretch dollars, Canadians are changing-up their protein purchases By Jessica Huras
Growing food price inflation and the wider availability of plant-based meat alternatives could represent the makings of a perfect storm for meat sales in Canada. Data from NielsenIQ shows a 4% decline in fresh meat sales for the 52-week period ending March 19, 2022. Beef and pork saw dips of 5% and 7%, respectively, while chicken stayed steady with a 0% change in sales. It’s far from good news for meat manufacturers and suppliers, but the industry is attempting to adapt with new strategies that address the cost and sustainability concerns dampening meat sales, as well as with products that make meat easier than ever to enjoy. In the United States, the story is a little different. Meat sales have risen 3.9% compared to pre-pandemic levels, according to the North American Meat Institute’s annual Power of Meat 2022 report. The report attributes
May 2022 || CANADIAN GROCER
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