STORE SPOTLIGHT
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Readying for the Future Huck’s Market unveils a modern design and extensive foodservice offers in 6,000 square feet By Danielle Romano
At a Glance Huck’s Market Location: 7322 Oak Grove Road, Newburgh, Ind. Size: 6,000 square feet Unique features: First-ever store of this size; a warm, inviting and comfortable look and feel; the Huck’s Kitchen concept, including Godfather’s Pizza, Cluck’s Chicken, Bigg Bakery, Bigg Breakfast, and Bigg Fresh; Skip the Line technology; self-checkout units
IN 2019, Huck’s and retail services provider GSP came together to help the convenience store operator achieve its goal of shifting to a fresh, new look and feel that would resonate with both existing and new customers. Thus, the Huck’s Market concept was born, ushering in an exciting new brand that impacts the entire store from forecourt to foodservice.
city of Newburgh is significant for several reasons. For starters, the city possesses a suburban-rural mix with ample opportunity for new development. Newburgh is also home to one of the top-performing Huck’s Market locations, and is part of the larger metropolitan area of Evansville, where the retailer has several stores.
Fast forward to September 2021, and Huck’s and GSP again joined forces to bring the retailer’s latest new-to-industry site in Newburgh, Ind., to fruition. Boasting 6,000 square feet, the latest Huck’s Market is the first of its size for the company.
“This location marks the beginning and has helped us establish where the Huck’s brand and image is headed in the future. We have been able to see the benefits of the larger square footage almost immediately, and our new programs in the kitchen took off with a bang,” Huck’s Vice President of Marketing Brittany Bayley told Convenience Store News. “There were several benefits [of] adding more retail space, making our stores more efficient for our associates and more spread out for our customers. We couldn’t be more pleased.”
“We participated in many working meetings. The Huck’s team was — and always is — extremely positive and excited through the ideation process. We presented their team with several concepts that offered a positive nod to the past and looking forward to the future,” said GSP Vice President of Business Development Craig Neuhoff, Chief Creative Officer Steven Cohen and Vice President of Design Services Margaret Sotrop. “We took a very close look at the Huck’s existing voice and messaging and how they wanted to speak with their customers.” Opening a store of this caliber in the
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Foodservice Focused With overall aesthetics that deliver a warm, friendly, inviting and comfortable look and feel, the design of the Newburgh Huck’s Market is intended to entice and highlight the retailer’s extensive foodservice offerings. When it comes to the company’s long-
