2023 Hair Care Trends

Here are what experts predict will keep hair care sales bouncy in the new year

Whether driven by TikTok trends or a desire to soothe itchy scalps, people are buying more hair care products.

Mass market retailer dollar sales in hair care rose 5% in the final month of 2022, capping off a year where growth never dipped into the red, as per NielsenIQ data. Prestige hair care is also booming, according to The NPD Group, which said the category expanded 23% in the third quarter of 2022.

During the past year, retailers such as Walmart, Target, Walgreens, CVS and Ulta Beauty expanded selections of products for textured hair, added new solutions for healthier scalps and stocked up on hair growth remedies. Here are a few trends industry experts believe will keep the momentum in 2023.

Acquisitions: Founders, especially BIPOC creators, worked hard to solve specific hair care needs by formulating products, often in kitchens, before securing distribution. Multinational powerhouses, seeing the traction these brands are gaining, look to leverage that power by joining forces.

Procter & Gamble’s acquisition of Mielle Organics, a brand founded by Monique and

Source: The Mayo Clinic

Melvin Rodriguez in 2014, is a case in point. Monique, who has a nursing degree, gained fame on social media after she shared her hair care regimen for her tailbone-length tresses. Most recently, her Organics Rosemary Mint Scalp & Hair Strengthening Oil went viral.

Monique launched the company with one product, the Advanced Hair Formula that included a blend of herbs, amino acids and minerals. Today her brand is sold at CVS, Walmart, Target and Walmart, among others. For Mielle, P&G will help expand the availability of the brand; for P&G, Mielle brings to its portfolio a broader assortment

HiBAR’s shampoo bar uses African dates and B5 to help thin, fine or lifeless hair.