New & Noteworthy

HRG’s five notable products from April 2023

Product introductions fell again in April after a particularly strong rebound in March.

For the month of April, suppliers introduced 178 new products, which is 104 less than the 282 new products they released in March. Waukesha, Wis.-based HRG reviewed 30 products in the health category, 95 in the wellness sector and 53 items in the beauty aisle to see which ones stood out as Products to Watch. Here is what they found:

1. Advil Dual Action Back Pain Caplet

Haleon said its Advil Dual Action Back Pain Caplet is formulated to fight back pain in two ways: by combining acetaminophen to block pain signals with Advil ibuprofen to target inflammation. According to Haleon, the FDA-approved formula quickly relieves tough back pain and lasts up to 8 hours. It comes in an 18-ct. pack

2. Florajen Triple Action Probiotic 3-In-1 Capsule

Florajen Triple Action Probiotic 3-In-1 by Bridges Consumer Healthcare combines a prebiotic, probiotic and postbiotic into one capsule to help naturally promote gut health and boost immunity. Bridges Consumer Healthcare claims the probiotic is fast acting and begins working in hours. The company also states that it is a shelf-stable probiotic that maintains freshness and potency without refrigeration or unique bottle and carton structures. It comes in a 30-ct box.

3. Dr. Scholl’s Tired, Achy Feet Foot Mask

Scholl’s Wellness said Dr. Scholl’s Tired, Achy Feet Foot Mask is a pair of disposable foil booties designed to soothe, warm, relax and revive tired and achy feet in as little as 30 minutes. The company added that the no-mess application is formulated with 100% natural ingredients, including pure Epsom salt, shea butter, peppermint, eucalyptus and essential oils. The package comes in one pair.

4. Just For Men 1-Day Beard & Brow Color Dark Brown

Just For Men 1-Day Beard & Brow Color by Combe Incorporated allows users to brush color in to blend away grays and give beards and brows a thicker and more welldefined appearance without the commitment of permanent hair color, the brand said. The company claims the hair color brush can also be used to fill patchy beards and is designed for up to 30 applications.

5. Bactine Max Lidocaine Dry Spray

Wellspring Pharmaceutical Corporation developed Bactine Max Lidocaine Dry Spray to numb pain and itch from poison ivy, bug bites, burns, sunburns and tattoo aftercare. The dry spray formulation offers no mess and is meant to dry instantly, the brand said. It includes 4% lidocaine HDL and an herbal blend of chamomile, calendula and arnica to provide the most relief. It comes in a 4-oz. spray bottle. dsn

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