INDUSTRY NEWS
Ogden’s Own Releases Summer-Inspired Canned Cocktails P&G Unveils Quiet & Roar Personal Care Brand at Target A new line of body care products from Procter & Gamble is offering essential oilbased products with a focus on eliminating potentially harmful ingredients. Quiet & Roar is the latest launch from the Cincinnati-based company that is targeted toward Gen Z and is launching exclusively at Target. Citing recent numbers from the American Psychological Association, showing that 91% of Gen Z suffers from anxiety, P&G said Quiet & Roar is designed to offer a chance for relaxation as these shoppers look for proactive wellness solutions. “We believe when you have the mental space to be the best version of yourself, you can give your best to the world, and that all starts with how you take care of your body,” said Isabel Pimentel, personal care brand vice president at P&G. “Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul. At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.” The lineup of products includes body washes, lotions and scrubs meant to engage the senses in the following varieties: • Relax with a blend of lavender and spirulina; • Renew with lemon blossom and mint; • Awaken with peach and green tea; • Soothe with coconut and banana milk; and • Revive with pineapple and kiwiberry. All of the products retail for $8.99 at Target and on Target.com.
10
Ogden’s Own launched its newest canned cocktails just in time for summer. The Utahbased distiller introduced Madam Pattirini Gin and Tonic and Porter’s Whiskey Cola, which feature a twist on two classic mixed drinks, the company said. “We’ve been thrilled to see how Ogden’s Own fans have embraced our canned cocktail line thus far, and we felt it made sense to expand the family with two takes on timeless cocktails that everyone loves, including our first-ever canned gin cocktail,” said Steve Conlin, CEO and co-founder of Ogden’s Own. “Consumption methods and preferences have transformed rapidly in recent years, but nothing beats a classic, even if it’s in a modern format. We’re delighted to welcome Madam Pattirini Gin and Tonic and Porter’s Whiskey Soda to our portfolio as staples for summer sipping, outdoor social events and anytime enjoyment.” Madam Pattirini Gin and Tonic features carbonated tonic water, herbaceous flavors and citrus notes, including juniper, Sicilian lemon and Nigerian ginger while Porter’s Whiskey Cola contains classic Canadian whiskey with sweet and spicy notes. Ogden’s Own canned cocktails retail for $3.39 per 12-oz. can.
August 2021 DRUGSTORENEWS.COM
010-024_DSN_IndustryNews_0821_v1_NM_DS_MM.indd 10
7/30/21 6:17 PM
