A Tasty Option

Convenience store foodservice is grabbing the attention of more consumers

As more convenience store operators up their foodservice game, consumers are taking notice. The 2022 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, showed an increase in the percentage of c-store shoppers who say they’re buying prepared foods in the channel. What’s more, the number of shoppers who reported that they were “extremely satisfied” with their latest c-store prepared food purchase increased significantly compared to a year ago.

58%

of shoppers surveyed in the 2022 Realities of the Aisle consumer study said they bought prepared food at a c-store in the past month — UP FROM 52% a year ago.

The average frequency was 3 times — also up from 2.7 times the prior year.

The number of at-least-monthly buyers of prepared food is still down from pre-pandemic heights, but a 6-POINT IMPROVEMENT year over year is encouraging.

Most Important Factors When Purchasing Prepared Food at Convenience Stores

Consumers know what they want: food quality, price/value, taste and freshness remain the most important attributes of c-store prepared food year after year.

Food quality 41% Price/value 39% Taste 37% Freshness 31% Convenience/on-the-go 26% Location 22% Sanitation 19% Speed of service 18% Customer service 15% Menu choice Portion size

15% 11% Presentation 9% Selection of brands 8% Delivery available 7% Drive-thru available 6% Availability of healthier options 6% Curbside pickup available 5%

Satisfaction With Most Recent Prepared Food Purchase at a Convenience Store

Not only do two-thirds of shoppers indicate high levels of satisfaction with their last prepared food purchase at a c-store, but more than a quarter report feeling “extremely” satisfied.

66%

Extremely/ very satisfi ed

30%

Somewhat satisfi ed

3%

Not very/not at all satisfi ed

JUUL Products REMAIN Available For Sale

What does this mean for retailers who sell JUUL?

On July 5, 2022, JUUL Labs, Inc. was granted an Administrative Stay of our marketing denial order (MDO) from the FDA. The Administrative Stay allows Juul Labs and its customers to continue selling JUUL products until the regulatory review process is complete. Please see below answers to common questions:

Can the FDA take enforcement action against Juul Labs or its customers during this Administrative Stay?

A: The FDA does not intend to take enforcement action against JUUL products while the Administrative Stay is in place. Therefore, we will continue to operate fully in the United States, receiving orders and shipping JUUL products to our customers.

What are the next steps for Juul Labs as a company?

A: We will respond to the FDA with clarifying information and an explanation of the issues it raised in the MDO. The FDA will then determine whether or not to place our applications back into review, which would require FDA to complete its substantive review of the PMTAs, allow us to re-engage on a science and evidencebased process, and ultimately secure a marketing authorization.

What does this mean for me as a retailer?

A: Juul Labs will continue to sell JUUL products in the United States just as we did before the MDO. If the FDA decides to maintain

our MDO after the agency review is completed, we have thirty days to return to the court and seek another stay, while our products can continue to be sold through at least that period.

Q:

Where can I receive the latest information on Juul Labs’ market order?

A: Please visit the Juul Labs Retailer website.

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