HEALTH | NEWS
Nature’s Truth Donates $3.5M in Products to Two Charities Wellness brand Nature’s Truth has been spending the summer giving back. The Ronkonkoma, N.Y.-based company has given $3.5 million worth of vitamins and supplements to those in need via partnerships with Feed the Hungry and Convoy of Hope. All told, Nature’s Truth has donated more than 420,000 products focused on promoting overall health, including its Sambucus Black Elderberry supplements and Immune Support Gummies. “We were humbled and so grateful to have the chance to work with Feed the Hungry and Convoy of Hope in our shared mission of bettering the lives of people everywhere,” said Kimberly Vigliante, Nature’s Truth senior vice president of sales and marketing. The company donated 190,000 products to Feed the Hungry, with the donation being split between regional partners Blessing of Hope and Georgia Food and Resource Center, which reaches more than 16,000 in 25 counties every week. For Convoy of Hope, Nature’s Truth donated 220,000 products for distribution on the organization’s Hope Day event on June 5. For Hope Day, Convoy of Hope had 36 events in cities across New York, New Jersey, Connecticut, Rhode Island and Delaware. The Nature’s Truth products were included in grocery bags filled with items meant to help struggling families.
Genexa Debuts Infants’ Pain and Fever Self-described clean medicine company Genexa is adding a baby-focused pain reliever and fever reducer to its lineup. The company recently introduced its Infants’ Pain & Fever, an oral liquid medication with acetaminophen and a few other ingredients. Besides the active ingredient, Infants’ Pain & Fever contains organic agave syrup, organic blueberry flavor, organic citrus extract, purified water and non-GMO flavor, the company said. The product joins Genexa’s lineup of nonGMO products for infants, which includes Infants’ Vitamin D, Infants’ Saline Nasal Spray & Drops and probiotics formulated for newborns. Genexa was founded by dads David Johnson and Max Spielberg in an effort to create cleaner OTC medicines across traditional categories.
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Barton Joins Natrol, Jarrow Formulas as CEO Natrol and Jarrow Formulas have new leadership. Nina Barton has been named CEO of the combined company, both of which are owned by New Mountain Capital. Barton joins the company from Kraft Heinz, where she most recently served as global chief growth officer — a role marking the culmination of a decade-long career with the company that saw her serving in several roles. Titles Barton held at Kraft Heinz included president of Kraft Heinz Canada and president of global digital online growth. Before joining Kraft Heinz in 2011, Barton spent time in numerous marketing and leadership positions across leading CPG companies, including Johnson & Johnson, L’Oréal and Procter & Gamble. “It is a fantastic opportunity to partner with New Mountain Capital to accelerate the Natrol and Jarrow Formulas brands in a category that has ever-increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high-quality products.” New Mountain Capital said Natrol and Jarrow Formulas mark two established names in the vitamin market, with Natrol leading in sleep and mood/stress and Jarrow Formulas standing out as an independent formulator, manufacturer and marketer of probiotics, vitamins, minerals and supplements. In October, New Mountain Capital acquired Natrol, shortly following the firm’s acquisition of Jarrow Formulas with the plan of combining them. Currently, the combined company has more than 600 employees.
August 2021 DRUGSTORENEWS.COM
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7/30/21 1:43 PM
