HEALTH: SLEEP
The Search for Sleep Fatigued consumers are driving innovation in ingredients, formats and other features in the sleep products category By Nora Caley
Whether it’s due to worries about the pandemic, the economy or just day-to-day tribulations, people are losing sleep. The American Sleep Association, citing figures from the Centers for Disease Control and Prevention and others, reports that 50 million to 70 million U.S. adults have a sleep disorder, insomnia being the most common. Also, 35% of adults say they get less than seven hours of sleep during a 24-hour period, and nearly 38% of people report that they unintentionally fall asleep during the day. Consumers are seeking solutions to help them sleep
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“Sleep is not a one-sizefits-all issue.” — Bryan Donaldson, executive vice president of sales, Pharmavite
soundly so they can function safely and effectively when they are awake. Manufacturers are developing iterations of successful products, launching items with less familiar ingredients and formulating products that provide additional benefits. According to data from Nutrition Business Journal, sales of sleep supplements were estimated at $1.25 billion in 2021 with 13.7% growth. Growth spiked to record levels in 2020 as a result of the pandemic, at 36.6%. Also according to Nutrition Business Journal, melatonin is the
February 2022 DRUGSTORENEWS.COM
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