Trends to Watch in Beverages

Simplicity and functionality will resonate, according to this year’s predictions

Whether it’s a cup of joe for a morning boost or a sports drink to cool off after a day spent in the sun, convenience stores remain a destination for those seeking to quench their thirst. Flavorman recently released its 2023 Beverage Trends Forecast and is predicting that this year will see a transition from bolder ingredients to simplicity and functionality. Other cold vault trends that should be on the radar of c-store operators are:

FUNCTION IS KEY:

LESS IS MORE:

Beverage shoppers are transitioning toward products with more natural components and coloring, while trying to avoid artificial colors and ingredients. Additionally, the market is expected to see an emphasis on clean ingredient statements.

Beverage ingredients are moving to simpler components for function and health. While consumers last year wanted bolder ingredients for nostalgic flavors with guilt-free indulgence, this year will bring a more balanced, health-conscious trend. Functional ingredients from natural sources will continue trending upward, with a nod toward the inclusion of elements that have reputable health benefits.

PLANT

POWER:

Functional beverages are shifting their ingredients toward plant-based formulas. For instance, juices and energy drinks popular with millennials and Gen Z consumers have incorporated natural caffeine from yerba mate, green tea, coffee, guarana and ginseng.

BRING ON THE TANG:

Tropical and tangy flavors are anticipated to lead beverage development in 2023. Expect to see more products that include pineapple, mango and grapefruit come onto the market.