INSIDE Dove, LinkedIn partner to end race-based hair discrimination

As part of Dove’s ongoing commitment to help pass The CROWN Act and end racebased hair discrimination nationwide, the brand has partnered with LinkedIn on a workplace discrimination study. The study surveyed 2,990 female (Black, Hispanic and White) identifying respondents in the U.S. ages 25-64 between December 2022 and January 2023.

“While progress has been made to end hair discrimination with the passage of The CROWN Act in some states across the U.S., race-based hair discrimination remains a systemic problem in the workplace—from hiring practices to daily workplace interactions—disproportionately impacting Black women’s employment opportunities and professional advancement,” the brand said in a release.

The new CROWN 2023 Workplace Research Study, co-commissioned by Dove and LinkedIn, found that Black women’s hair is 2.5x more likely to be perceived as unprofessional, and details the systemic social and economic impact of hair bias and discrimination against Black women in the workplace. Additional findings from the CROWN 2023 Workplace Research Study include the following:

• Bias against natural hair and protective styles can impact how Black women navigate the hiring process.

• Hair discrimination has led Black women to have a negative experience or outcomes within the workplace.

• Young Black professionals are feeling the pressure from hair discrimination the most.

• 25% of Black women believe they have been denied a job interview because of their hair, which is even higher for women under 34 (1/3).

“For far too long, Black women and men have been subject to unfair treatment, outright discrimination and a myriad of inequities for simply wearing our natural hair texture and hairstyles that are inherent to our cultural identity.” said Esi Eggleston Bracey, president and CEO of Unilever Personal Care in North America. “This includes being denied employment, being sent home from work, being overlooked for promotions and a range of micro-aggressions.”

In support of The CROWN Act, Dove and LinkedIn have partnered on a series of actions to help end race-based hair discrimination in the workplace nationwide:

Provide free access to 10 LinkedIn Learning courses focused on creating a more equitable and inclusive work environment, with a goal to educate 1 million hiring managers and workplace professionals by the end of 2023.

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Illuminate the real and measurable adverse impact hair discrimination continues to have on Black women in the workplace through the CROWN 2023 Workplace Research Study.

Elevate and celebrate the real stories and voices of Black women professionals across LinkedIn and social media platforms using #BlackHairIsProfessional to help redefine what society deems “professional” at work.

“While talent is equally distributed, opportunity is not,” said Rosanna Durruthy, global vice president of diversity, inclusion, and belonging at LinkedIn. “Cultural identifiers, like hair, are not determining factors for someone’s skills or experience, and no one should be denied employment opportunities or professional advancement because of their hair.”

La Roche-Posay named fastest growing brand of 2022

La Roche-Posay reached a monumental milestone in 2022, being named the fastest-growing skin care brand of the last year according to NielsenIQ.

Known best for pioneering skin care that is powered by innovation and education, the brand partners with dermatologists to ensure it stays at the forefront of scientific research.

All of La Roche-Posay’s products are formulated with safe and effective ingredients that are dermatologist developed and tested, and undergo a strict formulation charter for efficacy, the company said.

“Thank you to our partners who have helped build and support the La Roche-Posay business. We deeply appreciate your hard work and dedication in helping La Roche-Posay reach this incredible achievement, including dermatologists, nurses, medical staff, pharmacists, editors, retailers, agencies, and of course, the brand team,” said Penelope Giraud, La Roche-Posay USA, general manager. “Our brand has always been confident in the strength and efficacy of our products.”

The brand attributes its success to various key programs and initiatives executed throughout the last year, which included being named the first-ever official sunscreen partner of the US Open, its support of oncology with the American Cancer Society and its sponsorship of fellowship in the Department of Dermatology at Howard University’s College of Medicine for UIM.

Target adds new brands to health, beauty aisles Target is expanding its presence in the self-care and healthand-wellness space with the addition of thousands of new brands and products to its shelves.

A majority of the new items are priced at less than $10. According to Cassandra Jones, senior vice president of merch essentials and beauty at Target, the self-care category is seeing massive growth, and the idea of beauty products is expanding to include those self-care, self-expression and health items.

“Clean beauty is a big deal for our guests and for Target,” Jones said. “Our guests are paying close attention to what they put in and on their bodies, from bath and skin care to vitamins and supplements.”

As such, the retailer is bringing in luxury-inspired perfumes; organic, biodegradable period care; and personalized skincare, with other specialized products on the way. New Black-owned and inclusive brands coming in 2023 include LilyAna Naturals, AfroPick, YGN and Everyday By Unsun, as well as Saltair and Gainful, two Asian American and Pacific Islander-owned brands. Additionally, Target will stock skin care products from Latina-owned Vamigas, which was part of the Target Takeoff accelerator program that supports up-and-coming brands and creators. dsn

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