NEW PRODUCTS
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1. Genuine Broaster Chicken Sandwich
2. Dos Equis Ranch Water Hard Seltzer
3. Hostess Breakfast Offerings
4. Reed’s Resealable 20-Ounce Bottles
The Genuine Broaster Chicken Sandwich is made with an all-whitemeat chicken breast that is coated and marinated with Broaster’s signature recipe, and provides the same flavorful crunch that can be expected from any Genuine Broaster Chicken menu item. Broaster’s pressure frying equipment and process makes this sandwich more tender and juicier compared to ordinary fried chicken, according to the company. Operators can capitalize on the chicken sandwich trend with the help of Broasterrecommended recipe builds.
Dos Equis Ranch Water Hard Seltzer is inspired by the flavors of the classic West Texas drink that combines tequila, sparkling mineral water, and lime. Dos Equis Ranch Water Hard Seltzer is available in a Classic Lime flavor in six-packs of 12-ounce cans and 24-ounce single-serve cans. With the success of its initial launch in Texas this spring, the innovation is slated to expand to additional markets in September 2021, including Arizona, New Mexico, Colorado, California, Nevada, Louisiana, Oklahoma, New York, New Jersey and Massachusetts.
Hostess Brands LLC aims to shake up breakfast with its new Hostess Muff’n Stix and Hostess Pecan Spins. Muff’n Stix feature a fresh, new twist with a unique handheld stick format designed for easy, mobile snacking. They are available in two varieties: Blueberry and Chocolate Chip. Pecan Spins combine a sweet cinnamon roll topped with real, crunchy pecans. The product makes for a delicious, texture-rich way to add some sweetness to the day, according to the maker. Muff’n Stix and Pecan Spins are sized and packaged for ease and convenience.
For the first time in the company’s 30-plus-year history, Reed’s Inc. is launching its first-ever resealable format. Handcrafted, allnatural beverages from the company’s Reed’s and Virgil’s lines are now available in proprietary 20-ounce resealable bottles, which are 100 percent recyclable. The initial range includes Reed’s Real Ginger Ale Original, Virgil’s Handcrafted Root Beer, and Virgil’s Handcrafted Dr. Better. The introduction of the resealable bottles marks Reed’s and Virgil’s entry into the convenience channel nationwide.
Broaster Co. Beloit, Wis. broaster.com
Heineken USA Inc. White Plains, N.Y. dosequis.com
Hostess Brands LLC Lenexa, Kan. hostesscakes.com
5. Woke Up! Energy Shot Woke Up! Energy Shot is an all-natural, plant-based caffeine shot that boasts zero sugar and a proprietary formula packed with adaptogens, herbs, healthy mushrooms, vitamins, and amino acids. Adaptogens are special, powerful herbs that fortify the body against stress, according to the maker. Rather than sourcing the caffeine from the usual coffee bean or tea leaf, Woke Up! Energy Shot’s caffeine is extracted from two Amazonian plants: yerba mate and guarana. Wholesome Organics Co. Tampa, Fla. (888) 596-5387 wokeupenergyshot.com
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Reed’s Inc. Norwalk, Conn. (800) 997-3337 drinkreeds.com
