INDUSTRY NEWS

Swiss Miss, Cinnamon Toast Crunch Add a Touch of Sweetness to Hot Drink Mixes

Fans of the cinnamon-flavored milk found at the bottom of cereal bowls will be reaching for a new hot drink mix from Swiss Miss and Cinnamon Toast Crunch.

The new Swiss Miss Cinnamon Toast Crunch Cinnamilk is a hot drink mix that contains Cinnamon Toast Crunch Cinnadust, marshmallows and a creamy Swiss Miss base, the Chicago-based company said.

“We love creating sweet, warm moments of indulgence,” said Audrey Ingersoll, vice president/ general manager of sweet snacks at Conagra Brands. “Our new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix is another delicious way for Swiss Miss to deliver happiness in a mug.”

To prepare a serving of the Cinnamilk drink mix, consumers simply need to combine hot water with the mix and then stir in the second envelope containing the Cinnadust and marshmallows.

Each box of Swiss Miss Cinnamon Toast Crunch Cinnamilk, which includes six pairs of drink mix, will be available at e-commerce outlets, grocery stores and mass retailers for the suggested retail price of $2.99. With the debut of H-E-B Wellness Primary Care in Austin, Texas, H-E-B is continuing its momentum of providing a comprehensive health solution to support Texans who are trying to live healthier lives.

H-E-B Wellness are full-service primary care clinics staffed by boardcertified physicians, nurses and other licensed medical professionals. The retailer coordinates with registered dietitians and takes a food-first philosophy rooted in science. In addition to primary care for all individuals ages 12 and up, services include physical therapy, health/nutrition coaching, specialty referrals and labs.

H-E-B already operates clinics in Houston and San Antonio, but it plans to rapidly expand throughout Texas with both primary care and nutrition services over the next few years.

“In everything we do, our goal at H-E-B is to take care of Texans with a servant heart and a best-in-class experience you can trust,” said Craig Boyan, president of H-E-B. “We believe that food plays an integral role in well-being, and as one of the largest sellers of food in the state of Texas, we’re committed to making it easy for Texans to live better and healthier.”

The H-E-B Wellness Primary Care clinic, a 4,000-sq.-ft. facility, is located at 8601 South Congress Ave., #110. It will be led by Dr. Holly Easton, a boardcertified osteopathic family medicine physician who has been in practice for more than 20 years.

P&G Launches Super Nature Hair Care Products

Procter & Gamble is debuting a brand-new hair care line for the natural personal care category.

Super Nature features products formulated with ingredients sourced from nature, including sustainably sourced potent aloe and craft plant-powered cleansers and conditioners to leave hair and the world better than how they were found, the company said.

Made without parabens, sulfates, dyes or mineral oil, the line is PETA-certified cruelty-free, made from 96% naturally derived formulas and is pH balanced.

Products that are part of the line include Gentle Moisture Shampoo and Conditioner, which is designed to cleanse hair without stripping and to nourish and infuse moisture, the company said.

Safe for color-treated hair, Super Nature products are available exclusively at Costco.

H-E-B Opens Primary Care Clinics in Austin, Texas

Bring innovation to the enema category! Discover Enemeez®, the smallest enema on the market, only 5mL of fluid, with a unique active ingredient Docusate Sodium. Over 10 years of successful presence in hospitals, with a spotless safety record, now available for sale at shelf.

Walgreens Makes Key Leadership Appointments

Anita Patel

Rita Shah

Walgreens has appointed two executives.

Anita Patel is joining the company in the newly created role of vice president, pharmacy services development. Rina Shah will serve the Walgreens pharmacy team in a newly created role of vice president, pharmacy of the future and healthcare segments.

Patel will be responsible for prioritizing improvements and advancements with existing pharmacy services, as well as identifying and prioritizing new opportunities for growth and innovation within health care. She also will take on oversight of the COVID-19 strategy and execution, including vaccines, data and analytics, and testing.

Previously, Patel was with the Centers for Disease Control and Prevention, where she led the COVID-19 response and vaccine distribution across the country. She has more than 17 years of experience in the healthcare industry and brings a breadth of industry knowledge and insight that will help lead Walgreens into its pharmacy-of-the-future strategy, the company said.

In her new position, Shah will drive improved integration of pharmacy and healthcare services, clinical strategy and operations.

During her 24-year tenure at Walgreens, Shah has built a reputation as an advocate for Walgreens team members, especially her fellow pharmacists, and always considered how decisions will impact the store teams as well as patients and customers, Walgreens said.

Patel and Shah moved into the new roles on June 1.