INDUSTRY NEWS
CoverGirl Reduces Plastic in Pressed Powder Packaging
Hallmark Delivers Handwritten Messages on Greeting Cards Hallmark’s latest innovation is making it easier to send handwritten cards. The St. Louisbased greeting card company rolled out Sign & Send, allowing consumers to use their mobile device to order a card with their handwritten messages printed inside and send it directly to a recipient. “We are thrilled to introduce this new technology that will help people put more care into the world,” Lindsey Roy, Hallmark’s chief marketing officer, said. “Today, people use their phones for everything from connecting with friends to shopping. Sign & Send offers the digital ease and convenience people have come to expect, while giving them a way to create genuine and meaningful connections that can only be done with a Hallmark card.” Users access the service from Hallmark.com, where they can select their card and add their own handwritten message by writing it on a sheet of paper and snapping a photo that can be uploaded onto the website. After the mailing address is entered, Hallmark will stamp the card and send it to the recipient at no extra cost, the company said. “This is a personalized and seamless way for consumers to shop, choose, purchase and send greeting cards,” Roy said. “This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price, but signed and sent directly from a phone.” The rollout was accompanied by a promotion letting consumers send their first Sign & Send card for free.
10
CoverGirl is continuing its efforts toward sustainable packaging by using 35% less plastic in each of its Clean Pressed Powder compacts. The beauty brand is altering the packaging of its Clean Pressed Powder collection, including Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder. “CoverGirl continues to make good-for-you makeup and skin care, prioritizing the health of our consumers and the planet,” said Stefano Curti, chief brands officer at Coty. “I am delighted that this initiative means eliminating some plastic by ensuring our Clean Pressed Powders now have 35% less plastic per compact — a tangible example of Coty’s commitment to more sustainable packaging through our Beauty That Lasts initiative,” he said. “As a brand, CoverGirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand, which our consumers are proud to stand behind.”
July 2021 DRUGSTORENEWS.COM
010-016_DSN_IndustryNews_0721_v4.indd 10
7/9/21 11:35 PM
