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CSNews Online
from CSN - 1222
by ensembleiq
TOP VIEWED STORIES
1Kum & Go to Sell ‘Founder’s Store’ Casey’s General Stores Inc. entered into an agreement to acquire the store, located at 2359 Edgington Ave. in Eldora, Iowa, the birthplace and hometown of Kum & Go founder William A. Krause. Kum & Go will continue to have a presence in Eldora, where it is working with the local high school on a renovation project that is expected to benefit the community for years to come, according to the company.
2
ExxonMobil Partners With Uber on Cash-Back Deal
With the new Uber Pro Card, Uber drivers and couriers who fill up at any of the 12,000 Exxon and Mobil stations in the United States will get 3 percent cash back from Exxon in addition to Uber Pro Card’s 2 percent to 6 percent cash-back offering. The card’s offering depends on driver status.
3
Marathon Petroleum Launches Rewards Program Pilot
Powered by Stuzo’s Open Commerce product suite, Marathon Rewards is designed to provide a personalized customer experience with targeted offers for specific store locations. It replaces the MakeItCount Rewards platform.
4
Three Trends Are Disrupting C-store Shopping Behaviors
Working from home, electric vehicles and autonomous checkout are three mega trends having an impact that is significant enough to alter the basic financial equation for a c-store operator, according to recent research from VideoMining.
5
Buc-ee’s to Break Ground on Largest Travel Center
The retailer’s Luling, Texas, location will occupy more than 75,000 square feet, returning the title of the world’s largest Buc-ee’s to the state. The 66,335-square-foot New Braunfels, Texas, Buc-ee’s was eclipsed in February 2022 by the company’s 74,000-squarefoot flagship travel center in Sevierville, Tenn.
EXPERT VIEWPOINT
Improving the C-store Experience Through Digital Workforce Management
To increase foot traffic by becoming a friendly, convenient destination for gourmet coffee, prepared foods and grocery staples, convenience stores must have a well-trained workforce. Without proper training and management, c-store operators won’t be able to take advantage of the opportunities at hand, writes Gary Stonell, senior vice president of sales and operations at Opterus.
Digital management tools and processes help to streamline operational excellence at scale and consistently deliver a great customer experience. Retailers can use them to create welcoming, personal experiences for each customer; ensure efficient processes are in place; take the stress out of shift scheduling; and make convenience stores more than just convenient.
VIDEO: Words of Wisdom From Convenience Store News’ Women of the Year
Convenience Store News’ 2022 Top Women in Convenience Awards Gala celebrated a record 91 honorees, including five Women of the Year. During the event, held against the backdrop of the 2022 NACS Show, these five exceptional female leaders received special recognition and shared advice and insights with CSNews Editorial Director Emeritus Don Longo based on their experience and achievements.
For more exclusive stories, visit the Special Features section of csnews.com.
MOST VIEWED NEW PRODUCT
Gilbarco Veeder-Root MediaReach
Gilbarco Veeder-Root, a Vontier Corp. company, launched a new digital marketing platform to help retailers deliver unique, site-specific forecourt media experiences that increase in-store foot traffic and sales. MediaReach unlocks the full marketing potential of every forecourt, according to the company. The easy-to-use, rulesbased platform customizes dispenser marketing content based on a wide range of factors, such as time of day, customer demographics and real-time weather conditions. MediaReach uses those factors to create custom ad playlists for each individual station in a retailer’s network.
Gilbarco Veeder-Root Greensboro, N.C. gilbarco.com