5 minute read
BEAUTY TALK
from DSN-0123
by ensembleiq
Skin Care
By Gisselle Gaitan
Murad is continuing to tackle the skin care needs of every consumer with its new Eczema Control collection. Consisting of three products — Soothing Oat and Peptide Cleanser, Quick Relief Colloidal Oatmeal Treatment and Daily Defense Colloidal Oatmeal Cream — the line looks to help provide relief for the symptoms of eczema.
Drug Store News recently spoke to Howard Murad, a board-certified dermatologist, pharmacist and founder of Murad Skincare, about the line and how it caters to all consumers.
Drug Store News: Why was it important for Murad to create the Eczema Control collection?
Howard Murad: Millions of people in the United States have some form of eczema, but there aren’t many effective solutions that felt cosmetically elegant to treat it. We wanted to bring a dermatologist and pharmaceutical approach to eczema care that was previously only addressed with prescriptions and expert care.
DSN: Can you tell us about the collection, and how it tackles various skin care concerns?
HM: Our new Eczema Control line aims to give people access to effective dermatology treatment without the cost or steroids. Further, as a brand, we are committed to conquering the global epidemic of stress – and eczema flare-ups can often manifest as a result of stress. Stress can trigger an overabundance of cortisol, stimulating inflammation that can irritate skin and trigger (or worsen) a flare-up. With our new eczema products, we hope to alleviate the emotional stress that is often associated with having eczema and prevent the stress that can trigger eczema.
DSN: Can the products from the line be used by those who do not have eczema?
HM: Our Eczema Control line wasn’t just
Howard Murad, a dermatologist and founder of Murad Skincare, said his company is bringing a dermatologist and pharmaceutical approach to eczema care.
created as highly effective eczema care – it’s luxurious skin care that anyone with sensitive skin will want to use. The product formulas are lightweight, creamy and soothing to make treating eczema more like self-care and less like a chore. Our steroid-free solution is uniquely blended with advanced ingredients beyond just colloidal oatmeal, including ground cherry extract, mondo grass sugars and micellar cleansing peptides. These ingredients work together to deliver instant relief and a long-term improvement in overall skin health. Lastly, our line of eczema products is also silicon free, petrolatum free and vegan. dsn
Premium Brands Still a Powerhouse for the Pet Aisle
By Joe Toscano, Vice President, Trade & Industry Development at Purina
It can be easy to get caught up in trends and just focus on what’s new. Trendy and new feels fresh and can offer an excitng world of possibilites. In the pet category, this can mean that retailers sometmes overlook one of the largest categories in pet – premium pet food – which includes trusted, iconic brands like Dog Chow®, Cat Chow®, Friskies® and Beneful®. In fact, Cat Chow is the number one dry cat brand in the U.S. based on dollar sales1 and Dog Chow has the number one SKU in the dry dog category2. These brands are true pet food powerhouses. The pet category is booming. Over the last three years, the pet populaton in the U.S. has also grown by a little more than four percent and has added 7.5 million mouths to feed, which brings the total number of dogs and cats in the U.S. to 185 million. Consequently, the pet care category contnues to grow at near record highs. As of October 8, 20223, the pet care category has seen a 16 percent increase in sales versus the previous year. This strong growth is also seen in the premium pet food category with many of Purina’s premium pet food brands showing double-digit growth with most actually exceeding the total category growth. But what does that mean for retailers? In the dog category, premium dry dog food has the second highest number of households, and the highest pound buying rate. On average, the premium dog food household purchases 139 pounds of dog food each year, which is 38 pounds more than that of the value dog buying household. That is a lot of dog food! The premium dry cat food category has the highest household count with roughly 19.7 million
1Nielsen Data, AOC+PR+ECOM, latest 52 weeks, ending 3/26/22 2Nielsen AOC+PR latest 52wks ending 3/26/22 3Nielsen AOC + PR through 10/8/22 4Nielsen Panel Data ending 1/1/22 households buying premium cat food in 20214. On average, the premium dry cat households buy an average of 62 pounds of dry cat food a year, which is 63 percent more than super premium buyers. When we look at grocery and mass stores, we also know that the majority of puppy and kitten owners start their pets off with premium dry food nutriton. Puppy Chow® and Kitten Chow® are the household leaders in puppy and kitten nutriton, and these brands are specially formulated to meet the unique nutriton needs puppies and kittens have during their first year of life to support their rapid growth and development. With such a large buying power, it is no wonder the premium segment has such a large impact on the total pet food category. As we look ahead to the impact of ongoing inflaton, we know that the premium pet food category will be key for consumers and retailers. The core consumers within the premium segment are the most loyal to their brand of any segment. This high degree of loyalty and confidence in these iconic brands means that premium pet food shoppers are not likely to switch. It is important that retailers offer a variety of the premium formulas these consumers prefer and in the sizes they want. Retailers carrying the premium dog and cat food products their consumers desire are able to turn shoppers into loyal consumers who know they don’t have to look beyond your store to find what their pets need. Are you allocatng the right space in your store to value, premium, and super premium pet products? To learn more, reach out to your Purina sales associate.
Purina trademarks are owned by Société des Produits Nestlé S.A. Any other marks are property of their respectve owners.
