REX AWARDS 2022: NATURAL PRODUCTS
Promoting Wellness This year’s Retail Excellence Awards pay tribute to an impressive array of standout companies offering natural products By Carol Radice
If there was ever a year to recognize innovation in natural products 2022 is it. Interest in all things natural may have been on the rise for the past decade, but the events of the past two years brought to light just how important incorporating clean products into one’s daily wellness routine truly is. Pandemic or not, more and more people are taking a deep dive into the choices they make and realizing what they eat and put on their bodies greatly impacts their overall health. Increasingly, consumers are turning to naturally oriented products to improve the quality of their life, whether it’s sleeping better, having more energy, feeling better, losing weight, de-stressing or boosting immunity. Below are companies Drug Store News editors have found to have gone above and beyond in assisting their retail partners as they seek to create a point of differentiation between themselves and other merchants.
Pharmavite While some companies only jumped on the wellness bandwagon in the last handful of years, Pharmavite has been researching and crafting health-and-wellness products with a purpose for half a century. Its founders strongly believe there was, and is, a better alternative to long-term health than prescription drugs. The West Hills, Calif.-based company sells products under several labels, but it is probably best known
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for its Nature Made brand. Not only has Nature Made earned the distinction of being the No. 1 pharmacist recommended brand, but it was also the first national supplement brand to have a product verified by the USP and remains the brand with the most products that carry the USP Verified mark. To earn this mark of distinction, products are rigorously tested by an independent third party and must meet stringent quality criteria.
Mason Vitamins More and more consumers understand the benefits of incorporating dietary supplements into their daily regimen, but for a growing number of people, affordability remains a challenge.
From its inception, Mason Vitamins set out to address this need by creating a line of safe, affordable vitamins made from the highest quality ingredients. Its portfolio today includes more than 300 exclusive vitamin and supplement formulas. The company continues to innovate with new products and forms that address specific needs, including their new convenient stick powder and effervescent products. Mason’s leaders work closely with suppliers to select and test ingredients. Its UL-certified manufacturing facility follows dietary supplement Good Manufacturing Practices and each product is produced following strict FDA guidelines. As a steward for the environment, the Miami
January 2022 DRUGSTORENEWS.COM
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